QR Codes Linking the real world with the digital world.
What are QR Codes • 2D barcode readable by mobile devices • Requires a QR Code reader application
QR Code Types • Static – Instructions direct from QR code to mobile device. No additional support service required • Dynamic – QR Code connects mobile device to rich content delivery service via 3G/Wifi network.
Static QR Code example • Contact information
Static QR Code example • Send an Email
Static QR Code example • Direct Call
Static QR Code Example • SMS Text Message
Static QR Code • (Mobile Friendly) Websites
Static QR Code Example • Real-time Navigation
Static QR Code • Video Links
Dynamic QR Codes • Advantages – Adaptable content and presentation – Tracking and analytics • Disadvantages – Requires 3G/Wifi/Internet access to function
Dynamic QR Codes • Vcard+ – Include Photo – Downloadable vCard – Lever Social Media Links – Updatable changeable content – Direct dial – Direct navigation – Usage statistics
Dynamic QR Codes • URL (mobile friendly) – Change target URL – Tracking and statistics
Dynamic QR Codes • Full Service Mobile Friendly Marketing Platforms using dynamic codes http://mkb.odoa.eu/MKB-examples.aspx
QR Code Do's • Be Mobile Friendly
QR Code Do's • Branding and Identity – Recognition and trust
QR Code Do's • Simple ‘to the point’ examples
QR Code Don'ts • Default Website for computer use
QR Code Don'ts • Mysterious QR Codes – “bit.ly/NVqUGK” = ???? (what is this?)
QR Code Tips • Be mobile friendly • Be relevant • Add value • Keep it simple • Interact
More Information • Making your own QR Codes – http://qr.odoa.eu – http://blog.qr4.nl • Dynamic QR Codes – http://qr.odoa.eu • Full Service QR Codes – http://mkb.odoa.eu
Mobile Marketing Services and Solutions with QR Codes • Presentation by : • Ben van Sas • Jeroen Steeman Adres 0D0A - QR Code Nederland Sint Nicasiusstraat 15 5591 EW Heeze Noord Brabant Nederland Telefoon +31 (0)6 246 75 585 Telefoon +31 (0)6 130 33 743
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