Aquariums Unite to Reduce Single-Use Plastic Pollution W. Mark - - PowerPoint PPT Presentation

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Aquariums Unite to Reduce Single-Use Plastic Pollution W. Mark - - PowerPoint PPT Presentation

Oct 25, 2023 342 likes •661 views

Aquariums Unite to Reduce Single-Use Plastic Pollution W. Mark Swingle Virginia Aquarium & Marine Science Center Aquarium Conservation Partnership Aq Aquari rium C Conservation Partnership ACP V CP Vision on Use the collective power

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SLIDE 1

Aquariums Unite to Reduce Single-Use Plastic Pollution

  • W. Mark Swingle

Virginia Aquarium & Marine Science Center Aquarium Conservation Partnership

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SLIDE 2

Aq Aquari rium C Conservation Partnership

ACP V CP Vision

  • n

Use the collective power of aquariums to increase ocean & freshwater conservation impact.

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SLIDE 3

22 U.S. Aquariums

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SLIDE 4
  • 1. Reduce sources of plastic pollution
  • 2. Increase ecosystem protection
  • 3. Improve sustainability of fisheries

ACP P Con

  • nser

ervation

  • n Goals
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SLIDE 5
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SLIDE 6

Plastic Pollution Initiative

ACP aquariums aim to empower their 21 million annual visitors, and millions more in their communities, to drive a national shift away from single-use plastic and toward innovative alternatives.

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SLIDE 7

Steven Katz VA-Pilot

Death By Plastic

2014 Sei Whale

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SLIDE 8

2019 Osprey Chick

Reese Lukei – Center for Conservation Biology

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SLIDE 9

Animals

5/9/2018 9

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SLIDE 10

Problem:

Production of plastic is outpacing

  • ur ability to

manage it in a sustainable way.

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SLIDE 11

Solution:

Consumers and producers transition away from single-use plastic and toward something better.

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SLIDE 12

We reach millions. We are businesses. We have a policy voice.

What can aquariums do?

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SLIDE 13
  • 1. Consume

mer Strategy

Increas ase aw awar areness ss

  • f a

and d deman and f for altern rnativ ives. .

  • 2. Bu

Business Strategy

Work wi with b busi siness ss partn tners to to m mod

  • del

chan ange.

  • 3. Po

Policy Strategy

Prom

  • mot
  • te s

science ce- based polic

  • licie

ies t to

  • accel

eler erate c e change. e.

3 Pillars s of ACP P Plastic P Pollution I Ini nitiative e

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SLIDE 14

Consumer Awareness Campaign

Digital campaign & earned media strategy

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Update from Communications Work Group

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SLIDE 16

Excellent Campaign Graphics & Tools

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SLIDE 17

Social Metrics

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Earned Media

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  • 221 media placements
  • Total readership: Over 286 million
  • Highest readership – New York Times
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SLIDE 19

Individual Pledges

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SLIDE 20
  • 1. Consume

mer Strategy

Increas ase aw awar areness ss

  • f a

and d deman and f for altern rnativ ives. .

  • 2. Bu

Business Strategy

Work wi with b busi siness ss partn tners to to m mod

  • del

chan ange.

  • 3. Po

Policy Strategy

Prom

  • mot
  • te s

science ce- based polic

  • licie

ies t to

  • accel

eler erate c e change. e.

3 Pillars s of ACP P Plastic P Pollution I Ini nitiative e

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SLIDE 21

Assets for External Business Partners

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Business partner engagement toolkit

  • verview

Business partner employee presentation Straw vendor discounts & contact information Sample press release and social media post Printable assets: Menu graphics Table toppers Decals ACP Plastic Pollution Fact Sheets Toolkit elements can be branded by each ACP member prior to distribution. ACP Plastic Pollution and Straw FAQs

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SLIDE 22

Business Partner Signup Form

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SLIDE 23

Business Partner Employee Training Presentation

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SLIDE 24

Business Partner Printable Assets

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SLIDE 25

ACP External Business Partner Engagement – Highlights

Shedd Aquarium Shedd the Straw

140 new partners in 2018 including White Sox, United Airlines and Loew’s Chicago Hotel.

WCS’ New York Aquarium Give a Sip

Over 170 business partners have joined.

The Florida Aquarium Skip the Straw

Challenged the City of Tampa, Tampa Airport, Tampa Bay Lightning, Amalie Arena, Bank OZK, That’s So Tampa, and area restaurants. Aquarium of the Bay/Pier 39 Skip the Straw …and more!

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External Business Engagement

Over 100 businesses have joined via First Step from:

  • South Carolina Aquarium
  • Audubon Aquarium of the

Americas

  • Omaha’s Henry Doorly Zoo

& Aquarium

  • Newport Aquarium
  • New England Aquarium
  • Tennessee Aquarium
  • Shedd Aquarium
  • Virginia Aquarium & Marine

Science Center

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SLIDE 27
  • 1. Consume

mer Strategy

Increas ase aw awar areness ss

  • f a

and d deman and f for altern rnativ ives. .

  • 2. Bu

Business Strategy

Work wi with b busi siness ss partn tners to to m mod

  • del

chan ange.

  • 3. Po

Policy Strategy

Prom

  • mot
  • te s

science ce- based polic

  • licie

ies t to

  • accel

eler erate c e change. e.

3 Pillars s of ACP P Plastic P Pollution I Ini nitiative e

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SLIDE 28

https://www.quorum.us/spreadsheet/public/9e95JvxxcNRIrpNtApQD/

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SLIDE 29

Plastic Pollution Initiative Outcomes

ACP is engaged with consumers, businesses and government leaders to achieve the following in 2018-2019:

  • Increased consumer demand for alternatives to

single-use plastic.

  • Reduced use of single-use plastic in ACP

aquarium operations.

  • Reduced use of single-use plastic by external

business partners.

  • Increased number of government measures

that promote alternatives to single-use plastic.

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SLIDE 30

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Image: Ranger Rick

Latest ACP Commitments

By 2021:

  • 1. Significantly reduce or

eliminate single-use plastic packaging in retail products.

  • 2. Dining area tableware

(including plates, cups, lids, dishes and utensils) are single-use plastic free.

  • 3. Reduce single-use plastic in

back of house operations.