SLIDE 1 VARNA FREE UNIVERSITY VARNA FREE UNIVERSITY “CHERNORIZEC HRABAR” “CHERNORIZEC HRABAR” VARNA FREE UNIVERSITY VARNA FREE UNIVERSITY “CHERNORIZEC HRABAR” “CHERNORIZEC HRABAR”
PROJECT MEETING PROJECT MEETING
Network of competence centres for the development
- f cruise tourism in the Black Sea region (Georgia and
Ukraine) 543681-TEMPUS-1-2013-1-DE-TEMPUS-JPHES -
CruiseT CruiseT
Bulgaria, Varna, 18.04.2015 – 25.04.2015
SLIDE 2
VFU VFU project proposal project proposal
“Development of “Development of Black Sea tourist cluster” Black Sea tourist cluster”
ВАРНЕНСКИ СВОБОДЕН УНИВЕРСИТЕТ ВАРНЕНСКИ СВОБОДЕН УНИВЕРСИТЕТ “ЧЕРНОРИЗЕЦ ХРАБЪР ЧЕРНОРИЗЕЦ ХРАБЪР” ВАРНЕНСКИ СВОБОДЕН УНИВЕРСИТЕТ ВАРНЕНСКИ СВОБОДЕН УНИВЕРСИТЕТ “ЧЕРНОРИЗЕЦ ХРАБЪР ЧЕРНОРИЗЕЦ ХРАБЪР”
SLIDE 3
PROJECT GOAL PROJECT GOAL Development and strengthening of expert networks among the key partners in education, science and tourist business in Black Sea region.
SLIDE 4
Expert networks for development of sustainable tourist destinations in Black Sea region Education Science
Social and business partnership National and local authorities
SLIDE 5
Project Results Project Results
Development of sustainable tourist destinations and establishment of a new Black sea brand Strengthening of cooperation between universities and all stakeholders in Black sea region Integrated development of alternative tourism forms Establisment of regional expert networks Cross-border cooperation Education models’ change in partner universities in the region European added value and transfer to Asian countries
SLIDE 6
Academic partnership Goals:
System knowledge accumulation and development of Black sea tourist cluster;
Development of cooperation networks in a tourist branch in a Black Sea region; Realization of unity policy set in Bologna process and complete involvement of countries in Black sea region in it.
SLIDE 7 Potential of academic partnership Potential of academic partnership:
- synergy of academic and scientific resources,
- accelerating and expanding the space for the knowledge,
science and technology transfer;
- mutual acquaintance of national cultures and tourism varieties;
- establishment of Black Sea brand;
- overcoming socio-cultural, ethnic, religious and language
barriers;
- dissemination and enrichment of good practices;
- knowledge and skills formation in real conditions of the tourist
business, institutions and markets;
- Expansion and system actualization of training information
base.
SLIDE 8
Scientific research, innovation, technology transfer in tourism field Education activities – qualification and training of human resources
Black Sea tourist cluster
SLIDE 9 Branch
Business
Universities Universities
Institutions Authorities
Project partners Project partners
SLIDE 10 Targets Targets:
Development
educational and scientific infrastructure in a Black Sea region Scientific support of sustainable management of tourist destinations in a Black Sea region Scientific providing and acceleration of innovation and technology transfer in tourist branch in a Black Sea region Training of competent human resources according to professional fitness criteria
SLIDE 11
- 1. Creation of new knowledge and updating of academic
knowledge
Possible Possible academic academic partnerships partnerships:
- 2. The presence of the Black Sea region in the global interactive
presentation of scientific knowledge - Networking
- 3. Synchronization of the qualification frameworks of professions
and specialties
- 4. Studying the socio-cultural characteristics of the environment
for human resources’ development of the region
- 5. Transfer of science, technology and good practice between key
partners in the Black Sea region
- 7. Mobility, joint student artistic and sports events
- 6. Education and research for a formation of The Black Sea tourist
identity
- 8. Coordination of procedures for recognition of prior education
and lifelong learning
SLIDE 12 Formation Formation of a
transnational space space for for practices, practices, internships internships, , introduction introduction of
cultural heritage heritage, , socio socio-cultural cultural features features and and linguistic linguistic training training professional skills
regional trails
history, culture, art, style of living linguistic training Where do we go?
SLIDE 13
Coordination of training methods, recognition of training and quality assessment; Joint preparation and implementation of courses with direct orientation to the labor market; Working contacts with European institutions; Joint lobbying to ensure European funding of activities for creating Black Sea tourist cluster.
Where do we go? Where do we go?
SLIDE 14 Specialized Training (University) and experience (tourist
Network Network / / Academy Academy/ “Black Sea “Black Sea tourist cluster” tourist cluster”
1 semester in 4 universities (total: 4 semesters) Total number of credits - 240
Basic Universirty Education – 4 semesters
SLIDE 15 Network Network / / Academy Academy/ “Black Sea tourist Black Sea tourist cluster” cluster”
1 semester in 2 universities Level of qualification: MASTER – 3 semesters; – 2 semesters.
Total number of credits - 90
University 2 and experience (tourist
SLIDE 16 Level of qualification – Bachelor and Master
Level of qualification Level of qualification – Bachelor Bachelor:
- Management of Cultural Tourism
in the Balkans;
- Management of Cultural Tourism
in the Black Sea Region;
- Management of alternative
tourism;
- Business Administration in
Tourism.
Level of qualification Level of qualification – Master: Master:
BA in Cruise Industry; Cruise HR Management; Management of Cruise Restaurants; Touroperating in Cruise management; Animation of artistic and cultural heritage; Marketing, management and protection of cultural heritage.
SLIDE 17
Summer schools and Summer schools and LLL courses:
Cultural and historical heritage and the languages of cultural tourism Preservation of the cultural heritage in the Black Sea region Sustainable development of cruise tourism Black Sea Brand management Team Building and Operation management Public private partnership in cruise tourism
SLIDE 18 An Example of Functioning of the Network
university 1
- Tourist
- rganization.
- Partner
university 2
- Tourist
- rganization.
- Partner
university 3
- Tourist
- rganization.
- Partner
university 4
VFU
SLIDE 19
Task for specialized training and internship Task for specialized training and internship
Working in real business environment Getting to know the tourism resources of each country Learning the language of the host country Working in a business team
SLIDE 20 Advantages for students Advantages for students 1
They get a strong theoretical background at the university, where their training begin
2
They become familiar with the tourism business practice in different countries
3
They become familiar with the specifics of tourist services in the partner countries
4
They study the tourism resources of at least four countries in the Black Sea region
5
They get vocationally
knowledge of the languages and cultures of the countries concerned
SLIDE 21
Advantages Advantages for for professors, scientists, and researchers professors, scientists, and researchers 1
Joint educational programs, scientific research and innovation activities
2
Experts consultancy services
3
Transfer of best practices
4
International project teamwork on the priority areas of the countries
Building a common space for scientific research and education in the Black Sea region
SLIDE 22 Advantages for Advantages for the business the business 1
Qualified workforce during the active tourist season
2
Involvement
universities students in advertising and promotional campaigns
3
Staff with enhanced capabilities who are aware of the demands and socio-cultural characteristics of tourists
4
Human resources professionally suitable for participation in cross-border tourism projects
Creating sustainable tourist destinations
SLIDE 23
SLIDE 24
