Presentation to the School District of Clayton Board of Education - - PowerPoint PPT Presentation

Presentation to the School District of Clayton Board of Education January 10, 2018

Clayton Education Foundation at Work

Who We Are

The Clayton Education Foundation has helped advance the School District of Clayton’s culture educational excellence since 2009 by providing financial support to Clayton students and staff for unique learning experiences that go beyond what tax dollars cover.

Our Mission

We advance the School District

• f Clayton’s culture of

educational excellence.

Our Vision

We serve as a sustainable resource that supports innovative learning

• pportunities for Clayton students.

Our Programs

• Grant Program

○ $40,000 for Fiscal Year 2018 to 11 grants

• Adzick Field

○ $1,142,075 of $2,000,000 raised

• Rick Beard Endowment

○ $66,626.94 for STEM-related activities

• Sharmon Wilkinson Summer

Opportunities Grant

○ $10,889 total raised

Connecting Alumni

• Events

○ Annual Alumni BBQ ○ Supporting Class Reunions

• Communications

○ Website ○ Newsletters ○ Facebook

• Hall of Fame

Fundraising

Fundraising

• Crawford Taylor Grant

○ $100,000 supporting teacher grants

• Thank you to the District

○ $55,586 average investment from fiscal year 2013 through 2018

Moving Forward

Strategic Goals

• Increasing awareness, understanding,

engagement and support of the Foundation

• Developing and implementing a

cultivation/solicitation plan for major individual gifts ($1,000+)

• Increasing awareness of the

Foundation and its role for advancing educational excellence

Goals for the 2018-2019 Fiscal Year

• Expand the Clayton Education Foundation Board to 15
• Make personal contact with 1,000 alumni
• Raise $100,000
• Establish an annual donor community
• Establish an advisory committee comprised of alumni, alumni parents,

parents and faculty for specific assistance

How We’ll Get There

Identify Donor Contacts

• Enhance and expand database of alumni, parents, grandparents, past

donors and retired teachers

• Develop an emotional connection with donors by developing stories and

using videos about funded projects

• Board to identify personal contacts for telephone and postcard contact
• Host social events to have face-time with donors and personally deliver
• ur message

How We’ll Get There

Develop a Campaign Theme and Strategy

• Create the message that incorporates who we are and what we do with

the resulting benefits

• Develop key message points to make the emotional connection
• Design a multi-channel communication strategy using multiple social

media, regularly scheduled email blasts, mailed letters and postcards and calls on donors

• Develop a script and talking points for personal interface

How We’ll Get There

Calendar of Events and Communications

• Develop a monthly activities calendar of

events and communications

• Create a tool to measure our success
• Regularly update and refresh website

and Facebook

• Create a monthly communication theme

email messaging

How We’ll Get There

Define the Clayton Education Foundation

• Create a comprehensive education communication message strategy to

close the knowledge gap among the donor community about what we do for our students

• What is the Clayton Education Foundation
• What does the Clayton Education Foundation do
• What are the projects that have been funded by the Clayton Education Foundation
• How can I learn more about what the Clayton Education Foundation Does
• Measure metrics of success

One District

Six Schools

Countless Possibilities

Questions?

Peer Organizations

Organization Total Staff District Supported Foundation Supported Annual Fundraising SLPS Foundation 3 FT • 2 PT N/A 3 FT • 2 PT $2,000,000 Jefferson City Foundation 2 FT 50% Staffing 50% Staffing $250,000 Ladue Education Foundation 2 FT 1 FT 1 FT $150,000 Clayton Education Foundation 1 PT 1 PT

• $100,000

Parkway Alumni Assoc/Foundation 1 FT • 3 PT 1 FT 3 PT $100,000 Lindbergh Education Foundation 1 FT 1 FT

• $50,000

Ritenour Education Foundation Volunteers

• $25,000