Restore, Reinvent, Renaissance: What Can We Learn From Past - - PowerPoint PPT Presentation
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What Can We Learn From Past Disasters?
Gray Swoope Nancy Blum-Heintz
VisionFirst Advisors
April 24, 2020
Areas of Expertise
Senior Consultant COLUMBUS, MISSISSIPPI
When there is no economy you have to create it.
health and economic issues
before
challenged communities
not just media and not everyone but media
doing it? Who are you doing it for? How much is it costing?
01 BE FIRST Crises are time-sensitive. Communicating information quickly is almost always important. For members of the public, the first source of information often becomes the preferred source. 02 BE RIGHT Accuracy establishes credibility. Information can include what is known, what is not known, and what is being done to fill in the gaps. 03 BE CREDIBLE Honesty and truthfulness should not be compromised during crises. CDC
CDC Crisis & Emergency Risk Communication Handbook
04 EXPRESS EMPATHY Crises create harm, and the suffering should be acknowledged in
they face, builds trust and rapport. 05 PROMOTE ACTION Giving people meaningful things to do calms anxiety, helps restore order, and promotes a restored sense of control. 06 SHOW RESPECT Respectful communication is particularly important when people feel vulnerable. Respectful communication promotes cooperation and rapport. CDC
CDC Crisis & Emergency Risk Communication Handbook