SLIDE 1 Radio Reimagined: Distributing Audio In The Digital Age
Mike Fourcher | Partnerships
www.RivetNewsRadio.com Twitter: @vouchey
SLIDE 2 Government & Politics Business Technology Lifestyle Entertainment Sports Science Law, Order & Disorder
IN A NUTSHELL
Rivet Radio creates, curates, and delivers personalized news and information to the Internet of Things — globally across platforms and devices.
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Why is audio news still relevant?
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How did content delivery change over time?
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Slacker Spotify iHeartRadio Rdio
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How did devices change over time?
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Digital audio news is catching up to text and video.
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- Production is still loose,
and not in discrete units
- Most audio news content is
conversational, which isn’t as compelling when time-shifuing
data at the outset
needed to manage digital production and data
- Most studios lack distribution
systems and channels
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Here’s what successful digital audio news needs
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- Production and distribution planning before production
- Discrete stories that are on just one topic, able to stand
alone with no lead-ins
- Five minutes or less is best – longer is OK, but it has to
really captivate
- Sound that helps tell the story – communicate with
“audio literacy”
- Personality, local and easy to fjnd
- Data about the story matched at beginning of
production, not afuer
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What do we mean by data?
SLIDE 25 Not just headline, producer name and description! Anything that defjnes the story:
- Length
- Host name
- Producer Name
- Names of People Interviewed
- Location of Story
- Topic Keywords
Your data should be voluminous and consistent!
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The opportunity for news producers
SLIDE 27 Nationally, globally, radio listening is growing fast.
Monthly online radio listeners have doubled since 2010
Source: Edison Research
15 30 45 60 2007 2008 2009 2010 2010 2011 2012 2013 2014 2015
SLIDE 28 Podcast listening is also growing.
Americans who
have listened to a podcast in the past month nearly doubled since 2008
Source: Edison Research
4.25 8.5 12.75 17 2008 2009 2010 2011 2012 2013 2014 2015
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Most markets have one, or two strong audio producers.
They should be challenged because there’s room for more.
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Setup costs are low.
And – you don’t have to look good for radio ;)
SLIDE 31 Advertisers are looking for more compelling channels.
And they’re looking hard at audio. Banner ads still dominate display, but video ads are catching up.
3 6 9 12 2008 2009 2010 2011 2012 2013 2014
Banner Ads Video Ads Rich Media Sponsorship Source: eMarketer
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Where Rivet sees Opportunities
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Do you want to learn more?
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www.rivetnewsradio.com/upload
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Thank You!
SLIDE 41 Session Title
Mike Fourcher | Partnerships
www.RivetNewsRadio.com Twitter: @vouchey
