Red kiwifruits April 2006 Sun Rising Development (Agriculture) - PDF document

Red kiwifruits April 2006

Sun Rising Development (Agriculture) Limited • Our strength • Established in 2003, but with more than 40 years experience from its sister company, Cheong Lee International. • 4 cooperatives: 2 in Zhang Jiang of lychees, 1 in Dujianyan of kiwifruits and 1 in Cangxi; 1 packing house in Zhang Jiang; 1 distribution market in Li Shui, Guangzhou

Li Shui Market - 20% interest in Li Shui Market - House more than 400 fruit wholesalers with more than 100 000 floor areas. - 600 reefer containers operation capacity at the same time. Zhanjiang packinghouse � size of 3000 square meters area. � has 4 production lines with more than 150 employees packing up to 100 containers of lychees during the season.

Sun Rising and Red Kiwifruits • History In Dec 2003, our company established Dujianyan Sun Rising Kiwifruit Cooperative Limited and is the major shareholder since then. First private agricultural cooperative company Limited in China and was awarded the leading enterprise in Feb 2004 by the People’s government of Dujianyan City. In May 2005, Sun Rising acquired the worldwide exclusive Plant Variety Right of Hongyang (Red) kiwifruit for a period of 20 years.

Sun Rising Kiwifruit production base and locations of cooperatives Guang Yuan, Sichuan Chengdu, Sichuan He Pin, Guangdong Guilin, Guangxi Le Ye, Guangxi

Our strength – Exclusive right of Hongyang (Red) Kiwifruits A potential variety of kiwifruit in the market Exclusive Plant Variety Right Unique variety in the world, can only be found in China at the moment Plant Variety Right and Country of Origin Protection

Characteristics of Red kiwifruits NOT genetically modified 100% NATURAL - Grown and cultivated in a regulated farm Fresh, healthy and richer in Vitamin-C New Taste and Appearance!

Characteristics of Red kiwifruits Fruit Soluble Sugar V － C V － B1 V － B2 V － B6 V － E fibre g g mg mg mg mg mg per 100g content 2.3 11.8 15 0.02 0.01 0.05 0.5 Apple 8.4 11 10 0.02 0.03 0.05 1.9 Blueberry 2.7 20.4 10 0.04 0.03 0.36 0.3 Banana 1.4 6.6 40 0.07 0.02 0.03 0.5 Grapefruit 2.2 15.5 3 0.03 0.01 0.08 0.6 Grapes 2.1 8.8 70 0.01 0.02 0.12 1.9 Green Kiwi 1.0 15.0 53 0.05 0.06 0.13 1.0 Mango 1.8 10.6 49 0.07 0.03 0.06 0.1 Orange 0.6 8.0 46 0.03 0.04 0.04 - Papaya 2.1 11.5 4 0.01 0.01 0.02 0.1 Pear 1.2 12.0 25 0.07 0.02 0.09 0.1 Pineapple 19.6 13.4 136 0.01 0.02 0.12 1.9 Red Kiw i

Characteristics of Sun Rising Red kiwifruit Variety Equivalent Vitamin C of a kiwi to apples Taste History Optimum 100 years acidity Sweet and 10 years Savory Sweet, Savory and 3 years pleasant aftertaste 4 3 Hayward 2 Golden Red 1 0 Production cost Selling price

Characteristics of Red kiwifruits According to American Agriculture and Food Chemistry Association, every 100g of red kiwifruits contains 14mg of Anthocyanin; the amount present is more than many other fruit. This substance is anti-carcinogenic (cancer preventive) and anti- inflammatory. It is very likely that red kiwifruits help to prevent cardio-vascular disease (heart disease) and aging, as suggested by many scientific journals, because of its richness of antioxidant in the fruit.

Our expert Dr M Z WANG Former deputy president of Sichuan Natural Resources Institute, Hongyang, kiwifruit inventor Honorary Fellow of The Horticulture and Food Research Institute of New Zealand Limited Deputy Director General of The Kiwifruit Branch of Chinese Society for Horticulture Science China Science Sun Rising Biotechnology Company Ltd • Venture with Guilin Botanical research division, Chinese Academy of Science • Largest genetic library on kiwifruit varieties. • Experienced professional in vine propagation and selection. • R&D in kiwifruit consumer products.

Existing commercialised varieties of kiwifruits Hayward Golden Red Jin Tao

Comparison of various varieties • Hayward – oldest variety, declining popularity, keen competition amongst exporting countries (e.g. New Zealand, USA, Chile and Italy), declining profit margin. • Golden – Zespri’s exclusive variety positioned at a higher market than Hayward. • Red – Sun Rising’s exclusive variety, attractive appearance, higher nutritional values than other varieties, room for growth, high profit margin at the moment. • Jin Tao – Also a new variety, market prospect unknown at the moment because of very limited quantity.

World Monthly change of kiwifruit supply 18 16 14 Launch of Red Kiwifruit 12 10 8 6 4 2 0 1 2 3 4 5 6 7 8 9 10 11 12 -2 Chile New Zealand Italy Monthly export volume

Market potential of Red kiwifruits • Mainly position at a higher market with high export value per box at the moment. • Novelty with an attractive appearance, and a healthy variety. • Small production at the moment – indefinite room to grow in near future.

Sales of red kiwifruit aboard

Sun Rising Kiwifruit cooperative • Alliance with individual growers in the form of a cooperative structure to standardise production and operation.

Increase in farm investment to increase yield and lower costs - Direct investment in cooperative and sharing with cooperative members. - Loans obtained by the cooperative to standardise production requirements, improve irrigation system, infrastructure and machinery for the implementation of modern agricultural and scientific management. - Yield improvements and cost reduction can be achieved.

Regulated allocation of fertilisers and pesticides, professional application - regulated and standardised allocation procedures of fertilisers and pesticides. - A team of specialists responsible for the application of pesticides. Control and trace of origin of chemical residue. - Kiwifruit production rarely uses chemicals, the cooperative mainly works on chemical-free pest control.

Quality control and assurance (QA/QC) -Establishment of export fruit quality control system -Standardisation of the operation and production procedures -Information flow management and control -Quarantine check by government and overseas buyers A - Cooperative members: need 5 referees, implementation of common quality surveillance system. Withdrawal of membership if violation of rules including the referees B - Director of the cooperative – responsible to the compliance of quality requirements C - Post-harvest processing centre – random checking in the collection of fruit D – Sun Rising QA/QC – random checking E -Quarantine surveillance by government export and quarantine department

Traceable quality and production control A- Cooperative members, orchards, packinghouse and pallets are assigned with batch numbers for management B- Digitization of information management C- Future use of barcodes for management

Post-harvest fruit processing Sun Rising Liangdong post harvest centre Processing Centre

New packinghouses for fruit processing Cangxi County fruit processing centre Dujianyan post harvest fruit processing centre

Cold chain system Assurance of freshness from production to end user under optimum temperatures and storage conditions. Efficient and Safe!

International branding

Thank you very much for your attention We welcome any comment from you. Sun Rising Developm ent ( Agriculture) Lim ited Tel: ( 8 5 2 ) 2 7 8 3 8 9 8 2 Fax: ( 8 5 2 ) 2 7 8 0 9 2 5 6 Em ail: daniel@fruitsnet.com