Rider Personas The Active Techie Age Lives Skated before 25-45 - - PowerPoint PPT Presentation

Rider Personas

The Active Techie

Age 25-45 Lives Tends to live in tech hubs

• Uses board daily, primarily for commuting
• Lives in Eco/Expert mode
• Influencers: tech bloggers, entrepreneurs, gamers
• Content/Media Consumption: Tech Crunch, The Verge, TEDTalks, Wired, YC
• Barriers to Purchase: Wants to be sure that the Boosted board is the best (top of the

line) in terms of quality and engineering. Purchase process involved extensive

• nline research
• Purchase Consideration: Very focused on product specs. Helps justify the cost and

helps them feel smart if they can speak at an expert level on what makes a Boosted board superior to any other option.

Skated before A little

Why does the Active Techie buy?

It's the best electric skateboard. It's fast, fun, and challenging. It's well-engineered and uses new technology. It's great urban transportation.

"I did a lot of research on the different options and felt Boosted would be my best option. The price point is well thought out given the overall quality you're receiving compared to the

• competition. I would carefully do

your research and you'll find that Boosted excels in the areas that really count. The thing looks nice, feels nice, is fast, light, and safe." “From yuneec to generic, even evolve and "diy" boards. I've had them all. Never have I felt the rush like I get from riding this board.” _________________________ "Was never a skateboarder. The future is fun” "Wow, I have had a Yuneec Ego board since it came out, and that was after some extensive research and "test driving" several models including Fiik and Munkyboards. I contemplated, checked manufacture site, read 10k

• reviews. Take it from me you will

not be satisfied with any other board if you ever ride this one.”

The Urban Mover

Age 25-45 Lives Urban

• Daily use, primarily for commuting
• Lives in Eco/Expert mode
• Content/Media consumption: Mashable and other lifestyle & tech
• More into conspicuous consumption than the Active Techie
• More likely to evangelize the brand than the Active Techie
• Barriers to Purchase: Needs to be convinced that the board will integrate into their

daily routine. The ride and experience combined with the practicality and utility helps them justify the cost.

• Purchase Consideration: Looking for a better/more fun way to get around the city.

Must be small and easy to transport. Range and reliability are critical.

Skated before Maybe

Why does the Urban Mover buy?

It's practical, reliable urban transportation. It’s easy to learn and control. It looks great and turns heads. It’s the most fun way to get around the city.

"The most valuable thing about Boosted is the time you get back. In an urban area, you never wait in traffic, you zip up hills without thinking, your commute is shortened so much that most days you wish you worked further so you could ride more." "Absolutely love my boosted. I use it to commute to and from work every day (about 5.5 miles each way, I have an extra charger at work). Confidently walks the fine line between fun and functional. Also a plus that I can take it in with me everywhere I go. No more worrying about my bike being chained outside for long periods of time." "No more looking for a parking spot or sweating to death in that unholy petri dish they call the New York Subway. I'll be the suit cruising down the street on his magic carpet - with a smile from ear to ear."

The Rad Dad

Age 40+ Lives Suburban

• Rides weekly
• Lives in Pro Mode
• Doesn’t have high range anxiety
• Wants to ride with someone (friend, spouse, kids)
• More safety conscious than other personas
• Barriers to Purchase: Visibility. How do they even become aware of the boards?

Need help justifying the cost.

• Purchase Consideration: All about the experience. Not very focused on the

practicality of the board, which makes word-of-mouth and trial an important part of the purchase process.

Skated before Very likely

Why does the Rad Dad buy?

It's fast, fun, and challenging. It's the best electric skateboard. It's easy to re-learn. Replicates the feel of snowboarding/surfing.

"My wife thinks I'm crazy - 46 and haven't been on a skateboard in 35 years - but this board is pretty easy to master and control - and it makes me feel like a kid again. I can't wait to put more miles on this thing!" "I'm a 45 year old that refuses to grow up. It is a blast to ride. You have all the fun of longboarding, surfing, snowboarding, wakeboarding, etc...without any effort at all." "I'm in my mid 30's with a wife and 2 kids and finding anytime to go to a skate park or a mountain in pretty much out of the

• question. The Boosted board is

the perfect escape from the day for someone like me.”

The Core Carver

Age 25-35 Lives Suburban/Resort

• Rides weekly
• Lives in Pro Mode
• Not inspired by commuting story or tech elements
• Comes to the brand with a healthy dose of skepticism, so word of mouth and retail

demos are important.

• Barriers to Purchase: Is this cool? Is it credible? Price is a big barrier.
• Purchase Consideration: Other brand and product partnerships/integrations add

credibility (Loaded deck, Oragatang wheels). Ultimately won over by the ride experience.

Skated before Yes

Why does the Core Carver buy?

It's fast, fun, and challenging. It's high-quality and well-engineered. Partners with credible brands. Replicates the feel of snowboarding/surfing year-round.

"It's a luxury item for me, not a primary mode of transportation, but it’s an adrenaline rush in a small package that I can toss behind my seat in the truck.Boosted has picked great components for this board. This is the Ferrari of electric skateboards." "When I first heard about the Boosted electric skateboards, my immediate concerns were that it might be awkward, slow, heavy, with low battery life, and the inability to scale any hills or go down them (without causing injury)...I was WRONG." "Having been around the block a few times, I've learned to keep my expectations low and my hopes

• high. Boosted chose an amazing

board with the perfect amount of flex (Loaded) and high end wheels (Orangatang) and attached a really low profile and light battery and two ridiculously powerful motors."