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Roger Rickard Knowledge Spending Networking Relationships Revenue Education CMOs of Fortune 1000 Top Headlines Attendance levels - increasing. Spending per meeting continues to grow. Greatest increases - corporate and


  1. Roger Rickard

  2. Knowledge Spending Networking Relationships Revenue Education

  3. CMO’s of Fortune 1000

  4. Top Headlines • Attendance levels - increasing. • Spending per meeting continues to grow. • Greatest increases - corporate and association. • Greatest decline - government. • Business conditions for meetings continue to improve worldwide. • Fear of impact from rising fuel prices and airfares. MPI Business Barometer

  5. Meetings Mean Jobs Meetings Mean Education Meetings Mean Revenue Meetings Mean Spending Meetings Mean Handshakes Meetings Mean Business

  6. Methodology • PricewaterhouseCoopers, PwC US • Two key areas of research – Primary Data thru Surveys, 6,000 received – Research of Industry, government and proprietary

  7. Meetings Definition • United Nations World Tourism Organization’s (UNWTO) – Ten (10) or more people – Four (4) hours or longer – Offsite

  8. Meetings Mean Jobs  1.7 Million Direct Jobs  4.6 Million Support Jobs  More jobs than:  Broadcasting & communications (1.3M)  Truck & Rail Transportation (1.5M)  Computer & Electronic Man. (1.1M) www.meetingsmeanbusiness.com

  9. Meetings Mean Education  1.8M Meetings & Events  205M Delegates & Exhibitors  Largest provider of Adult Education  Job Training  Sales Revenue – attracting buyers  Relationships www.meetingsmeanbusiness.com

  10. Meetings Mean Revenue  $263 Billion Direct Spending  $106 Billion Share of GDP  US Auto Manufacturing ($78B)  Information & Data Processing ($76B)  Performing Arts/Sports/Museums ($71B) www.meetingsmeanbusiness.com

  11. Meetings Mean Business  Total Economic Output: $907B  6.3M Jobs  $271B Labor Income  $64B Federal Tax Revenue  $46B State & Local Tax www.meetingsmeanbusiness.com

  12. Meeting Related Taxes $110B annually $301M daily $12.5M h ourly $208K minute

  13. A Great Story to Tell • Economic Engine • Major Tax Generator • Infrastructure Created for Visitor • Success of Other Businesses • Global Brand for the Destination @rogerrickard

  14. Roger Rickard

  15. Know for Sure • AIBTM • Easy to do business • Product is key to success @rogerrickard

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