Day 4 Google Analytics Goals Google Webmaster Tools Microsoft - PowerPoint PPT Presentation

Day 4 • Google Analytics Goals • Google Webmaster Tools • Microsoft Webmaster Tools

Goals help track… • how many visit a specific page • how many stay on your site for a minimum amount of time • how many have triggered an event (i.e., watched a video or clicked a button)

Some Thought Required • How are goals created? • Which goals to set up?

Motivation • Confirms our expectations • Helps refine our site • Reveals the unexpected

Goal Creation • Log into Google Analytics • Click on ‘Admin’ in the main menu

Goal Creation Demo

Dashboards • Create a custom dashboard • Use a starter dashboard • Import from Gallery • Share…

Break

Webmaster Tools Webmaster Tools Webmaster Tools

How the Search Engine sees our site • Displays messages or warnings • Provides page statistics • Highlights crawler access issues • Details keyword use and search results

Google Webmaster Tools http://google.com/webmasters/tools/

Google Webmaster Home Screen Lists all of the sites • you have added. If you don't see a (or • any) site, click the red 'Add a Site' button in the upper right.

Verify Your Site • When you add a site to Webmaster Tools, you must verify your ownership. • Follow these steps, to verify your site ownership.

Admin Each of Your Sites Click on a site name to open that site's dashboard.

Google Webmaster Demo

Bing Webmaster Tools • Insight into how Bing and Yahoo Search "see" your site. • Offers services similar to Google Webmaster tools.

Getting Started with Bing Webmaster Tools 1. Open a Bing Webmaster Tools Account at: http://www.bing.com/webmaster 2. Add and verify your website 3. Upload your sitemap 4. Create a Search Optimization plan

Sign In (or Up) • Similar to the way you can use your gmail account with Google's webmaster tools, you can sign in with a Hotmail, SkyDrive or other MS account. • If you don't have an account, click the 'Sign up now' link.

Add & Verify 1. 5. 2. 3. 4. 6.

Creating and Uploading Your Sitemap • There are a variety of tools to help you create a sitemap, e.g.: • www.SnapSiteMap.com • www.xml-sitemaps.com • Place this single sitemap (.xml) file in the root of your domain like: http://www.mysite.com/sitemap.xml • Once your sitemap's in place, notify Bing Webmaster Tools by clicking "Submit a Sitemap" button from your Account Dashboard page.

Submit a Sitemap button • x

Create Your Search Optimization Plan Two primary tools of interest: 1. Under Reports & Data: SEO Reports 2. Under Diagnostics & Tools: SEO Analyzer