2018 Why We Are Selling Popcorn How to Make Your Unit Successful - - PowerPoint PPT Presentation

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2018 Why We Are Selling Popcorn How to Make Your Unit Successful - - PowerPoint PPT Presentation

Popcorn 2018 Why We Are Selling Popcorn How to Make Your Unit Successful In This Learn the Different Ways to Sell Training You Get an Overview on Prizes and Other Incentives Will Learn Logistics and Timeline of 2018 Popcorn Campaign


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Popcorn 2018

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In This Training You Will Learn…

Why We Are Selling Popcorn How to Make Your Unit Successful Learn the Different Ways to Sell Get an Overview on Prizes and Other Incentives Logistics and Timeline of 2018 Popcorn Campaign Additional Resources to You

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IT’S FOR THE SCOUTS

  • SHAC 2017 POPCORN UNIT

COMMISSIONS $740,000+!

  • Scouts fundraise to earn their
  • wn way as well as provide the
  • pportunity to fund their entire

year in Scouting.

  • Provides Units the funding

needed to execute a successful program year.

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WHY TRAIL’S END POPCORN

  • We have partnered with Boy

Scouts of America Councils and Units to raise the funds needed to deliver the promise

  • f Scouting for over 37 years.
  • Thank you!

OVER $4 BILLION RAISED FOR SCOUTING SINCE 1980

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Take-Order

  • Traditional way Scouts Sell

Popcorn

  • Highest Dollar Average Per

$ale

  • Highest Grossing Method

TAKE-Order

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  • Download the Trails End

App and take orders this way

  • Or traditional way -
  • rders can be taken on
  • rder forms
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Trail’s End App

  • Mobile App by council w/their mix &

pricing

  • Cascades to units & their Scouts’ phones
  • Take orders & CC payment in real time
  • Available in Apple App Store or Google

Play

  • Instructions for setting up the app are at

www.shac.org/popcorn/#Resources

Trail’s End App

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FOR THE MILIT FOR THE MILITAR ARY

2018 POPCORN FUNDRAISER

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  • Goal based & real time
  • Digital and social

components drive viral possibilities

  • Personalized story
  • Simple to setup w/out help

Online Online Selling Selling

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Online Online Selling Selling

  • Scouts share their stories
  • Product line of products will

be different

  • Serves as a testing ground

for new TE products

  • Pricing will be different
  • Depends on prices for all

councils across the country

  • Shipping
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Online Online Incentiv Incentives es

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10 for $10 Promotion (Leaders)

  • Units earn a $10 Amazon e-gift card for each 10 Scouts in

their unit with an online sale

  • Redemption: Amazon code emailed to unit primary contact

monthly

  • Qualification Period: August 1 to December 31, 2018

Bonus at $300 (Scouts)

  • Scout receives $5 back for every $100 sold in the form of

an Amazon e-gift card once $300 in online sales is reached.

  • Redemption: Amazon code transferred to the Scout’s

REWARDS section of their online sales account.

  • Qualification Period: August 1 to December 31, 2018.

Leader Example: 10 Scouts w/ online sale = $10 30 Scouts w/ online sale = $30 Scout Example: $350 in online sales = $15 $400 in online sales = $20 $500 in online sales = $25

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BLITZ DAYS

09/29/18 10/13/18 10/27/18

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The winner will be drawn and announced on Facebook the following week.

  • September 29, 2018 – Sell a total of

20 total traditional items by 9/29/18

  • October 13, 2018 – Sell a total of 40

total traditional items by 10/13/18

  • October 27, 2018 – Sell a total of 60

total traditional items by 10/27/18

  • Go to council website

(www.shac.org/popcorn/#Blitz) to find entry link.

  • All sales are cumulative
  • Multiple entries are allowed per Blitz

Day

Scouts that meet the items sold count indicated by each date will qualify for entry into the drawing for one of three GoPro Hero3+ Silver Edition.

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The Trail’s End Scholarship*

  • A Scout selling $2500 sold in one fall sale selling

period (Show and Sell, Door-to-Door, Online) to qualify

  • 6% of the retail goes into his “scholarship

account”

  • Only have to hit $2500 once, all sales thereafter

are eligible for the 6%

  • Accrues interest
  • Learn more at www.trails-end.com/scholarship

*Trail’s End Scholarship still applies even if a unit chooses not to do prizes.

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SHA SHAC SC C SCOUT OUT CHAM CHAMPIONS* PIONS*

Trail’s End 2018 Top Seller Incentives $ 1,000 - Movie (Scout + parent or guardian) $ 1,500 - $ 50 Amazon eGift card + Movie + Dynamo Game $ 2,500 - $ 150 Amazon eGift card + Movie + Dynamo Game $ 3,500 - $ 250 Amazon eGift card + Movie + Dynamo Game $ 5,000 - $ 400 Amazon eGift card + Movie + Dynamo Game $10,000 - $1,000 Amazon eGift card + Movie + Dynamo Game $15,000 - $1,500 Amazon eGift card + Movie + Dynamo Game $20,000 - $2,000 Amazon eGift card + Movie + Dynamo Game Movie: Lego Movie 2 (Feb 8 release date – attend that weekend) Houston Dynamo: (2 tickets to a Dynamo or Dash soccer match)

*SHAC Scout Champions still applies even if a unit chooses not to do prizes.

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Popcorn Ordering

  • Login to: scouting.trails-

end.com

  • Click “Order Popcorn”
  • Follow the step-by-step

instructions.

  • Orders from the app will be

prepopulated

Unit orders due online by 11/01/18 @ 4:00 pm

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Popcorn Delivery

▪ Home Delivery for Unit Orders of $15,000 and Above! ▪ Gets product to you much easier, stress-free and saves volunteers time, money and effort ▪ Great service / benefit for the high-achieving Units

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Popcorn Pickup

  • Product will be available for pickup at

your districts warehouse on November 16th or 17th (depending on district and warehouse)

  • Product must be paid for onsite using

a unit check or money order

  • (all other forms of payment will

be refused and product will not be given)

  • Please bring an appropriate vehicle(s)

that can pickup the popcorn in one trip

  • Don’t forget to turn in Unit Top Seller

Forms

  • Contact your District Kernel for more

information

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Resources for Your Unit

  • Kernel Journal
  • Semi-month email blast and on SHAC Popcorn

Facebook page with items each unit kernel should be doing. Written by kernels for kernels.

  • Trail’s End Specialists
  • Tess Wall – 713-824-0858 or

scoutertess@gmail.com

  • District Executives and District Kernels
  • Great for tips and tricks…..as well as a refill of

supplies

  • Trail’s End website (https://www.trails-end.com/unit-

training-dashboard)

  • Short videos (3 mins. or less) on a myriad of

topics, FAQs, and more

  • Council Staff
  • Nathan Doherty – 713-598-4632 or

nathan.doherty@scouting.org (but please try your DE first)

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Questions?

Timeline

  • August 14, 2018 Popcorn kickoff for unit popcorn kernel
  • After unit kick off take-order popcorn sales period
  • September 29, 2018 Popcorn Blitz Day (goal: sell 20 traditional sales items total)
  • October 13, 2018 Popcorn Blitz Day (goal: sell 40 traditional sales items total)
  • October 27, 2018 Popcorn Blitz Day (goal: sell 60 traditional sales items total)
  • November 1, 2018 by 4:00 pm Unit orders due online by 4:00 pm (scouting.trails-

end.com, click order popcorn)

  • November 17, 2018 Popcorn distribution (see district website for location)
  • November 17, 2018 Unit top sellers form due to district (at distribution center)
  • November 17, 2018 Unit payments due to district (at distribution center)
  • February 15, 2019 Online commissions issued and mailed to the committee chair on file

for the unit