COMMUNITY BROADCASTING ASSOCIATION OF AUSTRALIA www.cbaa.org.au - - PowerPoint PPT Presentation

COMMUNITY BROADCASTING ASSOCIATION OF AUSTRALIA

www.cbaa.org.au

The Community Broadcasting Association of Australia (CBAA) champions community broadcasting by building stations’ capability and by creating a healthy environment for the sector to thrive.

The CBAA is a cultural organisation established for the prom otion of com m unity broadcasting including both radio and television. Created to give a voice to those not otherwise heard on air, such as ethnic, Indigenous and other m inority groups, as well as independent local m usic, the CBAA has always prided itself on m aintaining a diverse sector, driven by volunteers and com m unity-m inded individuals.

ABOUT THE CBAA

Helping stations build their capability

Australian Music Radio Airplay Project (Music Distribution) CBAA Member Savings CBAA Member Advice and Information The Community Radio Network Digital Radio Project Dispute Resolution Initiative Webinars Duty Solicitor Program National Listener Survey Radio Website Services Content Distribution Hub National Audio Documentary and Features Competition Digital Delivery Network CBX Magazine CBAA Conference CBAA Awards

CBAA SERVICES

The Australian community broadcasting sector is recognised internationally as one of the most successful examples of grassroots media.

Com m unity broadcasting is Australia's largest independent m edia sector, with 460 independent com m unity-owned and operated broadcasting services, including radio and television stations and rem ote Indigenous

• services. The national radio audience reach is 5 m illion per week.

Stations provide news, inform ation, cultural content and entertainm ent to serve the m any needs and interests of local and/or specific com m unities of interest and broaden the m edia choices available to all Australians.

COMMUNITY BROADCASTING

Community broadcasting is a vital part of the Australian media landscape.

Com m unity broadcasting services:

• Provide a diverse range of viewpoints that enrich the social and

cultural fabric of Australian society and contribute to public interest

• utcom es
• Prom ote the identities of local com m unities and contribute to social

inclusion

• Provide opportunities for participation in free-to-air public

broadcasting and content production

• Contribute to m edia diversity
• Generate a high level of local content
• Provide a unique range of services and program s

COMMUNITY BROADCASTING

The CBAA’s 270+ member stations broadcasting across Australia play an important role in providing a voice for communities that aren’t adequately serviced by other broadcasting sectors.

These include:

• Indigenous Australians
• Ethnic com m unities
• Educational services
• Religious com m unities
• Print disabled com m unities
• M usic, arts and cultural services
• Youth and seniors’ com m unities

COMMUNITY BROADCASTING

Community broadcasters are united by six guiding principles.

• Prom ote harm ony and diversity and contribute to an inclusive,

cohesive and culturally diverse Australian com m unity

• Pursue the principles of dem ocracy, access and equity, especially for

people and issues not adequately represented in other m edia

• Enhance the diversity of program m ing choices available to the public

and present program s that expand the variety of viewpoints broadcast in Australia

• Dem onstrate independence in program m ing as well as in editorial and

m anagem ent decisions

• Support and develop local arts and m usic
• Increase com m unity involvem ent in broadcasting

GUIDING PRINCIPLES

The Community Radio Broadcasting Codes of Practice (the Codes) set

• ut the guiding principles and policies for programming on

community broadcasting stations. They also outline the operational standards for stations that hold a community broadcasting licence. The Codes do not replace the licence conditions in the Broadcasting Services Act 1992 (the Act); they are complementary and we are legally obliged to follow both the licence conditions and the Codes.

CODES OF PRACTICE

Legal obligations

Each community broadcasting station has legal obligations that relate to programming and station operations. The Broadcasting Services Act 1992 (the Act) outlines a number of licence conditions and some program standards that apply to all stations.

CODES OF PRACTICE

Legal obligations

Key provisions in the Act require community broadcasters to: provide community broadcasting services for the benefit of the community and not operate them to make a profit, continue to represent the community interest that it represented when the licence was allocated or last renewed, although a licensee can apply to change that community interest at renewal, encourage community access and participation in all aspects of station

• perations, from programming to management, and
• nly broadcast sponsorship announcements, rather than advertising, which total

no more than five minutes in any hour of broadcasting.

CODES OF PRACTICE

Australian Communications and Media Authority

The broadcasting regulator, the Australian Communications and Media Authority (ACMA), is responsible for ensuring that community broadcasting stations meet the licence conditions in the Act and requirements outlined in the Codes. Some other key responsibilities of ACMA are to: Promote a system whereby broadcasters take responsibility for making sure they meet the licence conditions and the requirements in the Codes, Make sure that electronic media maintain community standards, Manage spectrum allocation and make sure that a range of media services is provided in all areas, and Administer the licence allocations and renewals process, including for temporary community broadcasting licences.

REGULATORY AUTHORITY

TYPE OF COMPLAINT

A station's choice of programming Disputes among station volunteers and members Internal conflict resolution Internal management or constitution matters Defamation claims against station

STEPS IN HANDLING COMPLAINT

Station’s responsibility according to its policies and procedures under Code 2 or 3. Station’s responsibility according to its policies and procedures under Code 1. Sector organisations may be able to provide some assistance. Station’s responsibility according to its policies and procedures under Code 1. Sector organisations may be able to provide some assistance. Consult the State or Territory Office of Fair Trading or Consumer Affairs Department. Sector

• rganisations may be able to provide some

assistance. Seek own legal advice.

REGULATORY AUTHORITY

Duty Solicitor Program

The CBAA and Tress Cox Lawyers Australia have established a Duty Solicitor Program which provides CBAA member stations with access to a solicitor for a free 20 minute telephone consultation. The program provides CBAA member stations with easy access to legal advice from solicitors with expertise in broadcasting and media law.

CBAA SERVICES

NATIONAL LISTENER SURVEY

How many people are listening to community radio?

• 26% of Australians aged 15+, or 4,797,000 people, listen to com m unity

radio in a typical week. Overall, 84% of Australians aged 15+ listen to som e radio in the course of a typical week.

• The num ber of Australians aged 15+ listening to com m unity radio in an

average week has risen from 3,767,000 in 2004 to 4,797,000 in 2014, with som e statistically insignificant fluctuations in between – with the peak in 2013 at 5,027,000.

• The estim ated num ber of people in m etropolitan areas (8 cities) aged

15+ listening to com m unity radio in an average week has risen from 2,367,000 in 2004 to 3,161,000 people by the end of 2014.

NATIONAL LISTENER SURVEY

Why do people listen to community radio? The key reasons for listening to community radio are that they have local information / local news (52%). This is true regardless of listeners’ age, location, how long they listen for or what time of day they listen.

NATIONAL LISTENER SURVEY

Why do people listen to community radio?

• Specialist music programs (36%)
• Local voices / local personalities” (28%)

Listeners aged 15-24 really value that “they play Australian music / support local artists” on community radio (33%)

NATIONAL LISTENER SURVEY

Why do people listen to community radio? For non-metro listeners, local information/local news is easily the most cited reason (66%), followed by other statements with a “local” emphasis. For metropolitan listeners, specialist music programs (38%) and “programs not available anywhere else” (28%) are the most frequent reason after local information/local news (45%).

NATIONAL LISTENER SURVEY

NATIONAL LISTENER SURVEY

NATIONAL LISTENER SURVEY

PROFILE OF LISTENERS

PROFILE OF LISTENERS

How you can get involved

• Community Service Announcements
• Speaking as a guest of a program
• Providing information as part of a station event
• Producing a program focusing on a community need

ENGAGING WITH THE SECTOR

QUESTIONS?