S OCIAL S YNERGY Students : Tal Sharon, Oded Leiba, Shai Shabat, - PowerPoint PPT Presentation

 S OCIAL S YNERGY Students : Tal Sharon, Oded Leiba, Shai Shabat, Roey Arditi, Maor Hornstein Mentor: Liron Hanoch Sapoznikov Lead of Worldwide Academic Relations 30 Oct 2011

I NTRODUCTION  “When we know you better, we can sell you better” !  Our goal is to direct sales, offers and to give a better service to our clients through Social Networks.

C URRENT S ITUATION  Companies advertise new deals, devices etc. that doesn't apply to most of the viewers.  Users usually ignore non-personal advertisements.  Companies have a large database about a client which is not used to its full potential.

O BJECTIVES  Development of a system that will utilize Social Networks to send personal advertisement based on OSS data about the client.  Potential users: the company clients that subscribe to our Social Networks personal page.

H OW TO USE THE DATA ? The main idea is to cross data from the OSS to the social network information, to do the following:  Cross OSS data about the subscribers with information about events they will attend, and effectively plan marketing strategies.  Increasing OSS data with a more accurate social network data.  “Edge” clients (who use most of their package) - offers to enlarge their deal.  Find high populated group of certain OSS profile (I.E age) and count them as new trend for marketing.

 A customer who consumes many SMSs – advertising different cool stuff he can vote to with text messages (Reality TV etc. ).  A customer who publishes keywords connecting with “out of country” vacations- shall receive advertisements about abroad deals.  By ages- advertising a suitable application (games, hobbies etc.) for money or for free in condition for upgrading.

H OW WILL WE ATTRACT SUBSCRIBERS TO OUR PAGE ?  Advertising through: phone bills, SMS, homepage and personal website accounts.  Offering periodic lotteries, SMS benefits (upon subscribing), promotions and campaigns updates.  The joining will be advertised publicly to the subscriber’s friends. Benefits will be given to subscribers which will fill their phone number. *That way we can connect the OSS desired information with the social network account.

M ETHODOLOGY  Create an online program that will send ads to a client Social Networks personal page (which we have access to when the client subscribe to out page) base on criteria from the OSS database.  Create a page that when subscribing ask the client to enter phone number, name and age and in return give the client free SMS/ minutes.  Advertise the page and offer through company web site, bills, SMS to clients.

R ISKS  Not enough subscribers.  Grabbing joining benefits, and leaving the company’s page.

M ILESTONES Legal Research (Weeks 1-2) Deliverables: requirements document or contracts. Market research (Week 3-4) Deliverables: common complaints and problems & which advertise best for them . Coding (Weeks 6-11) Deliverables: online application to distribute advertisement. Facebook page. Testing (Weeks 11-12) Deliverables: final product code + release notes including known bugs, caveats and workarounds. Lunching (Week 13)

F INAL D ELIVERABLES  Web application linked to OSS database  Well documented source code  Social Networks page

Thank you…