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Prospects of Digital Broadcasting and Convergence Services - The - - PowerPoint PPT Presentation

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Prospects of Digital Broadcasting and Convergence Services - The Essential and Expanding Role of Broadcasting - September 02, 2010 Keiya Motohashi Purpose of Digitalization Japans Nation-wide IT Promotions Integrated and Advanced

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Prospects of Digital Broadcasting and Convergence Services

  • The Essential and Expanding Role of Broadcasting -

Keiya Motohashi

September 02, 2010

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High Definition TV Multi Channel Programming Data Casting Local Service Mobile Reception Convergence with IP-based Service Japan’s Nation-wide IT Promotions Integrated and Advanced Broadcasting Efficient use of Frequency Resources

Purpose of Digitalization

Now

Mobile Phone, etc.,

13

Complete Transition

Excellence of Digital Terrestrial TV in Japan

Digital Terrestrial TV 52 1 12 13 (UHF) 62 1 12

  • New Broadcasting
  • Company/Official

Radio , etc.

2

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SLIDE 3

Schedule of Digitalization of Broadcasting Media in Japan

Conventional Analogue TV Digital Terrestrial TV BS Digital TV

BS Analogue TV

BS Analogue HDTV Terrestrial TV Satellite TV 2003 2006 2011 Launched on Dec.1, 2003 Tokyo, Nagoya, Osaka Metropolitan Area Other regions of Japan

Switch over in July, 2011 (expected) Expansion

  • f Service Area

One Seg. (Services for Mobile)

Increase Channels

Closing by 2011

Service Closed on Sep.30, 2007

50 million HH 100 million TVs & recorder

The Olympics, Winter The Olympics, Summer The Football World Cup

Launched on Dec.1, 2000

Covered 98% of Households by March, 2010

*Advanced Services

3

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SLIDE 4

1000 2000 3000 4000 5000 6000 7000 8000 9000

Nov- 00 Dec- 00 J a n- 01 Feb

  • 01

Ma r- 01 Ap r- 01 Ma y- 01 J un- 01 J ul- 01 Aug

  • 01

Sep

  • 01

Oct- 01 Nov- 01 Dec- 01 J a n- 02 Feb

  • 02

Ma r- 02 Ap r- 02 Ma y- 02 J un- 02 J ul- 02 Aug

  • 02

Sep

  • 02

Oct- 02 Nov- 02 Dec- 02 J a n- 03 Feb

  • 03

Ma r- 03 Ap r- 03 Ma y- 03 J un- 03 J ul- 03 Aug

  • 03

Sep

  • 03

Oct- 03 Nov- 03 Dec- 03 J a n- 04 Feb

  • 04

Ma r- 04 Ap r- 04 Ma y- 04 J un- 04 J ul- 04 Aug

  • 04

Sep

  • 04

Oct- 04 Nov- 04 Dec- 04 J a n- 05 Feb

  • 05

Ma r- 05 Ap r- 05 Ma y- 05 J un- 05 J ul- 05 Aug

  • 05

Sep

  • 05

Oct- 05 Nov- 05 Dec- 05 J a n- 06 Feb

  • 06

Ma r- 06 Ap r- 06 Ma y- 06 J un- 06 J ul- 06 Aug

  • 06

Sep

  • 06

Oct- 06 Nov- 06 Dec- 06 J a n- 07 Feb

  • 07

Ma r- 07 Ap r- 07 Ma y- 07 J un- 07 J ul- 07 Aug

  • 07

Sep

  • 07

Oct- 07 Nov- 07 Dec- 07 J a n- 08 Feb

  • 08

Ma r- 08 Ap r- 08 Ma y- 08 J un- 08 J ul- 08 Aug

  • 08

Sep

  • 08

Oct- 08 Nov- 08 Dec- 08 J a n- 09 Feb

  • 09

Ma r- 09 Ap r- 09 Ma y- 09 J un- 09 J ul- 09 Aug

  • 09

Sep

  • 09

Oct- 09 Nov- 09 Dec- 09 J a n- 10 Feb

  • 10

Ma r- 10 Ap r- 10 Ma y- 10 J un- 10 J ul- 10

Flat Panel HDTV (PDP & LCD)

As of July. 31, 2010 Cable TV (Digital / Analog Converter) Cable TV (Digital STB)

Flat Panel Type Digital TV (HDTV)

CRT Type Digital TV Digital STB (*connect to analog TV) Digital Receiver & Recorder (HDD-PVR) Digital Terrestrial B’cast Launched

FIFA 2002

80.5 million million

10 20 30 40 50 Beijing Olympics

Digital TV Expand in Japan

60 70

2001 2002 2003 2004 2005 2006 2007 2008 2009

10

80

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SLIDE 5

10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 100,000

J un- 06 J ul- 06 Aug

  • 06

Sep

  • 06

Oct- 06 Nov- 06 Dec- 06 J a n- 07 Feb

  • 07

Ma r- 07 Ap r- 07 Ma y- 07 J un- 07 J ul- 07 Aug

  • 07

Sep

  • 07

Oct- 07 Nov- 07 Dec- 07 J a n- 08 Feb

  • 08

Ma r- 08 Ap r- 08 Ma y- 08 J un- 08 J ul- 08 Aug

  • 08

Sep

  • 08

Oct- 08 Nov- 08 Dec- 08 J a n- 09 Feb

  • 09

Ma r- 09 Ap r- 09 Ma y- 09 J un- 09 J ul- 09 Aug

  • 09

Sep

  • 09

Oct- 09 Nov- 09 Dec- 09 J a n- 10 Feb

  • 10

Ma r- 10 Ap r- 10 Ma y- 10 J un- 10

10 20 30 40 50 60 70 80 90 100 % Total

ワンセグ向け

Shipping of 1-Seg Equipped Mobile Phones

(As of June 30, 2010)

（ monthly : % of all mobile phones (Thousand/Total)

<1-Seg Equipped Mobile Phone>  About 80% of newly sold mobile phones in Japan are equipped ‘1-Seg’ digital TV receiving function.  1-Seg receiver may be built-in all mobile phones in near future as well as “Built in Camera.”  Also, GPS navigation system, DVD player, and portable music player, computerized dictionary and note PC, etc. capable 1-Seg receiving in Market.

5

87,126

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Distinguished Features of Data-casting by BML

  • a. Same Expression, Same Showing on Every Receiving

Terminal

  • b. Dynamic Change of Content synchronized with Audio-

Visual Content

  • c. Gateway for Interactive Services and IP-based Services
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SLIDE 7

NHK’ Essential Roles as Public Service Broadcaster

Reporting Vital & Reliable Information Promptly, Steadily Spreading Benefits of the Services Using Latest Digital Technology to All Challenging to Create Brand-new Services and Contents of Quality Journalism, Entertainment and Education Developing New Technology and Its Applications for Next Generation’s

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NHK’ Essential Roles as Public Service Broadcaster

Reporting Vital & Reliable Information Promptly, Steadily Spreading Benefits of the Services Using Latest Digital Technology to All Challenging to Create Brand-new Services and Contents of Quality Journalism, Entertainment and Education Developing New Technology and Its Applications for Next Generation’s

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Protection against Disasters

Authorities Broadcasting Stations Dispatching Data of Observatory’s Measures and Sensors to B’casters Using Common Databases

Data-casting

BML contents created automatically Authority’s Direction and/or Advice for Emergency Evacuation Water Level of Principal Rivers Amount of Rainfall Flood Warning Event Information of towns …etc.

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SLIDE 10
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NHK’ Essential Roles as Public Service Broadcaster

Reporting Vital & Reliable Information Promptly, Steadily Spreading Benefits of the Services Using Latest Digital Technology to All Challenging to Create Brand-new Services and Contents of Quality Journalism, Entertainment and Education Developing New Technology and Its Applications for Next Generation’s ‘Convergence’ Services

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NHK’ Essential Roles as Public Service Broadcaster

Reporting Vital & Reliable Information Promptly, Steadily Spreading Benefits of the Services Using Latest Digital Technology to All Challenging to Create Brand-new Services and Contents of Quality Journalism, Entertainment and Education Developing New Technology and Its Applications for Next Generation’s

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Participating to TV Programs

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SLIDE 14

NHK’ Essential Roles as Public Service Broadcaster

Reporting Vital & Reliable Information Promptly, Steadily Spreading Benefits of the Services Using Latest Digital Technology to All Challenging to Create Brand-new Services and Contents of Quality Journalism, Entertainment and Education Developing New Technology and Its Applications for Next Generation’s

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SLIDE 15

NHK’ Essential Roles as Public Service Broadcaster

Reporting Vital & Reliable Information Promptly, Steadily Spreading Benefits of the Services Using Latest Digital Technology to All Challenging to Create Brand-new Services and Contents of Quality Journalism, Entertainment and Education Developing New Technology and Its Applications for Next Generation’s ‘Convergence’ Services

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Premium Services for Frequently Watched Customers

Save “Bakman’s Miles” while Watching TV Programs, Get Premium Pictures and Animation through IP network.

(Sorry but Bakman Picture is not available publicly...)

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NHK’ Essential Roles as Public Service Broadcaster

Reporting Vital & Reliable Information Promptly, Steadily Spreading Benefits of the Services Using Latest Digital Technology to All Challenging to Create Brand-new Services and Contents of Quality Journalism, Entertainment and Education Developing New Technology and Its Applications for Next Generation’s ‘Convergence’ Services

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NHK’ Essential Roles as Public Service Broadcaster

Reporting Vital & Reliable Information Promptly, Steadily Spreading Benefits of the Services Using Latest Digital Technology to All Challenging to Create Brand-new Services and Contents of Quality Journalism, Entertainment and Education Developing New Technology and Its Applications for Next Generation’s ‘Convergence’ Services

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  • Mr. Matsumura’s Presentation
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We welcome and expect Enhancing Representation Abilities of TV brings More Advanced Services to Users. We continuously Contribute to Developing Technology and Applications for More Affluent and Various Digital Services.

….Thank You Very Much…