PODCASTING TO ENGAGE YOUR AUDIENCE
Hello! I am Colleen Cook I get to tell great stories at Mansfield, Ohio’s Renaissance Theatre.
THIS IS MANSFIELD
Journey to Inbound ▪ Prior to 2015, 100% traditional ▪ November 2016 launched outbound strategy (with almost Renaissance Podcast (bi-weekly) no digital marketing) and Blog (weekly) ▪ Grant funding in 2015 to invest in digital marketing
WHY PODCAST?
You’ve already built your audience.
Who’s Listening to Podcasts ▪ Age: 18-44 ▪ Exhibit strong social (and ▪ Equally male/female brand- following) behavior ▪ Affluent and well- ▪ Active on social media educated ▪ Two-thirds listen to ▪ More likely to take digital podcasts on a mobile media with them in the car device ▪ (rather than on a computer) Houseworth, A. The Experts’ Guide to Marketing the Arts, Third Edition , National Arts Marketing Project, Americans for the Arts, 2017
It costs virtually nothing.
Expenses for Podcasters ▪ Hosting subscription ▪ Equipment* ▪ Editing software ▪ Theme music ▪ Website integration
Even a low number of listens can bring high return.
Why Arts Orgs Should Podcast ▪ Deep level of recurring audience engagement ▪ Donor cultivation ▪ Public relations ▪ Artist development
It’s your story, and it’s evergreen.
PODCASTING TIPS “Press record!”
“ What do you wish your audience knew? What do they want to know?
Sample Content Schedule
Software ▪ Audacity ▸ Free, open source, many free plug-ins, free tutorials on YouTube ▪ GarageBand, ProTools, Adobe Audition, Amadeus Pro ▪ For Skype recording: Ecamm Call Recorder
Equipment ▪ Microphone (1 or more) and a way to connect to your computer ▸ ADK A-51 Condenser Mic – XLR which connects to iConnectAudio 2+ audio interface (I prefer the sound on this setup) ▸ Blue Snowball (~$50) – USB plugs right in to computer (This setup is easier) ▸ Lots of people recommend the Blue Yeti microphones – USB (~$130)
Equipment ▪ Digital Recorder We have an M-Audio Microtrack II - memory card Advantages: Simple, mobile, compact Disadvantages: battery life, limited memory ▪ Hosting subscription Generates an RSS feed, which you submit to iTunes, Stitcher, Google Play. Submission takes about a week. ▪ We use PodBean (www.podbean.com) ($108/year) ▪ Many also recommend Libsyn
Tips & Resources ▪ Take notes as you record, and ▪ Be consistent edit from the end to the beginning ▪ Podcasting Groups on Facebook: ▸ She Podcasts ▪ Record in a quiet space with ▸ Podcast Growth good acoustics Mastermind ▸ Podcast Community ▪ Keep a recording of 20s of silence in your recording space for noise reduction
Thank You Colleen Cook colleen@mansfieldtickets.com Slides & resources: rebrand.ly/namppodcast
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