Roundtable for Responsible Soy Canadian Producer Perspective
Expanding Sustainable Marketing Through RTRS Pilot Objectives - Retain markets that are transitioning to RTRS-certification - Organize a system to minimize burden on growers - Set stage to build consensus nationally on sustainable agriculture - Pilot model that can expand to whole-farm - Expand market potential through sustainable reputation
Goal EFP On-Farm Food Whole-Farm Safety Market-wide Tools Markets Verification Farm Economic Field Plan Calculator Past Present Future
Development Develop Awareness Voluntary Mandated
Demand for Sustainability Existing Declarations • 1.2 MT of Canadian export by 2016/2020 = 57% value of soy European Market • Dairy Feed (Sweden) ~ 150,000 tonnes • Beef Feed (Netherlands/Belgium) ~ 1.2 M tonnes • Unilever (US/UK) – 100% RTRS soy by 2020 • Sobeys Canada “Compliments” brand • Co-op (Swiss) ~ 800,000 tonnes
Round Summary Table on • Focussed on soy production and CoC • Certification valid for 5 years with annual audit Responsible • Group cert. with annual sample audit acceptable Soy Benefits • Selling Soy: online marketing tool, mass balance, CoC • Foremost certification in discussion in EU, China • Existing Canadian end-markets requesting RTRS • National Interpretation increases Canadian brand Challenges • No North American auditors Current Markets • EU feed and food opportunities (~7MT/yr) Future Opportunities • Further EU development • Sobey’s (Canada) • Unilever USA (2020)
PHYSICAL FLOW RTRS CB Producer CERTIFICATE TRADING PLATFORM
The growing demand for RTRS certified soy The Netherlands Dutch Transition Foundation Responsible Soy has bought 600,169 credits between 2011 and 2013 Unilever Has bought 179,326 credits between 2011 and 2013 Arla Foods Arla has committed to to cover 100% of the soy Arla farmers in the six member countries, Denmark, Sweden, UK, Germany, Belgium and Luxembourg use in feed stuff for their dairy cows. The estimated amount of credits is 480,000 Mark & Spencer With the acquisition of 15,000 RTRS Credits , M&S has become the first retailer to buy such a high volume.
… and more growing demand for RTRS certified soy in Europe ... Other RTRS Credits buyers
Certified Tons Certified Tons 2011 2012 2013 Argentina 163,267 199,636 216,986 Brazil 251,748 773,779 748,495 India - 16,776 44,277 Paraguay 5,334 4,200 36,725 Uruguay - 1,041 - TOTAL 420,349 995,432 1,046,483 Δ% 137% 5%
“Is this just another layer of cost?” • YES – it is another cost • Group Certification can mitigate • Sample audited. Sample = square root • NO – most farms already reach standard • Time for reporting will increase • Good producer will benefit from good report
Activities and Progress November 2013 to Today… European Market Investigation Establish National Technical Group
Field-Testing in Ontario Activities and Progress Public Consultation November 2013 to Today… Technical Approval by RTRS Progressive Entry National Interpretation National Technical Group European Market Investigation
Next Steps - 2014 • Field-Testing • Facilitate Certifying Body in Canada • Develop Grower Guide and Business Case • Implement CFI’s 4 Nutrient Stewardship on-farm demonstration • Cloud-management development • In partnership with CIPRS and Provision Coalition • Market Development • Working with Canadian exporters to access markets for RTRS soy • ADM, Cargill, Unilever, Waitrose, AB Mauri, General Mills, Nevedi (Dutch feed) interest
Producer Incentive • Long-term Market Retention • Little/No Premium • Increase on-farm efficiencies, lowering bottom-line • Operational efficiencies • Agro-chemical efficiencies • “Proven” decision modelling • Not an enhancement.
GFO Involvement • Minimize burden on producer through funds, National Interpretation development, management guides, staff support • Facilitate access to all global markets to our producers, not be limited by “sustainability” • Communicate through Canadian embassies the innovation of Canadian producers
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