7/21/2012 Presented by: Anil Malik, President Blue Orchid Marketing New Fairfield, CT AAPPM Conference July 2012 anilmalik@ami-solutions.com 203.746.5901 www.BlueOrchidMarketing.com ASSUMPTION … DATABASE MARKETING How to get more patients YOU WANT on your schedule and TO GROW how to increase your YOUR revenue! PRACTICE How to grow your practice: Plain and simple! 1. Get existing patients to Tools you’ll need to get come back to the office started: 2. Get more new patients 1
7/21/2012 Practice Mgmt Database Practice Mgmt Database Web Site Web Site Social Media Sites Social Media Sites Your Practice Mgmt Database YOUR CONTACTS ARE GOLD! THE MOST People who know you VALUABLE People who trust you tool at your People who WANT to strengthen their disposal! relationship with you Start a recall 7 KEY THINGS campaign for patients to fully exploit who have not been in your contact list! the office in more than a year. 2
7/21/2012 Key is to implement a Actual results: multi-step campaign. One letter will not do it! 30% - 40% Customize your recall Start a letters • Diabetes monthly • Heel Pain newsletter • Orthotics • Fungal Nail, etc. Start a blog Two recall campaigns • Get ideas from and monthly newsletter: other podiatrists’ Approaching sites • Get ideas from 40% stories in the news 3
7/21/2012 Tie everything Start a New Patient together with your: Thank You campaign • Web site Make it multi-step! • Social media sites • Blog Cross reference everything! 7 KEY THINGS Send birthday cards Goal is to stay in and holiday cards touch with your contact list EVERY MONTH! 5 KEY THINGS 1. Get existing patients to to attract more come back to the office NEW PATIENTS 2. Get more new patients in your practice 4
7/21/2012 Make a “free offer” on Capture name and your web site email address of • Book requestor and add to a • DVD multi-step campaign • Reports • Newsletter Send quarterly social Actual Results: media eblasts to let 25% - 45% your contacts know how to follow you Add all prospects to Get new patients from your newsletter and referrals. Encourage holiday card mailing existing list. Grow your list. patients to tell others about you. 5
7/21/2012 Radio Health Fairs TV Practice Mgmt Database Web Newspaper Web Site Social Magazines Social Media Sites Media Automated Marketing Database Practice Management Practice database Management Database . Marketing Database Communications AUTOMATE targeted to Low cost - High ROI specific areas of interest Low impact on your staff • Book Campaign • Recall Campaign • Newsletters • New Patient Campaign • Holiday Cards • and more …. 6
7/21/2012 • Recall campaigns With an Automated • New Patient campaigns Marketing Database, you • Book campaigns • Diabetic shoe follow up can do all this: • Orthotic follow up • Laser campaign • Newsletters • Doctor referral campaign • Birthday cards • Social Media campaign • Holiday cards • Update your contact info • Announcements • Survey campaigns following a visit Parting thought … Take full advantage of database This doesn’t have to be complicated. marketing to Using an automated Mktg. Database GROW YOUR continually keeps you in front of your PRACTICE! contacts. If they’re thinking of you, you’ll see the results in increased business. 7
7/21/2012 Thank you! Anil Malik AnilMalik@ami-solutions.com 203.764.5901 8
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