S OCIAL S YNERGY Students : Tal Sharon, Oded Leiba, Shai Shabat, - - PowerPoint PPT Presentation

 SOCIAL SYNERGY

Students : Tal Sharon, Oded Leiba, Shai Shabat, Roey Arditi, Maor Hornstein Mentor: Liron

Hanoch Sapoznikov Lead of Worldwide Academic Relations 30 Oct 2011

INTRODUCTION

 “When we know you better, we can sell you

better” !

 Our goal is to direct sales, offers and to give a

better service to our clients through Social Networks.

CURRENT SITUATION

 Companies advertise new deals, devices etc. that doesn't apply to

most of the viewers.

 Users usually ignore non-personal advertisements.  Companies have a large database about a client which is not used

to its full potential.

OBJECTIVES

 Development of a system that will utilize Social

Networks to send personal advertisement based

• n OSS data about the client.

 Potential users: the company clients that

subscribe to our Social Networks personal page.

The main idea is to cross data from the OSS to the social network information, to do the following:

 Cross OSS data about the subscribers with

information about events they will attend, and effectively plan marketing strategies.

 Increasing OSS data with a more accurate social

network data.

 “Edge” clients (who use most of their package)-

• ffers to enlarge their deal.

 Find high populated group of certain OSS profile

(I.E age) and count them as new trend for marketing.

HOW TO USE THE DATA?

 A customer who consumes many SMSs –

advertising different cool stuff he can vote to with text messages (Reality TV etc. ).

 A customer who publishes keywords connecting

with “out of country” vacations- shall receive advertisements about abroad deals.

 By ages- advertising a suitable application (games,

hobbies etc.) for money or for free in condition for upgrading.

 Advertising through: phone bills, SMS, homepage

and personal website accounts.

 Offering periodic lotteries, SMS benefits (upon

subscribing), promotions and campaigns updates.

 The joining will be advertised publicly to the

subscriber’s friends. Benefits will be given to subscribers which will fill their phone number. *That way we can connect the OSS desired information with the social network account.

HOW WILL WE ATTRACT SUBSCRIBERS TO

OUR PAGE?

METHODOLOGY

 Create an online program that will send ads to a

client Social Networks personal page (which we have access to when the client subscribe to out page) base on criteria from the OSS database.

 Create a page that when subscribing ask the

client to enter phone number, name and age and in return give the client free SMS/ minutes.

 Advertise the page and offer through company

web site, bills, SMS to clients.

RISKS

 Not enough subscribers.  Grabbing joining benefits, and leaving the company’s page.

MILESTONES

Legal Research (Weeks 1-2)

Deliverables: requirements document or contracts.

Market research (Week 3-4)

Deliverables: common complaints and problems & which advertise best for them .

Coding (Weeks 6-11)

Deliverables: online application to distribute advertisement. Facebook page.

Testing (Weeks 11-12)

Deliverables: final product code + release notes including known bugs, caveats and workarounds.

Lunching (Week 13)

FINAL DELIVERABLES

Web application linked to OSS database  Well documented source code  Social Networks page

Thank you…