How To Stop Writing Sucky Copy and Boost Conversions Kathleen Booth @workmommywork
- Hugh McLeod
Your copy has it all... Great grammar Perfect sentence structure Interesting subject ...but it's really f*@%ing awful!
Pretentious Jargon “Synergy” Filler words “Leverage” “More or less” “Scale up” “Kind of” Superlatives “Added value” “Somewhat” Cliches “World class” “Toolset” “Just” “Results-driven” “Industry leading” “One stop shop” “Revolutionary” Passive Voice “Move the needle” “Marketing ninja” “Should be” “Tried and true” “Has been” “Will be” It could be because you’re guilty of using these
Our industry-leading experts leverage a tried and true toolset to deliver world class, results-driven solutions that have been proven to move the needle. How about: Our experts deliver lead generation solutions that get results, and we have the case studies to prove it.
How to make it interesting? Be authentic Tell a story Get to the point ...and tailor it to your audience
Here’s how we do it...
Do you know your Brand position?
Develop a content style guide No oxford commas!
Understand their decision making style Analytical Conceptual Directive Behavioral
Map the message to each individual audience persona and their stage in the buyer’s journey
Content Messaging Style Strategy Guide
CHALLENGE: Start with your website homepage
ANY QUESTIONS
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