BMW GROUP MOBILITY SERVICES. SHAPING URBAN MOBILITY - TOGETHER. - PowerPoint PPT Presentation

BMW GROUP MOBILITY SERVICES. SHAPING URBAN MOBILITY - TOGETHER. Viola Spengler Mobility Services

NUMBER ONE > NEXT VISION. VISION We are Number ONE. We inspire people on the move: We shape tomorrow’s individual premium mobility. BMW Group Mobility Services, June 23rd 2016

TAILOR-MADE, REGIONAL APPROACHES IN EXPANDING MOBILITY AND DIGITAL SERVICES. CUSTOMER EXPERIENCE & SERVICES We offer the most attractive services. Car Sharing Ride Sharing Parking / Charging Digital Services BMW Group Mobility Services, June 23rd 2016

MAJOR TRENDS AND NEW TECHNOLOGICAL POSSIBILITIES ARE CHANGING THE RULES OF THE GAME. BMW Group Mobility Services, June 23rd 2016

MOBILITY AS A PRODUCT – AND AS A SERVICE. SERVING DIFFERENT CUSTOMER NEEDS. Customer requires mobility … … and as a service. … as a product BMW Group Mobility Services, June 23rd 2016

ACHIEVEMENTS TO DATE. STATUS OF THE NOW SERVICE FAMILY. The premium and flexible (e)CarSharing The first premium on- and offstreet parking The extensive network for the convenient attracting young & modern target groups. service. charging of electric cars worldwide. CarSharing 2.0 with additional features in the Selection of current BMW iVentures Center of Competence Urban Mobility: USA. investments. Establishing a Multi – Stakeholder Dialogue. BMW Group Mobility Services, June 23rd 2016

DRIVE NOW. PREMIUM, FREE FLOATING CAR SHARING SERVICE FROM BMW GROUP & SIXT. 650,000+ customers in 9 cities DriveNow Customers are BMW Group´s youngest & most modern target group 4,200+ cars BMW Group Mobility Services, June 23rd 2016

DRIVE NOW IN COPENHAGEN. 400 BMW i3, OPERATED BY ARRIVA. 600,000+ customers in 9 cities DriveNow Customers are BMW Group´s youngest & First franchise Fully electric CarSharing fleet integrated in most modern model public transport target group 4,200+ cars Operated by third party Arriva and embraced by the city BMW Group Mobility Services, June 23rd 2016

„ THE DRIVE NOW EFFECT “. FROM A NICHE PRODUCT INTO A SERIOUS MOBILITY SOLUTION FOR URBAN TRAVELERS. We have turned CarSharing from a niche product into a Our member-base has grown significantly ever since we serious mobility solution for urban travelers. launched our service in 2011. ᴓ 15.000 / month Market Entry DriveNow 566.000 1.260.000 510.000 458.000 395.000 340.000 300.000 250.000 214.000 164.000 135.000 105.000 75.000 53.000 36.000 22.000 12.600 Q4- Q1- Q2- Q3- Q4- Q1- Q2- Q3- Q4- Q1- Q2- Q3- Q4- Q1- Q2- Q3- 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 11 12 12 12 12 13 13 13 13 14 14 14 14 15 15 15 BMW Group Mobility Services, June 23rd 2016

DRIVE NOW MARKET COVERAGE. FURTHER EXPANSION IS PLANNED FOR 2016. MUNICH, DE • BERLIN, DE • DÜSSELDORF, DE • • Launch in 09/2011 • Launch in 06/2011 • Launch in 01/2012 1 2 3 450 vehicles • 1.000 vehicles • 200 vehicles • • 170,000+ customers • 124,000+ customers • 43,000+ customers COLOGNE, DE HAMBURG, DE • VIENNA, AT • • • Launch in 10/2012 • Launch in 11/2013 • Launch in 10/2014 4 5 6 300 vehicles 500 vehicles • 470 vehicles • • • 62,000+ customers • 87,000+ customers • 51,000+ customers • COPENHAGEN, DK • STOCKHOLM, SE LONDON, UK • • Launch in 09/2015 • Launch in 10/2015 • Launch in 12/2014 7 8 9 • 400 vehicles • 260 vehicles • 270 vehicles 16,000+ customers • 25,000+ customers • 5,000+ customers • BMW Group Mobility Services, June 23rd 2016

REACH NOW. CAR SHARING WITH 5 ADDITIONAL FEATURES IN THE USA. Chauffeur Service – Car with driver Vehicle Delivery Service Long period use of vehicles Renting out your own car via ReachNow CarSharing for closed user groups

CHARGE NOW. THE BMW i SERVICE THAT MAKES CHARGING CONVENIENT AND EASY. 40,000+ charging points in 25 countries BMW Group Mobility Services, June 23rd 2016

PARK NOW. OFFERING PREMIUM ON- AND OFF-STREET PARKING SERVICES. Launch Time & cost efficient in March 2016 600+ in Austria & Germany cities* On- and off-street parking

CENTER OF COMPETENCE URBAN MOBILITY: MOBILE GENERATION SUSTAINABLITY IMPLEMENTING SUSTAINABLE URBAN MOBILITY – TOGETHER WITH ALL STAKEHOLDERS. Before… …After BMW Group Mobility Services, June 23rd 2016

BMW i VENTURES – FACTS & FIGURES. 14 Investments in 12 companies. 70 mio. people usethe apps created by our portfolio companies. The BMW portfolio helps per month 10 mio. people to move within a city. BMW i Mobility Services | Dr. Bernhard Blättel | 19.04.2016

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