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INTRODUCTION TO CORPORATE GIVING Today Well Discuss INTRODUCTION - - PowerPoint PPT Presentation
INTRODUCTION TO CORPORATE GIVING Today Well Discuss INTRODUCTION - - PowerPoint PPT Presentation
INTRODUCTION TO CORPORATE GIVING Today Well Discuss INTRODUCTION TO How Companies CORPORATE GIVING Give Why Companies Give How to Find Corporate Partners HOW COMPANIES GIVE Non-Cash 18% Cash 82% Credit: Giving In Numbers: 2018
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Non-Cash
18%
Cash
82%
Credit: Giving In Numbers: 2018 Edition, CECP
HOW COMPANIES GIVE
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HOW COMPANIES GIVE
Foundation Cash
34%
Direct Cash
48%
Credit: Giving In Numbers: 2018 Edition, CECP
Non-Cash
18%
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Matching Gifts Through Employees Cause Related Marketing Corporate Sponsorships Corporate Contributions Foundation Grants
Cash Contributions
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Space Pro-Bono Services and Employee Volunteerism Products
Non-Cash Contributions
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To be good corporate citizens To advance their business objectives To increase corporate visibility To take advantage of tax deductions
WHY COMPANIES GIVE
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Are you a legal nonprofit
- rganization?
To Take Advantage Of Tax Deductions
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What audiences/ constituents do we share with companies? Would companies want to connect with our constituents? Do we address issues of interest to a company?
To Advance Their Business Objectives
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How visible are you in the community? How big an audience do you have? How would you get their name in front
- f the public?
To Increase Corporate Visibility
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What companies are in our backyard? How do we strive to enhance the local community? How deep is our network of community leaders?
To Be Good Corporate Citizens
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Find Companies Based On: What you do What they do Where they are located
HOW TO FIND CORPORATE PARTNERS
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Corporate philanthropy is motivated by company interests Look at your organization from the company’s point of view Companies support nonprofits in many different ways
KEY TAKEAWAYS
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Introduction To Fundraising Planning
(Live online and in-person) http://bit.ly/IntroFundPlanning
Building Corporate Partnerships Bundle
(self-paced elearning) http://bit.ly/BuildingCorporatePartners _eLearning
WHAT’S NEXT?
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EXERCISE
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