Pups in Peril Alyssa, Baylee, Zjori, Hannah Objective Bring in - - PowerPoint PPT Presentation

Pups in Peril

Alyssa, Baylee, Zjori, Hannah

Objective

Bring in funds through spreading awareness

Research

• Nonprofit Organization
• Rescues dogs of all ages and breeds
• 20 dogs currently

Pups in Peril

Products & Services

• Rescue
• Rehabilitate
• Foster
• Veterinary Care
• Placement

Consumers & Demographics

• Families

Competition

• Other dog

shelters

Interest & Action

We want to bring interest/awareness to the company. We want families to act by donating money, or adopting a dog.

SMART & SWOT

S - increase in funds M - diff. from start to finish A - YES! R - YES! T - 3 month campaign S - emotional pull W - no events, no presence O - host events, increase media presence T - other shelters

Creative Strategy

“Happiness, we all want it”

“Creating happiness for people and pets… One set of paws at a time”

Meet the dogs!

Thank you for your donation!

Media Strategy

Media Strategy

• One of the biggest issues with Pups in Peril is their lack of

involvement on social media.

• We plan to sign them up for new sites and update their

current sites they already have.

• Their website now is pupsinperil.org
• Their facebook name is Pups In Peril

Social Media Improvements

How Can You Get Involved?

• Follow the social media outlets
• Spread the word about the organization
• Donate or adopt to help the dogs who are suffering

Promotions/ Events

Promotions & Events

• Pawnations
• Pups in Peril 12 month

calendar

• Peril(Puppy) of the

week

• 2 Pop-up shops
• Pups in Peril Bash

★ 3 month campaign ★ $5,000 Donation Goal ★ Goal of 10 adoptions ★ $1,500 budget

Pawnations

• A quick link for donations

➔ Located at the top of all media cites

• Special hours for different dogs

➔ If you like, Donate!

★ Zero Cost ★ Easy to use ★ Direct way to help for followers

• 1. Increase donations, due

to easy access and emotional pull

• 2. Attractive appearance
• 3. Un-missable

Pups in Peril Calendar

• Puppy per month w/ possible

sponsor

• Feature all U.S. & National holidays
• Puppy’s birthday

★ Low cost; $9.82 prints/ free s/h after 30 prints w/

• vernightprints.com

★ $12 per calendar (order only] ★ Bring in sponsor’s -> Bigger crowd ★ Increases adoption & Donation rate

Peril(puppy) of the week

• Chosen by

followers

• Promoted

weekly

• No cost

★ Increase traffic on media cite ★ Increases interaction ★ Adoption rate will increase ★ With the Pawnations logo -> increase in donations

Pups in Peril

Peril of the week goes to dasher ! Thank you everyone who voted ! #PupsinPeril #Pawnations #1SetofPaws

Pop Up Shops w/ Pups in Peril

• Ida Reed Dog Park @ 4:30 p.m.
• January 14
• February 11
• A different small Venders per shop
• Puppy’s split days for attendance
• Offers Pictures
• Camera w/ portable printer
• playing w/ puppys

★ $130 Polaroid zip mobile printer Khols.com ★ Increase in donations & adoptions ★ Funds increase from vendors ★ Chances to sale calendars ★ Interaction with media pages

Pups in Peril Bash

• On National Puppy Day, March 23 @4:30 p.m.
• Splashing with the pups
• Paw painting
• Hide and seek the doggy treat
• Peril Selfies
• Pawnations Corner
• Adopt a Peril window
• Vendors Paw Prints Ave.

★ $300-$400 Budget ★ Increase in all goals Donations, adoptions, interactions, & funds ★ more publicity

Evaluation

• Did we increase donations?
• Did dogs get adopted?
• Do more people know about Pups in Peril?

Overview

Our goal is to bring more donations to Pups in Peril by spreading awareness through social media and events.