PRODUCT STRATEGY & E-MOBILITY AT BMW GROUP DANIEL BTTGER BMW - - PowerPoint PPT Presentation

London I June 2017

PRODUCT STRATEGY & E-MOBILITY AT BMW GROUP

DANIEL BÖTTGER BMW GROUP - HEAD OF PRODUCT STRATEGY

i Mobility Awards

Innovation of the year

E car award Grünes Lenkrad

Auto Trophy

UK Car of the Year

Next Green Car

Green Car of the Year

Fleet Hero Award

T

• p 100 Cars of UK

Trophées de l’argus

Schweizer Auto des Jahres

iF gold product design award

German Design Award

Automotive Interiors Expo Award

International Paul Pietsch Award World Green Car of the Year

World Car Design of the Year

Design-Neuheit des Jahres Best Cars Green Mobility Trophy

BMW i – E-MOBILITY PIONEER.

Page 2

Engine Of The Year 2015 & 2016

Winner Ward’s “10 Best Engines 2015”

Future Powertrain Conference | BMW Group | June 2017

BMW i TECHNOLOGY IS TRANSFERRED INTO OTHER MODEL LINES.

BMW itechnologies such as eDrive, lightweight material and laser light have been successfully transferred to other BMW model series. Since March 2016, all BMW brand plug-in hybrids are branded “BMW iPerformance” as a result of the technology transfer from BMW ito the BMW core brand.

Future Powertrain Conference | BMW Group | June 2017 Page 3

20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 i3 accumulated i8 accumulated BMW & MINI PHEV accumulated

Future Powertrain Conference | BMW Group | June 2017 Page 4

MORE THAN 145,000 ELECTRIFIED BMW VEHICLES SOLD BY MAY 2017.

i3 60 Ah i8 X5 xDrive40e iPerformance 530Le* 330e iPerformance 225xe iPerformance 740e / 740 Le iPerformance i3 94 Ah 530e iPerformance MINI Cooper SE Countryman

BMW X1 xDrive25Le iPerformance*

200.000 **

End of 2017

(TARGET)

* Only available in China ** Figures are for cumulative sales of BEV and PHEV vehicles

SUPERIOR LONG-TERM POTENTIAL DRIVES THE CHANGE TOWARDS E-MOBILITY.

Efficiency [%]

Movement > 90 %

Loss < 10%

Energy density [Wh/l]

< 500 cell

Electric powertrain Combustion engine Efficiency [%] Energy density [Wh/l]

~10000 ~ 9000 Petrol Diesel Movement Emission Loss 33% 33% 33%

Page 5 Future Powertrain Conference | BMW Group | June 2017

HOW DO WE TRANSFER THESE CHANGES INTO OUR FUTURE PRODUCT PORTFOLIO?

Future Powertrain Conference | BMW Group | June 2017 Page 6

E-MOBILITY PRODUCT PORTFOLIO

BRAND PROFITABILITY REGULATION VOLUME/SEGMENT COMPETITION SOCIETY & CUSTOMER EXPECTATION

CUSTOMERS BECOME MORE ATTRACTED TO E-MOBILITY. EXISTING OWNERS OF BEV AND PHEV ARE CONVINCED.

Future Powertrain Conference | BMW Group | June 2017 Page 7

PHEV BEV (+REX) 2016 15 2014 2 2016 9 2014 2 2016 17 2014 6 2016 11 2014 3 2016 12 2014 7 2016 7 2014 9

Source: Powertrain Study 2014/16 | June 2016

PHEV 2016 57 2014 34 BEV 2016 36 2014 25 2016 96 2014 78 PHEV owner BEV owner

Favored powertrain next car: 2014 vs. 2016 (Driver conventional car, 1st choice) Re-Purchasing Interest EV: 2014 vs. 2016 (BEV and PHEV driver)

2016 2014 15 1

Prognosis

VARIED REGIONAL REGULATIONS REQUIRE A TARGETED SOLUTION.

Emission standards for NOx+NMOG ( US EPA) and NOx (EU, Japan, China Peking) CO2 standard 2008/ Emission standard 2012 for illustration of regional regulatory requirements.

CO2 standards Emission standards CO2 standards Emission standards Emission standards CO2 standards

• 52%

2025

102(g/km)

• 41%

2021

124(g/km)

• 26%

2016

156(g/km)

• 70%

2025 2012 = 2015

Scope extension (indirect stronger limits)

202x

Up to -60% (EU6)

2015 202x

Up to -30%

2015

CO2 standards Emission standards

• 30%

2020

117(g/km)

• 12%

2015

146(g/km)

202x 2012 = 2015

• 38%

2020-21

95(g/km)

• 16%

2015

130(g/km)

> 2020

ca.

• 50%

In force

2012 > 2020

• 36%

2020

119(g/km)

• 12%

2015

164(g/km)

Forecast

Page 8 Future Powertrain Conference | BMW Group | June 2017

FURTHER PORTFOLIO POSITIONS FOCUS ON RELEVANT CONCEPTS AND SEGMENTS ENSURING REGULATIVE REQUIREMENTS IN CHINA, USA AND EU.

Page 9

BEV rollout in SAV segment

Worldwide growing concepts in all segments Technical advantages of integration in SAV Concept

BEV selective rollout in sedan segment

Worldwide still largest segment with

• pportunities in

emotional concepts Emotional sedan concepts with strong customer appeal

Future Powertrain Conference | BMW Group | June 2017

SCALABILITY AND FLEXIBILITY – FUTURE ELECTRIFICATION BASED ON A MODULAR ARCHITECTURE.

Future Powertrain Conference | BMW Group | June 2017 Page 10

PHEV Integration into the BMW Group vehicle architecture BEV Integration into the BMW Group vehicle architecture BEV 2013 2020 PHEV

LUXURY COMPACT

Coupe Sedan / Hatch / Estate SAC / SAV

MINI BEV MINI PHEV

BMW BEV BMW PHEV

SCALABILITY AND FLEXIBILITY – FUTURE ELECTRIFICATION BASED ON MODULAR E-COMPONENTS.

Our modular approach is complemented by flexible production processes. The key to exchange flexibility is the maturity in module manufacturing technology.

Currently used components Future components

Flexible and scalable

Future Powertrain Conference | BMW Group | June 2017 Page 11

BMW GROUP ELECTRIFICATION SUCCESS STORY AND MORE TO COME.

Future Powertrain Conference | BMW Group | June 2017 Page 12

BATTERY ELECTRIC VEHICLES (BEV) PLUG-IN HYBRIDS (PHEV)

BMW 225xe iPerformance BMW i8 BMW 530Le* BMW 740e iPerformance BMW X5 xDrive40e iPerformance BMW i3 60 Ah BMW i3 94 Ah BMW X3 BEV MINI BEV BMW iNEXT BMW i8 Roadster

2013 2014 2015 2016 2017 2018 2019 2020 2021

BMW 330e iPerformance

* Nur in China erhältlich.

Every BMW model series will have a model with eDrive!

BMW X1 xDrive25Le iPerformance* BMW 5 Series iPerformance MINI Cooper S E Countryman ALL4

2016 2025

FLEXIBILITY IS KEY FOR E-MOBILITY.

Future Powertrain Conference | BMW Group | June 2017 Page 13

Share of BEV/ PHEV

25% 15% BEV PHEV

?

BMW GROUP’S ELECTRIFICATION PATHWAY.

• I. Pioneering
• II. Electrification of core portfolio
• III. Scalability and flexibility
• Building-up expertise
• Technology innovation
• Project i
• Roll-out i Performance
• Upgrade BMW i3
• MINI BEV
• BMW X3 BEV

Page 14 Future Powertrain Conference | BMW Group | June 2017

• iNEXT

• I. Pioneering
• II. Electrification of core portfolio
• III. Scalability and flexibility

BMW GROUP REMAINS WELL POSITIONED FOR FUTURE OPPORTUNITIES.

Our conviction has been for years: The future will be electric We acted upon the conviction early and pioneered in the field of e-mobility. As a result, we developed a full portfolio of BMW i and iPerformance products. We are now flexibly enabling our architectures and will roll out BEVs to all relevant concepts and segments. We will keep our leadership with a robust and comprehensive electrified portfolio from 2020 onwards.

Future Powertrain Conference | BMW Group | June 2017 Page 15

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