Radio Leads Frequency is key Takes time to build High quality - - PowerPoint PPT Presentation

Radio Leads

• Frequency is key
• Takes time to build
• High quality seller leads
• 95% conversion rate

Radio RESULTS

• $15,000 radio budget per month
• $45,000 radio GCI per month
• 13 closings per month
• 3-to-1 ROI (return on investment)

Radio Area

• Reaches a broad market
• Best for a team
• Can refer distant leads, but

low conversion

Radio Ads

• $15k - $20k per month
• Target sellers in ad
• Buyers from listings

Radio Stations

• Ads on 10 stations (country #1)
• Prefer music format (1 talk)
• Target demographic
• Women 30-45 (for Chantel)

Radio Ad Frequency

• Dedicated spot times
• Drive times, peak times
• 6-11 times more cost to run

during prime time vs night time

• Place ads by self (no broker)

Radio Ad Recording

• Spots are 60 seconds
• Voices are pre-recorded
• Recorded at studio/station
• DJ often speaks in ad

Radio Ad Co-Branding

• Lender can co-advertise

with you and share costs

• Make sure you review

arrangement with a RESPA attorney

Radio Ad Writing

• Chantel writes the ads
• Put self in consumer’s shoes
• What does consumer want
• Show differences between agents
• Be different than competition

Radio Ad Topics

• Market Updates
• Multiple Benefits
• Multiple Call To Actions
• Jingle contains Call To Action

Radio Ad Format

• Format/structure varies
• Start with DJ intro
• Middle varies
• End with jingle
• Constant testing
• Change ads every 1-2 months

Radio Ad Jingle

• Run a jingle contest (interaction)
• Create slogan/jingle
• Hire someone to sing
• Found woman at church

SAMPLE Radio AD #1

• 60 seconds
• Let’s listen together

SAMPLE Radio AD #1

Part 1 (35 seconds – Chantel (woman) talking)

• At Chantel Ray Real Estate (company name)
• Team of people instead of just one agent
• Problem: 100’s of showings missed every day because of single agent

(getting hair done or out of town) and sellers don’t know how many showings they are missing

• Solution: we are transforming the real estate industry
• CTA1: go to ChantelRay.com/Secrets
• Sell home faster and for top dollar
• CTA2: Why My Home is Not Selling REPORT at ChantelRay.com
• Thrilled or Fire Us Guarantee

SAMPLE Radio AD #1

Part 2 (18 seconds – mortgage lender (man) talking)

• Mission to glorify God by putting clients needs above own
• If better to rent or refi, we’ll tall you what is best for you
• CTA3: go to ChantelRay.com/MovementMortgage
• CTA4: call 717-1003 for a live agent 8am to 8pm every day
• CTA5: repeat 717-1003

SAMPLE Radio AD #1

Part 3 (7 seconds – jingle (woman) talking)

• If it has to sell, call Chantel…ChantelRay.com

SAMPLE Radio AD #1

Summary:

• This ad targets unhappy sellers & general sellers
• 5 Call To Actions (CTAs)
• It offer a FREE report: Why My Home is Not Selling?
• Ad worked well…but hard to directly identify exact

ad as source of call

SAMPLE Radio AD #2

• 60 second ad
• Let’s listen together

SAMPLE Radio AD #2

Part 1 (8 seconds – DJ (man) talking)

• Chantel Ray of Chantel Ray Real Estate (company name & figure head)
• Problem 1: Seller fear of being stuck in a long listing contract

Part 2 (9 seconds – Chantel (woman) talking)

• At Chantel Ray Real Estate (name of company 2nd time)
• Solution 1: If you’re not happy, fire us at any time
• Guarantee the most effective marketing over any agent

SAMPLE Radio AD #2

Part 3 (5 seconds – DJ (man) talking)

• Problem 2: Sellers don’t realize a single agent can not be available 12

hours per day

Part 4 (6 seconds – Chantel (woman) talking)

• At Chantel Ray Real Estate (name of company 3rd time)
• Solution 2: You’ll never miss a showing call with a live agent 8am to

8pm Monday thru Friday

SAMPLE Radio AD #2

Part 5 (5 seconds – DJ (man) talking)

• Nathan of Movement Mortgage – How is the market?

Part 6 (6 seconds – Mortgage Lender (man) talking)

• It’s never been a better time to sell because inventory is so low
• Problem 3: If your home is listed with another company and not selling
• Solution 3: Go to ChantelRaycom
• CTA1: download – Why My Home is Not Selling Report
• Great time to buy with low rates
• CTA2: call 717-1003
• CTA3: Go to Chantel Ray.com

SAMPLE Radio AD #2

Part 7 (10 seconds – jingle (woman) talking)

• If it has to sell, call Chantel…ChantelRay.com

SAMPLE Radio AD #2

Summary:

• This ad targets sellers
• 3 CTA’s
• Notice the Problem / Solution format (3 times)
• It offer the following guarantees and offers: fire us

and a free report: Why My Home is Not Selling?

SAMPLE Radio AD #3

• 60 second ad
• Let’s listen together

SAMPLE Radio AD #3

Part 1 (5 seconds – DJ (woman) talking)

• Chantel Ray of Chantel Ray Real Estate (company name & figure head)
• I love the guarantees you give your clients…

Part 2 (5 seconds – Chantel (woman) talking)

• Guarantee 1: If you buy and don’t like your home in 3 months, we’ll

sell it for free

SAMPLE Radio AD #3

Part 3 (8 seconds – DJ (woman) talking)

• Guarantee 2: You guarantee the most effective marketing over any

agent and spend $36,000 per month on marketing

Part 4 (18 seconds – Chantel (woman) talking)

• You will be so wowed by our marketing and our service
• Guarantee 3: If we don’t do everything we promise, fire us
• Other companies, each agent runs their own show and doesn’t have

the money to market your home - I know the formula to sell your home and that’s why we make these guarantees

SAMPLE Radio AD #3

Part 5 (5 seconds – DJ (woman) talking)

• CTA1: Yes, mam. If it has to sell, call Chantel
• Nathan of New American Mortgage – give us another good reason

Part 6 (5 seconds – mortgage lender (man) talking)

• When you work with a Chantel Ray real estate agent as a buyer, you

don’t pay any commissions

SAMPLE Radio AD #3

Part 7 (5 seconds – DJ (woman) talking)

• Find out more and
• CTA2: call Chantel 717-1003
• CTA3: visit ChantelRay.com

Part 8 (7 seconds – jingle (woman) talking)

• If it has to sell, call Chantel…ChantelRay.com

SAMPLE Radio AD #3

Summary:

• This ad targets buyers and sellers
• 3 CTA’s
• It offer the following guarantees and offers:

Love it or leave it, effective marketing, and fire us.

I love referrals…

• Virginia Beach, Virginia
• ChantelRay.com
• 757-717-1003

Radio Ads

• Frequency is key (8+ times)
• Takes time to build (6+ months)
• High quality seller leads
• 95% conversion rate