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REMOVING BARRIERS THROUGH AUTHENTIC COMMUNICATION Ceci Dadisman - PowerPoint PPT Presentation

Jan 25, 2024 •7 likes •417 views

REMOVING BARRIERS THROUGH AUTHENTIC COMMUNICATION Ceci Dadisman Digital Marketing Director at FORM 15 years of experience working with arts & culture and nonprofit organizations www.theformgroup.com First, lets talk about your

  1. REMOVING BARRIERS THROUGH AUTHENTIC COMMUNICATION

  2. Ceci Dadisman Digital Marketing Director at FORM 15 years of experience working with arts & culture and nonprofit organizations www.theformgroup.com

  3. First, let’s talk about your communications ecosystem. www.theformgroup.com

  4. Email Online Display Ads Website Social Media Traditional www.theformgroup.com

  5. Relevance drives response. Response drives revenue. ― Lee Gallagher www.theformgroup.com

  6. Right Message Right Person Right Time Right Channel www.theformgroup.com

  7. Use authentic storytelling to create meaningful engagement with current and potential audiences. www.theformgroup.com

  8. Establish Outcomes www.theformgroup.com @cecidadisman

  9. To communicate effectively, we must establish targeting , messaging , and desired outcomes . www.theformgroup.com

  10. www.theformgroup.com @cecidadisman

  11. Communicating Effectively Targeting leads to results. 1 4 Target Audience(s) Segmentation Who are you trying to reach? Are you sending the right message to the right segment? 2 5 Relevant Messaging Call-to-Action What message will be relevant to your What do you want them to do after target audience? receiving the communication? 3 Effective Channels Which communications channels does your audience use most? www.theformgroup.com

  12. Eliminate jargon and org speak . Focus on the patron experience. www.theformgroup.com

  13. When you ASSUME, you make an ASS out of U and ME. www.theformgroup.com @cecidadisman

  14. www.theformgroup.com @cecidadisman

  15. What Ballet Austin found when they stopped assuming and started getting real. We unknowingly create barriers through our most fundamental communications. www.theformgroup.com

  16. What Palm Beach Opera found when they stopped assuming and started getting real. The reasons why we think people aren’t engaged are often not much of a consideration at all. www.theformgroup.com

  17. Create a Plan www.theformgroup.com @cecidadisman

  18. Remove siloed communications. Like, for realsies. I’m serious. I mean it. www.theformgroup.com @cecidadisman

  19. www.theformgroup.com @cecidadisman

  20. Comms Channels www.theformgroup.com @cecidadisman

  21. Who are the people we are trying to reach? www.theformgroup.com

  22. Make a concerted effort. Use data to determine who your core audience really is. ● Identify the demographic makeup of your community. ● How can you reach out to groups who are underrepresented in ● your audience? www.theformgroup.com

  23. How can we meet people where they already are? www.theformgroup.com

  24. www.theformgroup.com @cecidadisman

  25. www.theformgroup.com @cecidadisman

  26. Direct Mail/Print Radio/TV Community Centers Childcare + Schools www.theformgroup.com

  27. How can we showcase and welcome ? www.theformgroup.com

  28. www.theformgroup.com @cecidadisman

  29. www.theformgroup.com @cecidadisman

  30. www.theformgroup.com @cecidadisman

  31. How can we encourage participation ? www.theformgroup.com

  32. Pittsburgh Festival Opera // #MyFirstTime www.theformgroup.com @cecidadisman

  33. Palm Beach Opera // #PBOperaForAll www.theformgroup.com @cecidadisman

  34. www.theformgroup.com @cecidadisman

  35. Loews Hotels // #TravelForReal www.theformgroup.com @cecidadisman

  36. New York City Ballet // #withballet www.theformgroup.com @cecidadisman

  37. Use transparent language. Share contingency plans. Have a clear case for support . Make it easy to convert . www.theformgroup.com

  38. Be sensitive to the mood of the time. www.theformgroup.com

  39. www.theformgroup.com

  40. Questions? Don’t be shy! www.theformgroup.com

  41. WE DO GREAT WORK FOR THE GREATER GOOD We are a digital-first creative agency for arts + culture and nonprofits. We help organizations thrive through strategy and design. We are interdisciplinary zealots dedicated to blending creativity and code, philanthropy and commerce. We love what we do, and we love what our clients stand for. We are collaborative, inventive, inspired. We connect our clients with current and undiscovered patrons through integrated websites, digital marketing, print design, and new technology. theformgroup.com • 216-921-9460

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