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Peaking Interest: How awareness drives the effectiveness of - - PowerPoint PPT Presentation

Peaking Interest: How awareness drives the effectiveness of time-of-use electricity pricing Brian C. Prest Ph.D. Candidate, Duke University brian.prest@duke.edu USAEE 2017 Annual Conference November 13, 2017 Brian C. Prest (USAEE 2017)


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SLIDE 1

Peaking Interest: How awareness drives the effectiveness

  • f time-of-use electricity pricing

Brian C. Prest

Ph.D. Candidate, Duke University brian.prest@duke.edu

USAEE 2017 Annual Conference November 13, 2017

Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 2

Overview

Time-of-use (TOU) electricity pricing: charge more during peak hours

Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 3

Overview

Time-of-use (TOU) electricity pricing: charge more during peak hours Goal: reduce costs associated with timing of load

Investment in “peaker” power plants Managing intermittent renewables (without expensive battery storage)

Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 4

Overview

Time-of-use (TOU) electricity pricing: charge more during peak hours Goal: reduce costs associated with timing of load

Investment in “peaker” power plants Managing intermittent renewables (without expensive battery storage)

Literature shows consumers do respond, but only modestly Why?

Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 5

Overview

Time-of-use (TOU) electricity pricing: charge more during peak hours Goal: reduce costs associated with timing of load

Investment in “peaker” power plants Managing intermittent renewables (without expensive battery storage)

Literature shows consumers do respond, but only modestly Why?

1

Neoclassical idea: “Get the prices right” and peak load will be solved

Small responses indicate real costs of shifting ⇒ Charge correct prices to induce conservation

Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 6

Overview

Time-of-use (TOU) electricity pricing: charge more during peak hours Goal: reduce costs associated with timing of load

Investment in “peaker” power plants Managing intermittent renewables (without expensive battery storage)

Literature shows consumers do respond, but only modestly Why?

1

Neoclassical idea: “Get the prices right” and peak load will be solved

Small responses indicate real costs of shifting ⇒ Charge correct prices to induce conservation

2

Behavioral idea: People are boundedly rational

Small responses indicate insufficient information or attention ⇒ Provide nudges, information, or automation

Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 7

Overview

Time-of-use (TOU) electricity pricing: charge more during peak hours Goal: reduce costs associated with timing of load

Investment in “peaker” power plants Managing intermittent renewables (without expensive battery storage)

Literature shows consumers do respond, but only modestly Why?

1

Neoclassical idea: “Get the prices right” and peak load will be solved

Small responses indicate real costs of shifting ⇒ Charge correct prices to induce conservation

2

Behavioral idea: People are boundedly rational

Small responses indicate insufficient information or attention ⇒ Provide nudges, information, or automation

So which is closer to the truth?

Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 8

This study

Theory ambiguous ⇒ agnostic, data-driven approach

Let the data suggest the mechanism, not imposing assumptions Identify what factors drive heterogeneous responses

Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 9

This study

Theory ambiguous ⇒ agnostic, data-driven approach

Let the data suggest the mechanism, not imposing assumptions Identify what factors drive heterogeneous responses

Apply (and extend) new machine learning algorithm for estimating heterogeneous causal effects, designed by Athey and Imbens (2016)

Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 10

This study

Theory ambiguous ⇒ agnostic, data-driven approach

Let the data suggest the mechanism, not imposing assumptions Identify what factors drive heterogeneous responses

Apply (and extend) new machine learning algorithm for estimating heterogeneous causal effects, designed by Athey and Imbens (2016) Data: TOU pricing experiment on Irish households

Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 11

This study

Theory ambiguous ⇒ agnostic, data-driven approach

Let the data suggest the mechanism, not imposing assumptions Identify what factors drive heterogeneous responses

Apply (and extend) new machine learning algorithm for estimating heterogeneous causal effects, designed by Athey and Imbens (2016) Data: TOU pricing experiment on Irish households Testing >150 dimensions of observable characteristics from survey data for heterogeneous responses

Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 12

Results

Average TOU pricing effect: -9% peak consumption

Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 13

Results

Average TOU pricing effect: -9% peak consumption Key Drivers of Heterogeneity:

Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 14

Results

Average TOU pricing effect: -9% peak consumption Key Drivers of Heterogeneity:

1

Key result: Unaware households don’t respond (-2%, insignif.)

Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 15

Results

Average TOU pricing effect: -9% peak consumption Key Drivers of Heterogeneity:

1

Key result: Unaware households don’t respond (-2%, insignif.)

2

Low energy consuming households don’t respond

Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 16

Results

Average TOU pricing effect: -9% peak consumption Key Drivers of Heterogeneity:

1

Key result: Unaware households don’t respond (-2%, insignif.)

2

Low energy consuming households don’t respond

3

Information amplifies effects up to 2x (even conditional on awareness)

Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 17

Results

Average TOU pricing effect: -9% peak consumption Key Drivers of Heterogeneity:

1

Key result: Unaware households don’t respond (-2%, insignif.)

2

Low energy consuming households don’t respond

3

Information amplifies effects up to 2x (even conditional on awareness)

4

Consumers are extremely insensitive to the size of the price change

Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 18

Results

Average TOU pricing effect: -9% peak consumption Key Drivers of Heterogeneity:

1

Key result: Unaware households don’t respond (-2%, insignif.)

2

Low energy consuming households don’t respond

3

Information amplifies effects up to 2x (even conditional on awareness)

4

Consumers are extremely insensitive to the size of the price change

5

Conditional on above, nothing else matters (of 150+ characteristics)

Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 19

Results

Average TOU pricing effect: -9% peak consumption Key Drivers of Heterogeneity:

1

Key result: Unaware households don’t respond (-2%, insignif.)

2

Low energy consuming households don’t respond

3

Information amplifies effects up to 2x (even conditional on awareness)

4

Consumers are extremely insensitive to the size of the price change

5

Conditional on above, nothing else matters (of 150+ characteristics)

Implications:

Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 20

Results

Average TOU pricing effect: -9% peak consumption Key Drivers of Heterogeneity:

1

Key result: Unaware households don’t respond (-2%, insignif.)

2

Low energy consuming households don’t respond

3

Information amplifies effects up to 2x (even conditional on awareness)

4

Consumers are extremely insensitive to the size of the price change

5

Conditional on above, nothing else matters (of 150+ characteristics)

Implications:

These generally point towards behavioral explanations

Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 21

Results

Average TOU pricing effect: -9% peak consumption Key Drivers of Heterogeneity:

1

Key result: Unaware households don’t respond (-2%, insignif.)

2

Low energy consuming households don’t respond

3

Information amplifies effects up to 2x (even conditional on awareness)

4

Consumers are extremely insensitive to the size of the price change

5

Conditional on above, nothing else matters (of 150+ characteristics)

Implications:

These generally point towards behavioral explanations Can’t reliably predict awareness

Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 22

Results

Average TOU pricing effect: -9% peak consumption Key Drivers of Heterogeneity:

1

Key result: Unaware households don’t respond (-2%, insignif.)

2

Low energy consuming households don’t respond

3

Information amplifies effects up to 2x (even conditional on awareness)

4

Consumers are extremely insensitive to the size of the price change

5

Conditional on above, nothing else matters (of 150+ characteristics)

Implications:

These generally point towards behavioral explanations Can’t reliably predict awareness “Getting prices right” might not be sufficient

Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 23

Experimental Details: Treatment

Treatment and Control Group Assignments

Bi-Monthly Bill and Energy Statement Monthly Bill and Energy Statement In-Home Display (IHD) Load Reduction Incentive Control Tariff A 195 216 205 216 Tariff B 80 87 72 81 Tariff C 222 217 202 213 Tariff D 80 87 78 77 Control 678

Energy Statement Example Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 24

Experimental Details: Treatment

Treatment and Control Group Assignments

Bi-Monthly Bill and Energy Statement Monthly Bill and Energy Statement In-Home Display (IHD) Load Reduction Incentive Control Tariff A 195 216 205 216 Tariff B 80 87 72 81 Tariff C 222 217 202 213 Tariff D 80 87 78 77 Control 678

10 20 30 40

Hour of Day Price (€ cents per kWh) 2 4 6 8 10 12 14 16 18 20 22 24

20 26 32 38 14.1

Tariff D Tariff C Tariff B Tariff A Control (No Change)

Energy Statement Example Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 25

Experimental Details: Treatment

Treatment and Control Group Assignments

Bi-Monthly Bill and Energy Statement Monthly Bill and Energy Statement In-Home Display (IHD) Load Reduction Incentive Control Tariff A 195 216 205 216 Tariff B 80 87 72 81 Tariff C 222 217 202 213 Tariff D 80 87 78 77 Control 678

10 20 30 40

Hour of Day Price (€ cents per kWh) 2 4 6 8 10 12 14 16 18 20 22 24

20 26 32 38 14.1

Tariff D Tariff C Tariff B Tariff A Control (No Change)

Energy Statement Example Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 26

Data

Household Electricity Consumption (N × T ≈ 77 million)

Data both pre- and during treatment N ≈ 3, 000 households T ≈ 26, 000 half-hours each

Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 27

Data

Household Electricity Consumption (N × T ≈ 77 million)

Data both pre- and during treatment N ≈ 3, 000 households T ≈ 26, 000 half-hours each

Survey data: > 150 complete variables on...

Family characteristics: Employment, education, class, household size, etc. House characteristics: age, rooms, style, insulation, window glazing, etc. Appliance and electronics characteristics: heating type, water heating type, immersion heaters, washers, dryers, TVs (by size), computers, game consoles, internet access, etc. Attitudinal/Behavioral: Attitudes towards energy/environment, appliance/electronics usage, reasons for participation, etc. Post-experiment survey: questions about experience with program

Selected summary statistics Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 28

Average Treatment Effect

Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 29

Difference-in-Differences (All Treatments)

ln(kWhi,h,t) = βhTreatmenti,h,t + αi,h + λw,h + ǫi,h,t

Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 30

Difference-in-Differences (All Treatments)

ln(kWhi,h,t) = βhTreatmenti,h,t + αi,h + λw,h + ǫi,h,t

Hour of Day Treatment Effect (Log Points: ∆ln(Yi))

2 4 6 8 10 12 14 16 18 20 22 24 −0.20 −0.15 −0.10 −0.05 0.00 0.05 0.10 0.15 0.20

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Point Estimate (Insigificant) Point Estimate (Sigificant)

  • Night

Night Day Day Peak

Seasonal TEs Placebo Test Individual TEs Pre-trend check Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 31

Heterogeneity

Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 32

Methods: Athey-Imbens and Extensions

Athey and Imbens (2016) Extended regression trees to causal inference Estimates CATEs Extensions in this paper Diff-in-diff (vs. “diff”) Multiple treatment groups

Details Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 33

Heterogeneity Results

Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 34

Awareness of the Policy is Key to its Effectiveness

Aware of Tariff Change? Baseline Average Peak Consumption >= 0.12 kWh (5th pctile)

  • Info. Treatment:

In−Home Display?

  • Info. Treatment:

Monthly Bill?

  • Info. Treatment:

Overall Load Reduction Incentive? Baseline Average Peak Consumption >= 0.25 kWh (24th pctile)

yes no

[1] [2] [3] [4] [5] [6] [7] [8] [9] [10] [11] [12] [13]

Aware of Tariff Change? Baseline Average Peak Consumption >= 0.12 kWh (5th pctile)

  • Info. Treatment:

In−Home Display?

  • Info. Treatment:

Monthly Bill?

  • Info. Treatment:

Overall Load Reduction Incentive? Baseline Average Peak Consumption >= 0.25 kWh (24th pctile)

TE: −8.9% SE: (0.9%) n: 2328 TE: −10.3% SE: (1.4%) n: 2029 TE: −11.2% SE: (1.3%) n: 1933 TE: −14.6% SE: (1.6%) n: 474 TE: −10.1% SE: (1.3%) n: 1459 TE: −11.7% SE: (1.5%) n: 513 TE: −9.3% SE: (1.4%) n: 946 TE: −10.7% SE: (1.4%) n: 477 TE: −7.9% SE: (1.6%) n: 469 TE: 8.4% SE: (12.4%) n: 96 TE: −2.3% SE: (1.7%) n: 299 TE: −4.2% SE: (1.4%) n: 202 TE: −0.2% SE: (4.5%) n: 97 yes no

[1] [2] [3] [4] [5] [6] [7] [8] [9] [10] [11] [12] [13]

Robustness Checks: Propensity Tree “Honest” Tree Temp.-binned Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 35

Awareness of the Policy is Key to its Effectiveness

Aware of Tariff Change? Baseline Average Peak Consumption >= 0.12 kWh (5th pctile)

  • Info. Treatment:

In−Home Display?

  • Info. Treatment:

Monthly Bill?

  • Info. Treatment:

Overall Load Reduction Incentive? Baseline Average Peak Consumption >= 0.25 kWh (24th pctile)

yes no

[1] [2] [3] [4] [5] [6] [7] [8] [9] [10] [11] [12] [13]

Aware of Tariff Change? Baseline Average Peak Consumption >= 0.12 kWh (5th pctile)

  • Info. Treatment:

In−Home Display?

  • Info. Treatment:

Monthly Bill?

  • Info. Treatment:

Overall Load Reduction Incentive? Baseline Average Peak Consumption >= 0.25 kWh (24th pctile)

TE: −8.9% SE: (0.9%) n: 2328 TE: −10.3% SE: (1.4%) n: 2029 TE: −11.2% SE: (1.3%) n: 1933 TE: −14.6% SE: (1.6%) n: 474 TE: −10.1% SE: (1.3%) n: 1459 TE: −11.7% SE: (1.5%) n: 513 TE: −9.3% SE: (1.4%) n: 946 TE: −10.7% SE: (1.4%) n: 477 TE: −7.9% SE: (1.6%) n: 469 TE: 8.4% SE: (12.4%) n: 96 TE: −2.3% SE: (1.7%) n: 299 TE: −4.2% SE: (1.4%) n: 202 TE: −0.2% SE: (4.5%) n: 97 yes no

[1] [2] [3] [4] [5] [6] [7] [8] [9] [10] [11] [12] [13]

Robustness Checks: Propensity Tree “Honest” Tree Temp.-binned Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

slide-36
SLIDE 36

Awareness of the Policy is Key to its Effectiveness

Aware of Tariff Change? Baseline Average Peak Consumption >= 0.12 kWh (5th pctile)

  • Info. Treatment:

In−Home Display?

  • Info. Treatment:

Monthly Bill?

  • Info. Treatment:

Overall Load Reduction Incentive? Baseline Average Peak Consumption >= 0.25 kWh (24th pctile)

yes no

[1] [2] [3] [4] [5] [6] [7] [8] [9] [10] [11] [12] [13]

Aware of Tariff Change? Baseline Average Peak Consumption >= 0.12 kWh (5th pctile)

  • Info. Treatment:

In−Home Display?

  • Info. Treatment:

Monthly Bill?

  • Info. Treatment:

Overall Load Reduction Incentive? Baseline Average Peak Consumption >= 0.25 kWh (24th pctile)

TE: −8.9% SE: (0.9%) n: 2328 TE: −10.3% SE: (1.4%) n: 2029 TE: −11.2% SE: (1.3%) n: 1933 TE: −14.6% SE: (1.6%) n: 474 TE: −10.1% SE: (1.3%) n: 1459 TE: −11.7% SE: (1.5%) n: 513 TE: −9.3% SE: (1.4%) n: 946 TE: −10.7% SE: (1.4%) n: 477 TE: −7.9% SE: (1.6%) n: 469 TE: 8.4% SE: (12.4%) n: 96 TE: −2.3% SE: (1.7%) n: 299 TE: −4.2% SE: (1.4%) n: 202 TE: −0.2% SE: (4.5%) n: 97 yes no

[1] [2] [3] [4] [5] [6] [7] [8] [9] [10] [11] [12] [13]

Robustness Checks: Propensity Tree “Honest” Tree Temp.-binned Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

slide-37
SLIDE 37

Awareness of the Policy is Key to its Effectiveness

Aware of Tariff Change? Baseline Average Peak Consumption >= 0.12 kWh (5th pctile)

  • Info. Treatment:

In−Home Display?

  • Info. Treatment:

Monthly Bill?

  • Info. Treatment:

Overall Load Reduction Incentive? Baseline Average Peak Consumption >= 0.25 kWh (24th pctile)

yes no

[1] [2] [3] [4] [5] [6] [7] [8] [9] [10] [11] [12] [13]

Aware of Tariff Change? Baseline Average Peak Consumption >= 0.12 kWh (5th pctile)

  • Info. Treatment:

In−Home Display?

  • Info. Treatment:

Monthly Bill?

  • Info. Treatment:

Overall Load Reduction Incentive? Baseline Average Peak Consumption >= 0.25 kWh (24th pctile)

TE: −8.9% SE: (0.9%) n: 2328 TE: −10.3% SE: (1.4%) n: 2029 TE: −11.2% SE: (1.3%) n: 1933 TE: −14.6% SE: (1.6%) n: 474 TE: −10.1% SE: (1.3%) n: 1459 TE: −11.7% SE: (1.5%) n: 513 TE: −9.3% SE: (1.4%) n: 946 TE: −10.7% SE: (1.4%) n: 477 TE: −7.9% SE: (1.6%) n: 469 TE: 8.4% SE: (12.4%) n: 96 TE: −2.3% SE: (1.7%) n: 299 TE: −4.2% SE: (1.4%) n: 202 TE: −0.2% SE: (4.5%) n: 97 yes no

[1] [2] [3] [4] [5] [6] [7] [8] [9] [10] [11] [12] [13]

Robustness Checks: Propensity Tree “Honest” Tree Temp.-binned Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

slide-38
SLIDE 38

Awareness of the Policy is Key to its Effectiveness

Aware of Tariff Change? Baseline Average Peak Consumption >= 0.12 kWh (5th pctile)

  • Info. Treatment:

In−Home Display?

  • Info. Treatment:

Monthly Bill?

  • Info. Treatment:

Overall Load Reduction Incentive? Baseline Average Peak Consumption >= 0.25 kWh (24th pctile)

yes no

[1] [2] [3] [4] [5] [6] [7] [8] [9] [10] [11] [12] [13]

Aware of Tariff Change? Baseline Average Peak Consumption >= 0.12 kWh (5th pctile)

  • Info. Treatment:

In−Home Display?

  • Info. Treatment:

Monthly Bill?

  • Info. Treatment:

Overall Load Reduction Incentive? Baseline Average Peak Consumption >= 0.25 kWh (24th pctile)

TE: −8.9% SE: (0.9%) n: 2328 TE: −10.3% SE: (1.4%) n: 2029 TE: −11.2% SE: (1.3%) n: 1933 TE: −14.6% SE: (1.6%) n: 474 TE: −10.1% SE: (1.3%) n: 1459 TE: −11.7% SE: (1.5%) n: 513 TE: −9.3% SE: (1.4%) n: 946 TE: −10.7% SE: (1.4%) n: 477 TE: −7.9% SE: (1.6%) n: 469 TE: 8.4% SE: (12.4%) n: 96 TE: −2.3% SE: (1.7%) n: 299 TE: −4.2% SE: (1.4%) n: 202 TE: −0.2% SE: (4.5%) n: 97 yes no

[1] [2] [3] [4] [5] [6] [7] [8] [9] [10] [11] [12] [13]

Robustness Checks: Propensity Tree “Honest” Tree Temp.-binned Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

slide-39
SLIDE 39

Awareness of the Policy is Key to its Effectiveness

Aware of Tariff Change? Baseline Average Peak Consumption >= 0.12 kWh (5th pctile)

  • Info. Treatment:

In−Home Display?

  • Info. Treatment:

Monthly Bill? Overall Load Reduction Incentive? Baseline Average Peak Consumption >= 0.25 kWh (24th pctile)

yes no

[1] [2] [3] [4] [5] [6] [7] [8] [9] [10] [11] [12] [13]

Aware of Tariff Change? Baseline Average Peak Consumption >= 0.12 kWh (5th pctile)

  • Info. Treatment:

In−Home Display?

  • Info. Treatment:

Monthly Bill? Overall Load Reduction Incentive? Baseline Average Peak Consumption >= 0.25 kWh (24th pctile)

TE: −8.9% SE: (0.9%) n: 2328 TE: −10.3% SE: (1.4%) n: 2029 TE: −11.2% SE: (1.3%) n: 1933 TE: −14.6% SE: (1.6%) n: 474 TE: −10.1% SE: (1.3%) n: 1459 TE: −11.7% SE: (1.5%) n: 513 TE: −9.3% SE: (1.4%) n: 946 TE: −10.7% SE: (1.4%) n: 477 TE: −7.9% SE: (1.6%) n: 469 TE: 8.4% SE: (12.4%) n: 96 TE: −2.3% SE: (1.7%) n: 299 TE: −4.2% SE: (1.4%) n: 202 TE: −0.2% SE: (4.5%) n: 97 yes no

[1] [2] [3] [4] [5] [6] [7] [8] [9] [10] [11] [12] [13]

Robustness Checks: Propensity Tree “Honest” Tree Temp.-binned Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

slide-40
SLIDE 40

Aside: Mean Demand Curves, by Period of Day

0.0 0.1 0.2 0.3 0.4 0.5 0.6 10 20 30 40 Consumption (kwh per 30 minutes) Price (€ cents per kWh)

  • Peak Hours

Day Hours Night Hours

Heterogeneous Demand Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

slide-41
SLIDE 41

Aside: Mean Demand Curves, by Period of Day

0.0 0.1 0.2 0.3 0.4 0.5 0.6 10 20 30 40 Consumption (kwh per 30 minutes) Price (€ cents per kWh)

  • Peak Hours

Day Hours Night Hours

Commonly used constant elasticity assumption is invalid Concern that consumers won’t respond to real-time price changes

Heterogeneous Demand Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

slide-42
SLIDE 42

Implications

Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

slide-43
SLIDE 43

Implications

Cannot reliably predict who will be aware

Lasso Model Selection:

Lasso table Lasso fitted values

Removes almost all covariates Few remaining are modest in size

Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

slide-44
SLIDE 44

Implications

Cannot reliably predict who will be aware

Lasso Model Selection:

Lasso table Lasso fitted values

Removes almost all covariates Few remaining are modest in size

Consumer surplus loss is small

CS Loss

∼e3 per h.h. annually on average

Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

slide-45
SLIDE 45

Implications

Cannot reliably predict who will be aware

Lasso Model Selection:

Lasso table Lasso fitted values

Removes almost all covariates Few remaining are modest in size

Consumer surplus loss is small

CS Loss

∼e3 per h.h. annually on average

Capacity benefits substantial

Capacity benefits

∼e100 per h.h. in avoided capacity costs (one-time benefit) IHD increases this benefit by about e80 (e130 with vs. e50 w/o) Effects would likely be 2-3x larger in U.S. than in Ireland

Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

slide-46
SLIDE 46

Conclusion

1 Awareness of TOU pricing is key to effectiveness

⇒ Awareness is not predictable, so focus on information

Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

slide-47
SLIDE 47

Conclusion

1 Awareness of TOU pricing is key to effectiveness

⇒ Awareness is not predictable, so focus on information

2 Small consumers don’t respond (in levels or percentages)

⇒ Target larger consumers

Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

slide-48
SLIDE 48

Conclusion

1 Awareness of TOU pricing is key to effectiveness

⇒ Awareness is not predictable, so focus on information

2 Small consumers don’t respond (in levels or percentages)

⇒ Target larger consumers

3 Information provision amplifies effects up to 2x, even among aware

⇒ Information is important

Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

slide-49
SLIDE 49

Conclusion

1 Awareness of TOU pricing is key to effectiveness

⇒ Awareness is not predictable, so focus on information

2 Small consumers don’t respond (in levels or percentages)

⇒ Target larger consumers

3 Information provision amplifies effects up to 2x, even among aware

⇒ Information is important

4 Consumers are extremely insensitive to the size of the price change

⇒ Raises concern about effectiveness of real-time pricing ⇒ Caveat: steeper price hikes and/or automation

Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

slide-50
SLIDE 50

Conclusion

1 Awareness of TOU pricing is key to effectiveness

⇒ Awareness is not predictable, so focus on information

2 Small consumers don’t respond (in levels or percentages)

⇒ Target larger consumers

3 Information provision amplifies effects up to 2x, even among aware

⇒ Information is important

4 Consumers are extremely insensitive to the size of the price change

⇒ Raises concern about effectiveness of real-time pricing ⇒ Caveat: steeper price hikes and/or automation

Getting prices exactly right isn’t as important as getting people to pay attention

Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

slide-51
SLIDE 51

Peaking Interest: How awareness drives the effectiveness of time-of-use electricity pricing

Brian C. Prest Ph.D. Candidate Duke University brian.prest@duke.edu

Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

slide-52
SLIDE 52

Appendix

Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

slide-53
SLIDE 53

Summary Statistics - Demographics

Mean

  • Std. Dev.

Min Max Age Group: 18-25 (Indicator) 0.003 0.06 1 Age Group: 26-35 (Indicator) 0.08 0.28 1 Age Group: 36-45 (Indicator) 0.20 0.40 1 Age Group: 46-55 (Indicator) 0.25 0.43 1 Age Group: 56-65 (Indicator) 0.22 0.42 1 Age Group: 65+ (Indicator) 0.24 0.43 1 Social Class: AB, Manager/Professional (Indicator) 0.15 0.35 1 Social Class: C1, White collar (Indicator) 0.27 0.44 1 Social Class: C2, Skilled manual (Indicator) 0.16 0.37 1 Social Class: DE, Unskilled manual/other (Indicator) 0.39 0.49 1 Social Class: Farmer (Indicator) 0.03 0.16 1 Education: None (Indicator) 0.01 0.11 1 Education: Primary (Indicator) 0.12 0.32 1 Education: Secondary without Cert. (Indicator) 0.29 0.45 1 Education: Secondary to Cert. (Indicator) 0.17 0.37 1 Education: Third (Indicator) 0.36 0.48 1 Education: Refused (Indicator) 0.05 0.23 1 Number of Adults in Home 2.22 1.04 1 7 Number of Children Under 15 in Home 0.50 0.96 6 Has Children Under 15 in Home (Indicator) 0.27 0.44 1

Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

slide-54
SLIDE 54

Summary Statistics - House Characteristics

Mean

  • Std. Dev.

Min Max Own home outright (Indicator) 0.55 0.50 1 Own home with mortgage (Indicator) 0.39 0.49 1 Home Age: Less than 5 years (Indicator) 0.05 0.21 1 Home Age: 5-9 years (Indicator) 0.14 0.34 1 Home Age: 10-29 years (Indicator) 0.29 0.45 1 Home Age: 30-74 years (Indicator) 0.41 0.49 1 Home Age: More than 75 years (Indicator) 0.12 0.32 1 Home Style: Apartment (Indicator) 0.01 0.12 1 Home Style: Bungalow (Indicator) 0.27 0.44 1 Home Style: Detached (Indicator) 0.27 0.44 1 Home Style: Semi-Detached (Indicator) 0.31 0.46 1 Home Style: Terraced/Townhome (Indicator) 0.14 0.35 1 Number of Bedrooms 3.48 0.84 1 5

Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

slide-55
SLIDE 55

Summary Statistics - Appliances

Mean

  • Std. Dev.

Min Max Home Heat: Electric, Central (Indicator) 0.04 0.20 1 Home Heat: Electric, Plug-in (Indicator) 0.03 0.18 1 Home Heat: Oil (Indicator) 0.60 0.49 1 Home Heat: Gas (Indicator) 0.31 0.46 1 Home Heat: Solid Fuel (Indicator) 0.27 0.44 1 Water Heat: Electric, Central (Indicator) 0.13 0.34 1 Water Heat: Electric, Immersion (Indicator) 0.56 0.50 1 Water Heat: Oil (Indicator) 0.40 0.49 1 Water Heat: Gas (Indicator) 0.24 0.42 1 Water Heat: Solid Fuel (Indicator) 0.16 0.37 1 Washing Machine (Indicator) 0.99 0.11 1 Tumble Dryer (Indicator) 0.69 0.46 1 Dishwasher (Indicator) 0.67 0.47 1 Stand alone freezer (Indicator) 0.51 0.50 1 Cook stove type: Electric (Indicator) 0.70 0.46 1 Cook stove type: Gas (Indicator) 0.25 0.44 1 Cook stove type: Oil (Indicator) 0.02 0.15 1 Cook stove type: Solid (Indicator) 0.02 0.15 1 Number of TV’s (Less than 21 inches) 1.01 0.98 4 Number of TV’s (More than 21 inches) 1.29 0.88 4 Number of Desktop Computers 0.52 0.58 4 Number of Laptop Computers 0.69 0.79 4 Number of Game Consoles 0.47 0.77 4 Internet Access in Home (Indicator) 0.70 0.46 1

Return to main Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

slide-56
SLIDE 56

Invitation Letter

Return to main Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

slide-57
SLIDE 57

Energy Usage Statement

Return to main Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

slide-58
SLIDE 58

Refrigerator Magnet and Sticker

Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

slide-59
SLIDE 59

In-Home Electricity Display (IHD)

Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

slide-60
SLIDE 60

Average Consumption Profiles, by Group and Period

0.0 0.1 0.2 0.3 0.4 0.5 Hour of Day Consumption (kwh per 30 minutes) 2 4 6 8 10 12 14 16 18 20 22 24

Control Group Baseline Period Treatment Period

Night Rate (9−12¢) Night Rate (9−12¢) Day Rate (12.5−14¢) Day Rate (12.5−14¢) Peak Rate (20−38¢)

Balance Checks: t-tests LPM Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 61

Average Consumption Profiles, by Group and Period

0.0 0.1 0.2 0.3 0.4 0.5 Hour of Day Consumption (kwh per 30 minutes) 2 4 6 8 10 12 14 16 18 20 22 24

Control Group Treatment Group Baseline Period Treatment Period

Night Rate (9−12¢) Night Rate (9−12¢) Day Rate (12.5−14¢) Day Rate (12.5−14¢) Peak Rate (20−38¢)

Balance Checks: t-tests LPM Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

slide-62
SLIDE 62

Average Consumption Profiles, by Group and Period

0.0 0.1 0.2 0.3 0.4 0.5 Hour of Day Consumption (kwh per 30 minutes) 2 4 6 8 10 12 14 16 18 20 22 24

Control Group Treatment Group Baseline Period Treatment Period

Night Rate (9−12¢) Night Rate (9−12¢) Day Rate (12.5−14¢) Day Rate (12.5−14¢) Peak Rate (20−38¢)

Balance Checks: t-tests LPM

Treatment/control are unbalanced ⇒ need diff-in-diff

Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

slide-63
SLIDE 63

Balance Checks: t-tests

Variable Control Mean Treatment Mean t-statistic p-value Unbalanced Variables (α < 0.05) 1 Employment status: Retired (Indicator) 0.38 0.31 3.40 0.001 2 Number of Large Televisions (21+ inch) 1.19 1.31

  • 3.36

0.001 3 Number of Electronics 3.74 4.04

  • 3.03

0.003 4 Age Group: 65+ (Indicator) 0.28 0.23 2.79 0.01 5 Has Children Under 15 in Home (Indicator) 0.23 0.28

  • 2.78

0.01 6 Number of Residents 2.60 2.76

  • 2.65

0.01 7 Social Class: AB (Highest) (Indicator) 0.12 0.15

  • 2.58

0.01 8 Education: Primary only (Indicator) 0.15 0.11 2.51 0.01 9 Baseline Average Consumption (Night Hours) 0.14 0.15

  • 2.42

0.02 10 Internet Access in Home (Indicator) 0.66 0.71

  • 2.24

0.02 11 Number of Desktop Computers 0.48 0.53

  • 2.18

0.03 12 Number of Children Under 15 in Home 0.43 0.52

  • 2.11

0.04 13 Housing Status: Own with Mortgage (Indicator) 0.35 0.40

  • 2.09

0.04 14 Others in Household Use Internet Regularly (Indicator) 0.53 0.57

  • 2.01

0.04 Selected Balanced Variables (α ≥ 0.05) 15 Baseline Average Consumption (Peak Hours) 0.42 0.44

  • 1.85

0.07 16 Number of Adults in Home 2.16 2.24

  • 1.74

0.08 17 Cook stove type: Electric (Indicator) 0.72 0.69 1.62 0.10 18 Number of Laptop Computers 0.65 0.71

  • 1.61

0.11 19 Baseline Average Consumption (Day Hours) 0.29 0.30

  • 1.56

0.12 20 Unemployed, not seeking job (Indicator) 0.03 0.04

  • 1.52

0.13 21 Home Heat: Solid Fuel (Indicator) 0.29 0.26 1.46 0.14 22 Interested in changing energy use for environment* 1.38 1.34 1.41 0.16 23 Female (Indicator) 0.47 0.50

  • 1.02

0.31 24 Education: Secondary to Certificate (Indicator) 0.16 0.17

  • 0.86

0.39 25 Satisfied with billing frequency* 2.84 2.86

  • 0.47

0.64 Observations 3,006 Number of Variables Tested 122 Number of Variables Not Shown 97 Number of Variables Significant (5% level) 14 Share of of Variables Significant (5% level) 11.5%

Return to main Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

slide-64
SLIDE 64

Balance Checks: LPM

Dependent variable: Treated (Indicator) Baseline Average Consumption (Peak Hours) 0.03 (0.07) Baseline Average Consumption (Night Hours) 0.14 (0.15) Baseline Average Consumption (Day Hours)

  • 0.09

(0.12) Number of Large Televisions (21+ inch) 0.02∗∗ (0.01) Age Group: 65+ (Indicator) 0.13 (0.11) Number of Adults in Home 0.01 (0.01) Internet Access in Home (Indicator) 0.01 (0.02) Number of Desktop Computers in Home 0.01 (0.02) Others in Household Use Internet Regularly (Indicator)

  • 0.003

(0.02) Cook stove type: Electric (Indicator)

  • 0.13∗∗

(0.06) Observations 3,006 R2 0.03 Adjusted R2

  • 0.01

Number of Covariates 109 Number of Covariates Not Shown 100 Number of Covariates Significant (5% level) 2 Share of Covariates Significant (5% level) 1.8% Return to main Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

slide-65
SLIDE 65

Placebo test for TOU pricing: Weekends and Holidays

Hour of Day Treatment Effect (Log Points: ∆ln(Yi))

2 4 6 8 10 12 14 16 18 20 22 24 −0.20 −0.15 −0.10 −0.05 0.00 0.05 0.10 0.15 0.20

  • ● ● ●
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  • ● ● ● ● ● ● ●

Point Estimate (Insigificant) Point Estimate (Sigificant)

  • Night

Night Day Day Peak

Return to main Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

slide-66
SLIDE 66

Weekly Treatment Effects

Week of Year Treatment Effect (Log Points: ∆ln(Yi))

4 8 12 16 20 24 28 32 36 40 44 48 52 −0.20 −0.15 −0.10 −0.05 0.00 0.05 0.10 0.15 0.20

Estimated Treatment Effect 95% Confidence Interval Return to main Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

slide-67
SLIDE 67

Diff-in-Diff (Individual Treatments)

  • ● ● ● ● ● ● ● ● ● ●
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  • ● ●
  • ● ● ● ●
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Tariff A, Bi−monthly Bill

2 4 6 8 10 12 14 16 18 20 22 24 −0.20 −0.10 0.00 0.10 0.20
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Tariff A, Monthly Bill

2 4 6 8 10 12 14 16 18 20 22 24 −0.20 −0.10 0.00 0.10 0.20
  • ● ●
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Tariff A, Bi−monthly Bill + IHD

2 4 6 8 10 12 14 16 18 20 22 24 −0.20 −0.10 0.00 0.10 0.20
  • ● ● ●
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Tariff A, Bi−monthly Bill + OLR

2 4 6 8 10 12 14 16 18 20 22 24 −0.20 −0.10 0.00 0.10 0.20
  • ● ●
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  • Tariff B, Bi−monthly Bill
2 4 6 8 10 12 14 16 18 20 22 24 −0.20 −0.10 0.00 0.10 0.20
  • ● ●
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Tariff B, Monthly Bill

2 4 6 8 10 12 14 16 18 20 22 24 −0.20 −0.10 0.00 0.10 0.20
  • ● ● ● ● ●
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  • ● ●
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Tariff B, Bi−monthly Bill + IHD

2 4 6 8 10 12 14 16 18 20 22 24 −0.20 −0.10 0.00 0.10 0.20
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Tariff B, Bi−monthly Bill + OLR

2 4 6 8 10 12 14 16 18 20 22 24 −0.20 −0.10 0.00 0.10 0.20
  • ● ●
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Tariff C, Bi−monthly Bill

2 4 6 8 10 12 14 16 18 20 22 24 −0.20 −0.10 0.00 0.10 0.20
  • ● ●
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Tariff C, Monthly Bill

2 4 6 8 10 12 14 16 18 20 22 24 −0.20 −0.10 0.00 0.10 0.20
  • ● ● ● ● ● ● ● ● ● ● ● ●
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Tariff C, Bi−monthly Bill + IHD

2 4 6 8 10 12 14 16 18 20 22 24 −0.20 −0.10 0.00 0.10 0.20
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  • Tariff C, Bi−monthly Bill + OLR
2 4 6 8 10 12 14 16 18 20 22 24 −0.20 −0.10 0.00 0.10 0.20
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Tariff D, Bi−monthly Bill

2 4 6 8 10 12 14 16 18 20 22 24 −0.20 −0.10 0.00 0.10 0.20
  • ● ● ● ● ● ●
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  • Tariff D, Monthly Bill
2 4 6 8 10 12 14 16 18 20 22 24 −0.20 −0.10 0.00 0.10 0.20
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Tariff D, Bi−monthly Bill + IHD

2 4 6 8 10 12 14 16 18 20 22 24 −0.20 −0.10 0.00 0.10 0.20
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Tariff D, Bi−monthly Bill + OLR

2 4 6 8 10 12 14 16 18 20 22 24 −0.20 −0.10 0.00 0.10 0.20
  • ● ●
  • Return to main

Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

slide-68
SLIDE 68

Checking for pre-trends in peak consumption

  • 0.0

0.1 0.2 0.3 0.4 0.5 0.6 Time Consumption (kWh per 30 minutes) Jul−2009 Sep−2009 Nov−2009 Jan−2010 Mar−2010 May−2010 Jul−2010 Sep−2010 Nov−2010

  • Control Group

Treatment Group

Baseline Period Treatment Period

Return to main Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

slide-69
SLIDE 69

Robustness Check: Propensity Tree

Aware of Tariff Change? Baseline Average Peak Consumption >= 0.12 kWh (5th pctile)

  • Info. Treatment:

In−Home Display?

yes no [1] [2] [3] [4] [5] [6] [7]

Aware of Tariff Change? Baseline Average Peak Consumption >= 0.12 kWh (5th pctile)

  • Info. Treatment:

In−Home Display?

TE: −8.9% SE: (0.9%) n: 2328 TE: −10.4% SE: (1.4%) n: 2029 TE: −11.4% SE: (1.3%) n: 1933 TE: −14.7% SE: (1.6%) n: 474 TE: −10.3% SE: (1.3%) n: 1459 TE: 8.6% SE: (12.4%) n: 96 TE: −2.3% SE: (1.7%) n: 299

yes no [1] [2] [3] [4] [5] [6] [7]

Return to main Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

slide-70
SLIDE 70

Robustness Check: “Honest” Tree

Aware of Tariff Change? Baseline Average Peak Consumption >= 0.22 kWh (18th pctile)

  • Info. Treatment:

In−Home Display?

yes no [1] [2] [3] [4] [5] [6] [7]

Aware of Tariff Change? Baseline Average Peak Consumption >= 0.22 kWh (18th pctile)

  • Info. Treatment:

In−Home Display?

TE: −8.9% SE: (1.4%) n: 1151 TE: −10.1% SE: (2%) n: 607 TE: −9.6% SE: (2%) n: 508 TE: −12.7% SE: (2.3%) n: 90 TE: −8.6% SE: (1.9%) n: 418 TE: −8.9% SE: (5.8%) n: 99 TE: −1.4% SE: (2.7%) n: 544

yes no [1] [2] [3] [4] [5] [6] [7]

Return to main Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

slide-71
SLIDE 71

All Subgroups are Insensitive to Size of Price Increase

0.0 0.1 0.2 0.3 0.4 0.5 0.6 10 20 30 40 Consumption (kwh per 30 minutes) Price (€ cents per kWh)

  • IHD Group, Peak Hours

Monthly Bill Group, Peak Hours OLR Group, Peak Hours Bi−monthly Bill Group, Peak Hours Unaware, Large User Group, Peak Hours All Households, Day Hours All Households, Night Hours Return to main Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

slide-72
SLIDE 72

Temperature-Binned Responses

  • −0.4

−0.3 −0.2 −0.1 0.0 0.1 Temperature Bin (Degrees Celsius) Treatment Effect (Log Points: ∆ln(Yi)) (−4,−1] (−1,2] (2,5] (5,8] (8,11] (11,14] (14,17] (17,20]

Return to main Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

slide-73
SLIDE 73

Temperature-Binned Responses: Home Heating

  • −0.4

−0.3 −0.2 −0.1 0.0 0.1 Temperature Bin (Degrees Celsius) Treatment Effect (Log Points: ∆ln(Yi)) (−4,−1] (−1,2] (2,5] (5,8] (8,11] (11,14] (14,17] (17,20]

  • Electric Home Heat

No Electric Home Heat

Return to main Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

slide-74
SLIDE 74

Temperature-Binned Responses: Water Heating

  • −0.4

−0.3 −0.2 −0.1 0.0 0.1 Temperature Bin (Degrees Celsius) Treatment Effect (Log Points: ∆ln(Yi)) (−4,−1] (−1,2] (2,5] (5,8] (8,11] (11,14] (14,17] (17,20]

  • Electric Water Heat

No Electric Water Heat

Return to main Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

slide-75
SLIDE 75

Temperature-Binned Responses: Cook Stove

  • −0.4

−0.3 −0.2 −0.1 0.0 0.1 Temperature Bin (Degrees Celsius) Treatment Effect (Log Points: ∆ln(Yi)) (−4,−1] (−1,2] (2,5] (5,8] (8,11] (11,14] (14,17] (17,20]

  • Electric Cook Stove

No Electric Cook Stove

Return to main Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

slide-76
SLIDE 76

Temperature-Binned Responses: Tumble Dryer

  • −0.4

−0.3 −0.2 −0.1 0.0 0.1 Temperature Bin (Degrees Celsius) Treatment Effect (Log Points: ∆ln(Yi)) (−4,−1] (−1,2] (2,5] (5,8] (8,11] (11,14] (14,17] (17,20]

  • Tumble Dryer

No Tumble Dryer

Return to main Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

slide-77
SLIDE 77

Temperature-Binned Responses: Dishwasher

  • −0.4

−0.3 −0.2 −0.1 0.0 0.1 Temperature Bin (Degrees Celsius) Treatment Effect (Log Points: ∆ln(Yi)) (−4,−1] (−1,2] (2,5] (5,8] (8,11] (11,14] (14,17] (17,20]

  • Dishwasher

No Dishwasher

Return to main Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

slide-78
SLIDE 78

Histogram of Temperature Binns

(−4,−1] (−1,2] (2,5] (5,8] (8,11] (11,14] (14,17] (17,20] Temperature Bin (Degrees Celsius) Share of Peak Hours 0.00 0.05 0.10 0.15 0.20 0.25

Return to main Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

slide-79
SLIDE 79

Lasso Post-Selection LPMs on Awareness

Aware of Tariff Change (Indicator) LPM Lasso-Min Lasso-1SE Internet Access in Home (Indicator) 0.06 0.06 0.13 Use Internet Regularly (Indicator) 0.02 0.01 Water Heating Fuel: Oil (Indicator; “none” omitted) 0.05 0.04 Number of Dishwashers in Home 0.03 0.04 Number of Desktop Computers in Home 0.02 0.01 Expect Participating in Trial Will Reduce My Bill (Indicator) 0.05 0.06 Female Respondent (Indicator) 0.04 0.04 Social Class: AB (Highest) (Indicator)

  • 0.02

0.02 Education: Third (e.g., University) (Indicator) 0.05 0.04

  • Info. Treatment: In-Home Display (Indicator; Bi-monthly Bill omitted)

0.05 0.05

  • Info. Treatment: Monthly bill (Indicator; Bi-monthly Bill omitted)

0.04 0.05

  • Info. Treatment: OLR (Indicator; Bi-monthly Bill omitted)
  • 0.01

R2 0.12 0.07 0.03 Adjusted R2 0.07 0.07 0.03 Observations 2,328 2,328 2,328 Number of Covariates 123 17 1 Number of Covariates Not Shown 111 6 Number of Covariates Significant (5% level) 14 (11.4%) na na

Return to main Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 80

Fitted Values from Awareness Probability Models

Predicted Probability of Awareness (%) Frequency 20 40 60 80 100 200 400 600 800 1000 400 800 1200 1600 2000 Frequency Full Model Lasso (RMSE Min.) Lasso (1 Std. Error, right axis)

Return Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 81

CS Loss to Households is Small

Heterogeneous consumer impacts (trt. period), computed half-hourly. Annual Household Impacts

Average Household Loss in CS Excluding Transfer (b) Loss in CS Including Transfer (a + b) Change in Bill (a − d)

CS-E Dist. CS-I Dist. Bill Dist. Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 82

CS Loss to Households is Small

Heterogeneous consumer impacts (trt. period), computed half-hourly. Annual Household Impacts

Average Household Loss in CS Excluding Transfer (b) e3 Loss in CS Including Transfer (a + b) Change in Bill (a − d)

CS-E Dist. CS-I Dist. Bill Dist. Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 83

CS Loss to Households is Small

Heterogeneous consumer impacts (trt. period), computed half-hourly. Annual Household Impacts

Average Household Loss in CS Excluding Transfer (b) e3 Loss in CS Including Transfer (a + b) e19 Change in Bill (a − d)

CS-E Dist. CS-I Dist. Bill Dist. Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 84

CS Loss to Households is Small

Heterogeneous consumer impacts (trt. period), computed half-hourly. Annual Household Impacts

Average Household Loss in CS Excluding Transfer (b) e3 Loss in CS Including Transfer (a + b) e19 Change in Bill (a − d) e5

CS-E Dist. CS-I Dist. Bill Dist. Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 85

CS Loss to Households is Small

Heterogeneous consumer impacts (trt. period), computed half-hourly. Annual Household Impacts

Average Household Bi-Monthly Bill Loss in CS Excluding Transfer (b) e3 e2 Loss in CS Including Transfer (a + b) e19 e19 Change in Bill (a − d) e5 e9

CS-E Dist. CS-I Dist. Bill Dist. Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 86

CS Loss to Households is Small

Heterogeneous consumer impacts (trt. period), computed half-hourly. Annual Household Impacts

Average Household Bi-Monthly Bill IHD Loss in CS Excluding Transfer (b) e3 e2 e4 Loss in CS Including Transfer (a + b) e19 e19 e18 Change in Bill (a − d) e5 e9 e1

CS-E Dist. CS-I Dist. Bill Dist. Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 87

Capacity Benefits Are Substantial

e100 per household average capacity benefit

≈ (-9% peak load)*(1200 Watt peak load)*(e0.86/Watt)

Return Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 88

Capacity Benefits Are Substantial

e100 per household average capacity benefit

≈ (-9% peak load)*(1200 Watt peak load)*(e0.86/Watt)

One-Time Capacity Benefits per Household, with and without IHD Capacity Benefit

Note: Benefits are estimated assuming the estimated treatment effect for each group: all households (-8.9%), the bi-monthly bill group (-4.8%), and the IHD group (-12.5%).

Return Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 89

Capacity Benefits Are Substantial

e100 per household average capacity benefit

≈ (-9% peak load)*(1200 Watt peak load)*(e0.86/Watt)

One-Time Capacity Benefits per Household, with and without IHD Capacity Benefit Average Household e100

Note: Benefits are estimated assuming the estimated treatment effect for each group: all households (-8.9%), the bi-monthly bill group (-4.8%), and the IHD group (-12.5%).

Return Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

slide-90
SLIDE 90

Capacity Benefits Are Substantial

e100 per household average capacity benefit

≈ (-9% peak load)*(1200 Watt peak load)*(e0.86/Watt)

One-Time Capacity Benefits per Household, with and without IHD Capacity Benefit Average Household e100 Bi-Monthly Bill e50

Note: Benefits are estimated assuming the estimated treatment effect for each group: all households (-8.9%), the bi-monthly bill group (-4.8%), and the IHD group (-12.5%).

Return Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 91

Capacity Benefits Are Substantial

e100 per household average capacity benefit

≈ (-9% peak load)*(1200 Watt peak load)*(e0.86/Watt)

IHD adds about e80 to capacity benefit One-Time Capacity Benefits per Household, with and without IHD Capacity Benefit Average Household e100 Bi-Monthly Bill e50 In-Home Display e130

Note: Benefits are estimated assuming the estimated treatment effect for each group: all households (-8.9%), the bi-monthly bill group (-4.8%), and the IHD group (-12.5%).

Return Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 92

Real-Time Pricing May Not Be Superior

500 1000 1500 2000 Hour of Day Consumption (kWh) 2 4 6 8 10 12 14 16 18 20 22 24

kWh, Flat 14.1 cents/kWh (left) kWh, TOU Pricing (left) kWh, Real Time Pricing (left)

10 20 30 40 50 60 cents/kWh

14.1 cents/kWh Fixed Tariff (right) Marginal Price (right)

Return Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 93

Distribution of CS Loss (Excluding Transfer Cost)

0.0 0.1 0.2 0.3 0.4

Euro (€) Density −6 −4 −2 2 4 6 8 10 12 14 16 Bi−monthly Bill Group (Avg = €1.78) IHD Group (Avg = €3.61)

Return Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 94

Distribution of CS Loss (Including Transfer Cost)

0.00 0.01 0.02 0.03 0.04 0.05

Euro (€) Density −50 −30 −10 10 20 30 40 50 60 70 80 90 100 Bi−monthly Bill Group (Avg = €19.18) IHD Group (Avg = €17.66)

Return Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 95

Distribution of Bill Effects

0.00 0.01 0.02 0.03 0.04 0.05 Euro (€) Density −50 −30 −10 10 20 30 40 50 60 70 80 90 100 Bi−monthly Bill Group (Avg = €8.61) IHD Group (Avg = €1.38)

Return Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 96

Extension - Multiple Treatment Groups

For each control observation i and treatment m ∈ {1, ..., M}, generate a new pseudo-observation im with Yim ≡ Yi Xim ≡ Xi Wim ≡ Wi ( = 0) For m′ ∈ {1, ..., M} W m′

im

  • 1

for m′ = m for m′ = m, for a total of M × nC control observations, replacing the nC original ones

Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017

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SLIDE 97

Extension - Multiple Treatment Groups

Transformed LATE: 1 nT

  • i∈ST

Yi − 1 M × nC

  • i∈ ˜

SC

Yi = 1 nT

  • i∈ST

Yi − 1 M × nC M

  • i∈SC

Yi = 1 nT

  • i∈ST

Yi − 1 nC

  • i∈SC

Yi = ˆ τ, which is the same as the LATE estimate of the untransformed data.

Return Brian C. Prest (USAEE 2017) Peaking Interest November 13, 2017