Portlands Downtown District Yes. Lifes Good Here! Portlands Downtown - - PowerPoint PPT Presentation

Portland’s Downtown District

• Yes. Life’s Good Here!

Portland’s Downtown District

• Portland’s Downtown District (PDD) was

established in 1992 and is a not-for-profit 501c(4) organization.

• PDD is Business Improvement District (BID) and

is funded by an assessment on properties within the boundaries of the District.

• All property owners and tenants within PDD are

free members.

• The District itself extends roughly from

Cumberland Ave down to the Waterfront, and from State Street across to Franklin Street Arterial.

Portland’s Downtown District

Mission and Goals

Portland’s Downtown District is in the business

• f maintaining a clean and safe downtown while

building and promoting a vibrant business, residential and tourism destination.

• Ensure a clean and attractive downtown.
• Maintain and improve downtown safety.
• Promote and market downtown.
• Advocate for policies that accomplish our core mission.

Portland’s Downtown District

Recalibrating PDD

• Board of director changes

– From 15 to up to 19 seats – Representation from all major constituent sectors

• Committee structure changes

– New committee responsibilities – In Addition to Marketing, we’ve added: Retail, Legal Affairs, Cultural, Property Owners, Hospitality and Restaurants

• Downtown Business Census
• More involvement and support for the visitor industry
• Alignment with Portland’s Economic Development Plans
• Collaboration on social issues like homelessness,

panhandling and workforce development

Portland’s Downtown District

Clean and Safe

• Financial contract with the City of Portland to receive

public services in PDD beyond baseline property taxes

– Dedicated staff of five city employees – Priority snow removal and plowing – Landscaping and beautification – Trash clean up and street cleaning – Brick sidewalk repair and maintenance funds – Permitting and festival capabilities

• Other PDD programs

– Summer Police Cadet Program – H.O.M.E Team – Homeless Outreach Mobile Engagement – Night Life Oversight Committee – Graffiti removal by Learning Works

Portland’s Downtown District

Events & Marketing Downtown

• PortlandMaine.com website
• Downtown Portland Directory and Guide Book
• Monthly retail business meetings
• Regional Advertising
• Old Port Festival
• Holiday Season events:

– Christmas Tree Lighting – Merry Madness – Shop for a Cause – Horse-drawn carriages

• Alive at Five Concert Series in Monument Square
• Downtown Worker Appreciation Days
• Mid-Winter Festival
• Event Partnerships with other organizations – First Friday Artwalk

Portland’s Downtown District

Greater Portland Convention & Visitors Bureau

• Yes. Life’s Good Here!

TOURISM

Greater Portland Convention & Visitors Bureau

Greater Portland Convention & Visitors Bureau

2013

29.8 Million overnight & day visitors DIRECT tourism spending on tourism overnight & day trips $5.1 Billion generating $470 million in tax revenue Increase of 6.5% over 2012

*Maine Office of Tourism | David & Peterson Associates, Inc.

STATE OF MAINE’S TOURISM STRUCTURE 8 Tourism Regions of Maine

• Aroostook County
• The Maine Highlands
• Kennebec & Moose River Valley
• Maine Lakes & Mountains
• The Maine Beaches
• The Mid-Coast
• Downeast & Acadia
• Greater Portland

The CVB is the OFFICIAL marketing

• rganization for the Greater Portland

region of Maine.

Greater Portland Convention & Visitors Bureau

CONVENTION + VISITORS BUREAU (CVB)

Established in 1982 Also known as a DMO – Destination Marketing Organization Stimulates the economic development of a destination through

Tourism

CHAMBER OF COMMERCE

Stimulates the economic development of a destination through

Business Development

Greater Portland Convention & Visitors Bureau

Our Marketing Segments

VISITORS

(INDIVIDUAL + FAMILY)

CRUISE SHIPS SPORTS MEDIA CONVENTIONS + EVENTS MOTORCOACH INTERNATIONAL DESTINATION WEDDING

Greater Portland Convention & Visitors Bureau

Out on the Road

Greater Portland Convention & Visitors Bureau

200,000 Visitor’s Guides 5,000 Event Planner’s Guides

Greater Portland Convention & Visitors Bureau

Greater Portland Convention & Visitors Bureau

Visitor Information Centers

Greater Portland Convention & Visitors Bureau

Creative Portland

• Yes. Life’s Good Here!

Creative Portland

“

To grow, what Maine businesses need most of all is people— skilled Maine residents, entrepreneurs from away, and young people fresh out

• f good universities. ”

22

Creative Portland

liveworkportland.org

Creative Portland

CEOs, High-level Managers, Advertisers & Marketers, IT Professionals, Scientists, Architects, Engineers, Entrepreneurs, Lawyers, Research Doctors, Designers, Media Professionals, Entertainers, Arts & Cultural Professionals

24

Who Do We Want to Attract?

Creative Portland

Creative Portland

“

It’s not just about finding the perfect job. It’s about creating the perfect life. ”

Creative Portland

Creative Portland

• Branding Portland
• LiveWorkPortland.org
• 2 Degrees Portland
• Creative Space
• First Friday Art Walk
• Professional Development
• Research & Outreach

Core Programs

Collaboration Examples

• 1. Old Port Festival
• 2. Relocation Guide
• 3. Cruise Consortium

CRUISE CONSORTIUM

WWW.CRUISEPORTLANDMAINE.COM

32

Steve Hewins

steve@portlandmaine.com

Lynn Tillotson

ltillotson@visitportland.com

Jennifer Hutchins

jennifer@creativeportland.com