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Public Goods, Bounded Attention Spans and Equilibrium in the Internet Economy John P. Conley Vanderbilt University Paul J. Healy Ohio State University SWET14 - Paris - June 2014 1 Introduction The only justification for thinking about


  1. Public Goods, Bounded Attention Spans and Equilibrium in the Internet Economy John P. Conley Vanderbilt University Paul J. Healy Ohio State University SWET14 - Paris - June 2014 1

  2. Introduction The only justification for thinking about continuum economies is that they are an economically meaningful limit of a large finite economy. This does not seem to be true in the case of pure public goods economies as they are usually written. The point of this paper is propose a new way of modeling pure public goods in a large economy that we hope addresses some of this, and to explore the equilibrium and efficient allocations. We will also draw some conclusions about the shape and nature of the new information economy. 2

  3. Continuum Economies The problem with Muench’s and related approaches is that it is difficult to interpret allocations in a public goods economy with a continuum of consumers. For example, if there is a positive amount of public goods in an allocation, then the ratio of public to private goods consumption for all consumers is infinity. How does one compare two such allocations? After all, infinity is infinity. On the other hand, it is fundamentally impossible to distinguish between allocations in which the public goods level almost zero. For such allocations the ratio of public to private goods consumption for each consumer could be bounded, or undefined. A structural incomparability between public and private good quantities is built in. 3

  4. Our Approach Something has to give, and in this paper we propose a new approach to a large public goods economy which we argue does provide a reasonable limiting case. We restrict attention to pure public (non-rival) goods. If there is crowding or dimin- ishing service quality levels with distance, then we are in a local public goods economy, and the existence and core equivalence properties are well understood. Even national defense falls into this has a degree of crowding in this sense. Truly pure public goods are mostly in the category of knowledge and intellectual con- tent. These are goods which are now most frequently delivered over the internet, though radio, television, libraries, and social networks certainly play a role as well. 4

  5. Our Approach: Properties of knowledge goods 1. They are differentiated. 2. Each of the differentiated products is provided in clear finite amounts. 3. Agents with different tastes but consuming a given item often agree on which other items are close substitutes. 4. As the market grows, the number of intellectual products increases, but the number of agents who choose to consume any given piece of content may not increase. 5. agents don’t consume an infinite amount of any given item of content and they don’t consume an infinite number of types of content. (limited attention spans or time.) 5

  6. Our Approach Putting this together, we see the limit of a large pure public goods economy as having an infinity of slightly differentiated pieces of intellectual content all directed at relatively small differentiated audiences. Thus, we propose a model in which average contributions to pure public goods produc- tion can be strictly positive and yet no public good is provided or consumed at infinite levels. Instead the contributions are absorbed by producing finite levels of an infinite number of pure public goods, each consumed by a finite number of agents. We argue that this closely reflects what we see in today‘s internet economy. 6

  7. The Model A countably infinite set of agents: i ∈ I ⊆ I N . I can be proper subset of the natural numbers. i ∈ I ⊆ I means that agent i is in the coalition I which is a (finite or infinite) subset of the set of agents. One private good denoted x . Suppose that i ∈ I and I is finite; then: x i ∈ X I ∈ ℜ | I | If I is a countably infinite set, then X I is interpreted as a countabley infinite sequence. 7

  8. The Model A countably infinite set of potential pure public projects: w ∈ W ≡ I N . w ∈ W ⊂ W means that the public project with index number w is in the set of public projects W which is a subset of the whole set of public potential public projects. These are discrete. purely non-rival, public projects without Euclidean structure. The tax cost of producing a public project w ∈ W in terms of private good is denoted. t w ∈ [0 , T ] . Note this imposes a maximal tax cost of T over the entire set of potential public projects. 8

  9. The Model The public projects are consumed (or Subscribed to) by agents. A subscription map is a set valued correspondence (which may be empty for some elements of the domain) denoted: S : I → W . Thus, if S ( i ) = W ⊆ W , then agent i subscribes to all public projects w ∈ W . Define the associated membership map , M : W → I , as: M ( w ) ≡ { i ∈ I | w ∈ S ( i ) } . Thus, if M ( w ) = I ⊆ I , then project w has a membership of consisting of all agents i ∈ I . 9

  10. The Model We will generally use the shorthands: S ( i ) ≡ W i to denote the set projects subscribed to by agent i M ( w ) ≡ I w to denote the set of agents who hold a membership for project w . Given a subscription map S , define the set of projects that are produced as those that have at least one subscriber: W S ≡ { w ∈ W | ∃ i ∈ I s.t. w ∈ S ( i ) } . ω i ∈ Ω I : a vector or sequence that gives the private good endowment for the coalition I . 10

  11. The Model Agents have a utility function of the form: u i ( x i , W i ) = x i + v i ( W i ) − a i ( W i ) . a i ( W i ) as the attention cost of subscribing to the the set W i of different public projects. Note that this embeds an assumption there is no “intensity of consumption” decision. The motivation for this is that there a search, attention, or transaction cost of calling up any given set of web pages, getting a set of books off the shelf, putting on at set of CD’s, and so on. 11

  12. The Model Assumption 1: For all i ∈ I , v i ( ∅ ) = 0 and a i ( ∅ ) = 0. Assumption 2: There exists a finite bound ¯ u > 0 such that for all i ∈ I and all possible subscription choices (finite or infinite), v i ( W i ) ≤ ¯ u Assumption 3: There exists B ∈ I N , such that for all i ∈ I if | W i | > B , then a i ( W i ) > ¯ u 12

  13. The Model Assumption 4: There exists ϵ > 0 and δ ∈ (0 , 1] such that for all subscription maps S and all projects w ∈ W such that I w ̸ = ∅ : a. if I w finite, there exists a subcoaltion of agents ˆ I ⊆ I w such that | ˆ I | ≥ INT( δ × | I w | ) (where INT( z ) is the largest integer weakly less than z ), and an alternative project w ∈ W where for all i ∈ ˆ ˆ I , ˆ w / ∈ W i such that: u i ( x, W i ) = x i + v i ( W i ) − a i ( W i ) < x i + v i ( W i ∪ ˆ w \ w ) − a i ( W i ∪ ˆ w \ w ) − ϵ b. if I w countable infinite, there exists a countabley infinite subcoaltion of agents ˆ I ⊆ I w , w ∈ W where for all i ∈ ˆ and an alternative project ˆ I , ˆ w / ∈ W i such that: u i ( x, W i ) = x i + v i ( W i ) − a i ( W i ) < x i + v i ( W i ∪ ˆ w \ w ) − a i ( W i ∪ ˆ w \ w ) − ϵ. 13

  14. The Model Assumption 1 is just a normalization that says if agents do not subscribe to any public goods, they receive no consumption benefits and pay no attention costs. Assumption 2 says that there is an upper limit on the utility that agents can get from any set of subscriptions. To allow otherwise would be to imagine that one either achieves Nirvana while consuming a finite set of goods, or can approach it as one consumes public goods without bound. Assumption 3 says that at some point, the attention cost of consuming one more webpage exceeds any possible gain. We call this the “go to bed” constraint 14

  15. The Model Assumption 4 is a weak way of capturing the idea of the existence of close substitutes for any public project. Specifically, the assumption says the following: consider any subscription system S and set of agents consuming any given public project w . There will exist ˆ w which is a close substitute for w in the following sense: We can always select a group ˆ I from the set of agents consuming the good w , who are also not currently subscribing to ˆ w , such that this group is at least a fraction δ as big as I w such that these agents prefer an allocation in which ¯ w has been exchanged for w by at least ϵ private good. Since δ can be very small, Assumption 4 will only bite in general if a very large number of agents are consuming a given project. 15

  16. The Model Defining a feasible allocation is a little bit tricky in this environment since the society has access to a infinite quantity of private goods and will in general spend an infinite amount to produce an infinite number of public projects. Since all such infinities are equivalent, it would not be economically meaningful to show that the sum of tax expenditures equaled the sum of tax collections from agents. 16

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