cause related marketing cause related marketing
play

Cause Related Marketing Cause Related Marketing Enlightened Self - PowerPoint PPT Presentation

Oct 02, 2023 •253 likes •705 views

Cause Related Marketing Cause Related Marketing Enlightened Self Interest The changing Indian world-view A new pride in the idea of India The changing Indian world-view A new pride in the idea of India A belief in our tryst with destiny, at

  1. Cause Related Marketing

  2. Cause Related Marketing Enlightened Self Interest

  3. The changing Indian world-view A new pride in the idea of India

  4. The changing Indian world-view A new pride in the idea of India A belief in our tryst with destiny, at the centre of the world stage

  5. The changing Indian world-view A new pride in the idea of India A belief in our tryst with destiny, at the centre of the world stage Inefficiency, mis-governance a frustrating obstacle to this ‘ inevitable ’ tryst

  6. The changing Indian world-view A new pride in the idea of India A belief in our tryst with destiny, at the centre of the world stage Inefficiency, mis-governance a frustrating obstacle in this inevitable tryst Also, a guilt about those not part of India Shining

  7. A desire to give back A desire to re-connect

  8. A desire to give back A desire to re-connect Social causes as marketing platforms

  9. The TOI ’ s journey in Cause Related Marketing

  10. Classical role of newspaper Objective reporter of news Not a player/ participant

  11. Huge opportunity for an enhanced enhanced role Newspaper as thought leader opinion mobiliser change agent activist

  12. A campaigner for a better life for readers

  13. A campaigner for a better life for readers … and for the society and nation ’ s progress

  14. The TOI ’ s journey of social activism

  15. A small beginning: The Kolkata Maidan TOI, a late entrant into Kolkata; an ‘ outsider ’

  16. A small beginning: The Kolkata Maidan TOI, a late entrant into Kolkata; an ‘ outsider ’ Kolkata, a city with a heart

  17. A small beginning: The Kolkata Maidan TOI, a late entrant into Kolkata; an ‘ outsider ’ Kolkata, a city with a heart To shorten the process of being seen as an ‘ insider ’ who felt for the city, decided to adopt a cause

  20. TOI, a recent entrant in many other new cities City- level causes to become a ‘voice of the city’  Kolkata maidan  Followed by city level causes in Bangalore, Lucknow, Hyderabad, Pune…

  21. From city- level celebration… To an India Poised for the big leap

  23. AB: India Poised

  27. Lead India Film

  32. Teach India Empowering common readers to take part in nation and society-building

  34. TOI Chennai Edit Campaign Launched September 2012

  35. Launch Jacket

  38. Organ Donation Day 2014 38

  40. Power of social media Online, the primary medium  App for Donation Contest. Top 50 referrers given Rs 10k to NGO of choice  Twitters: hashtag #Save8Lives was trending India for 24 hours  Over 3 million impressions

  41. Power of social media Online, the primary medium  App for Donation Contest. Top 50 referrers given Rs 10k to NGO of choice  Twitters: hashtag #Save8Lives was trending India for 24 hours  Over 3 million impressions Sign ups: 85,000 in just 2 weeks.  More than the full year’s registrations, for the 6 participating NGOs

  42. Social Marketing communication: Some learnings from TOI Need to apply the best principles of ‘regular’ brand communication

  43. Social Marketing communication: Some learnings from TOI Need to apply the best principles of ‘regular’ brand communication Overdose of messaging  Need to move from the general to the specific  From general ‘ bhashan-baazi ’ to clear call for action

  44. Social Marketing communication: Some learnings from TOI As demanding of quality as the best of ‘regular’ brand communication Overdose of messaging  Need to move from the general to the specific  Need to move from ‘ bhashan-baazi ’ to call for action Online, an amazing multiplier.

  45. Thank You

Download Presentation
Download Policy: The content available on the website is offered to you 'AS IS' for your personal information and use only. It cannot be commercialized, licensed, or distributed on other websites without prior consent from the author. To download a presentation, simply click this link. If you encounter any difficulties during the download process, it's possible that the publisher has removed the file from their server.

Recommend

Section 7 to 10 related to the Marketing Authorisation Section 11 and 12 related to

Section 7 to 10 related to the Marketing Authorisation Section 11 and 12 related to

Section 7 to 10 related to the Marketing Authorisation Section 11 and 12 related to radiopharmaceuticals SmPC training presentation Note : for full information refer to the European Commissions Guideline on summary of product characteristics

122 views • 8 slides
ICO MARKETING SERVICES AND PRICING ICOMARKETING.NET WE PROVIDE STATE OF THE ART MARKETING

ICO MARKETING SERVICES AND PRICING ICOMARKETING.NET WE PROVIDE STATE OF THE ART MARKETING

ICO MARKETING SERVICES AND PRICING ICOMARKETING.NET WE PROVIDE STATE OF THE ART MARKETING SOLUTIONS FOR ICO'S AND OTHER CRYPTOCURRENCY RELATED VENTURES We can maximize your marketing budget making sure you always get the best "bang for

200 views • 8 slides
COMMUNITY FOOD DRIVE OBJECTIVE USING CAUSE RELATED MARKETING AND EVENTS TO BUILD OUR

COMMUNITY FOOD DRIVE OBJECTIVE USING CAUSE RELATED MARKETING AND EVENTS TO BUILD OUR

THE WSOY COMMUNITY FOOD DRIVE OBJECTIVE USING CAUSE RELATED MARKETING AND EVENTS TO BUILD OUR PARTNERS BUSINESSES. DEMONSTRATING THE POWER AND IMPACT OF OUR PRODUCT WITH TANGIBLE RESULTS THAT BRAND OUR PARTNERS AS COMPANIES THAT

301 views • 11 slides
Marketing in the Digital Age 2020 VISION Marketing in the Digital Age The Day Job Marketing

Marketing in the Digital Age 2020 VISION Marketing in the Digital Age The Day Job Marketing

Marketing in the Digital Age 2020 VISION Marketing in the Digital Age The Day Job Marketing Marketing in the Digital Age 1. Balanced Marketing 8. Partnership Marketing 9. Everyones in sales 2. Marketing Planning 10. Champion the location 3.

886 views • 64 slides
Working to Minimise Gambling-Related Harm Catherine Sweet Marketing and Communications Manager

Working to Minimise Gambling-Related Harm Catherine Sweet Marketing and Communications Manager

Working to Minimise Gambling-Related Harm Catherine Sweet Marketing and Communications Manager Our support services GamCare is an independent UK charity. We are the leading provider of information, advice, support and free treatment for anyone

314 views • 7 slides
Principles of Marketing Lesson 02 Marketing Environment A companys marketing environment

Principles of Marketing Lesson 02 Marketing Environment A companys marketing environment

Principles of Marketing Lesson 02 Marketing Environment A companys marketing environment consists of the actors and forces outside marketing that affect marketing managements ability to build and maintain successful relationships with

463 views • 35 slides
Welcome To Marketing Mastery Lesson 7.2 SUBTITLE Marketing and sales strategies. marketing

Welcome To Marketing Mastery Lesson 7.2 SUBTITLE Marketing and sales strategies. marketing

TITLE Welcome To Marketing Mastery Lesson 7.2 SUBTITLE Marketing and sales strategies. marketing doesnt always need to cost. Marketing simply is communicating your message Take an organic and authentic approach Marketing is also

385 views • 14 slides
Marketing Management Marketing Management create exchan es that satisfy individual create

Marketing Management Marketing Management create exchan es that satisfy individual create

5/3/2010 The nature of marketing Marketing is the process of planning and executing the conception , pricing , marketing communication and distribution of ideas, products, and services to Marketing Management Marketing Management create exchan es

464 views • 9 slides
Marketing: Who, What, Where, When & Why Marketing: Who, What, Where, When & Why?

Marketing: Who, What, Where, When & Why Marketing: Who, What, Where, When & Why?

Marketing: Who, What, Where, When & Why Marketing: Who, What, Where, When & Why? Marketing: Who, What, Where, When & Why? Who? STRATEGY First who are you? What is your brand promise? Then... Who is your customer? What do they

186 views • 17 slides
Paid Online Advertising Invest NI Workshop Mark Haslam Agenda Search Marketing Google

Paid Online Advertising Invest NI Workshop Mark Haslam Agenda Search Marketing Google

Paid Online Advertising Invest NI Workshop Mark Haslam Agenda Search Marketing Google Shopping Display Advertising Facebook LinkedIn Digital Marketing Landscape Pay Per Click: Related Topics Search Engine Marketing The

1.01k views • 90 slides
Chapter 1 Overview of marketing Core aspects of Marketing Marketing is about creating value for

Chapter 1 Overview of marketing Core aspects of Marketing Marketing is about creating value for

Chapter 1 Overview of marketing Core aspects of Marketing Marketing is about creating value for consumers Is about Affects satisfying many consumer needs entities Marketing Performed both by Entails an individuals and exchange

456 views • 23 slides
BLUE FOR GOOD- CAUSE RELATED MARKETING by Claudia ARTHUR-FLATZ, External Relations Officer and

BLUE FOR GOOD- CAUSE RELATED MARKETING by Claudia ARTHUR-FLATZ, External Relations Officer and

BEST PRACTICES TO COMBAT HUMAN TRAFFICKING:PUBLIC/PRIVATE PARTNERSHIPS BLUE FOR GOOD- CAUSE RELATED MARKETING by Claudia ARTHUR-FLATZ, External Relations Officer and Private Sector Focal Point, UNODC Biography: Claudia ARTHUR-FLATZ Claudia

377 views • 22 slides
FOCUS ON SATISFYING CUSTOMER NEEDS PROFITABLY MARKETING MIX Marketing Mix is the set of

FOCUS ON SATISFYING CUSTOMER NEEDS PROFITABLY MARKETING MIX Marketing Mix is the set of

FOCUS ON SATISFYING CUSTOMER NEEDS PROFITABLY MARKETING MIX Marketing Mix is the set of controllable, tactical marketing tools that the firm blends to produce the response it wants in the target market. The marketing mix consists of

706 views • 55 slides
CHARTER SCHOOL MARKETING Inbound Marketing and building a culture of marketing January 8 th , 2019

CHARTER SCHOOL MARKETING Inbound Marketing and building a culture of marketing January 8 th , 2019

INDIANA DEPARTMENT OF EDUCATION CHARTER SCHOOL MARKETING Inbound Marketing and building a culture of marketing January 8 th , 2019 1 ABOUT BRIGHT MINDS MARKETING AND NICK LEROY Bright Minds Marketing o Boutique marketing firm specializing in

890 views • 53 slides
Your Marketing Universe Marketing Data How do you use your Marketing data? Are you sure it

Your Marketing Universe Marketing Data How do you use your Marketing data? Are you sure it

Your Marketing Universe Marketing Data How do you use your Marketing data? Are you sure it is the right data? Duplicate addresses in your system! Is it updated? Have you looked it over in a map? Types of Marketing Data

733 views • 32 slides
Travel & Tourism Marketing Agency Tourix was founded back in 2009 with the mission to

Travel & Tourism Marketing Agency Tourix was founded back in 2009 with the mission to

Travel & Tourism Marketing Agency Tourix was founded back in 2009 with the mission to effectively promote businesses related with Travel & Tourism industries, by methodically combining conventional marketing strategies with emerging

386 views • 15 slides
JUNE 2018 CONTENTS 1. STRATEGIC POSITIONING 03 2. CONTEMPLATED MERGER WITH BENI STABILI 09 3.

JUNE 2018 CONTENTS 1. STRATEGIC POSITIONING 03 2. CONTEMPLATED MERGER WITH BENI STABILI 09 3.

CORPORATE PRESENTATION JUNE 2018 CONTENTS 1. STRATEGIC POSITIONING 03 2. CONTEMPLATED MERGER WITH BENI STABILI 09 3. PRIME HOTEL ACQUISITION IN THE UK 21 4. Q1 2018 INVESTMENT ACTIVITY 26 5. Q1 2018: ACCELERATION OF RENTAL GROWTH 32 6.

898 views • 62 slides
State and Local Anti-Predatory Lending Laws: The Effect of Legal Enforcement Mechanisms Raphael

State and Local Anti-Predatory Lending Laws: The Effect of Legal Enforcement Mechanisms Raphael

State and Local Anti-Predatory Lending Laws: The Effect of Legal Enforcement Mechanisms Raphael W. Bostic Univ. of S. California Kathleen C. Engel Cleveland State Univ. Patricia A. McCoy Univ. of Connecticut Anthony Pennington-Cross

287 views • 11 slides
Major Patent Law Changes: First-to-File December 18, 2012 Provisions Effective March 16, 2013

Major Patent Law Changes: First-to-File December 18, 2012 Provisions Effective March 16, 2013

Major Patent Law Changes: First-to-File December 18, 2012 Provisions Effective March 16, 2013 Practice Group(s): IP Procurement and By Jason A. Engel, James E. Fajkowski Portfolio Management On Saturday, March 16, 2013, the

46 views • 4 slides
New Jersey Institutional Investors Forum XV October 24, 2012 New Jersey Educational

New Jersey Institutional Investors Forum XV October 24, 2012 New Jersey Educational

New Jersey Institutional Investors Forum XV October 24, 2012 New Jersey Educational Facilities Authority Chris Christie Governor Roger B. Jacobs, Esq. Chairman Derek S. Hansel Executive Director NJEFA Mission Our mission is to support

588 views • 35 slides
Needs Assessment on Indianas Early Childhood Workforce Early Learning Advisory Committee

Needs Assessment on Indianas Early Childhood Workforce Early Learning Advisory Committee

Needs Assessment on Indianas Early Childhood Workforce Early Learning Advisory Committee Workforce and Professional Development Workgroup September 11, 2015 S Needs Assessment on Indiana Early 9/11/2015 1 Childhood Education Workforce

483 views • 25 slides
The Internet Security Alliance The Internet Security Alliance is a collaborative effort with

The Internet Security Alliance The Internet Security Alliance is a collaborative effort with

The Internet Security Alliance The Internet Security Alliance is a collaborative effort with Carnegie Mellon University. It is a cross-sector, internationally- based trade association devoted to cyber security. ISA has individual corporate

349 views • 30 slides
Shambhala Seattle Governing Council Minutes 9/6/17 Governing Council Members Position Present

Shambhala Seattle Governing Council Minutes 9/6/17 Governing Council Members Position Present

Shambhala Seattle Governing Council Minutes 9/6/17 Governing Council Members Position Present Michael Busby Center Director Yes John Gilvar Center Rusung Yes (Skype) Sydney Munger Director Practice & Education Yes Cynthia

348 views • 6 slides
Product Development Workshop Turning technology into commercially viable products Stuart Kelly

Product Development Workshop Turning technology into commercially viable products Stuart Kelly

Product Development Workshop Turning technology into commercially viable products Stuart Kelly October 2010 #1 Turning technology into commercially viable products 1. What makes a product commercially viable? 2. Case study project #1 3.

1.24k views • 28 slides

More recommend