Planning For a Successful Parcel Tax Measure Portola Valley School - - PowerPoint PPT Presentation

Planning For a Successful Parcel Tax Measure

Portola Valley School District August 14, 2019

Sabrina Kochprapha, Senior Consultant TBWB Strategies

TBWB Parcel Tax Process

Step 1: Feasibility

Poll Election timing Tax rate Programs Political landscape Competing issues Potential controversy

Step 2: Build Consensus

Inform and engage internal school community Parents  Staff Students  PTO Foundation Inform and engage external community Elected leaders  Neighborhood leaders Business leaders

Step 3: Build a Strong Measure

Resolution calling election Ballot question Rate/Duration/Exemptions Uses of Funds Board vote

Step 4: Campaign

Private fundraising Lawn signs Direct mail Endorsements Phone banks Social/Digital strategies GOTV

 Poll  Election timing  Tax Rate  Programs  Political Landscape  Competing issues  Potential controversy  Write resolution  Ballot question  Non-advocacy communication  Consensus building  Board vote  Private fundraising  Direct mail  Website  Endorsements  Phone banks  Lawn signs  GOTV

Build a Strong Measure Feasibility Study Build Consensus Advocacy Campaign

March 2020 Election Planning Timeline