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REBRANDING PREPARED BY HUMMINGBIRD CREATIVE GROUP TRUE - PowerPoint PPT Presentation

Oct 10, 2023 •535 likes •1.22k views

TRUE CARE/CONFIDENTAL | BIG IDEA 2019 REBRANDING PREPARED BY HUMMINGBIRD CREATIVE GROUP TRUE CARE/CONFIDENTAL | BIG IDEA 2019 PROPOSED NAME #1 | TRUE CARE TRUE CARE/CONFIDENTAL | BIG IDEA 2019 LOGO IDEA #1 | TRUE CARE dentistry TRUE CARE

  1. TRUE CARE/CONFIDENTAL | BIG IDEA 2019 REBRANDING PREPARED BY HUMMINGBIRD CREATIVE GROUP

  2. TRUE CARE/CONFIDENTAL | BIG IDEA 2019 PROPOSED NAME #1 | TRUE CARE

  3. TRUE CARE/CONFIDENTAL | BIG IDEA 2019 LOGO IDEA #1 | TRUE CARE dentistry

  4. TRUE CARE | BIG IDEA 2019 IDENTITY TRUE CARE: LOGO 1

  5. TRUE CARE | BIG IDEA 2019 IDENTITY TRUE CARE: TAGLINE & LOGO LOCKUP 1 Every smile has a story.

  6. TRUE CARE | BIG IDEA 2019 IDENTITY TRUE CARE: LOGO COLORS 1 PANTONE 715 PANTONE 3252 PANTONE 666 PANTONE 664 C 0 M 54 Y 96 K 0 C 66 M 0 Y 29 K 0 C 39 M 43 Y 14 K 0 C 11 M 12 Y 5 K 0 R 245 G 140 B 41 R 62 G 192 B 192 R 161 G 145 B 177 R 223 G 217 B 226 HEX: f58c29 HEX: 40c0c0 HEX: a191b1 HEX: dfd9e2 IDENTITY: COLOR BREAKDOWN PANTONE 715 PANTONE 3252 C 0 M 54 Y 96 K 0 C 66 M 0 Y 29 K 0 R 245 G 140 B 41 R 62 G 192 B 192 HEX: f58c29 HEX: 40c0c0 PANTONE 666 PANTONE 664 C 68 M 65 Y 64 K 65 C 39 M 43 Y 14 K 0 C 11 M 12 Y 5 K0 R 46 G 43 B 42 R 161 G 145 B 177 R 223 G 217 B 226 HEX: 2e2b2a HEX: a191b1 HEX: dfd9e2 PRIMARY PALETTE SECONDARY PALETTE

  7. TRUE CARE | BIG IDEA 2019 IDENTITY TRUE CARE: LOGO 1 TYPOGRAPHY Biko

  8. TRUE CARE | BIG IDEA 2019 LOGO 1: DESIGN ELEMENTS BACKGROUND/PATTERN ICONS ORANGE BLOCKS CAN BE USED AS ELEMENTS TAKEN FROM THE LOGO

  9. TRUE CARE | BIG IDEA 2019 BIG IDEA | IN USE: SIGNAGE

  10. TRUE CARE | BIG IDEA 2019 BIG IDEA | IN USE: SIGNAGE

  11. TRUE CARE | BIG IDEA 2019 BIG IDEA | IN USE: SWAG

  12. TRUE CARE | BIG IDEA 2019 BIG IDEA | IN USE: SWAG

  13. TRUE CARE | BIG IDEA 2019 BIG IDEA | IN USE: SWAG

  14. TRUE CARE | BIG IDEA 2019 BIG IDEA | IN USE: LETTERHEAD & BUSINESS CARD

  15. LOGO IDEA #2 | TRUE CARE

  16. TRUE CARE | BIG IDEA 2019 IDENTITY TRUE CARE: LOGO 2

  17. TRUE CARE | BIG IDEA 2019 IDENTITY TRUE CARE: TAGLINE & LOGO LOCKUP 2 Every smile has a story.

  18. TRUE CARE | BIG IDEA 2019 IDENTITY TRUE CARE: LOGO COLORS 1 PANTONE 715 PANTONE 3252 PANTONE 324 C 0 M 54 Y 96 K 0 C 66 M 0 Y 29 K 0 C 38 M 0 Y 16 K 0 R 245 G 140 B 41 R 62 G 192 B 192 R 154 G 215 B 217 HEX: f58c29 HEX: 40c0c0 HEX: 9ad7d9 IDENTITY: COLOR BREAKDOWN C 68 M 65 Y 64 K 65 PANTONE 715 PANTONE 3252 PANTONE 324 R 46 G 43 B 42 C 0 M 54 Y 96 K 0 C 66 M 0 Y 29 K 0 C 38 M 0 Y 16 K 0 HEX: 2e2b2a R 245 G 140 B 41 R 62 G 192 B 192 R 154 G 215 B 217 HEX: f58c29 HEX: 40c0c0 HEX: 9ad7d9 PRIMARY PALETTE SECONDARY PALETTE

  19. TRUE CARE | BIG IDEA 2019 IDENTITY TRUE CARE: LOGO 2 TYPOGRAPHY Ace Sans Demo

  20. TRUE CARE | BIG IDEA 2019 LOGO 2: DESIGN ELEMENTS BACKGROUND/PATTERN LINES THAT CAN BE USED AS ELEMENTS TAKEN FROM THE LOGO ICONS

  21. TRUE CARE | BIG IDEA 2019 BIG IDEA | IN USE: SIGNAGE

  22. TRUE CARE | BIG IDEA 2019 BIG IDEA | IN USE: SIGNAGE

  23. TRUE CARE | BIG IDEA 2019 BIG IDEA | IN USE: SWAG

  24. TRUE CARE | BIG IDEA 2019 BIG IDEA | IN USE: SWAG

  25. TRUE CARE | BIG IDEA 2019 BIG IDEA | IN USE: SWAG

  26. TRUE CARE | BIG IDEA 2019 BIG IDEA | IN USE: LETTERHEAD & BUSINESS CARD

  27. BIG IDEA | EVERY SMILE HAS A STORY.

  28. TRUE CARE | BIG IDEA 2019 BIG IDEA | YOUR SMILE STORY STARTS HERE. Your starts here.

  29. TRUE CARE | BIG IDEA 2019 BIG IDEA | MESSAGING Every smile has a story. I live my smile story every day. I am fortunate that I love helping patients with any of their dental needs, whether it’s an everyday cleaning or a more serious concern. I also have an incredible staff keeping everything running smoothly. What's your smile story? PATRICK LAWRENCE, D.D.S. Your smile story starts here. 919.859.1330 | www.carycosmeticdentist.com | 421 Kiesler Drive, Suite 200, Cary, NC 27518

  30. TRUE CARE | BIG IDEA 2019 BIG IDEA | MESSAGING Every smile has a story. I have been traveling from a very young age. These travels have lead me to learning many different languages that allow me to connect with people from around the world. I love to meet new people and learn stories. Meeting them is my smile story. What's your smile story? SHANUP GUNDECHA, D.M.D. Your smile story starts here. 919.859.1330 | www.carycosmeticdentist.com | 421 Kiesler Drive, Suite 200, Cary, NC 27518

  31. TRUE CARE | BIG IDEA 2019 BIG IDEA | MESSAGING Every smile has a story. BELINDA Connecting with people is my smile story. When I am not working, you can fjnd me volunteering with local charities. It makes me feel full to connect and give back. What's your smile story? Your smile story starts here. 919.859.1330 | www.carycosmeticdentist.com | 421 Kiesler Drive, Suite 200, Cary, NC 27518

  32. TRUE CARE | BIG IDEA 2019 BIG IDEA | IN USE: EMAIL NEWSLETTER

  33. TRUE CARE | BIG IDEA 2019 BIG IDEA | IN USE: INITIATIVE PROGRAM/WAITING ROOM Your starts here.

  34. TRUE CARE | BIG IDEA 2019 BIG IDEA | IN USE: COLORING BOOK/WAITING ROOM

  35. TRUE CARE/CONFIDENTAL | BIG IDEA 2019 PROPOSED NAME #2 | CONFIDENTAL

  36. TRUE CARE/CONFIDENTAL | BIG IDEA 2019 LOGO IDEA #2 | CONFIDENTAL

  37. CONFIDENTAL | BIG IDEA 2019 IDENTITY CONFIDENTAL: LOGO 1

  38. CONFIDENTAL | BIG IDEA 2019 IDENTITY CONFIDENTAL: TAGLINE & LOGO LOCKUP 1

  39. CONFIDENTAL | BIG IDEA 2019 IDENTITY CONFIDENTAL: LOGO COLORS 1 PANTONE 7441 PANTONE 150 PANTONE 306 PANTONE 304 C 45 M 73 Y 0 K 0 C 0 M 35 Y 73 K 0 C 81 M 4 Y 5 K 0 C 38 M 0 Y 7 K 0 R 160 G 92 B 191 R 255 G 178 B 89 R 0 G 178 B 227 R 150 G 218 B 234 HEX: a05cbf HEX: fgb259 HEX: 00b2e3 HEX: 96daea IDENTITY: COLOR BREAKDOWN PANTONE 7441 PANTONE 150 C 45 M 73 Y 0 K 0 C 0 M 35 Y 73 K 0 R 160 G 92 B 191 R 255 G 178 B 89 HEX: a05cbf HEX: fgb259 PANTONE 306 PANTONE 304 C 68 M 65 Y 64 K 65 C 81 M 4 Y 5 K 0 C 38 M 0 Y 7 K 0 R 46 G 43 B 42 R 0 G 178 B 227 R 150 G 218 B 234 HEX: 2e2b2a HEX: 00b2e3 HEX: 96daea PRIMARY PALETTE SECONDARY PALETTE

  40. CONFIDENTAL | BIG IDEA 2019 IDENTITY CONFIDENTAL: LOGO 1 TYPOGRAPHY AMATEUR

  41. CONFIDENTAL | BIG IDEA 2019 LOGO 1: DESIGN ELEMENTS BACKGROUND/PATTERN ICONS PURPLE LINES CAN BE USED A ELEMENTS TAKEN FROM THE LOGO

  42. CONFIDENTAL | BIG IDEA 2019 BIG IDEA | IN USE: SIGNAGE

  43. CONFIDENTAL | BIG IDEA 2019 BIG IDEA | IN USE: SIGNAGE

  44. CONFIDENTAL | BIG IDEA 2019 BIG IDEA | IN USE: SWAG

  45. CONFIDENTAL | BIG IDEA 2019 BIG IDEA | IN USE: SWAG

  46. CONFIDENTAL | BIG IDEA 2019 BIG IDEA | IN USE: SWAG

  47. CONFIDENTAL | BIG IDEA 2019 BIG IDEA | IN USE: LETTERHEAD & BUSINESS CARD

  48. LOGO IDEA #2 | CONFIDENTAL

  49. CONFIDENTAL | BIG IDEA 2019 IDENTITY CONFIDENTAL: LOGO 2

  50. CONFIDENTAL | BIG IDEA 2019 IDENTITY CONFIDENTAL: TAGLINE & LOGO LOCKUP 2

  51. CONFIDENTAL | BIG IDEA 2019 IDENTITY CONFIDENTAL: LOGO COLORS 2 PANTONE 306 PANTONE 304 PANTONE 150 PANTONE 1205 C 81 M 4 Y 5 K 0 C 38 M 0 Y 7 K 0 C 0 M 35 Y 73 K 0 C 3 M 10 Y 53 K 0 R 0 G 178 B 227 R 150 G 218 B 234 R 255 G 178 B 89 R 248 G 223 B 141 HEX: 00b2e3 HEX: 96daea HEX: fgb259 HEX: f8df8d IDENTITY: COLOR BREAKDOWN PANTONE 306 PANTONE 304 C 81 M 4 Y 5 K 0 C 38 M 0 Y 7 K 0 R 0 G 178 B 227 R 150 G 218 B 234 HEX: 00b2e3 HEX: 96daea PANTONE 150 PANTONE 1205 C 68 M 65 Y 64 K 65 C 0 M 35 Y 73 K 0 C 3 M 10 Y 53 K 0 R 46 G 43 B 42 R 255 G 178 B 89 R 248 G 223 B 141 HEX: 2e2b2a HEX: fgb259 HEX: f8df8d PRIMARY PALETTE SECONDARY PALETTE

  52. CONFIDENTAL | BIG IDEA 2019 IDENTITY CONFIDENTAL: LOGO 2 TYPOGRAPHY DUALISLITE

  53. CONFIDENTAL | BIG IDEA 2019 LOGO 2: DESIGN ELEMENTS BACKGROUND/PATTERN ICONS COLOR CIRCLES CAN BE USED AS ELEMENTS TAKEN FROM THE LOGO

  54. CONFIDENTAL | BIG IDEA 2019 BIG IDEA | IN USE: SIGNAGE

  55. CONFIDENTAL | BIG IDEA 2019 BIG IDEA | IN USE: SIGNAGE

  56. CONFIDENTAL | BIG IDEA 2019 BIG IDEA | IN USE: SWAG

  57. CONFIDENTAL | BIG IDEA 2019 BIG IDEA | IN USE: SWAG

  58. CONFIDENTAL | BIG IDEA 2019 BIG IDEA | IN USE: SWAG

  59. CONFIDENTAL | BIG IDEA 2019 BIG IDEA | IN USE: LETTERHEAD & BUSINESS CARD

  60. BIG IDEA | SMILE BECAUSE YOU’RE CONFIDENT

  61. CONFIDENTAL | BIG IDEA 2019 BIG IDEA | SMILE BECAUSE YOU’RE CONFIDENT SMILE BECAUSE YOU'RE CONFIDENT.

  62. CONFIDENTAL | BIG IDEA 2019 BIG IDEA | CONFIDENCE/ THE EXCEPTIONAL IS NOT UNCOMMON SMILE BECAUSE YOU’RE CONFIDENT Mom says I am WHAT MAKES EXCEPTIONAL YOU CONFIDENT? when I brush my teeth. THE EXCEPTIONAL IS NOT UNCOMMON

  63. CONFIDENTAL | BIG IDEA 2019 BIG IDEA | CONFIDENCE/ THE EXCEPTIONAL IS NOT UNCOMMON SMILE BECAUSE YOU’RE CONFIDENT Grandma says I have an EXTRAORDINARY smile. WHAT MAKES YOU CONFIDENT? THE EXCEPTIONAL IS NOT UNCOMMON

  64. CONFIDENTAL | BIG IDEA 2019 BIG IDEA | CONFIDENCE/ THE EXCEPTIONAL IS NOT UNCOMMON SMILE BECAUSE YOU’RE CONFIDENT Dad says if I floss my teeth everyday, I am REMARKABLE. WHAT MAKES YOU CONFIDENT? THE EXCEPTIONAL IS NOT UNCOMMON

  65. CONFIDENTAL | BIG IDEA 2019 BIG IDEA | IN USE: OFFICE ARTWORK

  66. CONFIDENTAL | BIG IDEA 2019 BIG IDEA | IN USE: EMAIL NEWSLETTER

  67. TRUE CARE/CONFIDENTAL | BIG IDEA 2019

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