PODCASTING TO ENGAGE YOUR AUDIENCE Hello! I am Colleen Cook I - - PowerPoint PPT Presentation

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PODCASTING TO ENGAGE YOUR AUDIENCE Hello! I am Colleen Cook I - - PowerPoint PPT Presentation

Oct 28, 2022 36 likes •250 views

PODCASTING TO ENGAGE YOUR AUDIENCE Hello! I am Colleen Cook I get to tell great stories at Mansfield, Ohios Renaissance Theatre. THIS IS MANSFIELD Journey to Inbound Prior to 2015, 100% traditional November 2016 launched outbound

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PODCASTING TO ENGAGE YOUR AUDIENCE

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Hello!

I am Colleen Cook

I get to tell great stories at Mansfield, Ohio’s Renaissance Theatre.

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THIS IS MANSFIELD

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Journey to Inbound

▪Prior to 2015, 100% traditional

  • utbound strategy (with almost

no digital marketing) ▪Grant funding in 2015 to invest in digital marketing ▪November 2016 launched Renaissance Podcast (bi-weekly) and Blog (weekly)

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WHY PODCAST?

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You’ve already built your audience.

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Who’s Listening to Podcasts

▪ Age: 18-44 ▪ Equally male/female ▪ Affluent and well- educated ▪ More likely to take digital media with them in the car ▪ (rather than on a computer) ▪ Exhibit strong social (and brand- following) behavior ▪ Active on social media ▪ Two-thirds listen to podcasts on a mobile device

Houseworth, A. The Experts’ Guide to Marketing the Arts, Third Edition, National Arts Marketing Project, Americans for the Arts, 2017

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It costs virtually nothing.

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Expenses for Podcasters

▪ Hosting subscription ▪ Equipment* ▪ Editing software ▪ Theme music ▪ Website integration

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Even a low number of listens can bring high return.

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Why Arts Orgs Should Podcast

▪ Deep level of recurring audience engagement ▪ Donor cultivation ▪ Public relations ▪ Artist development

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It’s your story, and it’s evergreen.

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PODCASTING TIPS

“Press record!”

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“

What do you wish your audience knew? What do they want to know?

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Sample Content Schedule

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Software

▪ Audacity

▸ Free, open source, many free plug-ins, free tutorials on YouTube

▪ GarageBand, ProTools, Adobe Audition, Amadeus Pro ▪ For Skype recording: Ecamm Call Recorder

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Equipment

▪ Microphone (1 or more) and a way to connect to your computer

▸ ADK A-51 Condenser Mic – XLR which connects to iConnectAudio 2+ audio interface (I prefer the sound on this setup) ▸ Blue Snowball (~$50) – USB plugs right in to computer (This setup is easier) ▸ Lots of people recommend the Blue Yeti microphones – USB (~$130)

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Equipment

▪ Digital Recorder We have an M-Audio Microtrack II - memory card Advantages: Simple, mobile, compact Disadvantages: battery life, limited memory ▪ Hosting subscription Generates an RSS feed, which you submit to iTunes, Stitcher, Google Play. Submission takes about a week. ▪ We use PodBean (www.podbean.com) ($108/year) ▪ Many also recommend Libsyn

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Tips & Resources

▪ Take notes as you record, and edit from the end to the beginning ▪ Record in a quiet space with good acoustics ▪ Keep a recording of 20s of silence in your recording space for noise reduction ▪ Be consistent ▪ Podcasting Groups on Facebook: ▸ She Podcasts ▸ Podcast Growth Mastermind ▸ Podcast Community

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Thank You

Colleen Cook

colleen@mansfieldtickets.com Slides & resources:

rebrand.ly/namppodcast