Product Development Workshop Turning technology into commercially - - PowerPoint PPT Presentation
Product Development Workshop Turning technology into commercially viable products Stuart Kelly October 2010 #1 Turning technology into commercially viable products 1. What makes a product commercially viable? 2. Case study project #1 3.
#1
Turning technology into commercially viable products Stuart Kelly October 2010
#2
1. What makes a product commercially viable? 2. Case study project #1 3. Developing a staged plan 4. Estimating timescales 5. Planning resources 6. Case study project #2
#3
#4
#5
#6
Light pipe optical design Reliable docking mechanism High volume injection- moulded consumable Thermal and power management Thermo-electric cooling system
#7
THINK ABOUT IT. PLAN IT. ASSESS CONCEPTS. COST IT. REVISIT PLAN. DESIGN IT. BUILD IT. TEST IT. REVISIT PLAN. DEVELOP IT. GET IT RIGHT.
#8
progress
CONCEPTS FEASIBILITY SYSTEM DESIGN DETAIL DESIGN FOR MANUFACTURE MANUFACTURE START-UP STEADY STATE MANUFACTURE PROJECT MANAGEMENT SUPPLY CHAIN MANAGEMENT DESIGN RISK MANAGEMENT AND PRODUCT ROBUSTNESS SKETCHES RIGS TECHNOLOGY DEMONSTRATOR WORKING PROTOTYPES PRODUCT FOR SALE REQUIREMENTS AND SPECIFICATION CONCEPT REVIEW GO / NO-GO DESIGN REVIEW DESIGN FREEZE APPROVAL FOR SALE
DESIGN MANUFACTURE / COMMERCIALISATION FEASIBILITY CONCEPT
#9
Breastlight is a new health and wellbeing product for women. It helps women notice changes in their breasts over time. The product works by shining a bright red light through the breast tissue. The light passes through the breast tissue and reveals dark areas where blood is present. It is therefore quite normal to see a pattern
potential abnormality that should be checked out.
#10
WHAT DOES THE PRODUCT LOOK LIKE AT THIS STAGE? WHO INFLUENCES THE DESIGN? PROJECT MANAGEMENT TOOL MAIN ACTIVITIES
Inventors End users Sales / marketing Product design team Concept selection matrix
Shortlist promising concepts Define selection criteria Rank each concept against each criteria
Explore and develop the product concept Refine the business concept Define the business model Plan the organisation – in-house vs outsourced
#11
WHAT DOES THE PRODUCT LOOK LIKE AT THIS STAGE? WHO INFLUENCES THE DESIGN? PROJECT MANAGEMENT TOOL MAIN ACTIVITIES
Market research team End users Product design team Regulatory advice Functional review
Assess the product in “functional blocks” Structured risk assessment of failure modes Focus on interfaces between functions
Stress-test the business model Market and user research Risk assessments – product, safety and market Proof of principle demonstrations Engineering models and prototypes
#12
WHAT DOES THE PRODUCT LOOK LIKE AT THIS STAGE? WHO INFLUENCES THE DESIGN? PROJECT MANAGEMENT TOOL MAIN ACTIVITIES
Product design team End users Marketing Regulatory Key suppliers Bill of materials database
Components, materials, suppliers, manufacturers, costs, price breaks, minimum orders, equivalents, issue levels, etc. A special-purpose database is more flexible than Excel spreadsheets
Design and development engineering:
Electronic, mechanical, aesthetic, user-interface, software, optical, thermal analysis, etc.
Make or buy decisions Design verification testing Engineering pilot
#13
WHAT DOES THE PRODUCT LOOK LIKE AT THIS STAGE? WHO INFLUENCES THE DESIGN? PROJECT MANAGEMENT TOOL MAIN ACTIVITIES
Supply chain Product design team Packaging and instructions design team Manufacturing team Sales / marketing Supply chain risk assessment
Always have a plan B Include RoHS compliance checks
In-house or sub-contract decisions Manufacturing pilot Manufacturing inception and scalability Web sales, distribution, high street retail
#14
progress
CONCEPTS FEASIBILITY SYSTEM DESIGN DETAIL DESIGN FOR MANUFACTURE MANUFACTURE START-UP STEADY STATE MANUFACTURE PROJECT MANAGEMENT SUPPLY CHAIN MANAGEMENT DESIGN RISK MANAGEMENT AND PRODUCT ROBUSTNESS SKETCHES RIGS TECHNOLOGY DEMONSTRATOR WORKING PROTOTYPES PRODUCT FOR SALE REQUIREMENTS AND SPECIFICATION CONCEPT REVIEW GO / NO-GO DESIGN REVIEW DESIGN FREEZE APPROVAL FOR SALE
DESIGN MANUFACTURE / COMMERCIALISATION FEASIBILITY CONCEPT
#15
#16
CONCEPTS FEASIBILITY SYSTEM DESIGN DETAIL DESIGN FOR MANUFACTURE MANUFACTURE START-UP STEADY STATE MANUFACTURE PROJECT MANAGEMENT SUPPLY CHAIN MANAGEMENT DESIGN RISK MANAGEMENT AND PRODUCT ROBUSTNESS SKETCHES OBSERVATIONAL RESEARCH EYE SAFETY ESTIMATED COSTS OBSERVATIONAL RESEARCH – FORM ID LANGUAGE PROOF OF PRINCIPLE RIGS SCHEMATICS ARCHITECTURE COMPONENT SELECTION BETA PROTOTYPES BETA DVT DVT PRODUCT FOR SALE REQUIREMENTS AND SPECIFICATION CONCEPT REVIEW GO / NO-GO DESIGN REVIEW DESIGN FREEZE APPROVAL FOR SALE
J u l y 2 8 A p r i l 2 7 N
2 7 A u g 2 7 J u l y 2 7 P r
r a m f u l l y f u n d e d J u n e 2 7
#17
#18
"' .&'/ +( *
#19
Saliva-based test for “drugs of misuse” For use at the roadside and in the workplace Dr Paul Henderson, Department of Chemistry, Heriot-Watt University
#20
#21
SLR Camera UV Light Viewing Cabinet Early research tools
#22
Research test rig
#23
Technology demonstrator rig
#24
#25
Light pipe optical design Reliable docking mechanism High volume injection- moulded consumable Thermal and power management Thermo-electric cooling system
#26
Expertise and experience
Employment, profit and economic benefit?
Blood, sweat + tears Cash investment Government grants
#27
economic benefit?
#28
email stuart.kelly@wide-blue.com visit www.wide-blue.com and follow wideblue_design on
.