Red kiwifruits April 2006 Sun Rising Development (Agriculture) - - PDF document

Red kiwifruits

April 2006

Sun Rising Development (Agriculture) Limited

• Our strength
• Established in 2003, but with more than 40 years

experience from its sister company, Cheong Lee International.

• 4 cooperatives: 2 in Zhang Jiang of lychees, 1 in

Dujianyan of kiwifruits and 1 in Cangxi; 1 packing house in Zhang Jiang; 1 distribution market in Li Shui, Guangzhou

Li Shui Market Zhanjiang packinghouse

size of 3000 square meters area. has 4 production lines with more than 150 employees packing up to 100 containers of lychees during the season.

• 20% interest in Li Shui Market
• House more than 400 fruit wholesalers with more

than 100 000 floor areas.

• 600 reefer containers operation capacity at the

same time.

Sun Rising and Red Kiwifruits

• History

In Dec 2003, our company established Dujianyan Sun Rising Kiwifruit Cooperative Limited and is the major shareholder since then. First private agricultural cooperative company Limited in China and was awarded the leading enterprise in Feb 2004 by the People’s government of Dujianyan City. In May 2005, Sun Rising acquired the worldwide exclusive Plant Variety Right of Hongyang (Red) kiwifruit for a period of 20 years.

Sun Rising Kiwifruit production base and locations of cooperatives

Guang Yuan, Sichuan Chengdu, Sichuan He Pin, Guangdong Le Ye, Guangxi Guilin, Guangxi

Plant Variety Right and Country of Origin Protection

A potential variety of kiwifruit in the market Exclusive Plant Variety Right Unique variety in the world, can only be found in China at the moment

Our strength – Exclusive right of Hongyang (Red) Kiwifruits

Characteristics of Red kiwifruits

NOT genetically modified 100% NATURAL

• Grown and cultivated in a regulated farm

Fresh, healthy and richer in Vitamin-C New Taste and Appearance!

Characteristics of Red kiwifruits

Fruit Soluble fibre Sugar V－C V－B1 V－B2 V－B6 V－E per 100g content g g mg mg mg mg mg Apple 2.3 11.8 15 0.02 0.01 0.05 0.5 Blueberry 8.4 11 10 0.02 0.03 0.05 1.9 Banana 2.7 20.4 10 0.04 0.03 0.36 0.3 Grapefruit 1.4 6.6 40 0.07 0.02 0.03 0.5 Grapes 2.2 15.5 3 0.03 0.01 0.08 0.6 Green Kiwi 2.1 8.8 70 0.01 0.02 0.12 1.9 Mango 1.0 15.0 53 0.05 0.06 0.13 1.0 Orange 1.8 10.6 49 0.07 0.03 0.06 0.1 Papaya 0.6 8.0 46 0.03 0.04 0.04

• Pear

2.1 11.5 4 0.01 0.01 0.02 0.1 Pineapple 1.2 12.0 25 0.07 0.02 0.09 0.1 Red Kiw i 19.6 13.4 136 0.01 0.02 0.12 1.9

Characteristics of Sun Rising Red kiwifruit

Variety Equivalent Vitamin C of a kiwi to apples Taste History Optimum acidity 100 years Sweet and Savory 10 years Sweet, Savory and pleasant aftertaste 3 years

1 2 3 4 Production cost Selling price Hayward Golden Red

Characteristics of Red kiwifruits

According to American Agriculture and Food Chemistry Association, every 100g of red kiwifruits contains 14mg of Anthocyanin; the amount present is more than many other fruit. This substance is anti-carcinogenic (cancer preventive) and anti- inflammatory. It is very likely that red kiwifruits help to prevent cardio-vascular disease (heart disease) and aging, as suggested by many scientific journals, because of its richness of antioxidant in the fruit.

Our expert

Dr M Z WANG Former deputy president of Sichuan Natural Resources Institute, Hongyang, kiwifruit inventor Honorary Fellow of The Horticulture and Food Research Institute of New Zealand Limited Deputy Director General of The Kiwifruit Branch of Chinese Society for Horticulture Science

China Science Sun Rising Biotechnology Company Ltd

• Venture with Guilin Botanical research

division, Chinese Academy of Science

• Largest genetic library on kiwifruit

varieties.

• Experienced professional in vine

propagation and selection.

• R&D in kiwifruit consumer products.

Existing commercialised varieties of kiwifruits

Hayward Golden Red Jin Tao

Comparison of various varieties

• Hayward – oldest variety, declining popularity,

keen competition amongst exporting countries (e.g. New Zealand, USA, Chile and Italy), declining profit margin.

• Golden – Zespri’s exclusive variety positioned at

a higher market than Hayward.

• Red – Sun Rising’s exclusive variety, attractive

appearance, higher nutritional values than other varieties, room for growth, high profit margin at the moment.

• Jin Tao – Also a new variety, market prospect

unknown at the moment because of very limited quantity.

• 2

2 4 6 8 10 12 14 16 18 1 2 3 4 5 6 7 8 9 10 11 12 Chile New Zealand Italy Monthly export volume

World Monthly change of kiwifruit supply

Launch of Red Kiwifruit

Market potential of Red kiwifruits

• Mainly position at a higher market with high

export value per box at the moment.

• Novelty with an attractive appearance, and a

healthy variety.

• Small production at the moment – indefinite

room to grow in near future.

Sales of red kiwifruit aboard

Sun Rising Kiwifruit cooperative

• Alliance with individual growers in

the form of a cooperative structure to standardise production and operation.

Increase in farm investment to increase yield and lower costs

• Direct investment in cooperative and sharing

with cooperative members.

• Loans obtained by the cooperative to

standardise production requirements, improve irrigation system, infrastructure and machinery for the implementation of modern agricultural and scientific management.

• Yield improvements and cost reduction can

be achieved.

Regulated allocation of fertilisers and pesticides, professional application

• regulated and standardised allocation procedures of

fertilisers and pesticides.

• A team of specialists responsible for the application
• f pesticides. Control and trace of origin of chemical

residue.

• Kiwifruit production rarely uses chemicals, the

cooperative mainly works on chemical-free pest control.

Quality control and assurance (QA/QC)

• Establishment of export fruit quality control system
• Standardisation of the operation and production procedures
• Information flow management and control
• Quarantine check by government and overseas buyers

A - Cooperative members: need 5 referees, implementation of common quality surveillance system. Withdrawal of membership if violation of rules including the referees B - Director of the cooperative – responsible to the compliance

• f quality requirements

C - Post-harvest processing centre – random checking in the collection of fruit D – Sun Rising QA/QC – random checking E -Quarantine surveillance by government export and quarantine department

Traceable quality and production control

A- Cooperative members, orchards, packinghouse and pallets are assigned with batch numbers for management B- Digitization of information management C- Future use of barcodes for management

Post-harvest fruit processing centre

Sun Rising Liangdong post harvest Processing Centre

New packinghouses for fruit processing

Dujianyan post harvest fruit processing centre Cangxi County fruit processing centre

Cold chain system

Assurance of freshness from production to end user under

• ptimum

temperatures and storage conditions. Efficient and Safe!

International branding

Thank you very much for your attention We welcome any comment from you.

Sun Rising Developm ent ( Agriculture) Lim ited Tel: ( 8 5 2 ) 2 7 8 3 8 9 8 2 Fax: ( 8 5 2 ) 2 7 8 0 9 2 5 6 Em ail: daniel@fruitsnet.com