Prototyping Vinay Dabholkar Warm-up quiz What is a stable need as - - PowerPoint PPT Presentation

Prototyping

Vinay Dabholkar

Warm-up quiz

• What is a “stable need” as Bezos says?
• What’s the use of a metaphor in a

challenge?

• What was the metaphor in GE CT scan

machine enhancement?

• Whose problem Elon Musk is solving in

his vision of multi-planetary life?

Father of 747 Example #1

PanAm requirement in 1965

• PanAm had launched planes with 140 capacity
• Requested for a plane with 400 capacity
• PanAm was expecting a double-decker
• FAA requirement of 90 second evacuation

http://www.catalign.in/2010/05/prototyping-to-clarify-requirements-747.html

Example #2: Google AdSense

Paul Buchheit Marissa Mayer

http://www.catalign.in/2008/09/story-of-how-googles-adsense-almost-got.html http://www.catalign.in/2009/04/adsense-story-take-2-role-of.html

Example #3: FB photo upload

• Facebook at 5 million users
• Users changing profile pic

multiple times

• Zuckerberg not for photo upload
• Finally agreed for experiment
• Question posed was: How to

make this feature social?

• Tagging added

Example #4: Vaatsalya Hospital Consultancy vs full-service? Gadag vs Karwar – 6 months

A framework for rapid prototyping

Feels-like Looks-like Works-like 1-hour 1-day 1-week Rapid Prototyping: 1-hour, 1-day, 1-week options

storyboard Before After wireframe, sketch, layout Skit, video, fudging Studio, Video Take a tour of your new restaurant wireframes, 3D model Screen shots, 3D print Partial working model Substitute sample Partial working model

http://www.catalign.in/2016/08/rapid-prototyping-1-hour-1-day-and-1.html

Feels-like prototype: Storyboard

Before and After: A template

Before After Intent Action Pain Intent Solution Gain

Looks-like prototypes

Screen shots

www.catalign.com 19

3-D snapshot

www.catalign.com 20

How is prototyping related to thinking?

Cognition is embodied; you think with your body, not only with your brain.

• Daniel Kahneman, Nobel Laureate