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positioning brands and strategy through digital marketing.
@SagittariusMktg @CIMinfo_SE
positioning brands and strategy through digital marketing. - - PowerPoint PPT Presentation
positioning brands and strategy through digital marketing. - - PowerPoint PPT Presentation
positioning brands and strategy through digital marketing. @SagittariusMktg @CIMinfo_SE brand proposition. @SagittariusMktg @CIMinfo_SE tangibles strategic focus service levels brand proposition. perception uniqueness logo & C.I.
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brand proposition.
@SagittariusMktg @CIMinfo_SE
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@SagittariusMktg @CIMinfo_SE
brand proposition.
tangibles service levels uniqueness logo & C.I. perception strategic focus
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who are your customers?
@SagittariusMktg @CIMinfo_SE
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ethos. pathos. logos.
@SagittariusMktg @CIMinfo_SE
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beyond the basics.
@SagittariusMktg @CIMinfo_SE
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no limits.
@SagittariusMktg @CIMinfo_SE
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it is not about the price.
@SagittariusMktg @CIMinfo_SE
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@SagittariusMktg @CIMinfo_SE
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an ‘always on’ 24/7experience.
@SagittariusMktg @CIMinfo_SE
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great expectations.
@SagittariusMktg @CIMinfo_SE Source: PwC Total Retail Survey
ability to check store or online stock quickly
46%
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multi-channel is a given.
@SagittariusMktg @CIMinfo_SE
social media
- nline
physical store customer mobile big data CRM
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the year of mobile first?
60% 40% 50% 30% 20% 10% 2010 2011 2012 2013 2014 @SagittariusMktg @CIMinfo_SE
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add more.
@SagittariusMktg @CIMinfo_SE
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personalisation.
@SagittariusMktg @CIMinfo_SE
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custom audiences.
@SagittariusMktg @CIMinfo_SE
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customer maturity model.
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retargeting.
@SagittariusMktg @CIMinfo_SE
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two-way engagement.
@SagittariusMktg @CIMinfo_SE
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two-way engagement.
@SagittariusMktg @CIMinfo_SE
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2
the digital sales model.
@SagittariusMktg @CIMinfo_SE integrated technology, platforms and systems to provide seamless transaction service to anyone, anywhere
4
a customer-focussed
- rganisation, instead
- f a channel-focussed
- rganisation
1
customer analytics for easy, convenient, personalised transaction experiences ¡
3
supply chain
- ptimisation
enabling transactions anywhere
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brand or retailer?
@SagittariusMktg @CIMinfo_SE
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top tips. omni-channel have a story personalise be consistent mobile first always on two-way engagement
@SagittariusMktg @CIMinfo_SE
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@SagittariusMktg @CIMinfo_SE
thank you.
Paul Stephen paul@sagittarius.agency