S WEST COAST MARINE TOURISM COLLABORATION S WELCOME FROM WCMTC - - PowerPoint PPT Presentation

S

WEST COAST MARINE TOURISM COLLABORATION

SUMMIT 10 JANUARY 2019

SAMS OBAN

WEST COAST MARINE TOURISM COLLABORATION

S WELCOME FROM WCMTC STEERING GROUP

S Fiona McPhail, Tighnabruaich Sailing School, Argyll’s Secret

Coast and AITC

S Steven Dott, HIE

WEST COAST MARINE TOURISM COLLABORATION

TS2020

S

TS2020 was published in 2012

S

Turning assets into experiences – 5 asset blocks defined

S

Nature and activities

S

Heritage and culture

S

Events and festivals

S

Destinations towns and cities

S

Business tourism

AWAKENING THE GIANT

S ‘Nature and Activities’ includes Marine

Tourism

S Cross Party Marine Tourism Group set

up

S Awakening the Giant produced and

launched in 2015

S Action Plan launched in 2016

EKOS REPORTS

S

2009 and 2016

S

Sailing Tourism and berthing

S

Current berthing capacity and potential future economic impact

S

Four areas of Scotland

S

Potential growth of 16-20% in the west (20-25% in the Clyde)

LUC REPORT

S Scottish Marine Recreation &

Tourism Study 2016

S 23 activities / 2500 individual

responses

S 11 areas S Heat maps

WEST COAST LOCAL TOURISM STRATEGIES

S Many local DMOs have

produced their own regional responses to TS2020

S Most West Coast DMOs

have marine tourism highlighted as a priority

SWEDISH LEARNING JOURNEY

S April 2017 S Ten participants S Key learnings

S Collaboration S Water centric S Hospitality principles

2020 - YEAR OF COASTS & WATER

S

2020 announced as the Year of Coasts and Water in Scotland

S

Themed years offer opportunities to spotlight and celebrate some of our key assets

S

Themed years offer opportunities for partnerships and working together to celebrate a particular theme and maximise impact

S

2 year lead-in

THE WEST COAST OPPORTUNITY

S Build on the National Strategy and research

undertaken

S Apply the learnings from the Swedish Learning

Journey

S Focus on 2020 as a unique opportunity for the DMOs

across the West Coast to work together on product development

WCMTC 18 Destination Organisations

S

Outer Hebrides Tourism

S

SkyeConnect

S

SMMAATA

S

Road to the Isles Tourism Association

S

Visit Arran

S

Wester Ross Biosphere

S

Love Loch Lomond

S

AITC representing

S

Marketing Mull & Iona

S

Discover Tiree/Development Coll

S

Oban & Lorn Tourism Alliance

S

Heart of Argyll Tourism Alliance

S

Inveraray Marketing Group

S

Explore Kintyre & Gigha

S

Islay & Jura Tourism Marketing Group

S

Colonsay Marketing Group

S

Argyll’s Secret Coast

S

Visit Cowal

S

Visit Bute

THE WEST COAST MARINE TOURISM COLLABORATION SCOPING PROJECT

S A 3-4 month scoping project S Industry led / HIE funded S Industry and agency steering group – HIE Sailscotland, VS

and UHI with independent chairperson

S Delivered by a team of locally appointed agents and

coordinated by AITC

THE WEST COAST MARINE TOURISM COLLABORATION SCOPING PROJECT

S

Overall aims

S

To assess and better understand the current offer across the area and in individual destinations

S

To promote a stronger sense of collaboration across our waterbodies

S

To scope out pan west coast marine tourism product development opportunities for 2020

THE WEST COAST MARINE TOURISM COLLABORATION SCOPING PROJECT

WHAT HAVE WE DONE?

• 1. Appointment of a team of locally based freelance development agents

within each area

• 2. Engagement with the UHI Capiten Atlantic Arc EU initiative considering port

information points cabotage, events and product development

• 3. A pan West Coast asset mapping process which identified over 250 marine

tourism hub sites across the west coast

• 4. A site by site inventory to collate a full understanding of all current marine

infrastructure and experiences/attractions/events/operators available at each

• f the 282 hub points
• 5. Initial scoping to identify possible new trails, events and experiences based
• n the assets on offer and pan West Coast themes that are emerging

THE WEST COAST MARINE TOURISM COLLABORATION SCOPING PROJECT

THE OUTPUTS

• 6. Business engagement to share the initial findings and stimulate interest in

collaboration and ideas for product development

• 7. A week long DataLab MSc Innovation workshop with 130 students in early

June exploring data based innovations utilising the data sets

• 8. Analysis of key findings identifying product development and marketing
• pportunities
• 9. A strategic workshop with steering group to consider and develop the projects

and ideas which are likely to have the biggest impact/be deliverable 10.A final scoping report setting out the key 2020 development opportunities which are prioritised and linked to potential funding and delivery partners

THE PROCESS

2018 SCOPE 2018 REFINE 2019 DEVELO P 2020 DELIVER

THE WEST COAST MARINE TOURISM COLLABORATION SCOPING PROJECT

THE AGENT TEAM

• MARIE BUTLER

OHT

• MALCOLM TURNER

OHT

• NATASHA HUTSHISON

WRB/VWR

• IAIN MACKAY

SC

• PAMELA BURNS

RTTI

• MICHELLE HILDER

SMMAATA

• GEMMA PATERSON

AITC – North Argyll

• KIRSTEN HENDERSON

AITC – South Argyll

• LYNNE DOW

AITC – East Argyll

• LYNN JONES

AITC – Clyde Islands

• BONNIE WOOD

AITC – Islay, Jura & Colonsay

• IAIN JOHNSTONE

AITC – Kintyre & Gigha

DEFINITIONS

• Arrive by sea, seeking land-based

experiences Arrive by land, seeking sea-based experiences Cruise ship visitors Sailing and boating visitors Boat trips and excursions Water sports and activities

Characteristics

Large, high volume cruise ships visiting ports across the West Coast Smaller bespoke upmarket cruise ships – all areas Sailors visiting the West Coast for a specific visit, or as part of a wider journey Sailors seeking charters or leaving their boat on the West Coast for an extended period, and returning for regular trips Long distance bucket list trips – St Kilda Short wildlife / family friendly trips Independent visitors, experienced and equipped Novice / mid-level, seeking

• rganised

and supported activities

ELEVEN STUDY AREAS

S

Harris & Lewis

S

Uists and Barra

S

Wester Ross

S

Skye and Raasay

S

North Lochaber and the Small Isles

S

South Lochaber and Loch Linnhe

S

Inner Hebrides, Oban & Lorn

S

Southern Hebrides, Mid Argyll & West Kintyre

S

Loch Fyne, East Kintyre and West Cowal

S

Lomond, Clyde Sealochs and East Cowal

S

Clyde Islands

ASSET MAPPING & SITE BY SITE INVENTORIES

S

NAME

S

LOCATION

S

PRIMARY PURPOSE

S

FACILITIES

S

SERVICES

S

ACTIVITIES AVAILABLE

S

ATTRACTIONS CLOSE BY

S

EVENTS & FESTIVALS

S

BUSINESS INTERESTS

S

MARKETING & PROMOTION

S

…

SITE BY SITE ASSESSMENT “point in time”

S GREEN – No immediate

investment required

S AMBER – Some… S RED – Major … S BLUE – No Infrastructure

INVENTORY SITES: 282

REF REGION Nos 1 Outer Hebrides North 22 2 Outer Hebrides South 16 3 Wester Ross 16 4 Skye & Raasay 45 5 North Lochaber 14 6 South Lochaber 16 7 North Argyll & Inner Hebrides 49 8 South Argyll & Inner Hebrides 32 9 Loch Fyne and East Kintyre 20 10 Lomond & Clyde Sea Lochs 34 11 Clyde Islands 20 TOTAL 282

HUB CHARACTER

URBAN – substantial infrastructure

1 3 1 1 O 3 2 1 5 1 18

RURAL – village with basic infrastructure

5 3 10 12 7 5 15 16 9 24 10 116

REMOTE – little or no infrastructure

7 5 4 16 4 4 29 8 8 5 5 95

WILD – secluded beach/anchorage only

9 5 2 16 2 7 2 6 2 51

ACTIVITIES

• 70

• 76

• 37

• 4

• 11

Activities that are readily accessible from the Hub Good location for DIY Providers/ instructor/cl ubs Wild swimming 72 4 Land-based birdwatching 168 10 Land-based wildlife spotting 167 13 Wildlife boat trips

• 70

Scenic Boat Trips

• 76

Coasteering 41 9 Land yachting 5 Scuba diving 75 12 Snorkelling 74 5 Surfing 10 3 Surf kayaking 14 6 Wind surfing 26 6 SUP 85 12 Kite Surfing 15 1 Sea Kayaking 147 48

FEATURES ACCESSIBLE FROM HUB

S

SEAFOOD RESTAURANTS

S

DISTILLERIES

S

CASTLE/HERITAGE ATTRACTION

S

GALLERY/CRAFTS LOCAL PRODUCE OUTLET

S

NATURAL PHENOMENON

S

EXCELLENT MARINE WILDLIFE SPOTTING

S

…

FEATURES ACCESSIBLE FROM HUB

Features that are readily accessible from the Hub Total Seafood Restaurants 100 Distillery open to the public 44 Castle or heritage attraction 120 Gallery/local crafts/local produce outlet 96 Long-distance walking or cycling route 92 Renowned Munro/hill walk 52 Natural phenomenon 43 Excellent marine wildlife spotting 106 Established marine trail (eg snorkel, kayak) 24 Important cultural association, romantic story or link to a contemporary or historic personality 82

FEATURES ACCESSIBLE FROM HUB

S

VISITOR INFORMATION

S

FACE TO FACE INFORMATION

S

MARINE INTERPRETATION

S

…

BUSINESS ENGAGEMENT

S SMMAATA S Wester Ross Biosphere S OHT AGM Sessions S Love Loch Lomond Marine Conference S Business Survey

BUSINESS SURVEY

S

142 Responses from all areas

S

35% have 75-100% of their business in marine tourism

S

12.5% not engaged in marine tourism at all

S

27% providing less than 5% of their services to marine tourists

S

50% wan to significantly grow this element of their business and 32 % wanting to moderately grow this element

S

Less than 1% wanted to reduce it

BUSINESS SURVEY SWOT STRENGTHS

S

Highly varied outstanding scenery

S

Small authentic businesses

S

Variety of coastline

S

Not overcrowded

S

Unspoilt

S

Pristine environment

S

Safe and sheltered

S

Scottish Access Law

S

Wildlife

S

Extensive MPA designations

S

Excellent sailing waters

S

Pristine beaches

S

Significant geology

S

Variety of destinations for diff interests

S

Underwater scenery

S

Variety within a compact area

S

Variety of boating conditions

S

Harbour/port towns and villages

S

Passionate people

S

Eateries – seafood

S

Seafaring knowledge

S

Tradition of travel by sea

BUSINESS SURVEY SWOT WEAKNESSES

S

Weather – very changeable

S

Midges

S

Public transport – esp local level

S

Lack of parking

S

Lack of infrastructure – toilets, showers

S

Difficult to access investment funding for small businesses

S

Excessive regulations for small businesses

S

Capacity issues on Calmac ferries

S

Lack of opportunities to hire equipment

S

Seasonality

S

Short season to run a business

S

Lack of communication and integration across west coast

S

Poor fuel supply opportunities

S

Journey times

S

Lack of step ashore in key locations (eg Clyde Islands)

S

Neglect of LA owned infrastructure

S

Reliance on cars

BUSINESS SURVEY SWOT WEAKNESSES (2)

S

Lack of promotional activity

S

Lack of a joined up marine product

S

Standards of food and accommodation

S

Public transport integration

S

Lack of opportunities to buy local seafood

S

Lack of pontoons/dry landing

S

Lack of boat storage and haul out facilities

S

Lack of collaboration

S

Lack of online information for skippers

BUSINESS SURVEY SWOT OPPORTUNITIES

S

2020 year of Coasts and Water

S

Scottish Access Law

S

Collaboration

S

Island hopping

S

Build on Viking culture/heritage

S

Food and drink – whisky seafood and game

S

Marine wildlife watching

S

Improved transport links

S

Marine protected areas – promote our pristine environment

S

More diving and kayaking

S

Slow tourism

S

Smaller bespoke cruise ships offering authentic experiences

S

Boat based trails (for foodies, history buffs)

S

Shore side cafes

S

More marinas/facilities for visiting yachts

S

More step ashore/pontoons

S

Above and below water scenery

S

Link up events and activities

S

Chandlery supplies

BUSINESS SURVEY SWOT OPPORTUNITIES (2)

S

Ability to buy local seafood

S

Food tourism

S

Gaelic culture

S

Music

S

Eco tourism

S

Joint marketing

S

Water taxis

S

Leisure transport based on the Puffer

S

Shore side camping

S

Educational opportunities

S

Promote the west coast as a single marine destination(joined up)

S

West coast bucket list passport

S

No closed season

S

Extreme weather activities

S

Collaborative themed journeys

S

Coastal walking

S

West coast skiffs

S

Invite different marine/watersport championships to West Coast in 2020

BUSINESS SURVEY SWOT THREATS

S

Fish farms

S

Perception of each area being in competition

S

Ability to get staff

S

Council and agency lack of awareness of potential of marine tourism

S

Weather / unpredictable weather

S

Increased fish farm development

S

Brexit - European visitors/staff

S

Plastic pollution

S

Poor standards from operators

S

Ferry capacity

S

Failure to protect wildlife and landscapes

S

popular hot spots and over tourism

S

Illegal fishing and dredging

S

Poor transport links

S

Lack of finance

S

Closure of tourist offices at ports

S

Litter and pollution

S

Conflict of marine use

S

Lack of accommodation to meet demand

S

Lack of local authority investment into existing infrastructure

BUSINESS SURVEY SWOT THREATS (2)

S

Lack of forward planning

S

Overcrowding our wild areas

S

Major events (eg Scottish Series) lost to

• ther venues

S

Loss of local businesses to multi-national providers

S

Encouraging inexperienced onto the water

S

Disjointed approach

S

Large cruise ships

S

Skills and capacity to welcome visitors

S

Lack of cultural attractions

S

Existing long term businesses lose out to new

S

Impact on existing businesses if new businesses encouraged to set up in an already over crowded marketplace

INITIAL FINDINGS SITE CHARACTER

WEST COAST LOMOND, SEALOCHS & EAST COWAL

INITIAL FINDINGS KEY FEATURES AT HUB

WEST COAST LOMOND, SEALOCHS & EAST COWAL

THE INTERACTIVE MAP

THE INTERACTIVE MAP

THE INTERACTIVE MAP

THE INTERACTIVE MAP

IDENTIFYING OUR WEST COAST MARINE TOURISM DESTINATIONS

The west coast Destination Organisations currently have a land based focus - but by working with the marine operators and thinking from a marine tourist perspective, marine tourism ‘destinations’ can be defined encompassing all the land based facilities and attractions around it – the touch points for the marine tourist to get on and off the water and reasons to want to do so. Collaborations between the current DOs can then be developed to significantly enhance and join up the marine tourist experience, and allow new and exciting products to be developed .

1 2 3 4 5 6 7 8 9 10 11

IDENTIFYING OUR WEST COAST MARINE TOURISM DESTINATIONS

AREA DMOS

ATLANTIC EDGE OHT THE MINCH OHT AND SKYECONNECT SOUND OF RAASAY & INNER SOUND WRB/VWR, SKYECONNECT SMALL ISLES & SOUND OF SLEAT SKYE CONNEC, RTTI, SMMAATA SOUND OF MULL, LOCH LINNHE, FIRTH OF LORN SMMAATA, MMI, OLA, DT, DC SOUND OF JURA, SOUND OF ISLAY, SOUND OF GIGHA HOATA, EKG, IJTMG, CMG LOCH FYNE, SOUND OIF KILBRANNAN, HOATA, EKG, KMG, VA FIRTH OF CLYDE AND CLUDE SEA LOCHS VB, VA, CMG, VC, LLL LOCH LOMOND LLL

WEST COAST MARINE TOURISM COLLABORATION

INSPIRATION …

• Coast with the Most
• Taste the Best of the West
• Island Bagging
• 2020 Bucket List Passport
• In footsteps of Bonnie Prince Charlie
• Our Seafaring Saints
• Sunset Trail
• ???

CAP APIT ITEN 2020

Atlantic Cluster for Technological and Economic Innovation in the Marine-Leisure Industry

CAPITEN 2020 Atlantic Cluster for Technological and Economic Innovation in the Marine-Leisure Industry

POOLING INNOVATION (INNOVATIVE PRODUCT)

WP4

POOLING INNOVATION

POOLING INNOVATION

ATLANTIC DESTINATION MARINE EVENT

WP5

INSHORE AND SEA-GOING NATIVATION

WP7

PORT INFORMATION POIN INTS (L (LED BY Y UHI) I) WP8

PORT INFORMATION POINTS (LED BY UHI)

WP8

https://vimeo.com/287065247/37df42429 3

APPROACH FO R THE WEEK

CHALLENG E PO STER

Three teams worked on this challenge

RESEARCH

TEAM ATLANTIS

Proposed the development of an app to connect marine tourism businesses to watersport users.It would provide watersport users with conditions & locations for maximum enjoyment. It would provide tourism businesses a prediction for the numbers of tourists they could expect that day.

ATLANTIS - FO R MARINE TOURISTS

https://marvelapp.com/383cdba

ATLANTIS - FOR BUSINESS USERS

https://marvelapp.com/91g88da

TEAM MARINO STRUCTURE

Proposed the development of an app for marine tourists to plan their trip to the region. It would use their current location and preference information about budget & activities to recommend places to visit, their best transport

• ptions & local reviews for accommodation / food /

activities. The information collected from app use would allow the business owner to:

• Collate and interrogate their reviews
• Analyse theircustomers
• Add events and communicate directly with

customers

TEAM MARINO STRUCTURE

1) Planning a trip 2) Location 3) Results & Recommendations

TEAM MARINO STRUCTURE

4) Transport 5) Reviews & Info

TEAM MARINO STRUCTURE

6) Business Dashboard:

• Reviews
• Analytics
• MyHub

TEAM MARINO STRUCTURE

FREAK SYSTEM WARRIO RS

Proposed an gamified incentive mechanism to pick up plastic waste. It would incentivise tourists to actively help the environment by picking up plastic waste. Using aVR code you would receive points for the amount of plastic waste you deposit in a bin.The bins would include a sensor to measure weight / how full it is for dynamic monitoring.

THE SCOPING OUTPUT

S Asset mapping and site by site inventories S Area by area and pan west coast analysis of the

inventories

S Area by area and pan west coast SWOT analysis S Business and operator survey and analysis S Identification of our key marine ’water body’ destinations S Identification of potential products for development S SCOPING OVERVIEW REPORT

WEST COAST MARINE TOURISM COLLABORATION

INSPIRATION …

• Coast with the Most
• Taste the Best of the West
• Island Bagging
• 2020 Bucket List Passport
• In footsteps of Bonnie Prince Charlie
• Our Seafaring Saints
• Sunset Trail
• ???

IDENTIFYING OUR WEST COAST MARINE TOURISM DESTINATIONS

The west coast Destination Organisations currently have a land based focus - but by working with the marine operators and thinking from a marine tourist perspective, marine tourism ‘destinations’ can be defined encompassing all the land based facilities and attractions around it – the touch points for the marine tourist to get on and off the water and reasons to want to do so. Collaborations between the current DOs can then be developed to significantly enhance and join up the marine tourist experience, and allow new and exciting products to be developed .

1 2 3 4 5 6 7 8 9 10 11

IDENTIFYING OUR WEST COAST MARINE TOURISM DESTINATIONS

AREA DMOS

ATLANTIC EDGE OHT THE MINCH OHT AND SKYECONNECT SOUND OF RAASAY & INNER SOUND WRB/VWR, SKYECONNECT SMALL ISLES & SOUND OF SLEAT SKYE CONNEC, RTTI, SMMAATA SOUND OF MULL, LOCH LINNHE, FIRTH OF LORN SMMAATA, MMI, OLA, DT, DC SOUND OF JURA, SOUND OF ISLAY, SOUND OF GIGHA HOATA, EKG, IJTMG, CMG LOCH FYNE, SOUND OIF KILBRANNAN, HOATA, EKG, KMG, VA FIRTH OF CLYDE AND CLUDE SEA LOCHS VB, VA, CMG, VC, LLL LOCH LOMOND LLL

REALISING THE OPPORTUNITY

“A point in time” Optimising the opportunity

• ffered by 2020 and creating

conditions for a lasting legacy

2020 - YEAR OF COASTS AND WATER

AIM

YCW2020 will sustain and build upon the momentum of preceding themed years to spotlight, celebrate and promote opportunities to experience and enjoy Scotland’s unrivalled Coasts and Waters, encouraging responsible engagement and participation from the people of Scotland and our visitors.

FOUR KEY THEMES

1. OUR NATURAL ENVIRONMENT AND WILDLIFE 2. OUR HISTORIC ENVIRONMENT AND CULTURAL HERITAGE 3. ACTIVITIES AND ADVENTURE 4. FOOD AND DRINK

FIVE PRINCIPLES

• Promotion

Raise the profile of Scotland nationally and internationally showcasing he diverse visitor offering provided by our unrivalled Coasts and Water with a coordinated marketing and communications programme promoting responsible engagement and participation.

• Celebration

Encourage and develop opportunities for the responsible celebration of our Coasts and Water with a focus on the tourism and events sector.

• Participation

Inspire the people of Scotland and our visitors to participate in activity aligned to and developed in response to YCW2020, with emphasis on attracting new audiences and spreading engagement across the country

• Collaboration

Encourage collaborative working between the sectors represented by YCW2020 themes and the wider tourism sector.

• Industry Engagement

Communicate with a wide range of businesses in tourism and other relevant sectors to help them recognise the

• pportunities presented by YCW2020 and capitalise on these opportunities.

FUNDING & SUPPORT

• VISIT SCOTLAND
• Growth Fund
• EVENT SCOTLAND
• YCW2020 Open Fund
• Partnership Programme

2020 - YEAR OF COASTS AND WATER

FUNDING MECHANISMS SNH NCHF

FUNDING MECHANISMS SNH NCHF

The Natural and Cultural Heritage Fund supports new opportunities to promote the

• utstanding scenery, wildlife and culture of the Highlands and Islands of Scotland in

ways which support inclusive and sustainable economic growth. It will help to retain jobs and sustain populations and services in rural communities. This Fund will support:

• Interpretive media to promote natural and cultural heritage assets consistent

with sensitive management and sustainable use

• Infrastructure investment to expand the provision of tourist facilities
• Improved accessibility, interpretation and quality of visitor experiences
• New products or services based on the region's natural and cultural resources,

particularly for the tourism sector.

REALISING THE OPPORTUNITY

REF WORKING TITLE CONCEPT A Uisge 2020 Year-long pan west coast promotional Campaign B Beneath the Waves Maritime Heritage C The Coast that Shaped Us Cultural Heritage D Wild & Wet Natural Heritage E West Coast Island’s Passport Travel Incentive F West Coast in the Palm of my Hand Visitor Information App G West Coast // Best Coast Marine Litter and Plastics H WC2020 - West Coast 500 on the water Tourist Route development I Uisge Fest 2020 & The West Coast Baton Relay Celebratory and Awareness Raising Event J TT2020 Tarbert to Tarbert Cruise Signature Event K West Coast Trail Blazing Trail Development L A Celebration of West Coast Art and Artists Exhibitions (local and national) M 2020 West Coast Nautical Flags and Pennants Place making

CAPITEN

REF PROJECT N Marine Tourism information Points (F) O West Coast Cabotage (H/J) P West Coast Snorkel Trail - Lochaber (K) Q Uisge Event with Atlantic Arc Partners (I)

REALISING THE OPPORTUNITY

Making it Happen…

A: Awareness Campaign

Uisge 2020

A : UISGE 2020

B – Maritime Heritage

Beneath the Waves

B – Maritime Heritage

C – Cultural Heritage

The Coast that Shaped Us

C – Cultural Heritage

D - Natural Heritage

Wild & Wet

D - Natural Heritage

E – Travel Incentive

West Coast

Island’s Passport

E – Travel Incentive

F – Visitor Info App

West Coast

In the Palm of my Hand

F – Visitor Info App

D - SWT

G – Marine Litter & Plastics

West Coast ? Best Coast !!

G – Marine Litter & Plastics

H - Tourist Route Development

WC2020

A West Coast 500

• n the water?

H - Tourist Route Development

• Gourock to Dunoon
• Cowal to Bute
• Bute to Wemyss Bay
• Ardrossan to Arran
• Arran to Kintyre
• Kintyre to Islay
• Islay to Oban
• Oban to Barra
• Barra to Uists
• Uists to Harris/Lewis
• Lewis to Ullapool
• Kyle of Lochalsh to Skye
• Skye to Mallaig
• Ardnamurchan to Mull
• Mull to Oban

I – Celebration & Awareness

UISGE FEST 2020

& THE WEST COAST BATON RELAY

S

Harris & Lewis

S

Uists and Barra

S

Wester Ross

S

Skye and Raasay

S

North Lochaber and the Small Isles

S

South Lochaber and Loch Linnhe

S

Inner Hebrides, Oban & Lorn

S

Southern Hebrides, Mid Argyll & West Kintyre

S

Loch Fyne, East Kintyre and West Cowal

S

Lomond, Clyde Sealochs and East Cowal

S

Clyde Islands

I – Celebration & Awareness

J – SIGNATURE EVENT

TT2020

TARBERT TO TARBERT CRUISE

J – SIGNATURE EVENT

K – TRAIL DEVELOPMENT

WEST COAST

TRAIL BLAZING

Kayak Trail Snorkel Trail Whale Trail Seafood Trail

K – TRAIL DEVELOPMENT

Gin Trail Sunset Trail ………

K – TRAIL DEVELOPMENT

L - EXHIBITIONS

2020

A CELEBRATION OF WEST COAST ART AND ARTISTS

M – PLACE MAKING

2020

WEST COAST NAUTICAL FLAGS & PENNANTS

M – PLACE MAKING

WEST COAST MARINE TOURISM COLLABORATION