PRACTICE How to grow your practice: Plain and simple! 1. Get - - PDF document

7/21/2012 1

AAPPM Conference July 2012

Presented by: Anil Malik, President Blue Orchid Marketing New Fairfield, CT anilmalik@ami-solutions.com 203.746.5901 www.BlueOrchidMarketing.com

DATABASE MARKETING How to get more patients

• n your schedule and

how to increase your revenue! ASSUMPTION … YOU WANT TO GROW YOUR PRACTICE How to grow your practice:

• 1. Get existing patients to

come back to the office

• 2. Get more new patients

Plain and simple! Tools you’ll need to get started:

7/21/2012 2

Practice Mgmt Database Web Site Social Media Sites Practice Mgmt Database Web Site Social Media Sites

Your Practice Mgmt Database

THE MOST VALUABLE tool at your disposal!

YOUR CONTACTS ARE GOLD!

People who know you People who trust you People who WANT to strengthen their

relationship with you

7 KEY THINGS to fully exploit your contact list! Start a recall campaign for patients who have not been in the office in more than a year.

7/21/2012 3

Key is to implement a multi-step campaign. One letter will not do it!

Actual results: 30% - 40%

Customize your recall letters

• Diabetes
• Heel Pain
• Orthotics
• Fungal Nail, etc.

Start a monthly newsletter

Two recall campaigns and monthly newsletter:

Approaching 40%

Start a blog

• Get ideas from
• ther podiatrists’

sites

• Get ideas from

stories in the news

7/21/2012 4

Tie everything together with your:

• Web site
• Social media sites
• Blog

Cross reference everything! Start a New Patient Thank You campaign Make it multi-step! Send birthday cards and holiday cards 7 KEY THINGS Goal is to stay in touch with your contact list EVERY MONTH!

• 1. Get existing patients to

come back to the office

• 2. Get more new patients

5 KEY THINGS to attract more NEW PATIENTS in your practice

7/21/2012 5

Make a “free offer” on your web site

• Book
• DVD
• Reports
• Newsletter

Capture name and email address of requestor and add to a multi-step campaign

Actual Results:

25% - 45%

Send quarterly social media eblasts to let your contacts know how to follow you Add all prospects to your newsletter and holiday card mailing

• list. Grow your list.

Get new patients from

• referrals. Encourage

existing patients to tell others about you.

7/21/2012 6 Practice Mgmt Database Web Site Social Media Sites Automated Marketing Database

TV Radio

Health Fairs

Web Magazines

Newspaper Social Media

Practice Management database Practice Management Database. Marketing Database

Communications targeted to specific areas of interest

• Book Campaign
• Recall Campaign
• Newsletters
• New Patient

Campaign

• Holiday Cards
• and more ….

AUTOMATE Low cost - High ROI Low impact on your staff

7/21/2012 7

With an Automated Marketing Database, you can do all this:

• Recall campaigns
• New Patient campaigns
• Book campaigns
• Diabetic shoe follow up
• Orthotic follow up
• Laser campaign
• Doctor referral campaign
• Social Media campaign
• Update your contact info
• Survey campaigns following

a visit

• Newsletters
• Birthday cards
• Holiday cards
• Announcements

Parting thought …

This doesn’t have to be complicated. Using an automated Mktg. Database continually keeps you in front of your contacts. If they’re thinking of you, you’ll see the results in increased business.

Take full advantage

• f database

marketing to GROW YOUR PRACTICE!

7/21/2012 8

Thank you!

Anil Malik

AnilMalik@ami-solutions.com 203.764.5901