Port of Tacoma centennial celebration update July 26, 2018 Port - - PowerPoint PPT Presentation

Port of Tacoma centennial celebration update July 26, 2018

Item No.: 6C Date of Meeting: July 26, 2018

Port centennial retiree party

Saturday, July 14

1

Destiny Dinner:

• Annual event of the Tacoma

Historical Society

• Port is a sponsor
• Theme:

1918: A Year of Destiny

• Venue:

Tacoma Armory “1918: A Year of Destiny” Exhibit:

• Exhibit involves the Port and

highlights the events of 1918

• Continues through December 1

Partnership with Tacoma Historical Society

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Other external events for highlighting our centennial:

k

• Chowdown—May 18
• Transportation Club
• f Tacoma—June 11
• Longshore pensioners’

annual banquet—June 14 Other centennial tie-in events

4

Community outreach

TV Tacoma featured the Port centennial on its City Line show (July 19)

5

Employee communications Highlighting centennial and Port milestones with employees through:

s

• Internal newsletter

s

• Port News Network

d

• All-employee meetings

d

• E-mail updates

6

Magazine

Port centennial magazine (one-time publication):

• Print in July (10,000)
• Distribute at major

port centennial events

• Distribute through public

libraries and school districts

• Targeted mailing

d

7

Traveling Container

Port centennial container exhibit:

• 20-foot container
• Walk-through
• Educational signage
• Mobile
• Maritime Fest
• Tollefson Plaza
• Others

8

Port centennial container creation

9

Port timeline traveling display

Plan to highlight Port history and photos into 12 traveling display panels: f

• Panels are 84” x 32”
• Lightweight/portable
• Easy to transport

and set up

Panel fronts

10

Port timeline traveling display

A few display and event locations: f

• Maritime Fest/

port boat tours

• Foss Waterway

Seaport Museum

• Destiny Dinner

Panel backs

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Port centennial pop-up banners

New pop-up banners with centennial milestones f

• Retiree BBQ (July 14)
• Farmers markets
• Speakers Bureau (Rotary 8
• n July 26)

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Port historical story map

Working with our port GIS team to explore

• nline story map

possibilities with Port centennial theme.

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Website and social media

Port website now has an expanded timeline

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What’s your port story?

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Website and social media

• Weekly themes for

social media posts

• Facebook outreach

to engage public and get stories and photos

17

Video

Working on storylines and key themes for short videos for use on Port website, speakers bureau presentations, YouTube, etc.

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Advertising Highlighting centennial with targeted ads:

d

• Industry directories
• Regional publications
• TNT

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Port centennial bus wraps:

d

• Pierce Transit

(August through October)

Advertising

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Community outreach

• Adding centennial

information to existing programs (e.g. farmers markets, bus tours)

s

• Offering presentations

to civic groups, govern- mental entities, etc.

s

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Foss Waterway Seaport leads this effort:

s

• Port is a sponsor
• Port displays and

materials with centennial theme at the event Maritime Fest

Saturday, July 28 and Sunday, July 29

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• Largest single annual

port outreach event

• Free to the public
• 2,345 people on seven

tours

• Largest number ever!

Annual port boat tours

Sunday, July 29

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• 3. Annual port boat tours

Sunday, July 29

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Legacy project

Exploring options on a possible sculpture or art installation with Metro Parks and the City of Tacoma

Goal: Create a legacy project that gives the Port of Tacoma lasting visibility and connections with future generations in

• ur community.

Statue from the Port of Kitakyushu

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Comments

• r questions?

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