PRODUCT STRATEGY & E-MOBILITY AT BMW GROUP DANIEL BTTGER BMW - PowerPoint PPT Presentation

PRODUCT STRATEGY & E-MOBILITY AT BMW GROUP DANIEL BÖTTGER BMW GROUP - HEAD OF PRODUCT STRATEGY London I June 2017

BMW i – E-MOBILITY PIONEER. World Green Car of the Year Green Car of the Year Fleet Hero Award World Car Design of the Year i Mobility Awards UK Car of the Year Best Cars Innovation of the year Auto Trophy E car award Automotive Interiors Expo Award Design-Neuheit des Jahres Grünes Lenkrad Trophées de l’argus German Design Award Schweizer Auto des Jahres iF gold product design award Next Green Car Engine Of The Year 2015 & 2016 Green Mobility Trophy International Paul Pietsch Award T op 100 Cars of UK Winner Ward’s “10 Best Engines 2015” Future Powertrain Conference | BMW Group | June 2017 Page 2

BMW i TECHNOLOGY IS TRANSFERRED INTO OTHER MODEL LINES. BMW itechnologies such as eDrive, lightweight material and laser light have been successfully transferred to other BMW model series. Since March 2016, all BMW brand plug- in hybrids are branded “BMW iPerformance ” as a result of the technology transfer from BMW ito the BMW core brand. Future Powertrain Conference | BMW Group | June 2017 Page 3

MORE THAN 145,000 ELECTRIFIED BMW VEHICLES SOLD BY MAY 2017. 530e iPerformance MINI Cooper 200.000 ** SE Countryman i3 94 Ah BMW X1 160,000 xDrive25Le iPerformance* 225xe i3 accumulated i8 accumulated BMW & MINI PHEV accumulated 140,000 iPerformance 740e / 740 Le iPerformance 120,000 330e 100,000 iPerformance X5 xDrive40e iPerformance 80,000 60,000 530Le* 40,000 i8 i3 60 Ah 20,000 End of 0 2017 (TARGET) * Only available in China ** Figures are for cumulative sales of BEV and PHEV vehicles Future Powertrain Conference | BMW Group | June 2017 Page 4

SUPERIOR LONG-TERM POTENTIAL DRIVES THE CHANGE TOWARDS E-MOBILITY. Combustion engine Electric powertrain Efficiency [%] Efficiency [%] Movement 33% Movement > 90 % Emission Loss Loss < 10% 33% 33% Energy density [Wh/l] Energy density [Wh/l] ~10000 ~ 9000 < 500 Diesel Petrol cell Future Powertrain Conference | BMW Group | June 2017 Page 5

HOW DO WE TRANSFER THESE CHANGES INTO OUR FUTURE PRODUCT PORTFOLIO? BRAND COMPETITION REGULATION SOCIETY & VOLUME/SEGMENT E-MOBILITY CUSTOMER PRODUCT PORTFOLIO EXPECTATION PROFITABILITY Future Powertrain Conference | BMW Group | June 2017 Page 6

CUSTOMERS BECOME MORE ATTRACTED TO E-MOBILITY. EXISTING OWNERS OF BEV AND PHEV ARE CONVINCED. Favored powertrain next car: 2014 vs. 2016 (Driver conventional car, 1st choice) 2016 15 2016 17 2016 12 PHEV 2014 2 2014 6 2014 7 2016 9 2016 11 2016 7 BEV (+REX) 2014 2 2014 3 2014 9 Re-Purchasing Interest EV: 2014 vs. 2016 (BEV and PHEV driver) PHEV owner BEV owner 1 2016 57 2016 PHEV 15 2014 34 2014 2016 36 2016 96 BEV 2014 25 2014 78 Source: Powertrain Study 2014/16 | June 2016 Future Powertrain Conference | BMW Group | June 2017 Page 7

VARIED REGIONAL REGULATIONS REQUIRE A TARGETED SOLUTION. Emission Emission Emission Emission CO 2 standards CO 2 standards CO 2 standards CO 2 standards standards standards standards standards 2012 Up to -30% Up to -60% 2015 (EU6) -12% 2015 2012 2012 2015 = = 164(g/km) -26% 2015 2015 -12% 2016 2015 156(g/km) -16% 146(g/km) 2015 202x -41% -36% ca. 130(g/km) -30% - 50% Scope extension 2021 2020 (indirect stronger 2020 124(g/km) 119(g/km) limits) 202x 117(g/km) 202x -52% -38% 2025 > 2020 2020-21 -70% 102(g/km) 95(g/km) 2025 Emission standards for NOx+NMOG ( US EPA) and NOx (EU, Japan, China Peking) > 2020 CO 2 standard 2008/ Emission standard 2012 for illustration of regional regulatory requirements. In force Forecast Prognosis Future Powertrain Conference | BMW Group | June 2017 Page 8

FURTHER PORTFOLIO POSITIONS FOCUS ON RELEVANT CONCEPTS AND SEGMENTS ENSURING REGULATIVE REQUIREMENTS IN CHINA, USA AND EU. Worldwide still Technical Worldwide growing largest segment with advantages of Emotional sedan concepts in all opportunities in integration in SAV concepts with strong segments emotional concepts Concept customer appeal BEV rollout in SAV segment BEV selective rollout in sedan segment Future Powertrain Conference | BMW Group | June 2017 Page 9

SCALABILITY AND FLEXIBILITY – FUTURE ELECTRIFICATION BASED ON A MODULAR ARCHITECTURE. LUXURY Coupe Sedan / Hatch / Estate SAC / SAV BEV Integration into BEV the BMW Group vehicle architecture BMW BEV BMW PHEV 2013 2020 PHEV Integration into the BMW Group MINI BEV MINI PHEV PHEV vehicle architecture COMPACT Future Powertrain Conference | BMW Group | June 2017 Page 10

SCALABILITY AND FLEXIBILITY – FUTURE ELECTRIFICATION BASED ON MODULAR E-COMPONENTS. Currently used components Our modular approach is complemented by flexible production processes. Future components The key to exchange flexibility is the maturity in module manufacturing technology. Flexible and scalable Future Powertrain Conference | BMW Group | June 2017 Page 11

BMW GROUP ELECTRIFICATION SUCCESS STORY AND MORE TO COME. BATTERY MINI BMW X3 BMW BMW i3 60 Ah BMW i3 94 Ah BEV BEV iNEXT ELECTRIC VEHICLES (BEV) 2013 2014 2015 2016 2017 2018 2019 2020 2021 BMW 225xe BMW X1 xDrive25Le BMW i8 Roadster BMW 530Le* PLUG-IN BMW i8 iPerformance iPerformance* HYBRIDS (PHEV) BMW X5 xDrive40e BMW 330e BMW 5 Series iPerformance iPerformance iPerformance * Nur in China erhältlich. BMW 740e MINI Cooper S E iPerformance Countryman ALL4 Every BMW model series will have a model with eDrive! Future Powertrain Conference | BMW Group | June 2017 Page 12

FLEXIBILITY IS KEY FOR E-MOBILITY. BEV PHEV ? 25% 15% 2016 2025 Share of BEV/ PHEV Future Powertrain Conference | BMW Group | June 2017 Page 13

BMW GROUP’S ELECTRIFICATION PATHWAY.  Roll-out i Performance  Upgrade BMW i3  iNEXT  MINI BEV  BMW X3 BEV  Building-up expertise  Technology innovation  Project i I. Pioneering II. Electrification of core portfolio III. Scalability and flexibility Future Powertrain Conference | BMW Group | June 2017 Page 14

BMW GROUP REMAINS WELL POSITIONED FOR FUTURE OPPORTUNITIES. 1 Our conviction has been for years: The future will be electric We acted upon the conviction early and pioneered in the field of e-mobility. As a result, we developed a full portfolio of 2 BMW i and iPerformance products. We are now flexibly enabling our architectures and will roll out BEVs to all relevant concepts and segments. We will keep our leadership with a robust and comprehensive 3 I. Pioneering II. Electrification of core portfolio III. Scalability and flexibility electrified portfolio from 2020 onwards. Future Powertrain Conference | BMW Group | June 2017 Page 15

THANKYOU