How to Utilize Podcasting to Build Client Relationships and Grow - - PowerPoint PPT Presentation

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how to utilize podcasting to build client relationships
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How to Utilize Podcasting to Build Client Relationships and Grow - - PowerPoint PPT Presentation

Aug 26, 2023 235 likes •883 views

How to Utilize Podcasting to Build Client Relationships and Grow Your Business with Danny Ozment Thank you for joining me today! Bonus: 20 Go-To Episode Templates Gives you great ideas when you are just starting out or when you are stuck .

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How to Utilize Podcasting to Build Client Relationships and Grow Your Business

with Danny Ozment

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Thank you for joining me today!

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Bonus: 20 Go-To Episode Templates

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Gives you great ideas when you are just starting

  • ut or when you are stuck .
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Also, please don’t worry about taking extensive notes. At the end, I’ll show you how you can download all of these slides :-)

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What you will discover…

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Why podcasts create engaged listeners that know, like, and trust you

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Why podcasts increase your status as an expert

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The survey information about podcast listeners that ALL businesses should know

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How to create a continuous flow of warm client leads using your podcast

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How a podcast can lower your marketing and networking costs

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Does this sound like you?

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Want to generate leads because you KNOW you can help people.


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Spent $$$ on marketing with little ROI?

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Waffled over the best social media strategy for your business?

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Tired of feeling invisible while

  • thers are getting recognition

— even though your product

  • r service is better.
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The real problem is that most of what we really do in marketing our business is completely wrong. We’re placing ourselves at the center

  • f our marketing rather than our

CUSTOMERS.

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The one thing you need to know is that marketing is different now. People are distracted. They’re bombarded with hundreds or even thousands of marketing messages a day, and if your message doesn’t stick OR stick out it might as well not exist.

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A brief introduction…

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Build a Deeper Relationship Under-Promise and Over-Deliver

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STOP doing too much START doing the right stuff

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The most powerful tool for building client relationships that you've never thought of using to grow your business… PODCASTS

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#1 - Podcasts build relationships with engaged listeners who grow to Know, Like, and Trust you.

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Average podcast listener invests around 5 hours and 7 minutes per week.

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  • at home
  • in the car
  • walking
  • at work
  • at the gym
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Your voice is in their ears…

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#2 - Podcasts showcase your EXPERTISE and AUTHORITY

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A few hours (3 or 4 episodes) of sharing your knowledge, experience, stories, and advice…

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Authentic connection accelerates expert status.

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Much faster than video or blog articles.

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#3 - Podcast listeners are a desirable demographic that purchase what you tell them to…

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  • 48 million Americans

listen to podcasts weekly

  • 32% of those listeners

are ages 25 - 54

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  • average listener subscribes to

6 shows

  • consumes 7 episodes per week
  • 80% of listeners listen to more

than half or all of each episode

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  • 31% have a household income
  • f $100k or more per year
  • 57% have at least a 4 year

college degree

  • 63% have full-time employment
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  • 65 % said podcast ads increase purchase

intent

  • 45 % said that they're likely to visit an

advertiser's website after hearing an audio promo

  • 42 % said they would consider a new product
  • r service after hearing a plug for a brand
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57% of the podcast ads

  • utperformed the video

pre-rolls for intent to purchase!!

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#4 - An Evergreen Content ASSET

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Not a tactic

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Podcasts are an asset

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Long-play to build relationships

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Funnel delivering ROI for years

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#5 - Reduce Marketing and Networking Costs

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More effective than most forms of marketing and face-to- face networking

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NO TRAVEL

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Don’t Monetize… Sponsor Yourself!

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Save Time… Re-use and Re-purpose

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  • 1. Podcasts build relationships with engaged listeners

who grow to Know, Like, and Trust you.

  • 2. Podcasts showcase your EXPERTISE and AUTHORITY
  • 3. Podcast listeners are a desirable demographic that

purchase what you tell them to…

  • 4. An Evergreen content asset
  • 5. Reduce Marketing and Networking costs
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But that’s not all…

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  • improve and or showcase

your public speaking....

  • alternative to video
  • Turn podcast transcripts into a

book

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Having a relationship-building podcast is the ultimate game changer because it tips the scales in your favor.

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Bonus #1: 20 Go-To Episode Templates

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Bonus #2: My Personal Podcast Pre-Interview Checklist

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Get the bonuses, slides, and schedule a call at…

dannyozment.com/ernie