Welcome! 2012 Popcorn Kickoff Welcome Ben Buckelew Atlanta Area - - PowerPoint PPT Presentation

Welcome!

2012 Popcorn Kickoff

Welcome

Ben Buckelew

Atlanta Area Council

www.atlantabsa.org/popcorn

A special thanks to the

Nantahala Outdoor Center and Dave & Busters

for supporting the 2012 Popcorn Sale!

www.atlantabsa.org/popcorn

District Kernels

www.atlantabsa.org/popcorn

Button Gwinnett - Tammy Foley Chattahoochee - Cindy McGaughey Foothills - Mike Menninger Amanda Farmery Hightower Trail - Latosha Giles Milton - Meggy Gilbreth Soapstone Ridge - Brenda Becker South Fulton - Carolyn Clark Tara - April Taylor Yellow River - Kim Etter

Unit Kickoff

Joe Castro Pack 21 Hightower Trail District

The Zen of Popcorn

• Memories you will never forget
• ptimizing this “window of time”.
• Learning what you otherwise wouldn’t about your scout.
• What does character building look like while under

construction?

• Goal setting and confidence building.

2012 Program

www.atlantabsa.org/popcorn

Mike Ollanove

Trail’s End

NEW Product Options

NEW Premium Chocolate Lover’s Collection

• White Chocolatey Pretzels
• Milk Chocolatey Pretzels
• White Chocolatey Caramel Crunch
• Chocolatey Caramel Crunch
• Chocolatey Peanut Clusters

$75 Trail’s End offers a variety of product options to suit your council’s needs.

www.atlantabsa.org/popcorn

NEW Product Options

NEW Chocolate Lover’s Collection

• White Chocolatey Pretzels
• Milk Chocolatey Pretzels
• White Chocolatey Caramel Crunch
• Chocolatey Caramel Crunch

$55 Trail’s End offers a variety of product options to suit your council’s needs.

www.atlantabsa.org/popcorn

NEW Product Options

NEW Sweet & Savory Collection

Comes in gift box

• NEW Sour Cream & Cheese Corn
• NEW Milk Chocolatey Pretzels
• Butter Toffee Caramel Corn

$40

Trail’s End offers a variety of product options to suit your council’s needs.

www.atlantabsa.org/popcorn

NEW Product Options

NEW Cheese Lover’s Collection

Comes in gift box

• NEW Sour Cream & Cheese Corn
• Cheddar Cheese Corn
• White Cheddar Cheese Corn

$30

Trail’s End offers a variety of product options to suit your council’s needs.

www.atlantabsa.org/popcorn

NEW Product Options

NEW Double Caramel Crunch

with a hint of cheese

$30

Trail’s End offers a variety of product options to suit your council’s needs.

www.atlantabsa.org/popcorn

NEW Product Options

Trail’s End offers a variety of product options to suit your council’s needs.

NEW Stand-Alone Cheddar Cheese Corn

$15

www.atlantabsa.org/popcorn

$50 Gold Donation

$30 Silver

Donation

$35 Return to Scouting $21 Return to Scouting

Product Improvements

36% Increase in nuts in Caramel Corn with Almonds and Pecans Significantly improved flavor in all microwave products:

• Unbelievable Butter Microwave Popcorn
• Butter Light Microwave Popcorn
• Kettle Corn Microwave Popcorn

www.atlantabsa.org/popcorn

The Best Sale Ever!

Ben Buckelew

Atlanta Area Council

www.atlantabsa.org/popcorn

Grow Your Sale

• 1. Plan your program
• 2. Motivate your Scouts with INCENTIVES!
• 3. Build your best Popcorn Kickoff ever!

www.atlantabsa.org/popcorn

Plan Your Program

Go to the Virtual Sale Planner at leaders.trails-end.com

• Build your plan using the Program Planner

1. Plan 2. Budget 3. Set Goals

• Fill in your number of boys, commission and activities per month with

costs.

• The planner does the rest!

www.atlantabsa.org/popcorn

Complete Your Program Planner

www.atlantabsa.org/popcorn

Set Your Sales Goal - $600!

Only 44% of parents say their Scout set a sales goal.

Scouts who set goals average $626 in sales. Scouts with no goal average $304 in sales.

www.atlantabsa.org/popcorn

$600 is the GOAL

Your Families can easily achieve this!

TAKE ORDER = $600 Goal / $200 per hour Families simply pick three days to sell SHOW & SELL = Mix some in for more sales ONLINE = Every Scout emails 10 family or friends

www.atlantabsa.org/popcorn

Best Ways to SELL

Getting to the $600 Club and Beyond!

Take Order = $200 per hour Show & Sell = $100 per hour Online Selling = $50 per order

www.atlantabsa.org/popcorn

Motivate Your Scouts

• Build your own unit-level incentives
• Pie in the Face for $600 Sellers!
• Top Seller Prizes!
• Top-selling Den – Pizza Party!
• Already available to you and your Scouts:
• Council-Sponsored Scout Rewards Program
• Bonus Trail’s End National Rewards
• Bonus Council Incentives

www.atlantabsa.org/popcorn

Unit-level Incentives

• Mystery buyer
• Pie in the Face

Scouts who sell over $600 get to throw a pie in their leader’s face.

• Pizza Party

Have a part at the end of the sale to reward your top selling den or patrol.

• Top Seller Prizes

Reward camping gear, electronics or sporting goods to your top sellers.

www.atlantabsa.org/popcorn

Create ongoing energy!

www.atlantabsa.org/popcorn

Build the BEST Popcorn Kickoff!

The kickoff is the single most important factor for you to have a good sale Have a 30-minute fun-filled Popcorn Kickoff:

• Make it FUN and FESTIVE!
• Show parents what’s in it for them
• Have giveaways and prizes
• Prepare your Scouts
• Have role plays and practice the sales script
• Help your Scouts gain the confidence to sell!

www.atlantabsa.org/popcorn

Popcorn Websites

www.atlantabsa.org/popcorn

atlantabsa.org/popcorn

• Portal to Trail’s End website and Popcorn System
• Download forms and presentations
• Frequent updates
• Upcoming events

Popcorn Websites

Trails-End.com

• Used for online sales
• Track how much your Scouts have sold
• nline
• View product catalog and scout rewards
• Email library
• My Tool Kit training videos
• Virtual planner

www.atlantabsa.org/popcorn

Popcorn Websites

• Log in information will be provided at the

kickoff

• View past/current unit order data
• Enter/edit participating scouts
• Enter/approve unit popcorn order
• Enter/approve unit prize order
• Download unit invoice

Popcorn System

www.atlantabsa.org/popcorn

Scouts sell to far-away friends and family Trail’s End ships the product directly to the consumer.

Online Selling

• Online & mobile sales COUNT toward Scout Rewards!

(starting August 1 through your council’s fall sale end date)

• Scouts create their own accounts on scouts.trails-end.com to sell
• Get 100% of your Scouts to create an account

and send 10 emails to family and friends

• The average online order is $50

www.atlantabsa.org/popcorn

Scout Rewards

www.atlantabsa.org/popcorn

Mike Ollanove

Trail’s End

Scouts that sell 1 item get 2012 Project Popcorn patch

www.atlantabsa.org/popcorn

NEW 2012 Scout Reward Levels

Sell $150

Flashlight Master Jack Knife

www.atlantabsa.org/popcorn

$15 Gift Card LEGO Creator

Blue Roadster

Nalgene Water Bottle

NEW 2012 Scout Reward Levels

Sell $250 Sell $350 Sell $450

$10 Gift Card Binoculars Multi-fuction Knife $20 Gift Card LEGO Creator

Propeller Adventures

6-Piece Camp Kit

Physical prize options now available at lower levels.

www.atlantabsa.org/popcorn

2012 Scout Reward Levels

Sell:

$650 $850 $1,100 $1,300 $1,800 $2,300

Gift Card:

$30

$40 $55 $75 $110 $150

OR www.atlantabsa.org/popcorn

NEW $600 Club Prize

Scouts that sell $600 get the $600 Club

Blast Bow*

www.atlantabsa.org/popcorn *Amendment: Scouts will not received a $20 gift card as noted in the Council Guidebook.

$600 Club iPad 2 Drawing

Sell at least $600 worth of popcorn and your name will be entered into a drawing for a 16gb iPad 2! Drawings will be held once a week

• September 24
• October 1
• October 8
• October 15

Visit www.atlantabsa.org/popcorn to submit your entry for every $600 in sales!

www.atlantabsa.org/popcorn

$1,500 Club Reward

Choose from a $50 Amazon.com

• r

Wal-Mart gift card!

www.atlantabsa.org/popcorn

Trail’s End Scholarship

• Available to any scout that sells

$2,500 or more of popcorn in one sale period (traditional & online)

• 6% of the total sales goes into

scholarship fund

• 6% of all sales in the future,

regardless of sales $, goes into scholarship fund

• Top 7 sellers in Southern Region

gets DOUBLE scholarship credits for that year.

www.atlantabsa.org/popcorn

All-Star Sellers $1,000

 2 invitations to the Top Seller Extravaganza at Dave & Busters including a complimentary Play Card.  Special recognition certificate

www.atlantabsa.org/popcorn

Hall of Fame $2,500

 2 invitations to the Top Seller Extravaganza at Dave & Busters including a complimentary Play Card.  Special recognition certificate  2 tickets to the Top Seller VIP Luncheon at Dave & Busters

www.atlantabsa.org/popcorn

Winner’s Circle $3,500

 4 invitations to the Top Seller Extravaganza at Dave & Busters including a complimentary Play Card  Special recognition trophy  4 tickets to the Top Seller VIP Luncheon at Dave & Busters

www.atlantabsa.org/popcorn

The Incentives Keep on Coming!

Sell $600

• 1. $20 gift card from the Rewards Program $450

Level

• 2. BONUS Blast Bow for the $600 Club
• 3. BONUS iPad2 drawing entry

The Incentives Keep on Coming!

Sell $1,500

• 1. $75 gift card from the Rewards Program $1,300

Level

• 2. BONUS Blast Bow for the $600 Club
• 3. Bonus iPad2 drawing entry (2 entries)
• 4. BONUS $50 gift card for the $1,500 Club
• 5. BONUS Top Seller prize (Dave and Buster’s event)

The Incentives Keep on Coming!

Sell $2,500

• 1. $150 gift card from the Rewards Program $2,300 Level
• 2. BONUS Blast Bow for the $600 Club
• 3. Bonus iPad2 drawing entry (4 entries)
• 4. BONUS $50 gift card for the $1500 Club
• 5. Top Seller Prize from your unit
• 6. Scholarship Program from Trail’s End

Popcorn Sale Logistics

Ben Buckelew

Atlanta Area Council

www.atlantabsa.org/popcorn

Important Dates

August 4th – August 15th

Service Area Kick-Offs

Wednesday, August 29

Show-n-Sell Orders Due

Saturday, September 15

Show-n-Sell Distribution

Thursday, October 18

Take & Prize Orders Due

Saturday, November 3

Take Order Distribution

Tuesday, December 4

Popcorn Payments Due www.atlantabsa.org/popcorn

Warehouse Distribution*

*Warehouse addresses can be found on our website

www.atlantabsa.org/popcorn Warehouse Districts

Beverage (Budweiser) Foothills, Mountain Lake, Covered Bridge, Pickett’s Mill Chick-fil-A South, West & East Atlanta, Tara, South Fulton, Sweetwater, Three Rivers Coca-Cola North Metro North Atlanta & Chattahoochee Eagle Rock Distribution/ Budweiser Plant Hightower Trail, Button Gwinnett & Soapstone Ridge ALU Menziken Aerospace Cherokee/Pickens Kimberly-Clark Milton Carroll EMC Three Rivers (pick up from Chick-fil-A) To Be Determined Yellow River (pick up from Chick-fil-A)

Key Contacts

• Atlanta Area Council website
• Council Guidebook page 1

www.atlantabsa.org/popcorn

www.atlantabsa.org/popcorn

• Start accepting credit cards today!
• Accept credit card payments on your Android, iPhone or iPad
• 2.75% per swipe for all major credit cards - no additional fees
• Sign up and receive a free credit card reader

New for 2013

Top Seller Perks

• Any unit that sells $15,000 or more
• Top 2 units in the district
• Receive selling materials sooner
• Invitation to VIP Champion’s Reception luncheon

www.atlantabsa.org/popcorn

Thank You for Attending!

www.atlantabsa.org/popcorn