Pecatonica River Popcorn Introductions Jacki Raabe- Unit popcorn - PowerPoint PPT Presentation

Pecatonica River Popcorn

Introductions • Jacki Raabe- Unit popcorn Kernel from Darby Creek District. Member of SKC Popcorn Committee • Tim Budnik- Unit popcorn Kernel from Delaware District. Member of SKC Popcorn Committee • Marshall Long-SKC popcorn staff advisor • Sean Gallagher- SKC popcorn staff advisor emeritus

Goals for tonight • Introduce new popcorn vendor- Pecatonica River Popcorn. • Review why the change was made and the selection process. • Introduce product line-up. • Give people ideas to improve sale between now and district trainings in August. • Answer any questions.

Highlights of PRP • Tins across the product line-up (exceptions: microwave products, and popping corn). • Unique designed OSU tin offered at $25. • Unit commission remains 32% • Product is visibly higher quality than Trails-End and tastes better. • Scouting themed tins offered (Rockwell and Csatari images) • Simplified online ordering for both customers and unit leaders

Decision Process • -Taste Tests: Pecatonica River outscored Trails- End in every product in a series head-to-head blind taste tests. Over 130 participants took part at largest test at University of Scouting. • -Focus group sessions: Four focus groups were conducted across the SKC where volunteer feedback was solicited.

Decision Process • Common themes from group sessions: • -Tins offer a perceived value to both unit leaders and customers. • -Taste of product is a concern. • -Additional $10 item needed. • -Price points should remain flat. • -OSU Tin option too expensive and not unique. • - How do we increase the # of “yes’s” at the door?

Why PRP is better • Tins are back • Drastic price reduction on OSU tin ($25 vs. $55). • Lower price on Kettle Corn ($22 vs. $25) • $40 Gift Set has four tins and is a great holiday gift (see example) • Jalapeño Cheese is awesome. Scored highest in taste test among three vendors.

Why PRP is better • Product tastes better! • Online ordering makes more sense to costumers than Trails-End equivalent (simplified $30 and $50 offerings. That’s it!) • PRP has a warehouse in Akron that will serve us. Quicker turnaround time on receiving additional product during the sale.

Why PRP is better Drumroll….

The Line-up 2013 Pecatonica River Products • $10 Caramel Corn (10 oz.) • $10 Popping Corn (2.5 lbs. normal ordering procedure) • $18 Cheddar Cheese (8 oz.) • $18 18 pk Micro Butter • $18 18 pk Micro Butter Lite $30/$50 Military donations remain • $18 Mud Puddles (18 oz.) Red equals Tin • $18 White Gold (18 oz.) • $18 Jalapeno Cheese (8 oz.) • $22 Mirco 18pk Kettle Corn • $25 OSU Tin (CC with peanuts 16 oz.) • $30 Classic Trio 3-Way (23 oz.) • $40 Four Tin Gift Pack (33.5 oz.) • $50 Choc. Lovers 5-Way (68 oz.)

Items/Case (it’s easy!) Product Weight and Dimensions Product Length Width Height Weight Items Per Case 2.5 lb Raw Popping Corn 10.5" 10.5" 10.5" 22 lbs. 8 8oz. Cheese Varieties 24" 24" 12" 10.5 lbs. 8 10oz. Classic Caramel 10.5" 10.5" 10.5" 12 lbs. 8 18 oz. Mud Puddles 11.75" 11.75" 11.75" 15 lbs. 8 18 oz. White Gold 11.75" 11.75" 11.75" 15 lbs. 8 18 Pack Microwave Butter 16.25" 16.25" 12.25" 25 lbs. 8 18 Pack Microwave Butter Light 16.25" 16.25" 12.25" 25 lbs. 8 18 Pack Microwave Kettle Corn 16.25" 16.25" 12.25" 25 lbs. 8 33.5 oz. Gift Set 11.5" 11.5" 12.5" 6 lbs. 1 23 oz. Classic Trio 10.5" 10.5" 8" 3.5 lbs. 1 68 oz. Chocolate Lovers 5 Way 10.5" 10.5" 12" 7 lbs. 1 8 oz. Jalapeno Cheese 24" 24" 12" 10.5 lbs. 8

Ways to take advantage of switch • Each unit that attends August training session will receive tasting kits based on the number of youth in your Pack/Troop/Crew • If you haven’t ever done a kickoff program to excite your sellers and their families, a taste test would be a great (easy) way to start • Excite and inform families about the sale changes… starting now!

Ways to take advantage of switch • Change hopefully provides a “shot in the arm” to sale. New promotional materials have fresh feel to excite customers and sellers. • Make popcorn a part of unit committee meetings to help spread the word to your families • We can arrange to have sample prizes, tins and/or product at your unit meeting. Just reach out!

Sales Trainings-August 2013 SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY 1 2 3 4 5 6 7 8 9 10 Licking -First United Ohio Valley- Chief Tarhe- First Methodist Church- Presbyterian Location TBD- 6:30 88 N. Fifth St, Lancaster- 222 N Newark, OH Broad St, Lancaster Location-7:00 7:00 11 12 13 14 15 16 17 Darby Creek -Plain Tri-Creek- Walnut Chief Logan (2) - City Presbyterian Creek Presbyterian TBD Church-231 E. Main Church- 600 W Tecumseh- St., Plain City 7:00 Johnstown Rd, Greenup Locks and Columbus -6:30 Chief Logan- Dam- Greenup, KY. Chillicothe HS- 421 6:00 Yoctangee Pkwy, Chillicothe-6:30 18 19 20 21 22 23 24 Arrowhead- Church Delaware - Lewis Buckeye- SKC of the Messiah-51 Center UMC- 1081 Office- 807 Kinnear N State St, Lewis Center Rd, Rd. Columbus, OH- Westerville-6:30 Lewis Center-6:30 6:30 25 26 27 28 29 30 31 Cap City- SKC Office- 807 Kinnear Rd. Columbus, OH- 6:30

Prizes • Mix of physical prizes and gift cards (gift cards start at higher level-$775 for $30 card) • Lower point of entry for prizes ($90 is first prize level above sell one item vs. $250 from last year). • Local experience based incentive will return. Details still being worked out. (CBJ and OSU Hockey) • PR “Winners Circle” prizes are higher quality than the top tier Trails-End prizes

Scholarship Question • Withdrawal process for accessing funds from TE account remains the same. Those funds are still there! Don’t worry! • Kids who are currently enrolled in the Trails-End Scholarship program will receive 7% of their retail sales from PR in the form of $$ (either credit card, money order to parent-form of $$ is still TBD) • This will not be the case for new $2500 sellers only kids already in the TE program. • PR “Winners Circle” prizes (for sellers >$2500 have a higher value than TE to compensate.

Peanut Question  “All products are produced in a facility that also packages peanuts. The Microwave and Raw Popcorn are produced in dedicated sections of the facility that do not come in contact with peanuts .”

Online Sales Question • Only items offered to consumer online is a $30 two gallon tin and a $50 three gallon tin. • The consumer gets to choose which 3 flavors they would like out of 12 unique options. The $30 (2 Gallon) tin has smaller size bags than the $50 (3 Gallon) tin. • Shipping is an added cost, but is more transparent than with TE.

Next Steps • If this change excites you… Pass the news along to your Pack/Troop/Crew and other Scouting contacts. • Reengage customers who left because of no tins, poor taste, etc. • If you are not the popcorn kernel for your Pack/Troop/Crew, now would be a great time to ID that person. Reach out if you need help!

Next Steps • Plan on attending district training in August for sales methods, best practices and more. Valuable for both new Kernels and veterans. • We would like to conduct a breakout session at the trainings for new and returning Kernels. We need volunteer feedback for these. • Make popcorn part of your Pack/Troop/Crew committee meetings through the summer. • Simply spreading the word will be a huge help!

Q&A