Reimagine SamTrans Project Introduction SamTrans CAC August 28, 2019
Agenda Project overview – Goals – Citizen Advisory Committee Member Role – Process and Inputs – Project Timeline – Current Tasks Underway Project Management Structure/Stakeholder Input The CAC as Stakeholders Feedback and Next Steps 2
Project Overview
What is Reimagine SamTrans? Reimagine SamTrans is the name of the SamTrans Comprehensive Operational Analysis (COA). SamTrans ridership is down 15% over the past 5 years. Transit agencies across the country are taking these studies on to better address declining ridership and adjust to changing market trends. The final product for the study is a preferred alternative network design to be implemented immediately after Board approval.* 4
Ultimate Goal: Improve Ridership and Mobility Reimagine SamTrans will – Give the District an updated picture of the existing operational and ridership conditions for each route and system-wide – Help us understand the market of traditional bus riders in San Mateo County, including where they live and work, in order to guide the allocation of fixed-route bus resources – Help us understand the market of non-traditional bus riders in San Mateo County and identify other mobility services that interest them; provide a platform to analyze and recommend new service models and mobility pilots – Recommend route, network or vehicle size changes to improve ridership and efficiency To get there, we need feedback from leadership and the community , as well as patience, thoughtfulness, and open-mindedness from all participants. 5
Citizen Advisory Committee Member Role The CAC is included as a key advisory body The CAC has an important role because you represent SamTrans bus riders We need your input and feedback to help us think outside the box and achieve efficiencies Your input matters in how we build a better bus and mobility system in San Mateo County 6
The Process Reimagine SamTrans has two phases. Phase One Discovery, Analysis, and Policy Development Listening Phase Two Mobility Service Alternatives Preferred Alternative 7
Phase One Discovery, learning, listening • how the SamTrans system New Mobility operates today Strategies • the transportation, housing Existing Policies Conditions and land use policy and planning context over the next five years Phase 1 • the mobility options Planning Stakeholders Studies SamTrans riders and non- riders desire Market Outreach Research 8
Phase One: Policy Development Service Policy Framework How should SamTrans allocate fixed-route bus resources (i.e., coverage vs. productive routes) among route types? Service Design Guidelines During and after the COA, how should SamTrans design routes and services in the spirit of the service policy framework? Service Standards What performance should we expect from our services and how should we measure success? 9
Phase Two: Preferred Alternative Mobility Alternative One Preferred Alternative Mobility Alternative Two OUTREACH (i.e., new SamTrans Mobility Alternative Network) Three 10
COA Project Flow Oct 2020 – Jan 2021 June – Sept 2020 Jun – Sept 2019 Public Comment Preferred Alternative Existing Conditions Period, Public Hearing, Development Market Research Title VI Analysis Sept – Nov 2019 Feb 2021 April – May 2020 Phase One Outreach Board Action on Service Standards Phase Two Outreach Service Plan ECR Analysis Feb – March 2020 Dec 2019 – Feb 2020 August 2021 Mobility Service Service Framework Alternatives Implementation! and Policy Guidance Development 11
Existing Conditions Data submitted to consultant team – APC (automated passenger counts) for the bus system from April 2019 Used to calculate ridership (stop/trip/route level) – AVL (automatic vehicle locator positioning data) – Used to determine schedule adherence issues, on-time performance, system bottlenecks – Farebox data used to verify ridership, also has geolocated data – 10-years of historical ridership information – All existing data sets (origin/destination data from surveys) Existing conditions report due in fall 2019 – Full system and route by route profiles 12
Market Research - underway Countywide Transportation Survey – Understand the overall transportation preferences and habits of SM County residents; targeting the general SM County populace. Understand travel behavior; willingness to try transit or other modes – Postcard mailer with link to website and phone number – URL: SMCTransportationsurvey.com – Send to 15,000+ households; goal of 1,000+ responses (statistically- significant sample of county residents) – Goal to have postcards mailed week after Labor Day; be in-field 4-6 weeks 13
Market Research, con’t Focus Groups – Three focus groups of 10-15 people Combination of non-rider and rider focus groups conducted in English or Spanish – Focus groups will take place in September and October Participants will receive a stipend and a meal for participating 14
Broad Public Outreach Detailed public outreach plan – in development – Market research helpful to target communication strategies First round of outreach – October/November 2019 – Outreach exercises: Understand travel habits, discuss service quality/supply trade-offs, gather service requests – Rider: 6+ pop-ups at key transit locations/on-board, on-board materials directing to web – Community: 1 virtual town hall, roadshow at existing community meetings, e-blast to engaged stakeholders – Traditional and Social Media (paid and organic) Will send broad outreach exercise content to ET/Ad Hoc in advance of finalizing 15
Project Management Structure and Stakeholder Input
Project Management Structure and Meeting Frequency Weekly Bi-Weekly Monthly Quarterly Key Milestones Executive Steering Committee Project Management SamTrans Advisory Board Ad Hoc Team Staff Working Group Groups: Committee Comprised of: Key Comprised of: PMT, Consultant • CAC Dept Leads and Subject Directors and Service Management Team • Youth Citizens Advisory Matter Experts (SMEs) Planning Committee Committee (CAC) members • Senior during key points in project • New Mobility Technical Advisory Partners Group Stakeholder Advisory Group 17
The CAC as Stakeholders Provide feedback at all key project tasks – Meetings quarterly over duration of study Spread the word – we need your promotion and participation in our outreach Let us know who we should be speaking with – First outreach round to be held in Fall 2019 18
Feedback and Next Steps
Feedback on Outreach We are trying to reach riders in phase one… What are you thoughts on where we should focus our efforts? How best can we reach riders? 20
Next Steps Conduct market research – Who are the riders? What might make people ride more frequently, and what other services should SamTrans consider? Develop public outreach plan – Solicit input on travel habits, transportation needs, service supply/quality trade-offs – Launch outreach in October 21
Questions? 22
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