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Richard Smith Vice President, Digital Distribution Sony Pictures - - PowerPoint PPT Presentation
Richard Smith Vice President, Digital Distribution Sony Pictures - - PowerPoint PPT Presentation
Richard Smith Vice President, Digital Distribution Sony Pictures Home Entertainment Progress since the last PEVE Consumer System Operational Adoption Walmart Service UltraViolet Titles Announced launched Now 3 Ways for Consumers to engage
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Walmart Service Announced Consumer Adoption System Operational UltraViolet Titles launched
Progress since the last PEVE
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Now 3 Ways for Consumers to engage
With New Release BDs and DVDs Via EST Via Disk to Digital
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Nearly 100 UltraViolet Titles and 1000s More via EST / Disc to Digital
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Sony Pictures UltraViolet Research
UltraViolet’s Effect on Purchase Decision Awareness of UltraViolet
41% Aware
Source: SPHE Tracker December 2011 AU7: Within the past few months, have you heard of a new digital movie format called UltraViolet (UV)?
- AU8. UltraViolet (UV) is a new industry service which gives consumers a digital version of a movie, when they a purchase the movie on DVD or Blu-ray, that can be downloaded or streamed to their computers, phones, set-top boxes, or tablets and watched anywhere
(“Buy once, play anywhere”). Knowing that a movie you were interested in included an UltraViolet (UV) copy, how might this affect your likelihood to buy it on DVD or Blu-ray?
43% Positive Effect
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International Expansion Common File Format More Title Availability Rollout of Services by Retailers Broad Consumer Marketing
The Year Ahead
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Broad Consumer Marketing
- T
agline
- Primary messaging
- Standardization of stickers
- Multi-studio sizzle for head of BD/DVD
- Social media campaign
- How-T
- Video
- Thumbnail pack shot images
- Retail cards /posters
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Sony Pictures UltraViolet Launch Titles - UK
25 June 2012 2 July 2012 9 July 2012
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