Radio Leads Frequency is key Takes time to build High quality - PowerPoint PPT Presentation

Radio Leads • Frequency is key • Takes time to build • High quality seller leads • 95% conversion rate

Radio RESULTS • $15,000 radio budget per month • $45,000 radio GCI per month • 13 closings per month • 3-to-1 ROI (return on investment)

Radio Area • Reaches a broad market • Best for a team • Can refer distant leads, but low conversion

Radio Ads • $15k - $20k per month • Target sellers in ad • Buyers from listings

Radio Stations • Ads on 10 stations (country #1) • Prefer music format (1 talk) • Target demographic • Women 30-45 (for Chantel)

Radio Ad Frequency • Dedicated spot times • Drive times, peak times • 6-11 times more cost to run during prime time vs night time • Place ads by self (no broker)

Radio Ad Recording • Spots are 60 seconds • Voices are pre-recorded • Recorded at studio/station • DJ often speaks in ad

Radio Ad Co-Branding • Lender can co-advertise with you and share costs • Make sure you review arrangement with a RESPA attorney

Radio Ad Writing • Chantel writes the ads • Put self in consumer’s shoes • What does consumer want • Show differences between agents • Be different than competition

Radio Ad Topics • Market Updates • Multiple Benefits • Multiple Call To Actions • Jingle contains Call To Action

Radio Ad Format • Format/structure varies • Start with DJ intro • Middle varies • End with jingle • Constant testing • Change ads every 1-2 months

Radio Ad Jingle • Run a jingle contest (interaction) • Create slogan/jingle • Hire someone to sing • Found woman at church

SAMPLE Radio AD #1 • 60 seconds • Let’s listen together

SAMPLE Radio AD #1 Part 1 (35 seconds – Chantel (woman) talking) • At Chantel Ray Real Estate (company name) • Team of people instead of just one agent • Problem: 100’s of showings missed every day because of single agent (getting hair done or out of town) and sellers don’t know how many showings they are missing • Solution: we are transforming the real estate industry • CTA1: go to ChantelRay.com/Secrets • Sell home faster and for top dollar • CTA2: Why My Home is Not Selling REPORT at ChantelRay.com • Thrilled or Fire Us Guarantee

SAMPLE Radio AD #1 Part 2 (18 seconds – mortgage lender (man) talking) • Mission to glorify God by putting clients needs above own • If better to rent or refi , we’ll tall you what is best for you • CTA3: go to ChantelRay.com/MovementMortgage • CTA4: call 717-1003 for a live agent 8am to 8pm every day • CTA5: repeat 717-1003

SAMPLE Radio AD #1 Part 3 (7 seconds – jingle (woman) talking) • If it has to sell, call Chantel…ChantelRay.com

SAMPLE Radio AD #1 Summary: • This ad targets unhappy sellers & general sellers • 5 Call To Actions (CTAs) • It offer a FREE report: Why My Home is Not Selling? • Ad worked well…but hard to directly identify exact ad as source of call

SAMPLE Radio AD #2 • 60 second ad • Let’s listen together

SAMPLE Radio AD #2 Part 1 (8 seconds – DJ (man) talking) • Chantel Ray of Chantel Ray Real Estate (company name & figure head) • Problem 1: Seller fear of being stuck in a long listing contract Part 2 (9 seconds – Chantel (woman) talking) • At Chantel Ray Real Estate (name of company 2 nd time) • Solution 1: If you’re not happy, fire us at any time • Guarantee the most effective marketing over any agent

SAMPLE Radio AD #2 Part 3 (5 seconds – DJ (man) talking) • Problem 2: Sellers don’t realize a single agent can not be available 12 hours per day Part 4 (6 seconds – Chantel (woman) talking) • At Chantel Ray Real Estate (name of company 3 rd time) • Solution 2: You’ll never miss a showing call with a live agent 8am to 8pm Monday thru Friday

SAMPLE Radio AD #2 Part 5 (5 seconds – DJ (man) talking) • Nathan of Movement Mortgage – How is the market? Part 6 (6 seconds – Mortgage Lender (man) talking) • It’s never been a better time to sell because inventory is so low • Problem 3: If your home is listed with another company and not selling • Solution 3: Go to ChantelRaycom • CTA1: download – Why My Home is Not Selling Report • Great time to buy with low rates • CTA2: call 717-1003 • CTA3: Go to Chantel Ray.com

SAMPLE Radio AD #2 Part 7 (10 seconds – jingle (woman) talking) • If it has to sell, call Chantel…ChantelRay.com

SAMPLE Radio AD #2 Summary: • This ad targets sellers • 3 CTA’s • Notice the Problem / Solution format (3 times) • It offer the following guarantees and offers: fire us and a free report: Why My Home is Not Selling?

SAMPLE Radio AD #3 • 60 second ad • Let’s listen together

SAMPLE Radio AD #3 Part 1 (5 seconds – DJ (woman) talking) • Chantel Ray of Chantel Ray Real Estate (company name & figure head) • I love the guarantees you give your clients… Part 2 (5 seconds – Chantel (woman) talking) • Guarantee 1: If you buy and don’t like your home in 3 months, we’ll sell it for free

SAMPLE Radio AD #3 Part 3 (8 seconds – DJ (woman) talking) • Guarantee 2: You guarantee the most effective marketing over any agent and spend $36,000 per month on marketing Part 4 (18 seconds – Chantel (woman) talking) • You will be so wowed by our marketing and our service • Guarantee 3: If we don’t do everything we promise, fire us • Other companies, each agent runs their own show and doesn’t have the money to market your home - I know the formula to sell your home and that’s why we make these guarantees

SAMPLE Radio AD #3 Part 5 (5 seconds – DJ (woman) talking) • CTA1: Yes, mam. If it has to sell, call Chantel • Nathan of New American Mortgage – give us another good reason Part 6 (5 seconds – mortgage lender (man) talking) • When you work with a Chantel Ray real estate agent as a buyer, you don’t pay any commissions

SAMPLE Radio AD #3 Part 7 (5 seconds – DJ (woman) talking) • Find out more and • CTA2: call Chantel 717-1003 • CTA3: visit ChantelRay.com Part 8 (7 seconds – jingle (woman) talking) • If it has to sell, call Chantel…ChantelRay.com

SAMPLE Radio AD #3 Summary: • This ad targets buyers and sellers • 3 CTA’s • It offer the following guarantees and offers: Love it or leave it, effective marketing, and fire us.

I love referrals… • Virginia Beach, Virginia • ChantelRay.com • 757-717-1003

Radio Ads • Frequency is key (8+ times) • Takes time to build (6+ months) • High quality seller leads • 95% conversion rate