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Titelmasterformat durch Klicken bearbeiten The power of television November 3, 2016 Q3 2016 IR Presentation Titelmasterformat durch Klicken bearbeiten The power of television November 3, 2016 Q3 2016 At a Glance Thomas Ebeling Chief


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SLIDE 1

Titelmasterformat durch Klicken bearbeiten

The power of television

November 3, 2016

Q3 2016

IR Presentation

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SLIDE 2

Titelmasterformat durch Klicken bearbeiten

The power of television

November 3, 2016

Q3 2016 – At a Glance

Thomas Ebeling Chief Executive Officer

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SLIDE 3

| November 3, 2016 | | November 3, 2016 |

Key financials in Q3 2016

3

Continuing operations

[Q3 2016 vs. Q3 2015; in EUR m]

3 4

1

2

Q3 – At a Glance

Revenues Recurring EBITDA Underlying net income 857

+15%

202 87

+13% +11%

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SLIDE 4

| November 3, 2016 |

Q3 2016: Group revenue growth driven by all segments

4

  • Ext. segment revenues

[in EUR m; growth rates in %]

+2% +23% +34% Broadcasting German- speaking Content Production & Global Sales Digital Entertainment Digital Ventures & Commerce +44%

[in EUR m] 3 4

1

2

Q3 – At a Glance

80 99 Q3 2015 Q3 2016 465 472 Q3 2015 Q3 2016 125 181 Q3 2015 Q3 2016 74 100 Q3 2015 Q3 2016

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SLIDE 5

| November 3, 2016 |

Major operational highlights

1) maxdome cooperation with Deutsche Bahn is a closed circuit service

5

3 4

1

2

Q3 – At a Glance

New leading subscription-based asset in Dating Dynamic performance of acquired companies New minority investment in

  • nline price comparison

Launch of new linear

  • nline video platform

New and extended distribution deals

TV TV VoD1)

+

Anchor assets in Health & Wellbeing

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SLIDE 6

| November 3, 2016 |

2018 Group revenue growth target and achievement by Q3 2016

1) As of Q3 2016

6

Degree of achievement1)

59% 60%

Pro-rata target

63% 63%

Required CAGR by 2018

+10% +7% 2018 Group revenue and rec. EBITDA target [in EUR m] 2018 segment revenue targets [in EUR m]

1,926 227 108 95 2,188 447 655 328 2,301 563 1,172 470 Broadcasting German- speaking Digital Entertainment Digital Ventures & Commerce Content Production & Global Sales

2018 target 2012 Q3 2016 (LTM) 70% 65% 51% 62% 63% 63% 63% 63% +2% +11% +30% +17%

2,356 745 3,631 983 4,506 1,145 ProSiebenSat.1 Group

  • Rec. EBITDA

3 4

1

2

Q3 – At a Glance

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SLIDE 7

| November 3, 2016 |

We confirm our positive full-year guidance

7

Group revenue growth to exceed +15% German TV ad market to grow 2% plus in 2016 Digital Entertainment and Digital Ventures & Commerce with double-digit revenue growth Recurring EBITDA and underlying net income above prior year

3 4

1

2

Q3 – At a Glance

P7S1 TV ad revenue growth slightly below market

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SLIDE 8

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The power of television

November 3, 2016

Q3/9M 2016 – Financial Performance

  • Dr. Gunnar Wiedenfels

Chief Financial Officer

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SLIDE 9

| November 3, 2016 |

Q3 2016: dynamic revenue and recurring EBITDA increase

Continuing operations

9

Consolidated revenues [in EUR m] Recurring EBITDA [in EUR m]

300 600 900 100 200 300

202 178 +15% Q3 2016 747 857 Q3 2015 Q3 2016 Q3 2015 +13%

3 4 1 2

Q3/9M – Financial Performance

Q3 2016: Recurring EBITDA margin of 24%

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SLIDE 10

| November 3, 2016 | Continuing operations; 1) Q3 2015: underlying net income restated due to retrospective adjustments of valuation effects of put-options and earn-out

liabilities

10

Q3/9M – Financial Performance

Financial result [in EUR m] Underlying net income [in EUR m]

  • 50
  • 25

25

  • 35
  • 1

>+100% Q3 2016 Q3 2015

20 40 60 80 100

+11% Q3 2016 87 Q3 20151) 79

3 4 1 2

Q3 2016: valuation effects recognized in the financial result adjusted in underlying net income

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SLIDE 11

| November 3, 2016 |

9M 2016: double-digit revenue and recurring EBITDA increase

Continuing operations

11

Q3/9M – Financial Performance

Consolidated revenues [in EUR m] Recurring EBITDA [in EUR m] 9M 2016: Recurring EBITDA margin of 25%

1,000 2,000 3,000 250 500 750

626 568 +17% 9M 2016 2,174 2,545 9M 2015 9M 2016 9M 2015 +10%

3 4 1 2

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SLIDE 12

| November 3, 2016 |

9M 2016: further high single-digit underlying net income growth

Continuing operations; 1) 9M 2015: underlying net income restated due to retrospective adjustments of valuation effects of put-options and earn-out liabilities

12

Q3/9M – Financial Performance

Financial result [in EUR m] Underlying net income [in EUR m]

  • 100
  • 75
  • 50
  • 25

25

+38% 9M 2016 9M 2015

100 200 300

+8% 9M 2016 9M 20151)

3 4 1 2

  • 69
  • 50

294 271

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SLIDE 13

| November 3, 2016 |

Broadcasting German-speaking: continued positive development of revenue and profits

Continuing operations, recurring EBITDA on entity basis

13

Q3/9M – Financial Performance

3 4 1 2

Q3 2016 Q3 2015 y-o-y 9M 2016 9M 2015 y-o-y Comments

  • Ext. revenues

472 465 +2% 1,506 1,470 +2% Q3 TV ad revenues reflect sports events and strong prior year (Q3 2015: +5.2%). 9M TV ad revenues in line with full-year guidance. Continued distribution revenue growth driven by HD, mobile/OTT. TV advertising 424 423 +0% 1,374 1,352 +2% Distribution 30 26 +16% 90 80 +12%

  • Rec. EBITDA

147 137 +7% 479 460 +4% Solid margin development in Q3 and 9M 2016 supported by internal revenue growth.

External revenues and recurring EBITDA [in EUR m]

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SLIDE 14

| November 3, 2016 |

Digital Entertainment: solid revenue growth marked by mix effects

Continuing operations, recurring EBITDA on entity basis

14

Q3/9M – Financial Performance

3 4 1 2

Q3 2016 Q3 2015 y-o-y 9M 2016 9M 2015 y-o-y Comments

  • Ext. revenues

99 80 +23% 304 228 +33% Segment revenues benefiting from dynamically growing AdVoD business with strong support from CDS/Studio71 and AdTech business. Continued solid growth

  • f
  • maxdome. Q3 2016 reflects

deconsolidation of Games. AdVoD 70 38 +82% 198 ./. ./. PayVoD 21 17 +21% 61 ./. ./. Adjacent 8 13

  • 39%

26 ./. ./. Games 12

  • 100%

20 ./. ./.

  • Rec. EBITDA

4 4 0% 19 23

  • 15%

Q3/9M 2016 segment profitability burdened by Adjacent revenue decline.

External revenues and recurring EBITDA [in EUR m]

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SLIDE 15

| November 3, 2016 |

Digital Ventures & Commerce: overall dynamic revenue growth

Continuing operations, recurring EBITDA on entity basis

15

Q3/9M – Financial Performance

3 4 1 2

Q3 2016 Q3 2015 y-o-y 9M 2016 9M 2015 y-o-y Comments

  • Ext. revenues

181 125 +44% 483 293 +65% Dynamic revenue increase driven by double-digit organic segment revenue growth in Q3 and consolidation effects. Development

  • f

Seven- Ventures in Q3 reflects strong prior-year comparable figures. Online Price Comparison 23 9 >+100% 74 ./. ./. Online Travel 92 65 +42% 233 ./. ./. Lifestyle Commerce 37 18 +100% 85 ./. ./. SevenVentures 29 34

  • 13%

91 ./. ./.

  • Rec. EBITDA

40 35 +14% 105 81 +30% Double-digit rec. EBITDA growth both in Q3 and 9M 2016.

External revenues and recurring EBITDA [in EUR m]

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SLIDE 16

| November 3, 2016 |

Content Production & Global Sales: significant improvement of revenues and profitability

Continuing operations; recurring EBITDA on entity basis

16

Q3/9M – Financial Performance

3 4 1 2

External revenues and recurring EBITDA [in EUR m]

Q3 2016 Q3 2015 y-o-y 9M 2016 9M 2015 y-o-y Comments

  • Ext. revenues

100 74 +34% 240 174 +38% Segment revenues benefiting from contribution of acquired assets Karga7, Dorsey Pictures and 44 Blue as well as

  • rganic

revenue growth particularly of US production business. Total revenues 111 92 +20% 284 216 +32%

  • Rec. EBITDA

11 5 >100% 27 10 >100% Meaningful improvement

  • f

segment profitability in Q3 and 9M 2016.

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SLIDE 17

| November 3, 2016 |

Q3/9M 2016: Group P&L – improvement of all key metrics

Continuing operations; 1) Adjusted in underlying net income; 2) Result for the period attributable to shareholders of ProSiebenSat.1 Media SE; 3) Adjusted for valuation effects of Group Share Plan, PPA as well as valuation effects of at-equity investments, put-options and earn out liabilities and financial assets; 4) Restated due to retrospective adjustment of valuation effects of put-options and earn-out liabilities

17

Q3/9M – Financial Performance

3 4 1 2

[in EUR m]

Q3 2016 Q3 2015 Δ 9M 2016 9M 2015 Δ Revenues 857 747 +15% 2,545 2,174 +17% Recurring EBITDA 202 178 +13% 626 568 +10% Non-recurring items

  • 13
  • 11

+15%

  • 18
  • 30
  • 40%

EBITDA 188 166 +13% 608 538 +13% Depreciation and amortization

  • 52
  • 35

+48%

  • 138
  • 97

+43% Thereof PPA1)

  • 14
  • 7

+94%

  • 39
  • 18

>+100% Operating result (EBIT) 137 131 +4% 470 441 +6% Financial result

  • 35
  • 1

>+100%

  • 69
  • 50

+38% Thereof interest result

  • 19
  • 23
  • 15%
  • 65
  • 63

+3% Thereof valuation effects1)

  • 9

28 ./. 7 22

  • 68%

Earnings before tax (EBT) 102 130

  • 22%

401 392 +2% Net income2) 68 73

  • 7%

271 252 +7% Underlying net income3) 87 794) +11% 294 2714) +8%

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SLIDE 18

| November 3, 2016 | Financial leverage: Net debt/LTM rec. EBITDA (LTM rec. EBITDA of EUR 983m (previous year: EUR 893m) for continuing operations) 18

Q3/9M – Financial Performance

Net financial debt

1,953 466 2,419 500 1,000 1,500 2,000 2,500 3,000 30/09/2015 Change 30/09/2016

Financial leverage

2.2x 2.5x

Net debt [in EUR m]

Financial leverage at the end of Q3 2016 reflects M&A activity

3 4 1 2

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SLIDE 19

| November 3, 2016 |

Financial outlook for 2016

19

Q3/9M – Financial Performance

3 4 1 2

Financial leverage 1.5x – 2.5x Recurring EBITDA above prior year Underlying net income above prior year Group revenue growth >+15%

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SLIDE 20

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The power of television

November 3, 2016

Broadcasting German-speaking & Red Arrow

Thomas Ebeling Chief Executive Officer

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SLIDE 21

| November 3, 2016 | | November 3, 2016 |

Key achievements Q3 2016

21

Maintaining leading position in the German TV market Launch of seven new TV apps on mobile and SmartTVs Continuous improvement of Red Arrow KPIs

3

4 1 2

Broadcasting German-speaking & Red Arrow

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SLIDE 22

| November 3, 2016 |

Ratings again reflect summer Olympics and soccer cup aired on publics

1) Basis (GER): All German TV households (GER+EU/German-speaking), A 14-49; Mon-Sun, 3-3 h; Source: AGF in cooperation with GfK/TV Scope/ProSiebenSat.1 TV Deutschland; 2) Basis (AT): A 12-49, Mon-Sun, 3-3 h; Source: AGTT/GfK: Fernsehforschung/Reporting; 3) Basis (CH): German-speaking Switzerland, A 15-49 incl. guests, Mon-Sun, (2-2 h), overall signal, change in CH measurement system in 2013; Source: Mediapulse TV-Panel (Instar Analytics)

22

3

4 1 2

Broadcasting German-speaking & Red Arrow

Audience share

[in %]

Q3 2016 17.2 27.5 22.7 Q3 2014 17.7 29.3 22.1 Q3 2012 17.8 26.9 21.7

Summer Olympics & soccer cup Summer Olympics & soccer cup PULS 4 with strongest 9M in channel history (4.2%)

Switzerland3)

(A 15-49)

Austria2)

(A 12-49)

Germany1)

(A 14-49)

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SLIDE 23

| November 3, 2016 |

[Q3 2016, in %] [Q3 2016, in %]

24.4 27.5 31.6 44.7

Audience share (A 14-49)1) Share of advertising2)

We have the leading position in the German TV market

1) Basis: All German TV households (German-speaking), A 14-49, Mon-Sun, 3-3 h; RTL Mediengruppe since June 2016 incl. RTLplus; w/o RTL II minority; Source: AGF in cooperation with GfK/TV Scope/ProSiebenSat.1 TV Deutschland; 2) Gross values; Source: Nielsen Media Research/SevenOne Media, Sales Steering & Market Insights

23

∆ +3.1%

pts

∆ +13.1%

pts

3

4 1 2

Broadcasting German-speaking & Red Arrow

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SLIDE 24

| November 3, 2016 |

We have a broad and successful format portfolio

Basis: All German TV households (German-speaking), A 14-49 years, Mon-Sun, full day 3-3h; Source: AGF in cooperation with GfK/TV Scope/ProSiebenSat.1 TV Deutschland

24

EXAMPLES

Blockbuster movie Premium sitcom Lighthouse entertainment Scripted reality Daily factual Reality event

Up to

19.8%

Up to

16.9%

Up to

15.4%

Up to

16.7%

Up to

21.6% 3

4 1 2

Broadcasting German-speaking & Red Arrow

Up to

17.9%

Q3 2016 audience shares

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SLIDE 25

| November 3, 2016 |

Strong start for The Voice of Germany on both ProSieben and SAT.1

Basis: All German TV households (German-speaking), A 14-49 years, Thu/Sun, 20:15-22:30h; Source: AGF in cooperation with GfK/TV Scope/ProSiebenSat.1 TV Deutschland

25

3

4 1 2

Broadcasting German-speaking & Red Arrow

The Voice of Germany

Up to

23.3%

Top ratings: ProSieben with up to 23.3% and SAT.1 with up to 20.6% New SAT.1 show Sunday successfully established

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SLIDE 26

| November 3, 2016 |

We expanded our channel family addressing an attractive niche target group

Basis: All German TV households (German-speaking), A 14-49, Mon-Sun, 3-3 h; Source: AGF in cooperation with GfK/TV Scope/ProSiebenSat.1 TV Deutschland

26

Q3 audience share since launch (September 22, 2016)

Successful new launch … … with top 3 format highlights

“Das Doku-Magazin”

up to 1.0%

“Ungeklärt - Mord verjährt nicht”

up to 3.0%

“Mord im Paradies”

up to 2.4%

3

4 1 2

Broadcasting German-speaking & Red Arrow

0.2%

A 14-49

0.4%

M 40-64

Key target group

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SLIDE 27

| November 3, 2016 |

We launched seven new TV apps on mobile and SmartTV

1) Mobile downloads and Smart TV apps (Aug 28-Oct 29, 2016); 2) MAU on all TV channel and smart TV apps; gross values, not corrected for double usage of multiple apps (Aug 28-Sep 28, 2016); 3) Video Views (full+short+live) on all TV channel and smart TV apps (Aug 28-Oct 29, 2016)

27

Launched in August 2016

  • n iOS, android and Samsung SmartTVs

Free 24/7 live stream Free 7 day catch-up Online exclusive bonus & newsroom content

Strengthen TV brands & increase reach

Second screen features for TV program ping-pong

First 8 weeks after launch

2.6m

apps installed1)

2.2m

Ø monthly active users2) 10m

total video views3)

Enable vertical thematic channels within apps and converge with commerce offerings 3

4 1 2

Broadcasting German-speaking & Red Arrow

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SLIDE 28

| November 3, 2016 |

Creation of compelling HbbTV consumer product

1) Potentially addressable users are defined as P7S1 viewers who have pushed the red button at least once; 2) HbbTV technique enables playout of addressable TV formats like Switch-Ins and Spot Fullscreen Overlay (mid-term)

28

Additional monetization: Games, integrated shops, cross selling via commerce assets and advertising2) Enhanced consumer offering: Comprehensive on-demand offering as extension of linear TV program New info and entertainment service world around sports, news and stars

Improved product propositions

Individualized welcome screen Brand adapted look and feel Comprehensive media library Advertising Shop

CONCEPT

3

4 1 2

Broadcasting German-speaking & Red Arrow

~5m

potentially addressable users so far1)

News & entertainment

HbbTV driver for addressable TV: Hybrid proportion allows to profile user behavior and collect data

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SLIDE 29

| November 3, 2016 |

Red Arrow is improving its KPIs …

1) Incl. pilots, new and returning productions, multiple seasons counted as separate productions (without 44 Blue); 2) Returning shows with revenues booked in Q3 2016 (without 44 Blue); 3) % returning shows as of revenues (without 44 Blue); 4) Cumulative 2010 to 2016

29

Number of productions1) Number of returning shows2) Returning shows’ rate3) Shows in the catalogue4) Number of international sales clients4)

160+

  • vs. 100+ in 9M 2015

67%

  • vs. 53% in 9M 2015

880+

  • vs. 800+ in 9M 2015

240+

  • vs. 225+ in 9M 2015

390+

  • vs. 260+ in 9M 2015

3

4 1 2

Broadcasting German-speaking & Red Arrow

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SLIDE 30

| November 3, 2016 |

… and already represents 12% of local commissioned spending

1) Deviations due to rounding

30

3

4 1 2

Broadcasting German-speaking & Red Arrow

Red Arrow share of local commissioned content

As % of commissioned spendings

9%

+44%

9M 2016

12%

9M 2015

+4

%pts1)

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SLIDE 31

| November 3, 2016 |

Innovative new shows and successful travelling formats in Q3

31

3

4 1 2

Broadcasting German-speaking & Red Arrow

Longest running original drama series on Amazon Emotionally charged new social experiment

Season 4 greenlighted by Amazon Video Prime Picked up by TF1 Group and ProSiebenSat.1

Provocative dating format licensed to 10+ territories

Now commissioned by FYI in the US

New

New season

Season 2 picked up by ProSieben

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SLIDE 32

| November 3, 2016 |

Broadcasting German-speaking & Red Arrow: outlook 2016

32

3

4 1 2

Broadcasting German-speaking & Red Arrow

Continue to strengthen core channels Develop innovative multi-channel consumer offerings targeting Millennials Leverage TV Germany - Red Arrow relationship for content creation Launch new thematic magazines, windows and channels

2 3 4 1

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SLIDE 33

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The power of television

November 3, 2016

Broadcasting German-speaking Ad Market Performance

Thomas Ebeling Chief Executive Officer

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SLIDE 34

| November 3, 2016 | | November 3, 2016 |

Positive TV ad performance

34

1) Source: Nielsen Media Research; Note: Gross figures excl. YouTube and Facebook

Broadcasting German-speaking – Ad Market Performance

3

4 1 2

Slight growth of P7S1 German-speaking TV advertising revenues in Q3 Continued increase of TV share in media mix1) Continued positive pricing development Growing number of addressable TV campaigns

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SLIDE 35

| November 3, 2016 |

Stable to slightly declining gross ad shares in Q3 2016

Basis: Jul–Sep 2016; Source: Nielsen Media Research/Media Focus

35

Broadcasting German-speaking – Ad Market Performance

3

4 1 2

Switzerland Austria Germany

28.5% 45.5% 37.9%

ProSiebenSat.1 gross TV ad market share [in %]

24.8% 44.7% 37.9%

Q3 2015 Q3 2016

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SLIDE 36

| November 3, 2016 | | November 3, 2016 |

[Q3 2016, in %]

3.3 31.6 44.7 Public broadcasters

Share of advertising

We maintain our leading position in the German market

36

Gross values; Source: Nielsen/SevenOne Media, Sales Steering & Market Insights

3

4 1 2

Broadcasting German-speaking – Ad Market Performance

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SLIDE 37

| November 3, 2016 |

CPT increase of all ProSiebenSat.1 core channels in first nine months

CPT = Cost Per Thousand; Basis: All TV households in Germany (GER+EU/German-speaking); A 14-49, Mon-Sun, 3-3 h; Source: AGF in cooperation with GfK/TV Scope/SevenOne Media/Pricing & Media Strategy

37

Broadcasting German-speaking – Ad Market Performance

3

4 1 2

9.0 8.0 7.7 7.2 5.1

Gross CPT growth

[9M 2016 vs. 9M 2015; in %]

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SLIDE 38

| November 3, 2016 |

Innovation leader in HbbTV-enabled addressable TV advertising

38

Broadcasting German-speaking – Ad Market Performance

3

4 1 2

Universal Pictures Opel Eurowings Burger King Mobilcom Debitel Hyundai Borco Peugeot Ferrero

60 campaigns

42 clients 9M 2016

SwitchIn XXL SwitchIn

27 campaigns

22 clients 9M 2015

Spot

  • verlay
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SLIDE 39

| November 3, 2016 |

TV continues to benefit at the expense of other media

Source: Nielsen Media Research; Online excl. search, affiliate and others not reporting their bookings to Nielsen (e.g. YouTube, Facebook)

39

Broadcasting German-speaking – Ad Market Performance

3

4 1 2

Outdoor, Cinema Magazines Newspapers Radio TV Total Online

  • 0.7%pts
  • 0.7%pts

+1.0%pts 100.0% 46.8% 11.1% 6.1% 16.2% 12.3% 7.5% Share of segment Change in media mix +0.6%pts +0.1%pts

  • 0.3%pts

Gross ad spendings, Germany

[Q3 2016 vs. Q3 2015; in % and %pts]

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SLIDE 40

| November 3, 2016 |

6 out of 10 biggest industries increased TV budgets

Source: Nielsen Media Research; Excl. Media & Publishing and Other Advertising

40

Broadcasting German-speaking – Ad Market Performance

3

4 1 2

451 431 419 356 199 185 160 146 137 124 3.241 13.9% 13.3% 12.9% 11.0% 6.2% 5.7% 4.9% 4.5% 4.2% 3.8% +6.8% +16.9% +14.6% +18.1%

  • 27.5%
  • 0.0%

+13.7% +17.4% +2.8%pts +0.9%pts

  • 0.3%pts
  • 3.3%pts

+3.6%pts +2.7%pts +1.0%pts +0.4%pts 100.0% +6.9% +1.0%pts in EUR m Share Δ Δ TV in media mix

210 29 62 53 55

  • 75
  • 1

18 20

  • 12

in EUR m Detergents Finance Beverages Motor Vehicles Food Business Services Pharmacy Telecommunication Cosmetics & Toiletries Trade & Shipment Total +4.5%pts

  • 0.5%
  • 8.8%

+3.3%pts

Gross TV ad spendings of top 10 TV industries, Germany

[Q3 2016 vs. Q3 2015; in EUR m; % and %pts]

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SLIDE 41

| November 3, 2016 |

German TV advertising market expected to grow 2% plus

Source: ZAW (2010-2015); ProSiebenSat.1 estimate, 2016E

41

Broadcasting German-speaking – Ad Market Performance

3

4 1 2

3% 4% 2% 1% 1% 2011 2014 2012 2013 2015 2016E

+2% plus

Annual net TV ad market growth rate

+ + + + +

German net TV ad market growth

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SLIDE 42

| November 3, 2016 |

We assume more conservative TV ad market growth as industry analysts

Source: Warc International Ad Forecast 2016 (August 2016); ZenithOptimedia Advertising Expenditure Forecasts (September 2016); Magna Global (Broadcast TV, June 2016); SevenOne Media own estimate

42

Broadcasting German-speaking – Ad Market Performance

3

4 1 2

+3.7% +3.0%

ProSiebenSat.1 internal market estimate

+4.6%

German net TV ad market estimates 2016

(previously +2-3%)

+2% plus

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SLIDE 43

| November 3, 2016 |

Macro indicators signal economic improvement after Brexit referendum

Source: Bloomberg

43

Markit German Services PMI IFO Business Expectations Index

Broadcasting German-speaking – Ad Market Performance

3

4 1 2

YTD 2016 YTD 2016

48 49 50 51 52 53 54 55 56 Jan 2016 Apr 2016 Jul 2016 Oct 2016 Markit German Services PMI 94 96 98 100 102 104 106 108 Jan 2016 Apr 2016 Jul 2016 Oct 2016 IFO Business Expectations Index

Brexit referendum: 06/26/2016 Brexit referendum: 06/26/2016

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SLIDE 44

| November 3, 2016 |

Sales outlook 2016

44

Broadcasting German-speaking – Ad Market Performance

3

4 1 2

German net TV ad market growth of +2% plus in 2016 Continued increase of TV share in media mix Further increase of CPTs P7S1 to grow slightly below positive net TV ad market

2 3 4 1

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SLIDE 45

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The power of television

November 3, 2016

Broadcasting German-speaking – Distribution

Thomas Ebeling Chief Executive Officer

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SLIDE 46

| November 3, 2016 |

Dynamic increase of HD subscriptions in Q3 2016

Note: HD Free-to-air subscribers Germany shown, paying subscriber figures as reported by platform partners (EoP, subject to subsequent adjustments by platform partners)

46

HD subscriber development [in m]

Broadcasting German-speaking – Distribution

3

4 1 2

9.2 6.9 6.0 5.1 3.9 2.3

CMD target 2018 Q3 2016 Q3 2015 Q3 2014 Q3 2013 Q3 2012 2.3

+0.9m

vs. Q3 2015

+16%

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SLIDE 47

| November 3, 2016 |

New and extended deals further strengthen Distribution business

1) Incl. all P7S1 FTA and Pay TV channels except ProSieben Fun

47

3

4 1 2

Broadcasting German-speaking – Distribution

All P7S1 FTA channels available on the new eXaring OTT platform

New partner

Long-term contract extension for the distribution of all P7S1 FTA and Pay TV channels including comprehensive mobile coverage and new rights features (i.e. nPVR and Instant Restart)

Contract extension

Long-term contract extension for the successful Unitymedia/ maxdome bundling

Contract extension

Prolongation and extension for the distribution of P7S1 FTA & Pay TV channels1) in Austria via DTH

Contract extension

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The power of television

November 3, 2016

Digital Entertainment

Thomas Ebeling Chief Executive Officer

slide-49
SLIDE 49

| November 3, 2016 |

We further expanded and strengthened our portfolio

49

3

4 1 2

Digital Entertainment

New VoD platform Quazer merged with U.S. based Pluto.tv Studio71 further expanded and internationalized maxdome’s top 3 position strengthened with new distribution deals Content marketplace glomex launched Seven TV channel apps launched

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SLIDE 50

| November 3, 2016 |

Digital Entertainment1) continues to grow

1) Without Games, as deconsolidated Q2 2016 (EUR 12m in Q3 2015)

50

3

4 1 2

Digital Entertainment

Revenues

[Q3 2016]

Revenue growth (%)

[Q3 2016 vs. Q3 2015]

Revenue growth

[Q3 2016 vs. Q3 2015] Adjacent

  • 39%

EUR

  • 5m

EUR

8m

PayVoD

+21%

EUR

+4m

EUR

21m

AdVoD

+82%

EUR

+32m

EUR

70m

slide-51
SLIDE 51

| November 3, 2016 |

Our German AdVoD business grows strongly

1) P7S1 AdVoD business, external view, incl. own and operated platforms, Studio71 (GER only), mandates, digital out-of-home and AdTech; P7S1 estimate of net video ad market growth: Total incl. YT/FB +30-40%; 2) Mobile downloads and Smart TV apps, Source: Internal data; 3) Source: Internal data Q3 2016 vs. PY (GER only, excl. US)

51

2.6m

apps installed within 8 weeks2)

+68%

video views in Germany3)

Launch of seven TV channel apps Multi-channel network 3

4 1 2

Digital Entertainment

ProSiebenSat.1 AdVoD revenues, Germany1) [in EURm] Q3 2015 Q3 2016

+29%

slide-52
SLIDE 52

| November 3, 2016 |

Quazer was developed for an attractive market position …

Note: Non-exhaustive overview; 1) CAGR for 2015-2018 based on P7S1 estimation

52

Fictional video Factual video On-Demand/Lean-Forward Lean-Back

Quazer follows the vision of creating TV-like experiences in the fast growing factual video segment

Innovative lean-back entertainment close to todays linear TV-experience Innovative curation

  • f niche channels

Unique mix of TV programs, web programs and later

  • riginal content

>60%

market growth1)

>40%

market growth1)

New

>60

channels

3

4 1 2

Digital Entertainment

slide-53
SLIDE 53

| November 3, 2016 |

… and is now merged into Pluto.tv to participate in international growth

53

New linear lean back VoD watching

~14%

P7S1 stake in combined business

>5m

monthly active users (MAU) in the U.S.

>10bn

total viewing minutes since launch

We have invested a strategic minority stake in U.S. based Pluto.tv and merged our German linear VoD platform business Quazer Pluto.tv is a new generation of online linear stream video and best positioned in U.S. linear VoD market Together with other strategic investors, we plan to further grow Pluto.tv and Quazer and distribute relevant P7S1 content 3

4 1 2

Digital Entertainment

slide-54
SLIDE 54

| November 3, 2016 |

Studio71 remains market leader, with strong growth in VV …

1) Basis: Before CDS acquisition pro forma incl. CDS; Source: YouTube CMS, own calculations, quarterly VVs; 2) ComScore YouTube Partners Report August 2016 (content views, desktop only, incl. music MCNs, Maker not listed), Studio71 GER and Studio71 US combined; 3) Monthly video views, last 30 days July 2016, based on SocialBlade “Top 250 YouTube Networks” report (incl. music MCNs)

54

Studio71 global video views1) [in bn] Studio71 TubeOne Networks VEVO Broadband TV Warner Music

3

4 1 2

Digital Entertainment

Strong growth of VV continued #1 MCN in Germany2)

Global #4 MCN³)

>420m

subscribers

2.0 2.7 3.8 4.4 4.9 5.5 7.4 9.4 12.4 14.6 16.2

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3

2014 2015 2016

slide-55
SLIDE 55

| November 3, 2016 |

… and an increasing monetization of our YouTube channels

55

3

4 1 2

Digital Entertainment

Average monthly revenue per YouTube channel

+110%

y-o-y growth

[in EUR m]

Q3 2015 Q4 2015 Q1 2016 Q2 2016 Q3 2016E

slide-56
SLIDE 56

| November 3, 2016 |

In addition, we take actions for further global expansion

1) YTD August 2016

56

3

4 1 2

Digital Entertainment

Signing of international superstar The Rock Entering Spanish-speaking market Executing bigger productions

>1.3m subscribers after 5 months Among top 10 channels in Spain

Social media star with more than 130m followers on all platforms #6 most subscribed channel on YouTube within first months First major steps in Spanish speaking market Signing of one of the biggest Spanish creators Jordi Wild Release in US-Theatres and iTunes Launch of ‘Maximum Ride’ Further pushing of new long form formats and bigger projects

>100% growth in global IP business1)

slide-57
SLIDE 57

| November 3, 2016 |

We have just launched glomex, a global content marketplace

57

Media Exchange Service: Increasing video reach and revenue

Content owners Publishers glomex Media Exchange Service

Open, international B2B marketplace for premium video content

Media Delivery Service: Reducing video delivery cost Video Value Service: Unlocking blocked ad revenue

3

4 1 2

Digital Entertainment

21

customers already signed

>100k

videos

slide-58
SLIDE 58

| November 3, 2016 |

maxdome protects its top 3 position as local partner of choice

1) Q3 2016 vs. Q3 2015; 2) End of period Q3 2016 vs. end of period Q3 2015; 3) Based on subscribers; Sources: forsa, GfK, Nielsen, ComScore & Phaydon Research based on end of Q3 2016

58

+21%

PayVod revenues1)

Top 3

Market position3)

+48%

SVoD subscribers2) maxdome subscriber base growing above market YTD 20163) maxdome is the local partner of choice 3

4 1 2

Digital Entertainment

New

slide-59
SLIDE 59

| November 3, 2016 |

Extension of long-term cable distribution partnership

59

3

4 1 2

Digital Entertainment

slide-60
SLIDE 60

| November 3, 2016 |

Starwatch increases own music and event portfolio

1) Subscribers/followers/fans on YouTube, Spotify, Facebook, Instagram and Twitter

60

3

4 1 2

Digital Entertainment

First release of YouTube star Nicole Cross with 360° label artist contract Event co-production Bodyguard in line with expectations

>900k

Social Media fans1)

>350k

sold tickets

Strong music track record in 2016 so far

21 19

Q3 2015 YTD Q3 2016 YTD

GOLD and PLATINUM Awards

+2

slide-61
SLIDE 61

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The power of television

November 3, 2016

Digital Ventures & Commerce

Thomas Ebeling Chief Executive Officer

slide-62
SLIDE 62

| November 3, 2016 |

Digital Ventures & Commerce key highlights in Q3

62

Dynamic and profitable growth Four new key investments Continuous build up of our Lifestyle Commerce Ecosystem SevenVentures with new high-profile deals

3

4 1 2

Strong performance of our key assets

Digital Ventures & Commerce

slide-63
SLIDE 63

| November 3, 2016 |

Digital Ventures & Commerce sustains its dynamic growth

63

Digital Ventures & Commerce

3

4 1 2

External revenues Entity rec. EBITDA

181 125 +44% Q3 2016 Q3 2015 40 35 +14% Q3 2016 Q3 2015

[in EUR m] [in EUR m]

+44% +14%

slide-64
SLIDE 64

| November 3, 2016 |

We continue to successfully expand our strong portfolio

1) Strategic minority investment, closing envisaged in Q4 2016; 2) Stake raised from 29% to 49.9%, closing envisaged in Q4 2016

64

Digital Ventures & Commerce

Online Travel Online Price Comparison Online Dating Lifestyle Commerce

7NXT 3

4 1 2

slide-65
SLIDE 65

| November 3, 2016 |

We invested in the fast growing online comparison portal KäuferPortal

1) Closing envisaged in Q4 2016

65

Digital Ventures & Commerce

Finance Home Service Indoor Outdoor Real estate Pension Plan Insurance Asset-light business with perfect fit to our investment strategy complementing Verivox with high-value products & services KäuferPortal is the leading specialized online marketplace for complex investment goods and services 3

4 1 2

buyer inquiries per year

>1.2m

42%

P7S1 stake1)

slide-66
SLIDE 66

| November 3, 2016 |

Parship as lighthouse investment in attractive Matchmaking segment

1) Germany; 2) Core market Germany, 2012-2015; Source: P7S1 analysis, Singleboersenvergleich market study (reported revenues for Parship and ElitePartner, estimate for eDarling)

66

Digital Ventures & Commerce

3

4 1 2

Attractive market with CAGR of >+10%2), high single-digit growth going forward High-margin and asset-light consumer subscription business Opportunity to increase rec. EBITDA margin to 25-30%, up from 21% (2016E) Considerable TV advertising and non-TV synergies expected Notable cross-selling potential with lifestyle commerce assets

Investment rationale Key players in Matchmaking segment1)

#1 #3

Continuous leadership in Matchmaking since 2006

#2

>80%

share2)

slide-67
SLIDE 67

| November 3, 2016 |

Windstar is our first cornerstone mass retail OTC brand

67

Digital Ventures & Commerce

3

4 1 2

Unique provider of care and nutrition products Investment rationale

Strong foundation in growing TV-affine Health & Wellbeing market Low brand awareness offering high potential through TV media Asset-light business model due to outsourced production High cash conversion and notable margin upside potential High cross-selling potential with lifestyle commerce Additional growth potential through online distribution

slide-68
SLIDE 68

| November 3, 2016 |

We increased our stake in health & wellbeing e-commerce player Vitafy

1) Closing envisaged in Q4 2016; 2) German Fitness, Weight loss, Nutrition, Health & Care e-commerce market 2016-2020; Source: IfD, Statista, Euromonitor

68

Digital Ventures & Commerce

Vitafy as strategic anchor investment to further push Lifestyle Commerce Ecosystem synergies

Strong overall market CAGR of >+10% anticipated2) Attractive cross-selling synergies with P7S1 assets

#2

#2 e-commerce player in health & wellbeing market focusing on healthy nutrition

3

4 1 2

49.9%

P7S1 stake1)

slide-69
SLIDE 69

| November 3, 2016 | | November 3, 2016 |

Successful growth in our Online Travel vertical driven by multiple assets

69

1) Closing in November 2015

Digital Ventures & Commerce

3

4 1 2

Revenue drivers External revenues

92 65 +42% Q3 2015 Q3 2016

[in EUR m]

etraveli continued growth in core and new markets as well as through expansion of add-on product sales Online package tour sales of weg.de returned to growth well ahead of market Consolidation of etraveli1) with meaningful impact on Q3 revenues

+42%

slide-70
SLIDE 70

| November 3, 2016 | | November 3, 2016 |

etraveli is delivering strong revenue growth in existing and new markets

70

1) USA, Canada, Taiwan, China and India; 2) Revenues from non-ticket sources, such as baggage fees and on-board food and services Digital Ventures & Commerce

Effective scale up of

  • perations

Successful low cost internationalization Increased ancillary revenues2)

5

new countries launched in Q31) 3

4 1 2

New in Q3 Existing

etraveli’s international operations

slide-71
SLIDE 71

| November 3, 2016 |

Our Online Price Comparison vertical more than doubled its revenues

71

Digital Ventures & Commerce

3

4 1 2

External revenues

23 9 +172% Q3 2016 Q3 2015

[in EUR m]

>+100%

Revenue drivers Successful growth in energy price comparison segment despite seasonally low switching activity in Q3 Significant conversion rate improvements and attractive product portfolio driving growth

  • f telco price comparison segment

Revenue growth benefiting from remaining consolidation effects of Verivox acquisition

slide-72
SLIDE 72

| November 3, 2016 |

Verivox new subscription based contract

  • ptimization service is creating lock-in-effects

and thus boosts customer lifetime values

Verivox is further strategically expanding its sales channels & offerings

72

Digital Ventures & Commerce

Verivox flagship store

3

4 1 2

Verivox prime Verivox opens first offline store in Mannheim to broaden its target group and strengthen brand trust

Opened in 9/16 Launched in 10/16

slide-73
SLIDE 73

| November 3, 2016 | | November 3, 2016 |

Flaconi, Amorelie and Stylight boost Lifestyle Commerce revenues

73

1) Closing in July 2016

Digital Ventures & Commerce

3

4 1 2

37 18 +100% Q3 2015 Q3 2016

[in EUR m]

+100%

Flaconi accomplished strong growth with improved conversion rates and widened assortment Positive impact on revenues from first-time consolidation of Stylight1) External revenues Revenue drivers Amorelie with dynamic revenue growth driven by more than doubled international revenues

slide-74
SLIDE 74

| November 3, 2016 | | November 3, 2016 |

Food & Functional nutrition Health, Wellbeing & OTC Beauty & Accessories Fashion Engagement platforms Lead Gen platforms Omnichannel sales approach TV reach Physical goods

Products

Branded formats

We continue to build our Lifestyle Commerce Ecosystem

74

1) New and previous formats; 2) Stake raised from 29% to 49.9%, closing envisaged in Q4 2016; 3) Private label of Vitafy; 4) Minority shareholding Digital Ventures & Commerce

Lifestyle Commerce verticals

TV Platforms

4)

Selected examples

Lifestyle Commerce Ecosystem

3)

3

4 1 2

7NXT 7NXT

Selected examples1)

slide-75
SLIDE 75

| November 3, 2016 |

Stylight is increasing revenues through internationalization & synergies

75

Digital Ventures & Commerce

Lead Generation platform

Strong revenue growth of Home & Living vertical driven by internationalization to nine further countries Realization of synergies via ecosystem integration started (e.g. integration of Flaconi) Deeper interlinkage of content & commerce in Fashion vertical drives advertising income

Existing product verticals

Fashion Shoes Home & Living Acces- sories

3

4 1 2

slide-76
SLIDE 76

| November 3, 2016 |

ABOUT YOU offers personalized fashion discovery and has demonstrated fast growth since its start in 2013 Clark is an insurance management service with the potential to become a new category leader offering attractive synergies with Verivox

SevenVentures with new high-profile M4E deals in Q3

Note: Selection

76

Digital Ventures & Commerce

3

4 1 2

slide-77
SLIDE 77

| November 3, 2016 |

Digital Ventures & Commerce: Outlook

77

Digital Ventures & Commerce

3

4 1 2

Deliver double-digit revenue growth in FY 2016 Continue bolt-on M&A and further drive organic growth Further internationalize our digital verticals

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SLIDE 78

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The power of television

November 3, 2016

Q3 2016 – Summary & Outlook

Thomas Ebeling Chief Executive Officer

slide-79
SLIDE 79

| November 3, 2016 |

We confirm our positive full-year guidance

79

3

4

1 2

Q3 – Outlook

Group revenue growth to exceed +15% German TV ad market to grow 2% plus in 2016 Digital Entertainment and Digital Ventures & Commerce with double-digit revenue growth Recurring EBITDA and underlying net income above prior year P7S1 TV ad revenue growth slightly below market

slide-80
SLIDE 80

| November 3, 2016 |

Disclaimer

80

This presentation contains "forward-looking statements" regarding ProSiebenSat.1 Media SE ("ProSiebenSat.1")

  • r ProSiebenSat.1 Group, including opinions, estimates and projections regarding ProSiebenSat.1's or

ProSiebenSat.1 Group's financial position, business strategy, plans and objectives of management and future

  • perations. Such forward-looking statements involve known and unknown risks, uncertainties and other important

factors that could cause the actual results, performance or achievements of ProSiebenSat.1 or ProSiebenSat.1 Group to be materially different from future results, performance or achievements expressed or implied by such forward-looking statements. These forward-looking statements speak only as of the date of this presentation and are based on numerous assumptions which may or may not prove to be correct. No representation or warranty, expressed or implied, is made by ProSiebenSat.1 with respect to the fairness, completeness, correctness, reasonableness or accuracy of any information and opinions contained herein. The information in this presentation is subject to change without notice, it may be incomplete or condensed, and it may not contain all material information concerning ProSiebenSat.1 or ProSiebenSat.1 Group. ProSiebenSat.1 undertakes no obligation to publicly update or revise any forward-looking statements or other information stated herein, whether as a result of new information, future events or otherwise.

slide-81
SLIDE 81

| November 3, 2016 |