9/7/2017 Re-Imagining IACT IACT Aim 1
9/7/2017 Impetus for Change • Legislatively driven • Super majorities • Perception of IACT was moving towards toxic • Constantly fighting off bad legislation • No municipal vision for Indiana • Stories of innovation were not being told The Process Small Focus Group Board Annual Conference New Name & of Members Approval Reveal Brand Launched Spring, 2016 Late Summer, 2016 Fall, 2016 Winter, 2017 Staff Driven Plan – Key Member, Stakeholder Broader Rollout Re-imagining IACT & Thought Leader Rollout to Membership Summer, 2016 Early Fall, 2016 Winter, 2016 2
9/7/2017 Annual Conference Reveal 3
9/7/2017 Bold New Vision Aim Statement of Purpose “ To foster, promote, and advocate for the success of Hoosier municipalities as laboratories for innovation, hubs of talent, and the engines driving our state’s economy. ” 4
9/7/2017 Undergoing a Cultural Change • Be innovative • Act collaboratively • Think long-term • Build relationships • Be storytellers All without Abandoning our +125-year History Evolution of New Name & Brand • A new identity • Name, logo, look • Website • Mobile app • Way of talking and writing 5
9/7/2017 Legislative Modernizations Change the way lawmakers view Hoosier municipalities and Aim as their advocate 6
9/7/2017 • Drive municipal policy rather than reacting to it • Share success with lawmakers to help them feel connected to their actions and rewarded in their districts • Choose our battles more carefully and strategically • Rely heavily on grassroots engagement and relationship building • Reconstituted Legislative Committee with expanded authority to allow staff to be more nimble • Re-invent our Legislative Conference into a Legislative Dinner that better connects members with lawmakers • Engage in active support of non-traditional issues to expand our base of partners • Strategic use of coalitions and contracted municipal lobbyists • Be the experts in the room through expanded research and policy analysis 7
9/7/2017 Legislative Modernization Results • Grassroots Legislative Advocate • Created a sense of connection between Aim & our members • Frequent outreach with members to solicit leg engagement • Member recognition/understand- ing of our efforts Legislative Modernization Results Continued • Multiple legislative wins • Collaboration with legislative leadership • Legislative staff communication • Executive branch relationships/cooperation/communication • Credit sharing/praise • Legislative Dinner 8
9/7/2017 Innovation & Creativity 9
9/7/2017 Change the way Hoosiers view the municipal story • Structure our communications to be the state’s lead storyteller of municipalities as quality places and hubs of innovation • Strengthen our connections with members by traveling the state to gather their stories • Strengthen our connections with the media by supplying them with positive, eye-opening content regarding Hoosier municipalities 10
9/7/2017 • Website • Built to tell municipal stories with hubs targeting varying audiences • Increase use of social media to make broader connections • Increase use of video to meet user demands Innovation & Creativity Results • Municipal Innovations Specialist • Development of The Terminal • Increased use of video • Social media engagement • Media pitches and requests • IndyStar, Indpls. Biz Journal, Online News Outlet, State Tourism, State Housing & Community Dev. 11
9/7/2017 The Terminal 12
9/7/2017 Spotlight on CDBG Coming Soon 13
9/7/2017 What’s Next • Extensive summer/fall visitation schedule • More groundbreakings, ribbon cuttings & other events • Collaboration with executive branch on legislative and administrative changes • Launch of Aim podcast and innovations newsletter • Additional media placements • Maintain and grow brand identity Questions for Aim? Matt Greller, CEO mgreller@aimindiana.org 317-237-6200 x224 Jennifer Simmons, COO jsimmons@aimindiana.org 317-237-6200 x240 14
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