Photoshopping and Video Editing By Mitchell Schirmers History of - - PowerPoint PPT Presentation

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Photoshopping and Video Editing By Mitchell Schirmers History of - - PowerPoint PPT Presentation

Photoshopping and Video Editing By Mitchell Schirmers History of photo and video editing 1800s-Photos were clipped and pasted to other photos 1900s-film would be cut and reattached 1990-Adobe releases Photoshop version 1


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Photoshopping and Video Editing

By Mitchell Schirmers

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SLIDE 2

History of photo and video editing

  • 1800’s-Photos were clipped and pasted to other photos
  • 1900’s-film would be cut and reattached
  • 1990-Adobe releases Photoshop version 1
  • Version 1 could blur, smudge and stretch images
  • Version 6 could layering pictures on top of each other and remove blemishes
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The Power of Photoshop

Using photoshop, CollegeHumor was able to complete the following task.

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Photo Editing in Magazines/Advertisements

Photoshop in Advertisements sends two clear messages: 1. individuals who want to look flawless and beautiful need this product 2. individuals need these products because without them, they are not beautiful.

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Scenario

Company A is a company that sells makeup. When they produce the advertising for their product,

they take pictures with the model wearing the companies makeup. When they put the photo in the advertisement next to their makeup product, they make minor changes to the person’s face and body to have clearer and smoother skin. From here, their advertisements are released.

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Kantian Analysis

  • companies are targeting the self esteem of individuals
  • The company is intentionally deceiving individuals
  • Violates of Kant’s Second Imperative as the company is treating individuals as

a means to an end The company’s use of photoshop is unethical.

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Act Utilitarian Analysis

Without Photoshop: Profits - self esteem damages = 5 - 0 = 5 With Photoshop: Profits - self esteem damages = 7- 3 = 4 Therefore, the Company’s actions are unethical Without Photoshop: Profits - self esteem damages = 5 - 0 = 5 With Photoshop: Profits - self esteem damages = 7- 1 = 6 Therefore, the Company’s actions are ethical

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Video editing in Online Communities

  • The purpose of this video is humor and

good fun

  • Videos are very labor intensive

○ 24 frames per second ○ This clip is 1 min 23 sec ○ 1992 frames ○ 10 seconds to edit a frame ○ Total time: 5.5 hours 0:30 -1:00

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OOC attacks

OOC means “Out of Character” Attacks target the individual rather than their position

  • n a given issue

Rule utilitarian- If everyone adopted this rule and would post OOC attacks, the overall happiness would

  • decrease. This is unethical.
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AI in video editing

  • Deep Fakes

○ What are they? ○ How do they work? ○ How can they be detected ○ How many photos does it take?

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Potential uses

  • Revenge porn
  • Fake news
  • Fake alibi
  • Movies

○ Can movies render dead actors? ○

who’s being paid?

Who owns the rights to someone who is dead?

Can they sell those rights?

Is it ethical

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SLIDE 12

The Future of Video Editing

  • More deep fakes in revenge porn, fake news, etc
  • Deepfakes will be easier to create. More user friendly.
  • Deepfake algorithms will improve

Seeing is no longer believing!

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Questions?