Reimagine SamTrans Project Introduction SamTrans CAC August 28, - - PowerPoint PPT Presentation

Reimagine SamTrans Project Introduction

SamTrans CAC August 28, 2019

Agenda

• Project overview

– Goals – Citizen Advisory Committee Member Role – Process and Inputs – Project Timeline – Current Tasks Underway

• Project Management Structure/Stakeholder Input
• The CAC as Stakeholders
• Feedback and Next Steps

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Project Overview

Reimagine SamTrans is the name of the SamTrans Comprehensive Operational Analysis (COA). SamTrans ridership is down 15% over the past 5 years. Transit agencies across the country are taking these studies on to better address declining ridership and adjust to changing market trends. The final product for the study is a preferred alternative network design to be implemented immediately after Board approval.*

What is Reimagine SamTrans?

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Ultimate Goal: Improve Ridership and Mobility

• Reimagine SamTrans will

– Give the District an updated picture of the existing operational and ridership conditions for each route and system-wide – Help us understand the market of traditional bus riders in San Mateo County, including where they live and work, in order to guide the allocation of fixed-route bus resources – Help us understand the market of non-traditional bus riders in San Mateo County and identify other mobility services that interest them; provide a platform to analyze and recommend new service models and mobility pilots – Recommend route, network or vehicle size changes to improve ridership and efficiency

• To get there, we need feedback from leadership and the community,

as well as patience, thoughtfulness, and open-mindedness from all participants.

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• The CAC is included as a key advisory body
• The CAC has an important role because you represent

SamTrans bus riders

• We need your input and feedback to help us think outside

the box and achieve efficiencies

• Your input matters in how we build a better bus and

mobility system in San Mateo County

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Citizen Advisory Committee Member Role

The Process

Reimagine SamTrans has two phases.

Phase Two

Mobility Service Alternatives Preferred Alternative

Phase One

Discovery, Analysis, and Listening Policy Development

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Phase One

Phase 1

New Mobility Strategies Existing Conditions Stakeholders Outreach Market Research Planning Studies Policies

Discovery, learning, listening

• how the SamTrans system
• perates today
• the transportation, housing

and land use policy and planning context over the next five years

• the mobility options

SamTrans riders and non- riders desire

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Phase One: Policy Development

Service Standards

What performance should we expect from our services and how should we measure success?

Service Design Guidelines

During and after the COA, how should SamTrans design routes and services in the spirit of the service policy framework?

Service Policy Framework

How should SamTrans allocate fixed-route bus resources (i.e., coverage vs. productive routes) among route types?

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Phase Two: Preferred Alternative

OUTREACH Mobility Alternative One Mobility Alternative Two Mobility Alternative Three

Preferred Alternative (i.e., new SamTrans Network)

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COA Project Flow

Jun – Sept 2019 Existing Conditions Market Research Sept – Nov 2019 Phase One Outreach Service Standards ECR Analysis Dec 2019 – Feb 2020 Service Framework and Policy Guidance Feb – March 2020 Mobility Service Alternatives Development April – May 2020 Phase Two Outreach June – Sept 2020 Preferred Alternative Development Oct 2020 – Jan 2021 Public Comment Period, Public Hearing, Title VI Analysis Feb 2021 Board Action on Service Plan August 2021 Implementation!

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Existing Conditions

• Data submitted to consultant team

– APC (automated passenger counts) for the bus system from April 2019

• Used to calculate ridership (stop/trip/route level)

– AVL (automatic vehicle locator positioning data) – Used to determine schedule adherence issues, on-time performance, system bottlenecks – Farebox data used to verify ridership, also has geolocated data – 10-years of historical ridership information – All existing data sets (origin/destination data from surveys)

• Existing conditions report due in fall 2019

– Full system and route by route profiles

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Market Research - underway

• Countywide Transportation Survey

– Understand the overall transportation preferences and habits of SM County residents; targeting the general SM County populace.

• Understand travel behavior; willingness to try transit or other modes

– Postcard mailer with link to website and phone number – URL: SMCTransportationsurvey.com – Send to 15,000+ households; goal of 1,000+ responses (statistically- significant sample of county residents) – Goal to have postcards mailed week after Labor Day; be in-field 4-6 weeks

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Market Research, con’t

• Focus Groups

– Three focus groups of 10-15 people

• Combination of non-rider and rider focus groups conducted in English
• r Spanish

– Focus groups will take place in September and October

• Participants will receive a stipend and a meal for participating

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Broad Public Outreach

• Detailed public outreach plan – in development

– Market research helpful to target communication strategies

• First round of outreach – October/November 2019

– Outreach exercises: Understand travel habits, discuss service quality/supply trade-offs, gather service requests – Rider: 6+ pop-ups at key transit locations/on-board, on-board materials directing to web – Community: 1 virtual town hall, roadshow at existing community meetings, e-blast to engaged stakeholders – Traditional and Social Media (paid and organic)

• Will send broad outreach exercise content to ET/Ad Hoc in advance of

finalizing

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Project Management Structure and Stakeholder Input

Project Management Structure and Meeting Frequency

Weekly

Consultant Management Team

Bi-Weekly

Project Management Team Comprised of: Key Dept Leads and Subject Matter Experts (SMEs) during key points in project

Monthly

Staff Working Group Comprised of: PMT, Directors and Service Planning Committee members

Quarterly

Executive Steering Committee Board Ad Hoc Committee Citizens Advisory Committee (CAC) Technical Advisory Group Stakeholder Advisory Group

Key Milestones

SamTrans Advisory Groups:

• CAC
• Youth
• Senior
• New Mobility

Partners 17

The CAC as Stakeholders

• Provide feedback at all key project tasks

– Meetings quarterly over duration of study

• Spread the word – we need your promotion and

participation in our outreach

• Let us know who we should be speaking with

– First outreach round to be held in Fall 2019

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Feedback and Next Steps

Feedback on Outreach

We are trying to reach riders in phase one… What are you thoughts on where we should focus our efforts? How best can we reach riders?

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Next Steps

• Conduct market research

– Who are the riders? What might make people ride more frequently, and what other services should SamTrans consider?

• Develop public outreach plan

– Solicit input on travel habits, transportation needs, service supply/quality trade-offs – Launch outreach in October

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Questions?

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