targeted marketing

Targeted Marketing A Result Oriented Approach to Marketing - PowerPoint PPT Presentation

Targeted Marketing A Result Oriented Approach to Marketing Objective Mass outreach coupled with the benefits of individual attention Powerful Versatile messaging communication capabilities medium Message Reaching out to Huge outreach

  1. Targeted Marketing A Result Oriented Approach to Marketing

  2. Objective Mass outreach coupled with the benefits of individual attention Powerful Versatile messaging communication capabilities medium Message Reaching out to Huge outreach within Medium people ’ s hands small amount of time Target Creating space in Audience peoples minds

  3. Medium: Mobile Marketing Mobile is now an essential component of any marketing strate gy. People keep their mobile devices close by and switched o n at all times, so mobile is a key channel for getting across or connecting with existing customers. • 8.5% of website hits come from a handheld mobile devices • 9/10 smart-phone searches result in actions such as purchasi ng a product or visiting a website.

  4. WhatsApp: Powerful Marketing Medium 1000 characters of Text message Send campaign to both DND and Non- DND number simultaneously Send Images and Videos to Whatsapp Huge outreach of Whatsapp: Application number with our proprietary software with highest numbers of users Users will be provided with vCard containing details of call back number for quicker response generation

  5. WhatsApp: Unparalleled Outreach Over 1.5 billion active whatsapp users globally; 200 million users in India Media Perspectives • How WhatsApp can be a potent tool for India ’ s digital empowerment! • How widespread is WhatsApp ’ s usage in India?

  6. WhatsApp: Types of Messages • 1000 characters of Text message o Support regional languages including Hindi o Different set of messages for diverse section of masses • Powerful medium for transmitting rich content: Send images for instant recognition o Send photos of products for instant recognition o Photographs create impact in peoples minds • vCard : Send your contact/ call back details which can be saved by users at click of a button. As these are saved in phonebook, the campaigns gives a long lasting effect • Videos o Send videos of your past work, interaction and message to give a personalized feel o Impactful touch point

  7. Delivered WhatsApp Message On Android On IOS

  8. Transactional WhatsApp • Our panel supports sending out of messages through plug-in API. • Once the API is embedded in your existing program, it will enable you to send out transactional updates to your clients and other stakeholders. • Use case: Sending out Milestone achievement certificates, event to date updates of individuals, registration letters, appointment letters etc. • Key features: I. Option to send text, Pictures & PDF documents over a common API II. Useful for transmitting ready to print material, barcodes, scan codes which can be integrated with other systems/ devices III. One time plugin with your existing program IV. Pay per use model: Charges based on credit system; credits will be deducted as per usage V. No initial setup cost

  9. Transactional WhatsApp

  10. Our Services • We provide world class end-to-end solutions for Mobile Marketing. Our bouquet of services includes: o Whatsapp Messages: Send out whatsapp messages with specially created/ suitably modified content o Database Marketing : Top quality database with assured accuracy of 95%. This is provided based on client ’ s segmentation requirements o SMS Promotions : Promote your business through this traditional yet powerful medium o E-Mail Marketing : Cost Effective method of delivering high impact messages o MMS : Content rich and platform independent medium Missed Call Alert: Now don ’ t miss your leads; catch them round the clock o o Voice Messaging

  11. Our USP Proprietary software for sending Huge data base of target audience • messages on various mediums with Genuine numbers • report generated for each delivered Area wise breakup • message Age, income and location segmentation Option of both On shore and off shore End to end support for all digital message sending marketing platforms Long Term Partnership with successful brands

  12. Our Proprietary Panel

  13. Our Proprietary Panel • User Friendly and easy to use • Send multiple type of messages (Photos, text, videos, vcard) in a single click • Upload upto 3 images, Audio/Vedio, vCard as a part of single credit • Non whatsapp numbers to be refunded after upodation of DLR report

  14. Contact Us Contact Details Ankit Aggarwal Ph: +91-9910379630 E: Cost effective medium of delivering impactful messages


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