Re-Imagining IACT IACT Aim 1 9/7/2017 Impetus for - - PDF document

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Re-Imagining IACT IACT Aim 1 9/7/2017 Impetus for - - PDF document

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9/7/2017 Re-Imagining IACT IACT Aim 1 9/7/2017 Impetus for Change Legislatively driven Super majorities Perception of IACT was moving towards toxic Constantly fighting off bad legislation No municipal

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9/7/2017 1

Re-Imagining IACT

IACT Aim

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9/7/2017 2

Impetus for Change

  • Legislatively driven
  • Super majorities
  • Perception of IACT was moving towards toxic
  • Constantly fighting off bad legislation
  • No municipal vision for Indiana
  • Stories of innovation were not being told

The Process

Small Focus Group

  • f Members

Spring, 2016

Board Approval

Late Summer, 2016

Staff Driven Plan – Re-imagining IACT

Summer, 2016

Key Member, Stakeholder & Thought Leader Rollout

Early Fall, 2016

Annual Conference Reveal

Fall, 2016

Broader Rollout to Membership

Winter, 2016

New Name & Brand Launched

Winter, 2017

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Annual Conference Reveal

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Bold New Vision

Aim Statement of Purpose To foster, promote, and advocate for the success of Hoosier municipalities as laboratories for innovation, hubs of talent, and the engines driving our state’s economy.

“ ”

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Undergoing a Cultural Change

  • Be innovative
  • Act collaboratively
  • Think long-term
  • Build relationships
  • Be storytellers

All without Abandoning our +125-year History

Evolution of New Name & Brand

  • A new identity
  • Name, logo, look
  • Website
  • Mobile app
  • Way of talking and writing
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Legislative Modernizations

Change the way lawmakers view Hoosier municipalities and Aim as their advocate

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9/7/2017 7

  • Drive municipal policy rather than reacting to it
  • Share success with lawmakers to help them feel connected

to their actions and rewarded in their districts

  • Choose our battles more carefully and strategically
  • Rely heavily on grassroots engagement and relationship

building

  • Reconstituted Legislative Committee with expanded

authority to allow staff to be more nimble

  • Re-invent our Legislative Conference into a Legislative Dinner

that better connects members with lawmakers

  • Engage in active support of non-traditional issues to expand
  • ur base of partners
  • Strategic use of coalitions and contracted municipal lobbyists
  • Be the experts in the room through expanded research and

policy analysis

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  • Grassroots Legislative

Advocate

  • Created a sense of

connection between Aim &

  • ur members
  • Frequent outreach with

members to solicit leg engagement

  • Member

recognition/understand- ing of our efforts

Legislative Modernization Results Legislative Modernization Results Continued

  • Multiple legislative wins
  • Collaboration with legislative leadership
  • Legislative staff communication
  • Executive branch

relationships/cooperation/communication

  • Credit sharing/praise
  • Legislative Dinner
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9/7/2017 9

Innovation & Creativity

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Change the way Hoosiers view the municipal story

  • Structure our communications to be the state’s lead

storyteller of municipalities as quality places and hubs of innovation

  • Strengthen our connections with members by traveling the

state to gather their stories

  • Strengthen our connections with the media by supplying

them with positive, eye-opening content regarding Hoosier municipalities

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  • Website
  • Built to tell municipal stories with hubs targeting varying

audiences

  • Increase use of social media to make broader connections
  • Increase use of video to meet user demands
  • Municipal Innovations Specialist
  • Development of The Terminal
  • Increased use of video
  • Social media engagement
  • Media pitches and requests
  • IndyStar, Indpls. Biz Journal, Online

News Outlet, State Tourism, State Housing & Community Dev.

Innovation & Creativity Results

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The Terminal

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Spotlight on CDBG

Coming Soon

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What’s Next

  • Extensive summer/fall visitation schedule
  • More groundbreakings, ribbon cuttings & other events
  • Collaboration with executive branch on legislative and

administrative changes

  • Launch of Aim podcast and innovations newsletter
  • Additional media placements
  • Maintain and grow brand identity

Questions for Aim?

Matt Greller, CEO mgreller@aimindiana.org 317-237-6200 x224 Jennifer Simmons, COO jsimmons@aimindiana.org 317-237-6200 x240