Welcome! 2012 Popcorn Kickoff
Welcome Ben Buckelew Atlanta Area Council www.atlantabsa.org/popcorn
A special thanks to the Nantahala Outdoor Center and Dave & Busters for supporting the 2012 Popcorn Sale! www.atlantabsa.org/popcorn
District Kernels Button Gwinnett - Tammy Foley Chattahoochee - Cindy McGaughey Foothills - Mike Menninger Amanda Farmery Hightower Trail - Latosha Giles Milton - Meggy Gilbreth Soapstone Ridge - Brenda Becker South Fulton - Carolyn Clark Tara - April Taylor Yellow River - Kim Etter www.atlantabsa.org/popcorn
Unit Kickoff Joe Castro Pack 21 Hightower Trail District
The Zen of Popcorn • Memories you will never forget • optimizing this “window of time”. • Learning what you otherwise wouldn’t about your scout . • What does character building look like while under construction? • Goal setting and confidence building .
2012 Program Mike Ollanove Trail’s End www.atlantabsa.org/popcorn
NEW Product Options Trail’s End offers a variety of product options to suit your council’s needs. NEW Premium Chocolate Lover’s Collection • White Chocolatey Pretzels • Milk Chocolatey Pretzels • White Chocolatey Caramel Crunch • Chocolatey Caramel Crunch • Chocolatey Peanut Clusters $75 www.atlantabsa.org/popcorn
NEW Product Options Trail’s End offers a variety of product options to suit your council’s needs. NEW Chocolate Lover’s Collection • White Chocolatey Pretzels • Milk Chocolatey Pretzels • White Chocolatey Caramel Crunch • Chocolatey Caramel Crunch $55 www.atlantabsa.org/popcorn
NEW Product Options Trail’s End offers a variety of product options to suit your council’s needs. NEW Sweet & Savory Collection Comes in gift box • NEW Sour Cream & Cheese Corn • NEW Milk Chocolatey Pretzels • Butter Toffee Caramel Corn $40 www.atlantabsa.org/popcorn
NEW Product Options Trail’s End offers a variety of product options to suit your council’s needs. NEW Cheese Lover’s Collection Comes in gift box • NEW Sour Cream & Cheese Corn • Cheddar Cheese Corn • White Cheddar Cheese Corn $30 www.atlantabsa.org/popcorn
NEW Product Options Trail’s End offers a variety of product options to suit your council’s needs. NEW Double Caramel Crunch with a hint of cheese $30 www.atlantabsa.org/popcorn
NEW Product Options Trail’s End offers a variety of product options to suit your council’s needs. NEW Stand-Alone Cheddar Cheese Corn $15 www.atlantabsa.org/popcorn
$ 50 Gold Donation $35 Return to Scouting $30 Silver $21 Return to Scouting Donation
Product Improvements 36% Increase in nuts in Caramel Corn with Almonds and Pecans Significantly improved flavor in all microwave products: • Unbelievable Butter Microwave Popcorn • Butter Light Microwave Popcorn • Kettle Corn Microwave Popcorn www.atlantabsa.org/popcorn
The Best Sale Ever! Ben Buckelew Atlanta Area Council www.atlantabsa.org/popcorn
Grow Your Sale 1. Plan your program 2. Motivate your Scouts with INCENTIVES! 3. Build your best Popcorn Kickoff ever! www.atlantabsa.org/popcorn
Plan Your Program Go to the Virtual Sale Planner at leaders.trails-end.com • Build your plan using the Program Planner 1. Plan 2. Budget 3. Set Goals • Fill in your number of boys, commission and activities per month with costs. • The planner does the rest! www.atlantabsa.org/popcorn
Complete Your Program Planner www.atlantabsa.org/popcorn
Set Your Sales Goal - $600! Only 44% of parents say their Scout set a sales goal. Scouts who set goals average $626 in sales. Scouts with no goal average $304 in sales. www.atlantabsa.org/popcorn
$600 is the GOAL Your Families can easily achieve this! TAKE ORDER = $600 Goal / $200 per hour Families simply pick three days to sell SHOW & SELL = Mix some in for more sales ONLINE = Every Scout emails 10 family or friends www.atlantabsa.org/popcorn
Best Ways to SELL Getting to the $600 Club and Beyond! Take Order = $200 per hour Show & Sell = $100 per hour Online Selling = $50 per order www.atlantabsa.org/popcorn
Motivate Your Scouts • Build your own unit-level incentives • Pie in the Face for $600 Sellers! • Top Seller Prizes! • Top-selling Den – Pizza Party! • Already available to you and your Scouts: • Council-Sponsored Scout Rewards Program • Bonus Trail’s End National Rewards • Bonus Council Incentives www.atlantabsa.org/popcorn
Unit-level Incentives • Mystery buyer • Pie in the Face Scouts who sell over $600 get to throw a pie in their leader’s face. • Pizza Party Have a part at the end of the sale to reward your top selling den or patrol. • Top Seller Prizes Reward camping gear, electronics or sporting goods to your top sellers. www.atlantabsa.org/popcorn
Create ongoing energy! www.atlantabsa.org/popcorn
Build the BEST Popcorn Kickoff! The kickoff is the single most important factor for you to have a good sale Have a 30-minute fun-filled Popcorn Kickoff: • Make it FUN and FESTIVE! • Show parents what’s in it for them • Have giveaways and prizes • Prepare your Scouts • Have role plays and practice the sales script • Help your Scouts gain the confidence to sell! www.atlantabsa.org/popcorn
Popcorn Websites atlantabsa.org/popcorn • Portal to Trail’s End website and Popcorn System • Download forms and presentations • Frequent updates • Upcoming events www.atlantabsa.org/popcorn
Popcorn Websites Trails-End.com • Used for online sales • Track how much your Scouts have sold online • View product catalog and scout rewards • Email library • My Tool Kit training videos • Virtual planner www.atlantabsa.org/popcorn
Popcorn Websites Popcorn System • Log in information will be provided at the kickoff • View past/current unit order data • Enter/edit participating scouts • Enter/approve unit popcorn order • Enter/approve unit prize order • Download unit invoice www.atlantabsa.org/popcorn
Online Selling Scouts sell to far-away friends and family Trail’s End ships the product directly to the consumer. • Online & mobile sales COUNT toward Scout Rewards! (starting August 1 through your council’s fall sale end date) • Scouts create their own accounts on scouts.trails-end.com to sell • Get 100% of your Scouts to create an account and send 10 emails to family and friends • The average online order is $50 www.atlantabsa.org/popcorn
Scout Rewards Mike Ollanove Trail’s End www.atlantabsa.org/popcorn
Scouts that sell 1 item get 2012 Project Popcorn patch www.atlantabsa.org/popcorn
NEW 2012 Scout Reward Levels Sell $150 Flashlight Master Jack Knife www.atlantabsa.org/popcorn
NEW 2012 Scout Reward Levels Physical prize options now available at lower levels. Sell $450 Sell $250 Sell $350 $10 Gift Card $15 Gift Card $20 Gift Card Binoculars LEGO Creator LEGO Creator Blue Roadster Propeller Adventures Nalgene Water Bottle 6-Piece Camp Kit Multi-fuction Knife www.atlantabsa.org/popcorn
2012 Scout Reward Levels Gift Card: Sell: $30 $650 $850 $40 OR $1,100 $55 $1,300 $75 $1,800 $110 $2,300 $150 www.atlantabsa.org/popcorn
NEW $600 Club Prize Scouts that sell $600 get the $600 Club Blast Bow* *Amendment: Scouts will not received a $20 gift card as noted in the Council Guidebook. www.atlantabsa.org/popcorn
$600 Club iPad 2 Drawing Sell at least $600 worth of popcorn and your name will be entered into a drawing for a 16gb iPad 2! Drawings will be held once a week • September 24 • October 1 • October 8 • October 15 Visit www.atlantabsa.org/popcorn to submit your entry for every $600 in sales! www.atlantabsa.org/popcorn
$1,500 Club Reward Choose from a $50 Amazon.com or Wal-Mart gift card! www.atlantabsa.org/popcorn
Trail’s End Scholarship • Available to any scout that sells $2,500 or more of popcorn in one sale period (traditional & online) • 6% of the total sales goes into scholarship fund • 6% of all sales in the future, regardless of sales $, goes into scholarship fund • Top 7 sellers in Southern Region gets DOUBLE scholarship credits for that year. www.atlantabsa.org/popcorn
All-Star Sellers $1,000 2 invitations to the Top Seller Extravaganza at Dave & Busters including a complimentary Play Card. Special recognition certificate www.atlantabsa.org/popcorn
Hall of Fame $2,500 2 invitations to the Top Seller Extravaganza at Dave & Busters including a complimentary Play Card. 2 tickets to the Top Seller VIP Luncheon at Dave & Busters Special recognition certificate www.atlantabsa.org/popcorn
Winner’s Circle $3,500 4 invitations to the Top Seller Extravaganza at Dave & Busters including a complimentary Play Card 4 tickets to the Top Seller VIP Luncheon at Dave & Busters Special recognition trophy www.atlantabsa.org/popcorn
The Incentives Keep on Coming! Sell $600 1. $20 gift card from the Rewards Program $450 Level 2. BONUS Blast Bow for the $600 Club 3. BONUS iPad2 drawing entry
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