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Promotion of scientific methods including TRIZ Part 2 - Provide a variety of solutions in the field of development - September 7, 2012 Takashi Ogata, Kazuhiro Fujikawa DEM Technology Department Monozukuri Solution Division Olympus Corporation


  1. Promotion of scientific methods including TRIZ Part 2 - Provide a variety of solutions in the field of development - September 7, 2012 Takashi Ogata, Kazuhiro Fujikawa DEM Technology Department Monozukuri Solution Division Olympus Corporation

  2. 2 Presentation of Today 1. About Olympus 2. Promotion of scientific methods in Olympus 3. Approach for saving time of scientific methods 4. Solution to the problem by scientific methods 5. Visualization of the Fuzzy Front End process 6. Visualization of the problem-solving process 7. Application example of the Solution 8. Application of methods in the development process 9. Summary 2 2012/8/4 No data copy / No data transfer permitted

  3. 3 1. About Olympus Sales by Business Segment (billion yen) Established : October 12, 1919 (Year ended March 2011) Head office : Shinjuku-ku, Tokyo, Japan Capital : ¥ 48,332 million (As of March 31, 2012) Consolidated net sales : ¥ 848,548 million (Fiscal Year Ended March 2012) Consolidated headcount : 39,121 (As of March 31, 2012) 3 2012/8/4 No data copy / No data transfer permitted

  4. 4 2. Promotion of scientific methods in Olympus 500 Number of themes 400 Trends in the number of themes Trends in the number of themes 300 200 100 0 年度 Year 2009 2010 2010 2011 2011 2012 2012 2013 2013 H2 H1 H2 H1 H2 H1 H2 H1 H2 1996 ~ QFD and TRIZ T aguchi QFD and TRIZ T aguchi Group seminar & Training M ethods Group seminar & Training M ethods and QFD Individual technical problem support and QFD Individual technical problem support consultation consultation + QFD,TM,TRIZ 90min Basic Trainning + QFD,TM,TRIZ 90min Basic Trainning Solution support Solution support for technical problem for technical problem TM: Taguchi Method 4 2012/8/4 No data copy / No data transfer permitted

  5. 5 3. Approach for saving time of scientific methods (TRIZ Symposium 2011) ◆ Saving time in learning process ⇒ 90min Basic Training ( QFD,TRIZ,TM) ◆ Optimal selection of process for the target ⇒ Using various types of methods according to the problem. ◆ Reduced loss in the methods ⇒ Improving the efficiency of setting theme and root cause analysis in TRIZ. ◆ Improved efficiency by combination of methods ⇒ QFD specialized for setting theme before TRIZ . Effective TRIZ before TM 5 2012/8/4 No data copy / No data transfer permitted

  6. 6 4. Solution to the problem by scientific methods ( 1 ) Providing a solution, depending on the purpose and period of the theme theme Providing a solution, depending on the purpose and period of the 2012 ~ 2011 2010 Solution for Fuzzy Frontend QFD QFD TM QFD TM QFD Short time Setting Theme Short time Functionality Limited purpose assessment Fast Cause Analysis Problem setting type Long time Parameter design Long time Original QFD TRIZ Strong Patent TRIZ TRIZ TRIZ Short time Only Creation of Idea Cost Down One loop TRIZ ※ One method to use in some cases ・・・・・ TM Long time Some loops or PAT TRIZ TM ・・・・・・ Typical Use of Using various types of methods according to the problem Methods Providing optimal solutions 90min Basic Training+ Applied to the theme to the problem 6 6 2012/8/4 2012/8/4 No data copy / No data transfer permitted No data copy / No data transfer permitted

  7. 7 4. Solution to the problem by scientific methods ( 2 ) Customizing the method based on the voice of engineers Customizing the method based on the voice of engineers . Solution by the process of → TRIZ → TM 1 . QFD → TRIZ → Step1 Solution by the process of “ “ QFD TM ” ” Step ・ ”QFD → TRIZ → TM” process does not always match to the start of the theme ・ Believer of the method says that this method can solve all of the problems. But, we can not solve them by one method. ・ We want to check the effect by the first trial of method. . Customizing 2 . Step 2 Customizing QFD,TRIZ QFD,TRIZ and and TM TM by the purpose by the purpose Step ・ Engineers would like to know what is valid method in each scene of development. ・ My purpose is increasing the development efficiency ,not using the method. Please show me the solution and effect to the problem. ・ Managers and engineers have the experience of failure by QFD, TRIZ and TM in the past, have a allergy to the method. ・ Why is the only solution QFD, TRIZ and TM ? I think to use plenty of other methods. Visualizing the development process by functional chain. And providing Solutions to the target of problem by various methods. 7 2012/8/4 No data copy / No data transfer permitted

  8. 8 5. Visualization of the Fuzzy Front End process ( 1 ) Fusion process of customer value in the Fuzzy Front End process in the Fuzzy Front End process Fusion process of customer value It is important to visualize the function of creating the customer value by combination Technical Seeds of technology to Needs from QFD. Needs and Seeds are fused and embodied each other under the influence. The process is different by products or systems. Customer Value Creation * Low Low Actualization Actualization of technical Seeds of Market Needs Vision Vision Customer Value Creation High High Concept Concept Actualization of Seeds Actualization of Needs Model Model Product Product *Reference :Toshiba Corporation Dr.Hitoshi Iwama “A Study of the Mechanism of Customer Value Creation Integrating Market Needs and Technical Seeds in Product Innovation” 8 2012/8/4 No data copy / No data transfer permitted

  9. 9 5. Visualization of the Fuzzy Front End process ( 2 ) Visualizing the process a Visualizing the process and provide nd provide various various solution solutions s by by Scientific Scientific methods methods Planning the steps and methods Seeds START ● ● ● FINISH ① ① Step1 Step2 Step3 START Date ・・・ ・・・ ・・・ ・・・ ・・・ ・・・ ・・・ ・・・ Methods ● ● Needs Step1 Step2 Methods for Actualization of Needs ● Step3 ① Concept mining QFD ② Seeds-driven QFD FINISH + Usability Evaluation, Market research etc. ② ② Methods for Actualization of Seeds Visualization Map of Fuzzy Front End ① TRIZ 9-Window representation ① ① Seeds Push Type Seeds Push Type ② TRIZ Trend analysis of the evolution ② ② Needs Pull Type Needs Pull Type + Patent search ,Technical Tree etc. The evolution of technology The Technology policy + Seeds = without strategy with strategy 9 2012/8/4 No data copy / No data transfer permitted

  10. 10 6. Visualization of the problem-solving process ( 1 ) Functional Approach makes TRIZ TRIZ effectively effectively Functional Approach makes (TRIZ TRIZ Inventive Inventive P Principle rinciples and Effects) s and Effects) ( Function simplif simplifies ies the complex system the complex system Function Target S O V Functional Element S provides the function V to the Object O At first glance, it looks complex system… ◆ Cause-Effect Diagram visualizes Functional Factors ◆ Cause-Effect Diagram visualizes Functional Factors Visualization of system Visualization of system ◆ QFD visualizes the basic Function of Requirements ◆ QFD visualizes the basic Function of Requirements based on the Function Function based on the ◆ Cause and Function Analysis leads to the root cause ◆ Cause and Function Analysis leads to the root cause ◆ Functional Analysis , TRIZ and TM solve the problem ◆ Functional Analysis , TRIZ and TM solve the problem 10 2012/8/4 No data copy / No data transfer permitted

  11. 11 6. Visualization of the problem-solving process ( 2 ) Functional Chain in problem- -solving process solving process Functional Chain in problem Cause-Effect Diagram ( Fishbone Diagram ) Cause and Function Analysis in TRIZ Target System Area Technical Issue Sub System Sub System Sub System Sub Assy. Sub-Assy.2 Sub-Assy.3 Sub-Assy.1 Parts Parts Parts Parts Parts Why ? Parts Parts Material Parts Parts Parts Parts Parts Parts Parts Material Material Parts Why ? Why ? Parts Parts Parts Parts Parts Parts Parts Parts Parts Parts Parts Root Cause Parts Parts Material Parts Why ? Material Material Material Material Sub System Sub System Sub System Root Cause QFD: Requirement in Basic Function TRIZ Function S+V+O Function S+V+O Problem definition Design Customer V Idea Requirements Requirements S O Planning Requirements TM Design Basic Function Solution based on Requirement Functional Evaluation Targets Functional Model 11 2012/8/4 No data copy / No data transfer permitted

  12. 12 6. Visualization of the problem-solving process ( 3 ) Determining ing the the S System ystem Area Area ◆ Cause-Effect Diagram visualizes Functional Factors Determin ◆ QFD visualizes the basic Function of Requirements Determining the size of the input species in setting ◆ Cause and Function Analysis leads to the root cause the theme by using the Cause –Effect Diagram for ◆ Functional Analysis , TRIZ and TM solve the problem scientific methods. The size of the fruit also changes Species depending on the size of the species Quality Issues Solution S Various output in TRIZ L Root cause analysis Crate ideas Technology road map M Product Ideas Fruits (Idea) 1year 3years 5years 12 2012/8/4 No data copy / No data transfer permitted

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