Portlands Downtown District Yes. Lifes Good Here! Portlands Downtown - PowerPoint PPT Presentation

Portland’s Downtown District Yes. Life’s Good Here!

Portland’s Downtown District • Portland’s Downtown District (PDD) was established in 1992 and is a not-for-profit 501c(4) organization. • PDD is Business Improvement District (BID) and is funded by an assessment on properties within the boundaries of the District. • All property owners and tenants within PDD are free members. • The District itself extends roughly from Cumberland Ave down to the Waterfront, and from State Street across to Franklin Street Arterial.

Portland’s Downtown District

Portland’s Downtown District Mission and Goals Portland’s Downtown District is in the business of maintaining a clean and safe downtown while building and promoting a vibrant business, residential and tourism destination. • Ensure a clean and attractive downtown. • Maintain and improve downtown safety. • Promote and market downtown. • Advocate for policies that accomplish our core mission.

Portland’s Downtown District Recalibrating PDD • Board of director changes – From 15 to up to 19 seats – Representation from all major constituent sectors • Committee structure changes – New committee responsibilities – In Addition to Marketing, we’ve added: Retail, Legal Affairs, Cultural, Property Owners, Hospitality and Restaurants • Downtown Business Census • More involvement and support for the visitor industry • Alignment with Portland’s Economic Development Plans • Collaboration on social issues like homelessness, panhandling and workforce development

Portland’s Downtown District Clean and Safe • Financial contract with the City of Portland to receive public services in PDD beyond baseline property taxes – Dedicated staff of five city employees – Priority snow removal and plowing – Landscaping and beautification – Trash clean up and street cleaning – Brick sidewalk repair and maintenance funds – Permitting and festival capabilities • Other PDD programs – Summer Police Cadet Program – H.O.M.E Team – Homeless Outreach Mobile Engagement – Night Life Oversight Committee – Graffiti removal by Learning Works

Portland’s Downtown District Events & Marketing Downtown • PortlandMaine.com website • Downtown Portland Directory and Guide Book • Monthly retail business meetings • Regional Advertising • Old Port Festival • Holiday Season events: – Christmas Tree Lighting – Merry Madness – Shop for a Cause – Horse-drawn carriages • Alive at Five Concert Series in Monument Square • Downtown Worker Appreciation Days • Mid-Winter Festival • Event Partnerships with other organizations – First Friday Artwalk

Greater Portland Convention & Visitors Bureau Yes. Life’s Good Here!

Greater Portland Convention & Visitors Bureau TOURISM

Greater Portland Convention & Visitors Bureau 2013 29.8 Million overnight & day visitors DIRECT tourism spending on tourism overnight & day trips $5.1 Billion generating $470 million in tax revenue Increase of 6.5% over 2012 *Maine Office of Tourism | David & Peterson Associates, Inc.

Greater Portland Convention & Visitors Bureau STATE OF MAINE’S TOURISM STRUCTURE 8 Tourism Regions of Maine • Aroostook County • The Maine Highlands • Kennebec & Moose River Valley • Maine Lakes & Mountains • The Maine Beaches • The Mid-Coast • Downeast & Acadia • Greater Portland The CVB is the OFFICIAL marketing organization for the Greater Portland region of Maine.

Greater Portland Convention & Visitors Bureau CONVENTION + VISITORS BUREAU (CVB) Established in 1982 Also known as a DMO – Destination Marketing Organization Stimulates the economic development of a destination through Tourism CHAMBER OF COMMERCE Stimulates the economic development of a destination through Business Development

Greater Portland Convention & Visitors Bureau Our Marketing Segments CONVENTIONS + EVENTS VISITORS (INDIVIDUAL + FAMILY) MOTORCOACH CRUISE SHIPS INTERNATIONAL SPORTS DESTINATION WEDDING MEDIA

Greater Portland Convention & Visitors Bureau Out on the Road

Greater Portland Convention & Visitors Bureau 200,000 Visitor’s Guides 5,000 Event Planner’s Guides

Greater Portland Convention & Visitors Bureau

Greater Portland Convention & Visitors Bureau Visitor Information Centers

Creative Portland Yes. Life’s Good Here!

Creative Portland

“ To grow , what Maine businesses need most of all is people — skilled Maine residents, entrepreneurs from away, and young people fresh out of good universities. ”

Creative Portland 22

Creative Portland liveworkportland.org

Creative Portland Who Do We Want to Attract? CEOs, High-level Managers, Advertisers & Marketers, IT Professionals, Scientists, Architects, Engineers, Entrepreneurs, Lawyers, Research Doctors, Designers, Media Professionals, Entertainers, Arts & Cultural Professionals 24

Creative Portland

Creative Portland “ It’s not just about finding the perfect job . It’s about creating the perfect life . ”

Creative Portland Core Programs • Branding Portland • LiveWorkPortland.org • 2 Degrees Portland • Creative Space • First Friday Art Walk • Professional Development • Research & Outreach

Collaboration Examples 1. Old Port Festival 2. Relocation Guide 3. Cruise Consortium

CRUISE CONSORTIUM

WWW.CRUISEPORTLANDMAINE.COM

Steve Hewins steve@portlandmaine.com Lynn Tillotson ltillotson@visitportland.com Jennifer Hutchins jennifer@creativeportland.com 32