HALSTEAD REBRANDING BY PENTAGRAM 122 MONTAGUE STREET BROOKLYN - - PowerPoint PPT Presentation

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HALSTEAD

REBRANDING BY PENTAGRAM

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• NO. ISSUE DATE DESCRIPTION

CONSULTANTS: CHECKED DRAWN PROJECT NO. SEAL & SIGNATURE DATE SHEET NO. DRAWING DRAWING TITLE: ADDRESS: PHASE: DOB BSCAN STICKER DOB STAMPS & SIGNATURES PROJECT:

SCHEMATIC DESIGN

REVISIONS 11/14/2018 11:17:05 AM C:\Users\Dutch\Desktop\Projects\1712_122_Montague\DESIGN\BIM\REVIT\122_Montague.rvt

Z-001

DO DO 1712 11/05/2018

HALSTEAD LPC APPLICATION 122 MONTAGUE STREET

BROOKLYN, NY 11201 ZONING ANALYSIS

.00 LPC NOTES SCOPE OF WORK ZONING MAP 12D BROOKLYN HEIGHTS HISTORIC DISTRICT SHEET LIST

INDEX OF DRAWINGS SHEET NUMBER REVISION NUMBER SHEET NAME 8/10/2018 ISSUE DATE 2 ISSUE DATE 3 ISSUE DATE 4 ISSUE DATE 5 ISSUE DATE 6 ISSUE DATE 7 ISSUE DATE 8

• NO.

DATE REVISION

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FIRST FLOOR 95' - 6 1/4" SECOND FLOOR 105' - 4 1/4"

1' - 0" 0' - 10" 1' - 10" 2' - 2" 7" 3' - 4" 2' - 4" 8' - 6" 35" SIGN BAND WITH RAISED PIN LETTERING BRACKET SIGNAGE 10' - 0" MIN MAX 12" 12" 16" CANVAS AWNING STEEL AWNING STRUCTURE AWNING FRAME THROUGH BOLTED TO STOREFRONT FRAMING, AND MASONRY JAMB. HOUSING AND ATTACHEMENTS TO BE H.D. GALV AND CONCEALED BY CANOPY EXTERIOR WALL SCALE: As indicated A-904 WALL SECTION 11/05/2018

WALL SECTION SECTION DETAIL

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81" 14 1/2" 6 1/2" 25 1/8" 2 7/8" 5 1/8" NEW DECORATIVE DOOR PILASTER TRIM CASING EXISTING STOREFRONT FRAMING EXISTING DOOR PLINTH BLOCK EXISTING PILASTER EXISTING BRICK EXISTING SIDE LIGHT NEW DECORATIVE DOOR CORNICE

A-911 1

2" 1/4" 1/4" 8" 7 5/8" 2 3/8" 1 1/4" 8 5/8" 8 1/8" 0' - 10" 1' - 0" 1' - 10" 1' - 0" POWDER COATED METAL SIGNAGE HUNG FROM BRACKET RAISED HALSTEAD LOGO 8"X8"X1/4" BRACKET PLATE WITH MASONRY ANCHOR BOLTS 8" SCALE: As indicated A-905 DETAILS 11/05/2018

BRACKET SIGN ENLARGED DOOR DETAIL

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POWDER COATED METAL HOUSING MOUNTED TO THE FACADE OF THE BUILDING WITH CONCEALED CONCRETE

• ANCHORS. CUT AND COPED AROUND

PILASTERS SO AS NOT TO PROTRUDE OR FLOAT OFF OF THE FACE OF BRICK. WALL CONCEALED FASTENER RAISED LETTERING MOUNTED ON PINS RAISED LETTERING MOUNTED ON PINS CONCEALED PINS 7 5/8" 2 3/8" 1 1/4" 8 5/8" 8 1/8" 28" 3/4"3/4" 2" RAISED PIN LETTERING RAISED PIN LETTERING HALSTEAD LETTERING ON SIGNBAND SCALE: 3" = 1'-0" A-906 SIGN BAND DETAILS 11/05/2018

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SIGN BAND BACKGROUND LIGHT GRAY PMS 420C AWNING / RAISED LETTERS / TRIM WORK / GARBAGE ENCLOSURE DARK GRAY PMS 425C ACCENT COLOR A PINK PMS RHODAMINE RED C ACCENT COLOR B ORANGE PMS 021 U ACCENT COLOR C RED PMS 199 C SCALE: 12" = 1'-0" A-907 SIGNAGE COLOR SCHEME 11/05/2018

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SCALE: A-909 PERSPECTIVE - INITIAL SCHEME 11/05/2018

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SCALE: A-910 PERSPECTIVE - PROPOSED SCHEME 11/05/2018

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2 A-911

9" 66" 2" 1 1/4" 2" 3/4" 10 1/8" 7/8" 2 3/4" 3/4" 8" 6 1/2" 2" 3/8" 3/8" 2 3/4" 3/4" BRICK WALL PILASTER BEYOND CORNICE FRIEZE CAPITAL 9" 66" 2" 1 1/4" 2" 3/4" 10 1/8" 7/8" 2 3/4" 3/4" PILASTER PILASTER PLINTH BLOCK 2 1/2" 3/4" 2 3/4" 2" 1" 3/4" 3/8" 3/8" 2" 3/4"

NOTE: ALL WOOD TO BE PAINT GRADE POPLAR SEALED PRIMED AND PAINTED. COLOR AS NOTED ON COLOR SCHEME.

SCALE: 3" = 1'-0" A-911 DOOR DETAILS 11/05/2018

SECTION DETAIL AT MOULDING ELEVATION DETAIL AT MOULDING

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https:/ /www.fastcompany.com/90169809/finally-a-real-estate-brand-for-people-under-80 https:/ /www.prnewswire.com/news-releases/halstead-property-launches-corporate-re- brand-300631013.html https:/ /www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_ halstead_by_pentagram.php https:/ /www.inman.com/2018/04/16/halstead-unveils-corporate-rebrand-costing-millions/ http:/ /www.logo-designer.co/luxury-real-estate-firm-halstead-rebranded-by-pentagram/

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