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PRI MA I NDUSTRI E GROUP PRI MA I NDUSTRI E TAKI NG OFF AGAI N AFTER A TOUGH LANDI NG March 2 0 1 0 PRI MA HI GHLI GHTS Leading global player in laser and sheet metal machinery (among the top 4 players w orldw ide) . Com prehensive


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SLIDE 1

PRI MA I NDUSTRI E GROUP PRI MA I NDUSTRI E TAKI NG OFF AGAI N AFTER A TOUGH LANDI NG

March 2 0 1 0

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SLIDE 2

PRI MA HI GHLI GHTS

  • Leading global player in laser and sheet

metal machinery (among the top 4 players w orldw ide) .

  • Com prehensive product range in laser

systems and sources, punching, shearing, bending and automation bending and automation.

  • Market leader in 3 D for:
  • autom otive m arket
  • aerospace m arket
  • Over 3 0 years experience in the sector.
  • ~ 1 0 ,0 0 0 m achines and system s installed in

6 0 countries

  • Manufacturing facilities in I taly, Finland, USA,

China

2 2

  • W orldw ide sales and service netw ork
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SLIDE 3

PRI MA MAI N FI GURES

Sales (Euro million)

Main figures

2 0 0 9 revenues by sector

400

Sales (Euro million)

367

2 7 % 2 1 % 1 1 % Laser business Sheet metal machinery After sale

300 350 400 FP Group

232

4 1 % After sale Electronics

200 250 Prima Group

127 232

2 0 0 9 revenues by geography

Figures have been restated vs. Segment Report

147 176 184

100 150

105 127

2 2 % 4 2 % 1 7 % 1 9 % Italy Europe

97 110 147 183

50 2004 2005 2006 2007 2008 2009

105

4 2 % North America Asia & rest of the world

3

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SLIDE 4

FY 2 0 0 9 HI GHLI GHTS

  • Group revenues at 2 3 1 .9 M€ , down 37% over a particularly positive 2008 (-40%
  • n a yoy basis), with severe decline in all business sectors.
  • All the geographical areas were strongly affected by the revenues reduction; only

i & f h ld li i d h d Asia & rest of the world limited the drop.

  • Notwithstanding the extremely negative context, Group EBI TDA w as positive 6 .2

M€ ( + 2 7 % on revenues) thanks to: M€ ( + 2 .7 % on revenues) , thanks to:

  • Significant reduction of headcount and labour costs
  • Costs reduction measures undertaken by all Group companies
  • Outcome of the EQT settlement

Q

  • Net loss of 8.7 M€ (against a profit of 5.5 M€ in 2008).

N t d bt i d t 150 1 M€ f 161 6 M€ ( t D 31 ‘08) ith iti ff t

  • Net debt improved to 150.1 M€ from 161.6 M€ (at Dec.31 ‘08) with positive effects

from:

  • EQT settlement
  • Restatement of the Kauhava lease contract
  • Restatement of the Kauhava lease contract
  • Net debt does not include the effect of the capital increase, successfully

completed in February 2010.

4

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SLIDE 5

ORDERS I NTAKE

Order acquisition Jan ‘0 8 – Feb ‘1 0 Better m onthly order acquisition since Decem ber ‘0 8 Decem ber 0 8

5

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SLIDE 6

THE YEAR 2 0 0 9 : THE FI GURES

BALANCE SHEET PROFI T & LOSS

( figures in Euro thousand)

3 1 / 1 2 / 2 0 0 9 3 1 / 1 2 / 2 0 0 8 Tangible and intangible assets 77.944 86.252 Goodwill 102.511 102.585 Other non current assets 10 515 13 222

(figures in Euro thousand) 31/ 12/ 09 31/ 12/ 08 (* )

Other non current assets 10.515 13.222 NON CURRENT ASSETS 1 9 0 .9 7 0 2 0 2 .0 5 9 Inventory 71.808 106.187 Trade receivables 58.823 72.266 Trade payables and down payments (71 094) (98 088)

SALES 231,886 367,276 VALUE OF PRODUCTI ON 222,193 376,408 EBI TDA 6 243 31 786

Trade payables and down payments (71.094) (98.088) NET W ORKI NG CAPI TAL 5 9 .5 3 7 8 0 .3 6 5 Other current assets and liabilities (16.964) (24.957) Other non current liabilities (18.474) (20.735) NET I NVESTED CAPI TAL 2 1 5 .0 6 9 2 3 6 .7 3 2

EBI TDA 6,243 31,786 % on sales 2.7% 8.7% EBI T (3,863) 23.233 % on sales (1.7)% 6.3%

S C 5 0 6 9 3 6 3 NET DEBT 1 5 0 .0 9 1 1 6 1 .6 4 5 NET EQUI TY 6 4 .9 7 8 7 5 .0 8 7

EBT (9.644) 11,730 % on sales (4.2)% 3.2% NET I NCOME (8,696) 5.476

Q FI NANCI AL SOURCES 2 1 5 .0 6 9 2 3 6 .7 3 2

% on sales (3.8)% 1.5%

6

( * ) = FP consolidated for 1 1 m onths only

6

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SLIDE 7

THE CRI SI S OF 2 0 0 9 – OVERVI EW Association Newsflow Date Country

“ Orders collected by Italian machine

ITALY 26/ 01/ 10

Orders collected by Italian machine Tools manufacturers were down 46.9% compared to 2008.”

GERMANY 17/ 02/ 10

“Over the year 2009 as a whole, the G hi t l i d t l t 55

GERMANY 17/ 02/ 10

German machine tool industry lost 55 per cent of its order volume compared to the boom year of 2008. “ “Orders of industrial laser equipment

USA 24/ 02/ 10

and systems in 2009 are reported at $259.9 million, a decrease of 45.3% from 2008, according to AMT .“

7

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SLIDE 8

THE CRI SI S OF 2 0 0 9 – COMPETI TORS OVERVI EW Company Newsflow Date

Net sales were down 50 6% for the nine months ended Dec

04/ 02/ 010

Net sales were down 50.6% for the nine months ended Dec. 31, 2009. “Sheet metal processing was strongly affected by the low

  • rder intake in the earlier part of the year. At the end of

August 2009 sales were CHF 226.3 million (-55.9% )”.

12/ 10/ 09 8

“In the 2008/ 2009 fiscal year that ended June 30, 2009 the Group posted a 35 percent decline in orders received to 1 4

20/ 10/ 09

Group posted a 35 percent decline in orders received to 1.4 billion Euros. Sales fell from 2.14 to 1.66 billion Euros”.

20/ 10/ 09

“For the twelve months ended Sep. 30, 2009 net sales totaled $349.6 million, a decrease of 39% from the comparable period in 2008”

5/ 11/ 09 8

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SLIDE 9

W HAT’S AHEAD OF 2 0 0 9 ? Source Comment Date

  • “New orders of machine tools for

the 4th quarter 2009 in CECIMO

02/ 10

countries confirm that the turnaround point may be behind our industry.

  • Most macroeconomic experts agree

th t tl i i

Machine Tool demand trend

that we are currently experiencing a modest recovery in Europe. Forecasts for 2010 have been revised upward in most countries, especially in China and the US especially in China and the US.

  • Time lag is a major macroeconomic

issue for the Machine Tool industry. Economy will need to recover before industry starts to re-invest in new industry starts to re-invest in new equipment and therefore in new machine tools. The “multiplier” effects of capital investment on productivity would be experienced productivity would be experienced later in the cycle.”

9

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SLIDE 10

W HAT’S AHEAD OF 2 0 0 9 ? Source Comment Date

01/ 10

  • “Machinery and equipment is closely related with the global cycle

and industrial production – disastrous 2009 and not much

Source Comment Date

p investment expected in 2010.

  • Recovery will arrive after inventories drained”.

1 0

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SLIDE 11

W HAT’S AHEAD OF 2 0 0 9 ? Source Comment Date

Autumn 2009

  • “2009 is clearly shaping up to be a very difficult year for the

global machine tools market. We estimate that, excluding the g , g Chinese market, global consumption is likely to fall by about 38% this year.

  • the good news for prospects for the global market is that we

now seem to be at the bottom of the recession.

  • 2010 will be a year of transition”

1 1

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SLIDE 12

W HAT’S AHEAD OF 2 0 0 9 ? Source Comment Date

February 2010

“We also see 2010 as a recovery year for lasers, and in general would expect double-digit increases for those in our coverage

2010

p g g universe as most companies come off the single worst yearly decline in their history. Fiber lasers should also gain share against solid-state lasers in low-power applications, but we believe gains vs, CO2 lasers in high-power laser metal cutting will be somewhat limited as this is a fairly mature market that has historically been slow to accept new technologies”.

1 2

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SLIDE 13

LEVELLI NG TO RESTART GROW TH

Main restructuring operations

Finn-Pow er Oy

  • Shut down of Vilppula plant

FI NLAND

Kauhava – Finland Finn-Pow er Oy

  • Relocation of activities to

Kauhava and suppliers (outsourcing) 40 (Vilppula closing) FTE employee FP I talia Transfer of all activities (except ) f I TALY

Cologna V.ta ( VR) – I taly Finn-Pow er I talia S r l

  • 40 (Vilppula closing)

FTE employee reduction

  • 70 (Kauhava restructuring)

Demo Center) from Fiesse to Cologna Veneta

Finn-Pow er I talia S.r.l.

FTE employee reduction

  • 40

reduction Prim a Headcount scaling down I ndustrie & Prim a Electronics

  • Headcount scaling down
  • Shut down of offices in Bari,

Bologna and Padua FTE employee

1 3

FTE employee reduction

  • 55
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SLIDE 14

LEVELLI NG TO RESTART GROW TH

Reorganizing sales/ service network

P FP N.A. NORTH AMERI CA

  • Transfer of Prima Laser Systems division to PFP NA.

Unified sales % service network for 2D laser and sheet metal fabrication machinery.

  • Focus of PNA on Convergent and Laserdyne

divisions.

  • Synergies between Prima 3D and Laserdyne for

aerospace and automotive markets.

Cham plin ( MN) – USA Prim a NA – Laserdyne Div. Arlington Heights ( I L) – USA Prim aFinn-Pow er NA Chicopee ( MA) – USA Prim a NA – Convergent Div.

P FP Gm bH EUROPE P FP France

  • Merger of FP GmbH with PI GmbH, headquartered in Frankfurt
  • Reduction of former FP GmbH offices in Munich
  • Transfer of Prima Branch Office to PFP France
  • Relocation into a common facility in Paris

P FP I berica

  • Relocation into a common facility in Paris
  • Transfer of Prima Branch Office to PFP Iberica
  • Relocation into a common facility in Barcelona

SPLM

  • Shut down of loss-making JV in Shenyang

1 4

SPLM ASI A

  • Shut down of loss-making JV in Shenyang
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SLIDE 15

LEVELLI NG TO RESTART GROW TH

1 8 0 0

Total headcount reduction

= perm anent & long term lay-offs

1 4 0 0 1 6 0 0

= tem porary lay-offs ( * )

67

  • 1 4 %
  • 2 5 %

1 0 0 0 1 2 0 0 1 4 0 0

1709 1663 1562 1276 120 67

8 0 0 1 0 0 0

Units

1276 1463

4 0 0 6 0 0 2 0 0 3 0 / 0 6 / 2 0 0 8 3 1 / 1 2 / 2 0 0 8 3 0 / 0 6 / 2 0 0 9 3 1 / 1 2 / 2 0 0 9

* = FTE preliminary estimated on a yearly basis labor cost.

1 5

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SLIDE 16

FI NANCI AL DELEVERAGI NG ACTION STATUS IMPACT ON NET DEBT

Done J ne 2009

  • 1. SETTLEMENT WITH EQT

Done June 2009

  • 13.9 M €

2 KAUHAVA LEASE 5 9 M €

  • 2. KAUHAVA LEASE

RESTATEMENT Done December 2009

  • 5.9 M €

3 RIGHTS & 15 2 M €

  • 3. RIGHTS &

WARRANTS ISSUE Done January 2010

  • 15.2 M €
  • 4. WARRANTS EXERCISE

Within 2013 max -19.0 M €

  • 5. NON STRATEGIC ASSETS

& REAL ESTATE DIVESTMENTS In progress tbd

1 6

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SLIDE 17

FI NANCI AL DELEVERAGI NG

Debt/ Equity Net debt 161,6 169,5 160,6 164,6 150,1 134 9

2,50 3,00 160 180

134,9 115,9

2,00 100 120 140 1,00 1,50 60 80 100

Net financial Position Debt / equity

0,50 20 40 0,00

  • Dec. 0 8

Mar .0 9

  • Jun. 0 9
  • Sep. 0 9
  • Dec. 0 9

Pro-form a Considering 1 5 .2 M€ it l Pro-form a Considering 1 9 M€ t

1 7

capital increase w arrants as exercised

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SLIDE 18

I NVESTI NG FOR THE FUTURE

Enhanced presence in emerging countries

ACTIVITY FOCUSED ON:

  • Prima Industrie Beijing for high end markets (automotive &

Prima Industrie Beijing for high end markets (automotive & aerospace)

  • Leeport (dealer in Hong Kong) for sheet metal fabrication (high end)

markets

  • Shanghai Unity Prima (JV in Shanghai) for low end laser markets

CHI NA

  • Shanghai Unity Prima (JV in Shanghai) for low end laser markets

SHUT DOWN OF NON STRATEGIC ACTIVITIES ON GOING CONTACTS FOR A NEWCO IN ELECTRONICS SECTOR ON-GOING CONTACTS FOR A NEWCO IN ELECTRONICS SECTOR CENTRAL EAST EUROPE P FP CENTRAL EUROPE Sp.z.o.o. ESTABLISHED IN KRAKOW (POLAND) EUROPE After sales offices in Czech Republic and Hungary RUSSI A

  • .o.o. PRIMA INDUSTRIE ESTABLISHMENT IN PROGRESS (1H2010) IN

( ) MOSCOW OTHERS ENHANCED PRESENCE (AND SALES) THROUGH DISTRIBUTORS IN BRAZIL, INDIA MEXICO TURKEY KOREA

1 8

INDIA, MEXICO, TURKEY , KOREA.

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SLIDE 19

I NVESTI NG FOR THE FUTURE

New products & technologies

Electric vs. Hydraulic High efficiency Electric vs. Hydraulic in punching and bending technologies g y Gas ( CO2) and Solid State ( Fiber) laser % R & D expenses/ turnover

2005 2006 2007 2008 2009 7,0% 5,5% 5,7% 5,7% 5,9%

1 9

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SLIDE 20

I NVESTI NG FOR THE FUTURE

Increasing revenues from after sales activities

The combined Prima Finn-Power netw ork, with a service organization of ~ 4 3 0 people, is ready to deepen partnerships w ith custom ers through after sales activities. A comprehensive range of service products has been defined and is subject to continuous development. In addition to traditional field service these include modern forms of cooperation such as consultation, p , production support, calibration service, upgrades etc. Some of these are unique in the branch, e.g. the Extended Care agreem ent covering technology delivered with full maintenance services and extended warranty extended warranty. An ongoing sales campaign has produced good results. Especially the number and scope of m aintenance agreem ents show s m arked increase. New pricing policy should increase spare part sales volum e by ~ 2 0 % within two years. Spare part logistics w ill be m ore and m ore integrated, which will bring cost savings and improve customer service. The large base of installed technology (over 1 0 ,0 0 0 units) and developing maintenance strategies is considerable potential for growth considerable potential for growth.

2 0

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SLIDE 21

PRI MA I NDUSTRI E GROUP

APPENDI X APPENDI X

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SLIDE 22

PRI MA GROUP SECTORS

GROUP

Laser Sheet Metal Electronics Sheet metal High power CO2, Power and control fabrication machinery: punching, punching/ laser, shearing bending g p

2

Nd: YAG and Fibre laser systems and generators for cutting, welding and drilling 2D and 3D parts electronics, Numerical controls (also equipping the machines manufactured by the shearing, bending, automation and FMS drilling 2D and 3D parts manufactured by the Group)

2 2

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SLIDE 23

PRI MA PRODUCTS

3D laser cutting 3D laser welding 2D laser cutting bending laser drilling punching punching/ shearing FMS punching/ laser

2 3

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SLIDE 24

GROUP MAI N FACI LI TES

Barone C.se ( TO) – I taly Prim a Electronics S.p.A. Cologna V.ta ( VR) – I taly Finn-Pow er I talia S.r.l. Moncalieri ( TO) – I taly Prim a Electronics S.p.A. Kauhava – Finland Finn-Pow er Oy Collegno ( TO) – I taly Prim a I ndustrie S.p.A. Shanghai CHI NA Chicopee ( MA) – USA Prim a NA I nc.– Convergent Div. Cham plin ( MN) – USA Prim a NA I nc. – Laserdyne Div. Arlington Heights ( I L) – USA Prim aFinn-Pow er NA I nc. Shanghai – CHI NA Shanghai Unity Prim a

24 2 4

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SLIDE 25

Group com panies

PRI MA GROUP I N EUROPE

Group com panies

  • 4

1 . Prim a I ndustrie Spa - I taly 2 . Finn-Pow er I taliaSrl – I taly 3 . Prim a Electronics Spa - I taly

  • 1 0
  • 1 2

4 . Finn-Pow er Oy - Finland 5 . PFP I berica – Spain 6 PFP Gm bH Germ any

  • 9

6 . PFP Gm bH – Germ any 7 . PFP France Sarl – France 8 . PFP NV – Belgium

  • 6
  • 6
  • 7
  • 8
  • 1 1

9 . PFP Uk / Osai UK– UK 1 0 . PFP Sw eden – Sw eden 1 1 PFP Central Europe – Poland

  • 1 ,3
  • 2

1 2 . OOO Prim a I ndustrie– Russia* 1 1 . PFP Central Europe – Poland * = under establishm ent

Market coverage also through distributors in:

  • 5

2 5 Belarus, Czech rep, Denm ark, Norw ay, Poland, Russia, Slovakia, Sw eden, The Netherlands, Turkey, Ukraine.

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SLIDE 26

PRI MA GROUP I N AMERI CA

1 . Prim a North Am erica I nc. – Convergent Div. – / Osai USA Llc. – Chicopee, Springfield ( MA) p , p g ( )

  • 2

2 . Prim a North Am erica I nc. – Laserdyne Div. – Cham plin, Minneapolis ( MN)

  • 3
  • 4
  • 7

3 . Prim a Finn-Pow er NA I nc. – Arlington Heights, Chicago ( I L) 4 . Prim a Finn-Pow er Canada Ltd. – Toronto – ( Ontario - Canada)

  • 5
  • 6
  • 1

Canada) 5 . Prim a Finn-Pow er NA I nc. – Law renceville – ( GA) 6 . Prim a Finn-Pow er NA I nc. – I rvine – ( CA) 7 . Prim a Finn-Pow er NA I nc. – Englew ood Cliffs – ( NJ)

Market coverage also through

  • Mexico
  • Brazil

Market coverage also through distributors in:

2 6

  • Argentina
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SLIDE 27

PRI MA GROUP I N ASI A-PACI FI C

1 . Prim a I ndustrie ( Beijing) Co. Ltd. – Beijing – China 2 . Shanghai Unity Prim a Laser Machinery Co Ltd – Shanghai - Machinery Co. Ltd. – Shanghai - China 3 . W uhan OVL Convergent laser Co. Ltd. – W uhan - China

  • 4
  • 1
  • 2
  • 3

4 . SNK Prim a Com pany Ltd. – Osaka – Japan 5 . Finn-Pow er UAE Branch Office – U.A.E.

  • 5

Market coverage also through distributors in:

  • Australia
  • China
  • I ndia
  • I srael

K

  • Korea
  • Malaysia
  • New Zealand
  • Taiw an

27 2 7

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SLIDE 28

SELECTED CUSTOMERS

Aerospace Energy Autom otive

Agricultural & Construction Machinery, Trucks & Trailers

2 8

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SLIDE 29

SELECTED CUSTOMERS

Contract Manufacturing Forklifts & I ndustrial Machinery Miscellaneous End Products HVAC & W hite Goods Electronics Electronics

2 9