[PPT] - Patient Education and Engagement in the New Doctor/Patient Paradigm PowerPoint Presentation

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Patient Education and Engagement in the New Doctor/Patient Paradigm

SLIDE 2

Eric Talbot

Sr. Vice President | PatientPoint

eric.talbot@patientpoint.com

Strategic marketer and analytics expert
20+ years of international business

experience

Evidence-based marketing approach to

connection with physicians, patients and caregivers at POC

Works with brands to understand the role of

POC as a larger part of marketing mix

Erin Fitzgerald

Chief Marketing Officer | SERMO erin@sermo.com

10+ years of marketing and leadership

experience with enterprise B2B2C companies

Expert in building high performance teams,

driving demand generation, cultivating client experience

Holds Master of Science in Marketing from

NYU and Bachelor of Science in Advertising and Marketing Communications from FIT

SLIDE 3

Research Background

Original objective: Learn about physicians’ current and future use of patient education at the point of care, with regards to brand messaging, instruction and communication. Revised objective: Discover if COVID-19 has had any effect on physicians’ use of patient education materials at all points of care. Second survey fielded

Oct 19

Nov 19

Dec 19 Jan 20 Feb 20

Mar 20

April 20 May 20 Jun 20

Jul 20

Aug 20

First survey fielded COVID-19

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New Normal

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COVID Hit the Medical Community Hard & Fast

The annual effect of COVID on patient traffic will be minimized by the bulk of the impact (%) being felt in April

Source: MedFuse Data by DarkMatter2bd Calculations based on medical claims of patient counts until June 23, 2020; [(patient traffic 2date/#of Days Collected)*30days] = Projected volume /2019 Actual Volume=% of traffic retained 2nd Calculation for July using linear equation y = 39181x + 699927, R² = 0.765 102% 93% 101% 77% 66% 94% 96% 62% 100% 0% 20% 40% 60% 80% 100% 120% 1000000 2000000 3000000 4000000 5000000 6000000 7000000 Jan Feb Mar Apr May Jun Jul Primary Care Office Traffic (7 Day Lag) 2019 2020 Index Adjusted Index 200000 400000 600000 800000 1000000 1200000 1400000 1600000 1800000 3/7/2020 4/7/2020 5/7/2020 6/7/2020 7/7/2020 Primary Care Rolling 7 Day Trend (7 Day Lag) 2019 2020

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Education

SLIDE 7 I N 2 0 1 9 B E F O R E C O V I D

How do you currently send information home with patients?

Education at the Point of Care; Sermo Real Time / Digital Health Collation Fielded: Nov 8, 2019

Print Was Key for Sharing Educational Materials

Other Send Them Alerts Within a Third-party App Send Them Alerts Within Our App Text Them Information Email Them Information Flyers Direct Them to a Website Brochures Printouts from Patient Portal (MyChart, eClinical Works, etc.) 3% 4% 10% 14% 28% 32% 33% 59% 64%

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Has the frequency or balance of your use

f print/digital patient educational materials

changed as a result of COVID-19? Because of COVID-19, I’ve begun to use or have increased use of these digital patient engagement tools to help me continue to educate my patients (choose all that apply): 45% 22% 31% 3%

Yes – I use all of my educational materials (print and digital) even more now Yes – I offer only digital educational materials to patients now No – My use of educational materials has not changed Not Sure 46% 25% 34% 19% 32% 7% 28% 34% 5% 36% 16% 21% 30% 2% Mobile App Personalized Text Alerts Personalized Emails E-Newsletter Education on My Practice Website QR Codes Social Media Education on the Telehealth Platform I Use [other] 2019 Use 2020 The Impact of COVID-19 on Point of Care Education; Sermo Real Time / Digital Health Collation Fielded: Jul 9, 2020 Education at the Point of Care; Sermo Real Time / Digital Health Collation Fielded: Nov 8, 2019

Change in Dynamics Also Increases the Need for Education

COVID has increased the need for education as well as the channels to distribute the information

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Technology

SLIDE 10 A D O P T I N G T E C H N O L O G Y The Impact of COVID-19 on Point of Care Education; Sermo Real Time / Digital Health Collation Fielded: Jul 9, 2020

98% currently use

telehealth services to treat patients

SLIDE 11 N E C E S S A R Y E M B R A C E Source: MedFuse Data by DarkMatter2bd

+1000%

The use of telemedicine increased from 0.8% (2019) to 10% (July) having peaked at 29% (4/14/2020)

0.9% 24% 10% 0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 120.0% 3/7/2020 3/14/2020 3/21/2020 3/28/2020 4/4/2020 4/11/2020 4/18/2020 4/25/2020 5/2/2020 5/9/2020 5/16/2020 5/23/2020 5/30/2020 6/6/2020 6/13/2020 6/20/2020 6/27/2020 7/4/2020 7/11/2020 Weekly Patient Share Office vs Telemed (7 Day Lag) Office Telemed

SLIDE 12 The Impact of COVID-19 on Point of Care Education; Sermo Real Time / Digital Health Collation Fielded: Jul 9, 2020

Telehealth Is Additive to the Treatment Journey

What advantages do telehealth services provide you (check all that apply)?

f HCPs agree telehealth

means “I can check-in with my chronic care patients more

ften”

51%

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76%

influenced by patient! Do not Use Telemed

Telehealth Is Additive to the Treatment Journey

Utilization of telemedicine is likely to be supplemental to in-person consultations in order to provide greater interaction between patient and physician

Would you feel comfortable prescribing based on a telehealth visit only? For this most recent appointment, who decided if the appointment would be conducted in the office

r from home (using a phone or video conference)?

The Impact of COVID-19 on Point of Care Education; Sermo Real Time / Digital Health Collation Fielded: Jul 9, 2020. Source: L Catterton/PatientPoint Consumer Survey, Wave 1 Week of 5/20; Wave 2 Week of 6/3, Wave 3 Week of 6/17 2% 40% 22% 29% 7% [NA] Yes, fully comfortable Not sure Would do it but prefer to see the patient in-person first Need in-person visit as well Up to 60% of HCPs may want to see patients in person before prescribing Mostly My Choice 38% Equal Decision 38% Mostly The HCP/Practice Choice 25%

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Information

SLIDE 15 L E A R N I N G E X P E R I E N C E The Impact of COVID-19 on Point of Care Education; Sermo Real Time / Digital Health Collation Fielded: Jul 9, 2020

80%

f physicians believe the telehealth

services they are using provide them with the opportunity to properly educate their patients about their condition and treatment options

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Videos Are the Most Desired Format for Education

I would be interested in using these digital patient engagement tools to help me better educate my patients (rank in order of interest):

The Impact of COVID-19 on Point of Care Education; Sermo Real Time / Digital Health Collation Fielded: Jul 9, 2020 33% 30% 53% 43% 36% 14% 25% 22% 4% 38%

17%
23%
11%
12%
21%
49%
38%
34%
68%
25%

Digital Whiteboard 3D Anatomical Models Videos Mobile App Digital Screen in Waiting Room Artificial Intelligence Personalized Text Alerts E-Newsletter QR Codes Education via EHR Top 3 Bottom 3

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Safety & Savings Are Key

Please rank the following types of information pharma companies can offer to YOUR PATIENTS from most to least beneficial: Please rank the following types of information pharma companies can offer to YOU from most to least beneficial:

The Impact of COVID-19 on Point of Care Education; Sermo Real Time / Digital Health Collation Fielded: Jul 9, 2020 Education at the Point of Care; Sermo Real Time / Digital Health Collation Fielded: Nov 8, 2019 18% 34% 26% 20% 16% 33% 31% 2% 19%

33%
22%
21%
44%
28%
22%
26%
60%
44%

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r a m s For HCPs Top 3 Bottom 3 +8%pts vs 2019

5%pts

vs 2019 +9%pts vs 2019 +4%pts vs 2019 +8%pts vs 2019

6%pts vs 2019
7%pts

vs 2019

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We [providers] will emerge from this pandemic being better at

ur profession. We are

embracing technology and using all the available tools to provide the best patient care and we’re in this together, learning from each other.

– Dr. Gary LeRoy, MD, FAAFP, Dayton, Ohio Immediate Past President, American Academy of Family Physicians

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Key Takeaways

Patients will continue to address their need for healthcare—and patient education is seen as a key part of that care now more than before

COVID has increased HCPs' need/desire to educate patients, with 67% increasing their use of patient education materials While use of telemedicine increased during COVID, it is expected to become additive to previous patient traffic volumes Telehealth and other digital point-of- care platforms will be key in delivering key information such as safety and savings messages

SLIDE 20 PatientPoint eric.talbot@patientpoint.com

Eric Talbot

Sr. Vice President

Contact Us

SERMO erin@sermo.com

Erin Fitzgerald

Chief Marketing Officer The DHC Group cfranklin@digitalhealthcoalition.org

Christine Franklin

Executive Director