Presentation Slides These slides were created by a multidisciplinary - - PDF document

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Presentation Slides These slides were created by a multidisciplinary - - PDF document

Mar 20, 2023 426 likes •646 views

Presentation Slides These slides were created by a multidisciplinary group of students as part of a capstone presentation for New Music Business Models, a Winter 2019 Problem Solving Initiative course at the University of Michigan Law

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Presentation Slides

These slides were created by a multidisciplinary group of students as part of a capstone presentation for “New Music Business Models,” a Winter 2019 Problem Solving Initiative course at the University of Michigan Law School.

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Our Mission

Listen Local Detroit empowers, educates, and engages artists through individual and community development working towards equity within the music industry.

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Meet Bob...

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Challenges

  • Leverage inequality between musicians and venues
  • Need for education about music business
  • Lack of transparency within music industry
  • Music genre siloing within Detroit
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A Detroit Project

  • Understanding our role
  • Fostering ownership

through community engagement

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Proposal

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Increasing Detroit Artist Revenues

… and supporting a vibrant and proud Detroit music scene 1. Support live music in Detroit

  • 2. Collate educational resources
  • 3. Promote fair standards in contracting
  • 4. Pilot artist-curated playlists in local establishments
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Engaging via Community Roundtables

  • Involve music community
  • Host community discussion
  • Measure outcomes
  • Create sustainability
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  • Pair unconventional artists and venues
  • Host “Listen Local Detroit Thursday”

Supporting Live Music in Detroit

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Collating Educational Resources

  • Maintain online database of

educational resources for musicians

  • Increase awareness and accessibility
  • f database
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Generating Fair Standards in Contracting

  • Develop a collection of fair contracting terms

to reference for venue-artist transactions

  • Create an added benefit for venues that artists

can leverage to encourage compliance

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Marketing and Promotion

  • Develop website to host playlists, education resources,

and performance calendar

  • Sponsor “Listen Local Detroit Power Hour” with local

radio stations

  • Distribute “Listen Local Detroit” logo sticker for

venues and labels

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Pilot

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Artist-Curated Playlists

… hosted on Listen Local Detroit’s Spotify playlists

  • Coordinate themed playlists for local businesses

○ 6 artists ○ $200 honorarium per artist ○ 2 playlists from each artist ○ 3 hours per playlist

  • Artist royalty registration
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Partner Businesses

  • Approach 10-20 Detroit cafes,

bars, boutiques, bookstores

  • Offer Spotify Business Accounts
  • Provide promotional materials
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Project Phases for Pilot

Community Roundtables Artist Recruitment & Playlist Curation Partnership with Business Community Roundtable and Strategic Direction Community Recruitment Partnership Community

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Logistics

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Benefits of Listen Local Detroit

  • Educated artists
  • Greater transparency
  • Better leverage
  • Exposure and engagement
  • Vibrant Detroit music culture

… and economic benefits throughout Detroit

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Proposal

  • Support live music in Detroit
  • Collate educational resources
  • Promote fair standards in contracting
  • Pilot artist-curated playlists

Pilot

  • Community Engagement
  • Artist curated playlists
  • Business partnerships