Pecatonica River Popcorn Introductions Jacki Raabe- Unit popcorn - - PowerPoint PPT Presentation

Pecatonica River Popcorn

Introductions

• Jacki Raabe- Unit popcorn Kernel from Darby

Creek District. Member of SKC Popcorn Committee

• Tim Budnik- Unit popcorn Kernel from

Delaware District. Member of SKC Popcorn Committee

• Marshall Long-SKC popcorn staff advisor
• Sean Gallagher- SKC popcorn staff advisor

emeritus

Goals for tonight

• Introduce new popcorn vendor- Pecatonica

River Popcorn.

• Review why the change was made and the

selection process.

• Introduce product line-up.
• Give people ideas to improve sale between

now and district trainings in August.

• Answer any questions.

Highlights of PRP

• Tins across the product line-up (exceptions:

microwave products, and popping corn).

• Unique designed OSU tin offered at $25.
• Unit commission remains 32%
• Product is visibly higher quality than Trails-End

and tastes better.

• Scouting themed tins offered (Rockwell and

Csatari images)

• Simplified online ordering for both customers and

unit leaders

Decision Process

• -Taste Tests: Pecatonica River outscored Trails-

End in every product in a series head-to-head blind taste tests. Over 130 participants took part at largest test at University of Scouting.

• -Focus group sessions: Four focus groups were

conducted across the SKC where volunteer feedback was solicited.

Decision Process

• Common themes from group sessions:
• -Tins offer a perceived value to both unit leaders

and customers.

• -Taste of product is a concern.
• -Additional $10 item needed.
• -Price points should remain flat.
• -OSU Tin option too expensive and not unique.
• -How do we increase the # of “yes’s” at the door?

Why PRP is better

• Tins are back
• Drastic price reduction on OSU tin ($25 vs.

$55).

• Lower price on Kettle Corn ($22 vs. $25)
• $40 Gift Set has four tins and is a great holiday

gift (see example)

• Jalapeño Cheese is awesome. Scored highest

in taste test among three vendors.

Why PRP is better

• Product tastes better!
• Online ordering makes more sense to

costumers than Trails-End equivalent (simplified $30 and $50 offerings. That’s it!)

• PRP has a warehouse in Akron that will serve
• us. Quicker turnaround time on receiving

additional product during the sale.

Why PRP is better

Drumroll….

The Line-up

2013 Pecatonica River Products

• $10 Caramel Corn (10 oz.)
• $10 Popping Corn (2.5 lbs. normal ordering procedure)
• $18 Cheddar Cheese (8 oz.)
• $18 18 pk Micro Butter
• $18 18 pk Micro Butter Lite

$30/$50 Military donations remain

• $18 Mud Puddles (18 oz.)

Red equals Tin

• $18 White Gold (18 oz.)
• $18 Jalapeno Cheese (8 oz.)
• $22 Mirco 18pk Kettle Corn
• $25 OSU Tin (CC with peanuts 16 oz.)
• $30 Classic Trio 3-Way (23 oz.)
• $40 Four Tin Gift Pack (33.5 oz.)
• $50 Choc. Lovers 5-Way (68 oz.)

Items/Case (it’s easy!)

Product Weight and Dimensions Product Length Width Height Weight Items Per Case 2.5 lb Raw Popping Corn 10.5" 10.5" 10.5" 22 lbs. 8

• 8oz. Cheese Varieties

24" 24" 12" 10.5 lbs. 8

• 10oz. Classic Caramel

10.5" 10.5" 10.5" 12 lbs. 8 18 oz. Mud Puddles 11.75" 11.75" 11.75" 15 lbs. 8 18 oz. White Gold 11.75" 11.75" 11.75" 15 lbs. 8 18 Pack Microwave Butter 16.25" 16.25" 12.25" 25 lbs. 8 18 Pack Microwave Butter Light 16.25" 16.25" 12.25" 25 lbs. 8 18 Pack Microwave Kettle Corn 16.25" 16.25" 12.25" 25 lbs. 8 33.5 oz. Gift Set 11.5" 11.5" 12.5" 6 lbs. 1 23 oz. Classic Trio 10.5" 10.5" 8" 3.5 lbs. 1 68 oz. Chocolate Lovers 5 Way 10.5" 10.5" 12" 7 lbs. 1 8 oz. Jalapeno Cheese 24" 24" 12" 10.5 lbs. 8

Ways to take advantage

• f switch
• Each unit that attends August training session

will receive tasting kits based on the number

• f youth in your Pack/Troop/Crew
• If you haven’t ever done a kickoff program to

excite your sellers and their families, a taste test would be a great (easy) way to start

• Excite and inform families about the sale

changes… starting now!

Ways to take advantage of switch

• Change hopefully provides a “shot in the arm”

to sale. New promotional materials have fresh feel to excite customers and sellers.

• Make popcorn a part of unit committee

meetings to help spread the word to your families

• We can arrange to have sample prizes, tins

and/or product at your unit meeting. Just reach out!

Sales Trainings-August 2013

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

1 2 3 4 5 6 7 8 9 10

Licking-First United Methodist Church- 88 N. Fifth St, Newark, OH Location-7:00 Ohio Valley- Location TBD- 6:30 Chief Tarhe- First Presbyterian Lancaster- 222 N Broad St, Lancaster 7:00

11 12 13 14 15 16 17

Darby Creek -Plain City Presbyterian Church-231 E. Main St., Plain City 7:00 Chief Logan- Chillicothe HS- 421 Yoctangee Pkwy, Chillicothe-6:30 Tri-Creek- Walnut Creek Presbyterian Church- 600 W Johnstown Rd, Columbus -6:30 Chief Logan (2)- TBD Tecumseh- Greenup Locks and Dam- Greenup, KY. 6:00

18 19 20 21 22 23 24

Arrowhead- Church

• f the Messiah-51

N State St, Westerville-6:30 Delaware- Lewis Center UMC- 1081 Lewis Center Rd, Lewis Center-6:30 Buckeye- SKC Office- 807 Kinnear

• Rd. Columbus, OH-

6:30

25 26 27

Cap City- SKC Office- 807 Kinnear Rd. Columbus, OH- 6:30

28 29 30 31

Prizes

• Mix of physical prizes and gift cards (gift cards

start at higher level-$775 for $30 card)

• Lower point of entry for prizes ($90 is first prize

level above sell one item vs. $250 from last year).

• Local experience based incentive will return.

Details still being worked out. (CBJ and OSU Hockey)

• PR “Winners Circle” prizes are higher quality than

the top tier Trails-End prizes

Scholarship Question

• Withdrawal process for accessing funds from TE

account remains the same. Those funds are still there! Don’t worry!

• Kids who are currently enrolled in the Trails-End

Scholarship program will receive 7% of their retail sales from PR in the form of $$ (either credit card, money

• rder to parent-form of $$ is still TBD)
• This will not be the case for new $2500 sellers only kids

already in the TE program.

• PR “Winners Circle” prizes (for sellers >$2500 have a

higher value than TE to compensate.

Peanut Question

 “All products are produced in a facility that also packages peanuts. The Microwave and Raw Popcorn are produced in dedicated sections of the facility that do not come in contact with peanuts.”

Online Sales Question

• Only items offered to consumer online is a $30

two gallon tin and a $50 three gallon tin.

• The consumer gets to choose which 3 flavors

they would like out of 12 unique options. The $30 (2 Gallon) tin has smaller size bags than the $50 (3 Gallon) tin.

• Shipping is an added cost, but is more

transparent than with TE.

Next Steps

• If this change excites you… Pass the news

along to your Pack/Troop/Crew and other Scouting contacts.

• Reengage customers who left because of no

tins, poor taste, etc.

• If you are not the popcorn kernel for your

Pack/Troop/Crew, now would be a great time to ID that person. Reach out if you need help!

Next Steps

• Plan on attending district training in August for

sales methods, best practices and more. Valuable for both new Kernels and veterans.

• We would like to conduct a breakout session at

the trainings for new and returning Kernels. We need volunteer feedback for these.

• Make popcorn part of your Pack/Troop/Crew

committee meetings through the summer.

• Simply spreading the word will be a huge help!

Q&A