REBRANDING PREPARED BY HUMMINGBIRD CREATIVE GROUP TRUE - - PowerPoint PPT Presentation

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REBRANDING PREPARED BY HUMMINGBIRD CREATIVE GROUP TRUE - - PowerPoint PPT Presentation

Oct 10, 2023 535 likes •1.22k views

TRUE CARE/CONFIDENTAL | BIG IDEA 2019 REBRANDING PREPARED BY HUMMINGBIRD CREATIVE GROUP TRUE CARE/CONFIDENTAL | BIG IDEA 2019 PROPOSED NAME #1 | TRUE CARE TRUE CARE/CONFIDENTAL | BIG IDEA 2019 LOGO IDEA #1 | TRUE CARE dentistry TRUE CARE

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TRUE CARE/CONFIDENTAL | BIG IDEA 2019 PREPARED BY HUMMINGBIRD CREATIVE GROUP

REBRANDING

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PROPOSED NAME #1 | TRUE CARE

TRUE CARE/CONFIDENTAL | BIG IDEA 2019

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LOGO IDEA #1 | TRUE CARE

TRUE CARE/CONFIDENTAL | BIG IDEA 2019

dentistry

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TRUE CARE | BIG IDEA

2019

IDENTITY TRUE CARE: LOGO 1

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TRUE CARE | BIG IDEA

2019

IDENTITY TRUE CARE: TAGLINE & LOGO LOCKUP 1

Every smile has a story.

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PANTONE 715 C 0 M 54 Y 96 K 0 R 245 G 140 B 41 HEX: f58c29 PANTONE 3252 C 66 M 0 Y 29 K 0 R 62 G 192 B 192 HEX: 40c0c0 PANTONE 666 C 39 M 43 Y 14 K 0 R 161 G 145 B 177 HEX: a191b1 PANTONE 664 C 11 M 12 Y 5 K 0 R 223 G 217 B 226 HEX: dfd9e2

TRUE CARE | BIG IDEA

2019

IDENTITY TRUE CARE: LOGO COLORS 1 IDENTITY: COLOR BREAKDOWN

PANTONE 715 C 0 M 54 Y 96 K 0 R 245 G 140 B 41 HEX: f58c29 PANTONE 3252 C 66 M 0 Y 29 K 0 R 62 G 192 B 192 HEX: 40c0c0 PANTONE 666 C 39 M 43 Y 14 K 0 R 161 G 145 B 177 HEX: a191b1 PANTONE 664 C 11 M 12 Y 5 K0 R 223 G 217 B 226 HEX: dfd9e2 C 68 M 65 Y 64 K 65 R 46 G 43 B 42 HEX: 2e2b2a

PRIMARY PALETTE SECONDARY PALETTE

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IDENTITY TRUE CARE: LOGO 1 TYPOGRAPHY

Biko

TRUE CARE | BIG IDEA

2019

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LOGO 1: DESIGN ELEMENTS

BACKGROUND/PATTERN ICONS ORANGE BLOCKS CAN BE USED AS ELEMENTS TAKEN FROM THE LOGO

TRUE CARE | BIG IDEA

2019

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BIG IDEA | IN USE: SIGNAGE

TRUE CARE | BIG IDEA

2019

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BIG IDEA | IN USE: SIGNAGE

TRUE CARE | BIG IDEA

2019

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BIG IDEA | IN USE: SWAG

TRUE CARE | BIG IDEA

2019

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BIG IDEA | IN USE: SWAG

TRUE CARE | BIG IDEA

2019

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BIG IDEA | IN USE: SWAG

TRUE CARE | BIG IDEA

2019

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BIG IDEA | IN USE: LETTERHEAD & BUSINESS CARD

TRUE CARE | BIG IDEA

2019

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LOGO IDEA #2 | TRUE CARE

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TRUE CARE | BIG IDEA

2019

IDENTITY TRUE CARE: LOGO 2

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TRUE CARE | BIG IDEA

2019

IDENTITY TRUE CARE: TAGLINE & LOGO LOCKUP 2

Every smile has a story.

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PANTONE 715 C 0 M 54 Y 96 K 0 R 245 G 140 B 41 HEX: f58c29 PANTONE 3252 C 66 M 0 Y 29 K 0 R 62 G 192 B 192 HEX: 40c0c0 PANTONE 324 C 38 M 0 Y 16 K 0 R 154 G 215 B 217 HEX: 9ad7d9

TRUE CARE | BIG IDEA

2019

IDENTITY TRUE CARE: LOGO COLORS 1 IDENTITY: COLOR BREAKDOWN

PANTONE 715 C 0 M 54 Y 96 K 0 R 245 G 140 B 41 HEX: f58c29 PANTONE 3252 C 66 M 0 Y 29 K 0 R 62 G 192 B 192 HEX: 40c0c0 PANTONE 324 C 38 M 0 Y 16 K 0 R 154 G 215 B 217 HEX: 9ad7d9 C 68 M 65 Y 64 K 65 R 46 G 43 B 42 HEX: 2e2b2a

PRIMARY PALETTE SECONDARY PALETTE

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IDENTITY TRUE CARE: LOGO 2 TYPOGRAPHY

Ace Sans Demo

TRUE CARE | BIG IDEA

2019

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LOGO 2: DESIGN ELEMENTS

BACKGROUND/PATTERN ICONS LINES THAT CAN BE USED AS ELEMENTS TAKEN FROM THE LOGO

TRUE CARE | BIG IDEA

2019

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BIG IDEA | IN USE: SIGNAGE

TRUE CARE | BIG IDEA

2019

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BIG IDEA | IN USE: SIGNAGE

TRUE CARE | BIG IDEA

2019

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BIG IDEA | IN USE: SWAG

TRUE CARE | BIG IDEA

2019

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BIG IDEA | IN USE: SWAG

TRUE CARE | BIG IDEA

2019

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BIG IDEA | IN USE: SWAG

TRUE CARE | BIG IDEA

2019

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BIG IDEA | IN USE: LETTERHEAD & BUSINESS CARD

TRUE CARE | BIG IDEA

2019

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BIG IDEA | EVERY SMILE HAS A STORY.

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BIG IDEA | YOUR SMILE STORY STARTS HERE.

TRUE CARE | BIG IDEA

2019

Your starts here.

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BIG IDEA | MESSAGING

TRUE CARE | BIG IDEA

2019

Every smile has a story.

What's your smile story?

I live my smile story every day. I am fortunate that I love helping patients with any of their dental needs, whether it’s an everyday cleaning or a more serious concern. I also have an incredible staff keeping everything running smoothly.

Your smile story starts here.

919.859.1330 | www.carycosmeticdentist.com | 421 Kiesler Drive, Suite 200, Cary, NC 27518 PATRICK LAWRENCE, D.D.S.

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BIG IDEA | MESSAGING

TRUE CARE | BIG IDEA

2019

Every smile has a story.

What's your smile story?

I have been traveling from a very young

  • age. These travels have lead me

to learning many different languages that allow me to connect with people from around the world. I love to meet new people and learn stories. Meeting them is my smile story.

Your smile story starts here.

919.859.1330 | www.carycosmeticdentist.com | 421 Kiesler Drive, Suite 200, Cary, NC 27518 SHANUP GUNDECHA, D.M.D.

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BIG IDEA | MESSAGING

TRUE CARE | BIG IDEA

2019

Every smile has a story.

What's your smile story?

Connecting with people is my smile

  • story. When I am not working, you

can fjnd me volunteering with local

  • charities. It makes me feel full to

connect and give back.

Your smile story starts here.

919.859.1330 | www.carycosmeticdentist.com | 421 Kiesler Drive, Suite 200, Cary, NC 27518 BELINDA

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BIG IDEA | IN USE: EMAIL NEWSLETTER

TRUE CARE | BIG IDEA

2019

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BIG IDEA | IN USE: INITIATIVE PROGRAM/WAITING ROOM

TRUE CARE | BIG IDEA

2019

Your starts here.

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BIG IDEA | IN USE: COLORING BOOK/WAITING ROOM

TRUE CARE | BIG IDEA

2019

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PROPOSED NAME #2 | CONFIDENTAL

TRUE CARE/CONFIDENTAL | BIG IDEA 2019

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LOGO IDEA #2 | CONFIDENTAL

TRUE CARE/CONFIDENTAL | BIG IDEA 2019

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SLIDE 37 CONFIDENTAL | BIG IDEA

2019

IDENTITY CONFIDENTAL: LOGO 1

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SLIDE 38 CONFIDENTAL | BIG IDEA

2019

IDENTITY CONFIDENTAL: TAGLINE & LOGO LOCKUP 1

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PANTONE 7441 C 45 M 73 Y 0 K 0 R 160 G 92 B 191 HEX: a05cbf PANTONE 150 C 0 M 35 Y 73 K 0 R 255 G 178 B 89 HEX: fgb259 PANTONE 306 C 81 M 4 Y 5 K 0 R 0 G 178 B 227 HEX: 00b2e3 PANTONE 304 C 38 M 0 Y 7 K 0 R 150 G 218 B 234 HEX: 96daea

CONFIDENTAL | BIG IDEA

2019

IDENTITY CONFIDENTAL: LOGO COLORS 1 IDENTITY: COLOR BREAKDOWN

PANTONE 7441 C 45 M 73 Y 0 K 0 R 160 G 92 B 191 HEX: a05cbf PANTONE 150 C 0 M 35 Y 73 K 0 R 255 G 178 B 89 HEX: fgb259 PANTONE 306 C 81 M 4 Y 5 K 0 R 0 G 178 B 227 HEX: 00b2e3 PANTONE 304 C 38 M 0 Y 7 K 0 R 150 G 218 B 234 HEX: 96daea C 68 M 65 Y 64 K 65 R 46 G 43 B 42 HEX: 2e2b2a

PRIMARY PALETTE SECONDARY PALETTE

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IDENTITY CONFIDENTAL: LOGO 1 TYPOGRAPHY

AMATEUR

CONFIDENTAL | BIG IDEA

2019

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LOGO 1: DESIGN ELEMENTS

BACKGROUND/PATTERN ICONS PURPLE LINES CAN BE USED A ELEMENTS TAKEN FROM THE LOGO

CONFIDENTAL | BIG IDEA

2019

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BIG IDEA | IN USE: SIGNAGE

CONFIDENTAL | BIG IDEA

2019

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BIG IDEA | IN USE: SIGNAGE

CONFIDENTAL | BIG IDEA

2019

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BIG IDEA | IN USE: SWAG

CONFIDENTAL | BIG IDEA

2019

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BIG IDEA | IN USE: SWAG

CONFIDENTAL | BIG IDEA

2019

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BIG IDEA | IN USE: SWAG

CONFIDENTAL | BIG IDEA

2019

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BIG IDEA | IN USE: LETTERHEAD & BUSINESS CARD

CONFIDENTAL | BIG IDEA

2019

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LOGO IDEA #2 | CONFIDENTAL

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CONFIDENTAL | BIG IDEA

2019

IDENTITY CONFIDENTAL: LOGO 2

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CONFIDENTAL | BIG IDEA

2019

IDENTITY CONFIDENTAL: TAGLINE & LOGO LOCKUP 2

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PANTONE 306 C 81 M 4 Y 5 K 0 R 0 G 178 B 227 HEX: 00b2e3 PANTONE 304 C 38 M 0 Y 7 K 0 R 150 G 218 B 234 HEX: 96daea PANTONE 150 C 0 M 35 Y 73 K 0 R 255 G 178 B 89 HEX: fgb259 PANTONE 1205 C 3 M 10 Y 53 K 0 R 248 G 223 B 141 HEX: f8df8d

CONFIDENTAL | BIG IDEA

2019

IDENTITY CONFIDENTAL: LOGO COLORS 2 IDENTITY: COLOR BREAKDOWN

PANTONE 306 C 81 M 4 Y 5 K 0 R 0 G 178 B 227 HEX: 00b2e3 PANTONE 304 C 38 M 0 Y 7 K 0 R 150 G 218 B 234 HEX: 96daea PANTONE 150 C 0 M 35 Y 73 K 0 R 255 G 178 B 89 HEX: fgb259 PANTONE 1205 C 3 M 10 Y 53 K 0 R 248 G 223 B 141 HEX: f8df8d C 68 M 65 Y 64 K 65 R 46 G 43 B 42 HEX: 2e2b2a

PRIMARY PALETTE SECONDARY PALETTE

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IDENTITY CONFIDENTAL: LOGO 2 TYPOGRAPHY

DUALISLITE

CONFIDENTAL | BIG IDEA

2019

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LOGO 2: DESIGN ELEMENTS

BACKGROUND/PATTERN ICONS COLOR CIRCLES CAN BE USED AS ELEMENTS TAKEN FROM THE LOGO

CONFIDENTAL | BIG IDEA

2019

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BIG IDEA | IN USE: SIGNAGE

CONFIDENTAL | BIG IDEA

2019

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BIG IDEA | IN USE: SIGNAGE

CONFIDENTAL | BIG IDEA

2019

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BIG IDEA | IN USE: SWAG

CONFIDENTAL | BIG IDEA

2019

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BIG IDEA | IN USE: SWAG

CONFIDENTAL | BIG IDEA

2019

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BIG IDEA | IN USE: SWAG

CONFIDENTAL | BIG IDEA

2019

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BIG IDEA | IN USE: LETTERHEAD & BUSINESS CARD

CONFIDENTAL | BIG IDEA

2019

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BIG IDEA | SMILE BECAUSE YOU’RE CONFIDENT

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SMILE BECAUSE YOU'RE

CONFIDENT.

BIG IDEA | SMILE BECAUSE YOU’RE CONFIDENT

CONFIDENTAL | BIG IDEA

2019

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BIG IDEA | CONFIDENCE/ THE EXCEPTIONAL IS NOT UNCOMMON

CONFIDENTAL | BIG IDEA

2019

SMILE BECAUSE YOU’RE

Mom says I am

EXCEPTIONAL

when I brush my teeth.

WHAT MAKES YOU CONFIDENT?

CONFIDENT

THE EXCEPTIONAL IS NOT UNCOMMON

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BIG IDEA | CONFIDENCE/ THE EXCEPTIONAL IS NOT UNCOMMON

CONFIDENTAL | BIG IDEA

2019

SMILE BECAUSE YOU’RE

Grandma says I have an

EXTRAORDINARY

smile.

WHAT MAKES YOU CONFIDENT?

CONFIDENT

THE EXCEPTIONAL IS NOT UNCOMMON

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BIG IDEA | CONFIDENCE/ THE EXCEPTIONAL IS NOT UNCOMMON

CONFIDENTAL | BIG IDEA

2019

SMILE BECAUSE YOU’RE

Dad says if I floss my teeth everyday, I am

REMARKABLE. WHAT MAKES YOU CONFIDENT?

CONFIDENT

THE EXCEPTIONAL IS NOT UNCOMMON

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BIG IDEA | IN USE: OFFICE ARTWORK

CONFIDENTAL | BIG IDEA

2019

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BIG IDEA | IN USE: EMAIL NEWSLETTER

CONFIDENTAL | BIG IDEA

2019

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TRUE CARE/CONFIDENTAL | BIG IDEA 2019