Day 4 Google Analytics Goals Google Webmaster Tools Microsoft - - PowerPoint PPT Presentation

Day 4

• Google Analytics Goals
• Google Webmaster Tools
• Microsoft Webmaster Tools

Goals help track…

• how many visit a specific page
• how many stay on your site for a minimum

amount of time

• how many have triggered an event (i.e., watched

a video or clicked a button)

Some Thought Required

• How are goals created?
• Which goals to set up?

Motivation

• Confirms our expectations
• Helps refine our site
• Reveals the unexpected

Goal Creation

• Log into Google Analytics
• Click on ‘Admin’ in the main menu

Goal Creation Demo

Dashboards

• Create a custom dashboard
• Use a starter dashboard
• Import from Gallery
• Share…

Break

Webmaster Tools

Webmaster Tools Webmaster Tools

How the Search Engine sees

• ur site
• Displays messages or warnings
• Provides page statistics
• Highlights crawler access issues
• Details keyword use and search results

Google Webmaster Tools

http://google.com/webmasters/tools/

Google Webmaster Home Screen

• Lists all of the sites

you have added.

• If you don't see a (or

any) site, click the red 'Add a Site' button in the upper right.

Verify Your Site

• When you add a site

to Webmaster Tools, you must verify your

• wnership.
• Follow these steps, to

verify your site

• wnership.

Admin Each of Your Sites

Click on a site name to open that site's dashboard.

Google Webmaster Demo

Bing Webmaster Tools

• Insight into how

Bing and Yahoo Search "see" your site.

• Offers services

similar to Google Webmaster tools.

Getting Started with Bing Webmaster Tools

1.Open a Bing Webmaster Tools Account at:

http://www.bing.com/webmaster

2.Add and verify your website 3.Upload your sitemap 4.Create a Search Optimization plan

Sign In (or Up)

• Similar to the way you can use your gmail account with

Google's webmaster tools, you can sign in with a Hotmail, SkyDrive or other MS account.

• If you don't have an account, click the 'Sign up now' link.

Add & Verify

1. 2. 3. 4. 5. 6.

Creating and Uploading Your Sitemap

• There are a variety of tools to help you create a sitemap,

e.g.:

• www.SnapSiteMap.com
• www.xml-sitemaps.com
• Place this single sitemap (.xml) file in the root of your

domain like: http://www.mysite.com/sitemap.xml

• Once your sitemap's in place, notify Bing Webmaster

Tools by clicking "Submit a Sitemap" button from your Account Dashboard page.

Submit a Sitemap button

• x

Create Your Search Optimization Plan

Two primary tools of interest:

• 1. Under Reports & Data: SEO Reports
• 2. Under Diagnostics & Tools: SEO Analyzer