PIRACY, DRM AND VALUE MAKE CUSTOMERS NOT DRM Rebecca Smart DOES - - PowerPoint PPT Presentation

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PIRACY, DRM AND VALUE MAKE CUSTOMERS NOT DRM Rebecca Smart DOES - - PowerPoint PPT Presentation

Mar 09, 2023 144 likes •466 views

PIRACY, DRM AND VALUE MAKE CUSTOMERS NOT DRM Rebecca Smart DOES PIRACY HARM SALES? no yes it depends DRM DOESNT WORK the determined barrier ... ... to innocent consumption walled gardens protects ... ... large corporates from

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PIRACY, DRM AND VALUE MAKE CUSTOMERS NOT DRM

Rebecca Smart

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DOES PIRACY HARM SALES?

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no

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yes

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it depends

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DRM DOESN’T WORK

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the determined

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barrier ...

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... to innocent consumption

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walled gardens

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protects ...

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... large corporates from innocent consumers

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encourages piracy

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remove it?

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SPECIAL PRICE COMPETITION

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availability

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features

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marketing

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PIRACY LEGISLATION

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abusers not consumers

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THE OSPREY GROUP WAY

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NICHE

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COMMUNITY

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BRAND

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loyal audience

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repeat sales

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trust

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platform for authors

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self-policing

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MAKE CUSTOMERS NOT DRM

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THANK YOU

rebecca.smart@ospreypublishing.com @rebecsmart